I
t may sound clichéd but I have been making things, drawing and designing for as long as I can remember. As a child I was constantly immersed in making and drawing things such as the plethora of
paintings of my family and the carefully sculpted items for my Sylvanian Families. Lowry and Monet inspired the landscapes I painted at school and at college Jackson Pollock inspired me to paint up old violins. My fascination with the influence of art on fashion as illustrated by Coco Chanel, Elsa Schiaparelli and Salvador Dali during the Surrealist period laid the foundations of my belief in the importance of head accessories to the fashion world. It was at college, whilst studying for my A Levels, that for the first time I met equally creative souls who loved art and fashion just as much as I did. Many made a living off what they made and sold outside of their studies, and that idea really stuck with me, so I started unleashing my creations onto others as well. After college I went to University to study music and I increasingly felt like a fashion student trapped in a musician’s body. Being in an environment where my peers didn’t have a favourable view towards fashion nor art most the time, considering both to be inferior to music, was challenging to say the least. Nevertheless it was becoming clearer and clearer to
Georgie Foster
Founder of BeauXOXO
me during this period that I was at my happiest when I was being creative. I was constantly daydreaming in lectures about the pieces I once created in happier times, and it was during this period of time that I narrowed down what I wanted to
sell, realising I had made far too many hair accessories to wear alone! Moreover I have always felt there is an apparent lack of distinctive yet fun hair accessories available on the market at an affordable price. From that moment, I discovered the wonderful world of Etsy and on a whim in my University library in 2010, opened an account with the name ‘Beau’ thought up by my Mum to symbolise ‘beauty’ and ‘bows’, and my signature ‘xoxo’ afterwards inspired by my muse Betsey Johnson.
ABOUT
and featured in prestige magazine
world to ensure they offer a real
most exciting rollercoaster. After
Since then I have been on the
titles such as Marie Claire, ELLE and
alternative to the repetitive look of
my degree I fell quite ill so I immersed
Cosmopolitan.
the high street. Moreover, I truly
myself into my shop which really
I believe the phenomenal and quick
believe this period in time is perfect
helped me to take my mind off how I
success of Beauxoxo is that every
to start a crafting business because
was feeling. I began selling my pieces
piece is lovingly handmade and yet
there is a massive crafting boom right
at local markets, through a craft shop
sold at extremely affordable prices.
now, despite the struggle for larger
in Bristol and on my international
My customers appreciate that
retailers in the economic climate. I
Etsy shop. It was this that came to the attention of the Clothes
hair accessories, like pieces of jewellery, can transform
Show Live in July
believe this is due to the fact people are really thinking about their spending, and
2011 and they invited
crafting brings
me to exhibit in
a special factor
December that year.
which ensures it
It was whilst at the
stands out from
Clothes Show that
the mainstream,
I was approached
which is where
by Jamie Stevens,
Beauxoxo shines.
the X Factor hair
Whether it is
stylist, who was very
sending a repeat
complimentary about
order to a satisďŹ ed
my creations and
customer, or providing
purchased a selection of my accessories for Little Mix to wear on the X Factor. You can imagine my delight to see Perrie from Little Mix walking onto the ďŹ nal show wearing one of my glitter bows! Since then, business has boomed and what was once a part time crafting hobby has now metamorphosed into a full time dream job. In 2012 I launched my international website, and in 2013 my designs were worn by X Factor contestant Abi Alton, Jade from Little Mix, blogger Audrey Kitching, and Zoella
the garlands for a bridal a look, enhance personal style and make a fashion statement to mirror the latest trend. My unique selling point is that my accessories have a style that blends the whimsical with playful charm and my pieces are made from materials that are carefully chosen from across the
party for that special day, I get a real buzz from knowing my designs are adorning people all over the world. My work is my passion and my hope is that every customer has as much pleasure wearing their hair accessories as I have designing and making them. What was once a daydream of mine is now a reality.
I believe the phenomenal and quick success of Beauxoxo is that every piece is lovingly handmade and yet sold at extremely affordable prices. ABOUT
PRODUCTS & SERVICES
products
our
Delicate flower crowns, charming glitter hair bows, boho chain headdresses, fluttering butterflies and perfect pin-up girl bow headbands and wire headbands are just a few of the imaginative treasures on display at Beauxoxo. My whimsical and playful accessory designs are available exclusively at my online shop www.beauxoxo.com, my Etsy shop, ASOS Marketplace boutique and can also be found gracing the shelves of the loveliest boutiques all around the world and online.
