Selected Work Daniel Lindqvist

Selected Work Daniel Lindqvist 2013−2016

Basis Carolina Bucci Nordica Ace Skin Care Open Air Nova Paints Beyond Contour Store

Copyright Š 2016 by Daniel Lindqvist All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher.

Selected Work Daniel Lindqvist 2013‒2016

Contents

06 28 58 90 106 122 148 164

Basis Carolina Bucci Nordica Ace Skin Care Open Air Nova Paints Beyond Contour Store

6

Daniel Lindqvist

Selected Work 2013—2016

Basis

Focus

Identity & Packaging

Class

Packaging 3

Semester

Spring 2015

Instructor

Kathryn Morgan

Keywords

Authentic Sustainable Natural Quality

7

Project One

Naming, identity, and packaging for Basis, a new line of natural wood treatment products.

The idea of Basis originates from a strong passion for wood.

Basis believe in developing environmentally responsible formulas without making any compromises to the quality of their soaps and polishes. Basis mission is to ensure woodwork a long life, durability and a beautiful natural look.

The challenge of this project was to find a visual language

that would reflect Basis high quality products while at the same time convey a product that is honest and natural. A step toward a solution was the decision of using a cardboard material that would allow the creation of packaging structures that would stand out on the shelf and still being environmentally sustainable. By utilizing a broad palette of wood surfaces a sense of warmth was given to the structures. This warm natural element in combination with a solid typographic system enable an approachable end product that invite to interaction.

Basis

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Daniel Lindqvist

Selected Work 2013—2016

Logotype & Mark The Basis mark took inspiration from different flooring patterns and wood surfaces and function as a quality seal.

I chose to combine it with a modified serif word mark to pair with Basis natural design aesthetic.

ASIS 路 路 B

AT

E

M EMIU

MENT

PR

W

OOD TR

ASIS 路 路 B

AT

E

M EMIU

MENT

PR

W

OOD TR

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Project One

Basis

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Project One

Basis

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Project One

Basis

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Project One

Basis

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Project One

Basis

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Project One

Basis

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Carolina Bucci

Focus

Identity & Print

Class

Visual Systems 2

Semester

Fall 2015

Instructor

Sean McGuire

Keywords

Personal Minimalistic Devoted Contemporary

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Project Two

A new visual identity, website and look book for Carolina Bucci, an interior designer based in San Francisco.

Carolina Bucci is a small independent interior design firm that creates inspiring spaces with well‒considered solutions that express her clients’ style as well as her own. She often tackle problems with a minimalistic yet warm approach. She believes in functionality for modern day needs and above all, to surround yourself with things you love and care for.

The main focus of this project was the look book, a small

booklet that would convey Carolinas personality and style.

Carolinas minimalistic approach echoes through out the book and was applied through out the identity. To make it more personal I created an illustration library of drawings referencing different objects associated with the interiors. Some pages also have hand drawn type telling her own thoughts. In addition to the look book and website I created a metal light box and a printed fold out that displays Carolinas selected work.

Carolina Bucci

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Logotype & Mark The rectangular mark have a familiar shape that relates to something stable and trustworthy. Inside is a simple line forming a loop or a bond, but it also creates a house.

I wanted the mark to represent the special bond between Carolina and her interiors.

Selected Work 2013—2016

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Project Two

Carolina Bucci

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Daniel Lindqvist

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Project Two

Carolina Bucci

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Project Two

Carolina Bucci

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Project Two

Carolina Bucci

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Project Two

Carolina Bucci

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Project Two

Carolina Bucci

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Project One

Nordica

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Project Two

Carolina Bucci

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Project Two

Carolina Bucci

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Project Two

Carolina Bucci

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Nordica

Focus

Identity & Print

Class

Strategies for Branding

Semester

Spring 2015

Instructor

Todd Hedgpeth

Keywords

Performance Authenticity Commitment Innovation

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Project Three

A complete redesign of Nordica, providing quality products with the best performance for skiers.

Nordica specializes in making skis and ski boots, providing every skier the performance and comfort they are looking for.

Everything they design starts with the understanding that the final product has to perform better, fit more comfortably, and strengthen the skiing experience, more than any other product on the competitive ski market.

