281 Eventing Way Listing Presentation

281 Eventing Way, Beech Island

Marketing Proposal

Jack Huguley

Broker Associate

REALTOR®

JACK@DANIELRAVENELSIR.COM

843.224.7711

A LOCAL EXPERT IN A GLOBAL MARKET

John E. “Jack” Huguley, Jr. is a Charleston native with 30+ years of sales, marketing and management experience. This translates into an accomplished performance-oriented real estate executive with high standards for effectiveness. Creative solutions come naturally to Jack and negotiating even the most complex transactions are met with poise derived from years of forging productive outcomes.

Jack was President of the John Huguley Co., Inc. here in Charleston before becoming CEO of six operating companies owned by publicly held U.S. Office Products (USOP) and subsequently President of USOP’s Office Furniture Division. When global distributor Corporate Express acquired USOP, Jack was named a Regional Vice President for eight of its sixteen North American office furniture divisions. In 2005, Jack and his wife, Vivian returned to Charleston to care for elderly parents where for the next 10 years Jack served as the Director of Alumni Relations at his alma mater, the College of Charleston (B.S., Business Administration, 1972).

Aside from his knowledge of the local real estate market and his large personal and professional network, Jack employs a perspective of having also lived in metropolitan areas outside of Charleston. Jack and his family have lived in Washington (D.C.), Baltimore, Jackson (MS) and Atlanta. His relocation experience is especially beneficial to clients moving into the Charleston area for the first time.

Jack and Vivian have two married children, three grandchildren and reside in downtown Charleston. Jack is a life-long golfer and a recovering boater. Jack and Vivian are active members of Seacoast Church.

Jack has served in a volunteer leadership capacity for a number of national and local organizations inlcuding President, Huguenot Society of SC, Charleston, SC, Past Chairman, Charleston Trident Chamber of Commerce Downtown Area Council, Past President, King Street Merchants Association and Past President, TOP Marketing Group, Charleston, SC to name a few.

John E Huguley III

REALTOR®

JOHN@DANIELRAVENELSIR.COM

843.532.8130

A LOCAL EXPERT IN A GLOBAL MARKET

John is a third generation Charleston native and a graduate of the University of Southern Mississippi with a degree in Hospitality Management. John spent 15 years in Hospitality Operations and Sales Management before becoming the Operations Manager for Mike Besta Renovation & Restoration specializing in the historic renovations of homes South of Broad Street. His fascination with restoring homes, balancing the old with the new for today’s generation of owners, and his strong relationship with clients led to his decision to become a REALTOR®.

At Daniel Ravenel Sotheby’s International Realty, John is a part of the Huguley Team led by his father Jack Huguley. Together, they have over 30 years of experience in Real Estate. They are committed to finding the perfect home for their buyers as well as aggressively marketing their sellers’ homes regardless of the price point. In representing both buyers and sellers, The Huguley Team’s Lowcountry knowledge and experience provides a level of service that is second to none.

In his leisure time, John enjoys playing golf, spending time on the boat, and entertaining family and friends at home. He and his wife Blythe live in Mount Pleasant with their son Jay.

CLIENT TESTIMONIAL

“ Jack and John Huguley are the best realtors with whom we’ve had the pleasure of working. Over the years, we have placed a number of properties on the market, but we always had trouble finding realtors who valued them as if they were their own. Jack and John treated our home and the process of selling it personally, efficiently, and professionally.

We sold a historic home in a rural area of South Carolina two and a half hours away from Jack’s and John’s office, and every single time we had a showing, they emailed or called us to let us know what to expect, drove up for each showing, and coached us through the process of giving showings and preparing for open houses. Early on in the process of listing, they presented us with sharp and effective comparables and developed a clear marketing profile for us to use as we presented the listing to prospective buyers.

We have had realtors in the past who were passive; they would secure the listing, only to wait for a sale. However, John and Jack were active and caring. They realized that we were selling more than a house; they were selling our home, and they treated our home and us with respect and warmth, just as they treated the sale with patience and proactive efficiency. It was a privilege to call them our realtors, and it is a greater privilege still to now call them our friends. We warmly recommend them.

As a premier luxury brokerage in the Lowcountry, we are incredibly honored by our success in the markets we serve. With a deep commitment to delivering exceptional service and a long history of exceeding the expectations of the most discerning buyers and sellers, Daniel Ravenel Sotheby’s International Realty has consistently remained a leader in the residential real estate marketplace.

8 Pine Island Okatie Sold: $8,000,000

940 Paul Revere Drive James Island Sold: $3,050,000

2629 Goldbug Avenue* Sullivan’s Island Sold: $2,100,000

151 Mary Ellen Drive Wagener Terrace Sold: $1,725,000

173 Broad Street South of Broad Sold: $3,800,000 78 Murray Boulevard* South of Broad Sold: $3,600,00

YOUR MARKETING PLAN

Strategic Quiet Launch for 281 Eventing Way

Media

Commision professional photography including twilights and aerials. Commision a professional property video.

Marketing Collateral

Prepare initial drafts for marketing campaign, including: compelling copy, email campaigns, property brochures, and social media posts. A custom feature sheet will be compiled outlining building specs and features.