PRODUCTS & SERVICES
Hair Scarves
from £9.00
Butterfly Crowns
from £16.00
Knitted Headbands
from £13.00
Hair Jewellery
from £14.00
PRODUCTS & SERVICES
PRODUCTS & SERVICES
PRODUCTS & SERVICES
10 COUNTRIES TOP
BY SALES
1. United Kingdom 2. United States 3. Australia 4. Canada 5. Germany 6. France 7. Ireland 8. Netherlands 9. New Zealand 10. Sweden
3,000 likes 2,360 followers 2,500 followers 15,000 followers 147,506 views 13,000 monthly unique blog visitors
% 4 % 96 15 - 35 FEMALE
VISITORS
96
MALE
AVERAGE AGE
STATISTICS
PRESS
Since 2011, Beauxoxo has been featured in a wide range of media including such prestige print magazines as
Beauxoxo has also had attention from online websites such as and has graced ’s infamous front page countless times. Beauxoxo has also captured the attention of the blogger world and has frequently been featured by the likes of
and so many more! The incredible success of Beauxoxo has greatly been attributed to the support of the blogger community.
Beauxoxo’s very own craft, beauty and fashion blog has also attracted lots of press attention. In 2013 it was shortlisted in the for , and DIY projects have been featured in craft books such as , and weekly tutorials for the . In many ways Beauxoxo’s fame started on the when Jamie Stevens, X Factor hair stylist, purchased some glitter bows to be worn by Perrie from Little Mix in the 2011 final. Jade from Little Mix has subsequently been seen wearing a fabric Beauxoxo hair bow as well. On the latest season of the X Factor, Jamie Stevens chose Beauxoxo’s flower crowns for 2013 contestant Abi Alton to wear.
PRESS
“I received an order from you today and I just wanted to send you a personal thank you as the items are beautiful. I am so impressed with them and will definitely be buying more! and Thesister packaging so beautiful Beauxoxo’s whimsical handmade hair accessories cra blog was ‘Dreams at Glit- that I almost didn’t want to rip it open! Plus I liked the sweets added in. ter’ have Thank you again.” _ Lucy Farrow equally captured the imaginations of Georgie’s customers and readers. For interested buyers and store
“I just received my hair bowswith andGeorgie I just wanted to managers for Beauxoxo please see the contact page to discuss availability say they are the cutest thing ever and I love them! personally.
But I also just wanted to say thanks for an amazing the way to NZ and I loved that it was personalized for me. I am stillofwaiting on packages DIY and cra projects. Hi-Resolution photographs her products are available from by re- bigger companies that I ordered long before yours and quest. yours already came! Thanks so much, I will be recommending to everyone!” _ Charlie P.B Georgie is also amenable to interview requests,Your magazine, blog orwas newspaper features service. shipping SO quick all and for creating
testimonials “I just wanted to send you a quick message to say how super happy I am with my purchases and the cute card you sent me. I admire all the hard work and care you put into all your items. I will certainly be purchasing more.” _ Indra Sidhu
TESTIMONIALS
Beauxoxo’s whimsical handmade hair accessories and sister craft blog ‘Dreams That Glitter’ have equally captured the imaginations of Georgie’s customers and readers. For interested buyers and store managers for Beauxoxo please see the contact page to discuss availability with Georgie personally. Georgie is also amenable to interview requests, magazine, blog or newspaper features and for
Credits
creating DIY and craft projects. Hi-Resolution
Photography:
Models:
Make Up:
Kitty Gallannaugh Ingela Furustig Kirsty Smith Kaja Jangaard Tom Simmonds Rebecca Palmer Hanna Kristina
Libby Gallannaugh Lucy Tranter-Wissemann Laura Jane Stephanie Linda Velvet Jade Olivia Purvis Beth T.
Chloe Edwards Naomi Lake Kat Louise
photographs of her products are available by request.
Graphic Design: DanielleThompsonDesign.com
CONTACT & CREDITS