In the ski world brands often tend to look and feel similar

and in this case outdated. The challenge with this project was to reposition Nordica as one of the best performing ski brands out there, and stand out from the competition. My main focus was to convey Nordicas unique performance, commitment and technical solutions. I approached it by using a straight-forward type system, technical infographics and dramatic black and white photography of untouched alpine landscapes. The very angular pattern is based on the top part of the symbol, used as a die cut, it gives applications an even more dynamic effect.

Nordica

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Logotype & Mark The Nordica mark took inspiration from the ancient nordic rune symbol: Uruz, witch represents power & strength. The angle of the logo also captures the shape of a mountain and the motion of skiing.

Selected Work 2013—2016

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Project Three

Nordica

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Project Three

Nordica

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Project Three

Nordica

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Project Three

Nordica

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Project Three

Nordica

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Project Three

Nordica

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Project Three

Nordica

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Project Three

Nordica

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Project Three

Nordica

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Ace Skin Care

Focus

Identity & Packaging

Class

Packaging 3

Semester

Fall 2015

Instructor

Kathryn Morgan

Keywords

Attitude Bold Affordable Edgy

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Project Four

Naming, identity, and packaging for a new line of skincare created for American Apparel.

American Apparel is a recognizable and affordable fashion empire that gives you garments with a classic cut. With its pop-sleaze aesthetic, the company revolves around the idea of being edgy and bold. This project imagines American Apparel breaking into the market of skin care.

To honor the aesthetic of the company, a typographic

solution was created for the new line that was named Ace. Keeping in line with their current aesthetic of classic cuts I decided to source bottles of a simple yet elegant round shape.

To provide the slightly traditional bottles with some attitude, the caps accompanying the bottles were given a vibrant color palette that also would function as product differentiators.

To launch this new line of products the creation of an in-store promotional display became of high importance. The solution came in the form of a transparent acrylic pegboard that would house the products as well as inform store visitors of the new product line.

Ace Skin Care

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Project Four

Ace Skin Care

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Project Four

Ace Skin Care

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Project Four

Ace Skin Care

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Project Four

Ace Skin Care

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Open Air

Focus

Printed Material

Class

Graphic Design 2

Semester

Spring 2014

Instructor

Roland Young

Keywords

Playful Liveliness Nature

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Project Five

A new visual identity and promotion material for Open Air, an outdoor music festival held in Stockholm.

Open Air is a vibrant outdoor music festival that is held in Stockholm, Sweden. During August a variety of popular artists, mainly from the rock, electronic and hip-hop genres will host the festival. Open Air brings the perfect fusion of a carefully curated live line-up. Its stunning location, Gärdet close to the very heart of Stockholm and is a perfect match.

Open Air’s visual identity is all about the location of the

festival, boiled down to its core, nature. I created a pattern of flowers, and plants as reference to how the actual festival interacts with its surroundings. And how it, during its three day period, changes its budding forest location into a blossoming festival venue. I also created a playful hand lettered type system together with supporting graphics to symbolize the liveliness and euphoria that occurs at the venue.

Open Air

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Project Five

Open Air

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Project Five

Open Air

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Project Five

Open Air

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Project Five

Open Air

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Project Five

Open Air

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Nova Paints

Focus

Identity & Packaging

Class

Packaging 2

Semester

Fall 2014

Instructor

Tom Mc Nulty

Keywords

Functional Quality Sustainable Natural

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Project Six

Naming, visual identity and packaging for a new line of environmental–friendly powdered mixed interior paint.

Nova paints steps away from the typical paint and brings a environmental‒friendly solution to the paint market. Not only is the powdered paint natural and non-toxic, but contains zero VOCs, volatile organic compounds. Nova paints is convenient, long lasting and completely biodegradable.

The challenge for this project was to retain Novas natural

and ethical stance but also create a packaging that would function well for the product and communicate quality. As a solution Novas packaging is made out of recyclable cardboard tubes and sustainability sourced wood. The rich colors of the paint appear on the cylindrical packaging, and a small accent of natural wood offsets the hues and gets consumers excited to start their own painting projects on the walls of their home.

When you open the packaging the top part slopes down creating a scoop that allows for easy pouring. In addition to the paint packaging I created a paint kit that come with the vital tools needed for interior paint projects.

Nova Paints

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Logotype & Mark The final mark took inspiration from the cylindrical shapes of the packaging containers. The result was a elegant geometric symbol that also takes a subtle shape of a cloverleaf, creating a connection to nature.

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Project Six

Nova Paints

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Project Six

Nova Paints

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Project Six

Nova Paints

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Project Six

Nova Paints

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Project Six

Nova Paints

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Project Six

Nova Paints

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Beyond the Human Eye

Focus

Print Design

Class

Typography 3

Semester

Fall 2014

Instructor

Ariel Grey

Keywords

Microscopic Mysterious Experimental

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Project Seven

An experimental typography book designed to showcase the mysterious world of extremophiles.

In the fascinating realm of microorganisms, extremophiles are the most mysterious category of life on planet earth and perhaps on other planets as well. Nature offers abundant opportunities to life forms. However, normal survival may not be possible in environments that experience very extreme conditions such as low temperature, high pressure, radiation etc. Due to extraordinary properties, extremophiles can live and thrive under such extreme habitats.

Looking at extremophiles through a microscope, a whole

new world appears, an entire eco-system of strange creatures and shapes. To capture this world this book conceptually goes into a microscopic view. Enlarged type appears as well as abstract line art of extremophiles. The photography, captures the distinctive color associated with extremophiles but also tiny round objects, combined with the enlarged and intricate line art, it creates a dynamic effect.

Beyond

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Project Seven

Beyond

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Project Seven

Beyond

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Project Seven

Beyond

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Contour Store

Focus

Identity & Packaging

Class

Packaging 4

Semester

Fall 2015

Instructor

Michael Osborne

Team Members

Erik Vaage Rasmus Nilsson Jacob Bang Sewon Chun

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Project Eight

Naming, identity, and packaging for a new retail store providing carefully curated product lines.

Contour provides a store experience where you can find carefully curated product lines, each telling its own story of meetings between people, materials and cultures. Contour store functions more like an exhibition space rather than your usual retail store. The brand itself is merely an empty vessel in the beginning that over time acquires meaning and context depending on what is on display at the given point in time.

Forming the store as an exhibition, enabled the housing

of a diverse range of contemporary designs. We believe this will cater to todays constant demand for new experiences and styles. In addition it fills a gap in the retail market where large stores often are bound to a specific style and boutique shops can not provide a holistic experience. Essentially, Contour is driven by an idea that products where form and function meet, also has a story worthy to share.

Contour Store

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Store Brand

Contour

Key Words

Contour is a store experience where you

Functional

can find carefully curated product lines,

Premium

each telling its own story of meetings

Progressive

between people, materials and cultures.

Sustainable

Primary Competitors

Target Audience

They like

They dislike

• To research before purchase

• Stressful shopping environments

• Memorable experiences

• Excessive use of material

• Sustainability

• Things that feels mass produced

• Maintaining a healthy lifestyle

• Buying for the sake of buying, but treats

• Products with emotional value • The experience of shopping • To remain loyal to brands that

Visual Hierarchy

himself when he feels he deserves it • Uninformed purchases, but can be spontaneous if the setting is right

works for them, but not afraid of

• Products that doesn’t work like promised

trying new things.

• Gender stereotypes

Parent strong Brand and packaging system

Private Labels Home decor

Interior care

Essentials

Deli/Food Skin Care

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Project Eight

Store Labels

Contour Store

Contour Home The home decor strives to make good contemporary design available though a selection of functional and timeless products that evoke affection.

Contour Interior Care While all Contour products are made to last, the purpose of Contour interior care line is to ensure the longevity of functionality and finish.

Stand alone Labels

Essentials Contour Essentials ties the store together into one cohesive experience by providing basic products that function as a compliment to the other brands.

Foil Restaurant Contour’s private label restaurant and grocery market. Foil aim to provide consumers with a personal, transparent and local food experience.

Contour Interior Care Still creates skincare formulas based solely on natural ingredients free from artificial additives enabling a product that’s kind to both skin and environment.

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Project Eight

Contour Store

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Project Eight

Contour Store

Contour Home Decor Contour’s home decor line is the heart of the store striving to make good contemporary design available through a selection of functional and timeless products that evoke affection.

An integral part in the development of the visual system

was to create a strong and flexible packaging system that never would over-power the product nor the designer. The solution was to strip the package down to its bare essentials, its story, the product itself and the designer. This enabled us to bring the components together into one cohesive system of product photography, concise typography and a pared down color coding.

The result is a package design honoring the product while telling its story with clarity and honesty.

Key Words

Authentic Contemporary Refined

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Project Eight

Contour Store

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Project Eight

Contour Store

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Contour Store

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Project Eight

Contour Store

Contour Essentials Contour Essentials ties the store together into one cohesive experience by providing basic products of quality that function as a compliment to the other brands. In addition of being an extension of other product lines, the objects themselves are to be considered stand alone pieces of design striving to make every day life a bit better through form and function.

The visual system consists of several line art graphics that

illustrates the product and its use in a naively straight-forward manner. The Essential line has an opening meaning, but for us it’s representative of the narrative of each product line that together form the story of Contour.

Keywords

Functional Premium Progressive Sustainable

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Contour Store

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Project Eight

Contour Store

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Project Eight

Contour Store

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Project Eight

Contour Store

Contour Interior Care While all Contour products are made to last, the purpose of the interior care line is to ensure the longevity of functionality and finish. The product line offers a wide range of liquids, soaps and waxes all taking care of natural materials such as wood, stone and leather.

The packaging uses a system of distinct iconography,

typography, and imagery of the material intended to be treated, creating a simple and intuitive experience for the consumer.

The aluminum structures communicate the contrast between natural and man-made. In addition, it provide the packaging with a sense of trust and cleanliness.

Keywords

Authentic Functional Sustainable

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Project Eight

Contour Store

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Project Eight

Contour Store

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Project Eight

Contour Store

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Project Eight

Contour Store

Foil Restaurant Contour’s private label restaurant and grocery market Foil aim to provide consumers with a personal, transparent and local food experience. With a curated selection of local produce and freshly prepared food from the restaurant, Foil offers a refined alternative to conventional grocery stores.

The importance of the produce origin is signified by

abstract graphics inspired by the natural surrounding of each product. In contrast with the raw nature and to emphasize the quality of the products, each package is adorned with the calligraphic word mark and a delicate typographic system.

Key Words

Authentic Refined Contemporary

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Project Eight

Contour Store

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Project Eight

Contour Store

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Project Eight

Contour Store

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Project Eight

Contour Store

Still Skin Care Still creates skincare formulas completely based on natural ingredients free from artificial additives enabling a product that’s kind to both skin and environment.

The wide range of plant derived cleansers, toners and

serums are always crafted and filtered by hand before finally being bottled. Once filled, the translucent bottles become the quality assurance for the consumer displaying purity of the formulas. The sense of honesty and integrity is carried on throughout the identity by the use of a simple yet concise typographic system. To evoke the intimacy of the product the white structures are matched with pastel water colors and delicate floral line illustrations.

Key Words

Pure Natural Intimate

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Project Eight

Contour Store

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Project Eight

Contour Store

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Project Eight

Contour Store

Thank You

Linnea Gidlรถf Jacob Bang Rasmus Nilsson Erik Vaage Eric Apelskog David John Scott Mary Scott Michel Osborne Roland Young Ariel Grey Tom McNulty Todd Hedgpeth Mamma Pappa Mormor Kristoffer Lovisa Alexander Carro

Production

Paper 100# Finch Fine ID Text Stock Typeface Post Grotesk Printing Giant Horse 1336 San Mateo Ave. San Francisco CA 94080 Binding The Key Printing & Binding 1934 Park Blvd.

Oakland, CA 94606 Contact Daniel Lindqvist +1 415 640 9188 lindqvist.daniel@live.se

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Project One

Nordica

Still Skin Care

01 Still creates skincare formulas completely based on natural ingredients free from artificial additives enabling a product that’s kind to both skin and environment.

The wide range of plant derived cleansers, toners and

serums are always crafted and filtered by hand before finally being bottled. Once filled, the translucent bottles become the quality assurance for the consumer displaying purity of the formulas. The sense of honesty and integrity is carried on throughout the identity by the use of a simple yet concise typographic system. To evoke the intimacy of the product the white structures are matched with pastel water colors and delicate floral line illustrations.