Communications

Leverage Daniel Ravenel Sotheby’s International Realty’s in-house marketing department to advise on potential PR and editorial coverage, as well as the social media strategy for the property.

Whisper Campaign

Private e-mail campaign to Daniel Ravenel Sotheby’s International Realty brokers with an internal network of investors and clients throughout the Lowcountry and beyond.

Full Marketing Launch for 281 Eventing Way

Email Campaign

Announce 281 Eventing Way to Aiken and Charleston MLS agents, Sotheby’s International Realty network of over 5,000 agents and my personal sphere of buyers.

Online Presence

281 Eventing Way will be displayed on SothebysRealty.com and DanielRavenelSIR.com. In addition, the property will be featured on over 100 Sotheby’s International Realty affiliate websites around the world along with our global marketing partners like WSJ.com, MansionGlobal.com, JamesEdition.com, etc.

Targeted Postcard Mailing

Custom-designed, high-quality Just Listed postcard sent to residents and property owners in the surrounding area.

Media Outreach

281 Eventing Way will be submitted for additional exposure through Sotheby’s International Realty. If selected, the property could be featured on SIR’s social media, blog or in premium editorial media outlets like Dwell and WSJ.

Advertising

Details on next page.

Print and Digital Marketing for 281 Eventing Way

Targeted Social Media

281 Eventing Way will be featured in paid Facebook and Instagram campaigns. Campaign will target a 15 mile radius around a key feeder market.

Charleston Magazine

Submitted for additional exposure in Charleston Magazine.

Charleston Mercury

Submitted for additional exposure in the Charleston Mercury.

Luxury Home Magazine

Submitted for additional exposure in Charleston Luxury Home Magazine.

Charleston Style & Design Magazine

Submitted for additional exposure in the Charleston Style & Design Magazine.

New York Times

Featured in the Sotheby’s International Realty New York Times Takeover ad.

YOUR PROPERTY JOURNEY

Expect the Exceptional

The Listing Agreement

The exclusive listing agreement is signed after the comparative market analysis has been presented and an optimal sale price is determined.

Listing Preparation

The listing is prepared for sale by consulting on how to curate the property for potential buyers so that they can easily visualize themselves in the property. This could include making recommendations for enhancing the exterior and interior by staging, cleaning, making repairs, painting or de-cluttering.

Photography

The marketing revolves around professional photography, highlighting the elegance and beauty of the home. The highest quality professional photography is executed to showcase the listing. All content is put through a rigorous editing and quality-control process.

Quick Launch

The listing is quick launched through DRSIR Connect after the listing agreement is signed but before it is officially live on the market. This alerts the company’s network of elite agents that the property is available and facilitates sales prior to hitting the MLS.

Sign Installation

The iconic blue sign is installed to convey the quality of the listing and attract buyers.

Listing Launch

The listing goes live online through the MLS, DanielRavenelSIR.com, SothebysRealty.com and our proprietary listing distribution network to over 100 other top sites providing optimal exposure.

Custom Marketing Plan

The bespoke marketing plan created alongside the Daniel Ravenel SIR marketing team is put into effect allowing for exclusive opportunities and maximum exposure.

Seller Updates

All marketing and sales updates relating to the property are communicated regularly and guidance is provided to make informed decisions that will lead to a successful sale.

Daniel Ravenel Sotheby’s International Realty

Founded in 1983 under the extraordinary leadership of Daniel Ravenel, our company is the exclusive Sotheby’s International Realty affiliate in the South Carolina and Georgia Lowcountry. This legacy of excellence within these communities continues with the next generation of Ravenels. We are committed to providing a superior level of service, powerful marketing, and local expertise along the Southeast coast.

Local Since 1983. Global Since 1744.

Our team of experts consists of the very best real estate professionals in the Lowcountry, personally hand-selected based on their knowledge of the local market, deep connections to the area, and ability to offer unparalleled representation to their clients. It is our passion to deliver a service that exceeds expectations, equipped with best-in-class marketing and innovative technology while upholding the highest standards of professional ethics and integrity.

A Unique Collaboration

Our alliance with Sotheby’s is our unique difference. Sotheby’s has been uniting people with world-class works of art since 1744, and all of these years later this brand’s heritage has grown into the world’s leading full-service real estate brokerage, Sotheby’s International Realty. This iconic brand is at the heart of Daniel Ravenel Sotheby’s International Realty. A powerful collaboration and brand relationship puts our properties, at all price points, at the fingertips of a global clientele. Being the Lowcountry’s only real estate brokerage with a marketing partnership of this magnitude offers our sellers an unprecedented level of exposure. When discussing luxury real estate, one brand transcends the competition: Sotheby’s International Realty.

We Give Your Property A Competitive Advantage

Our experienced associates are equipped with the most sophisticated marketing and sales tools in the industry to ensure your property is presented to the largest set of highly qualified buyers. It is our passion to provide you with the world-class service and property exposure that you expect when working with a Sotheby’s International Realty affiliate.

Our luxury marketing packages are designed to give your property a competitive edge by increasing interest and engaging the right audience at the right time, both online and offline, regardless of the price of your home. “Luxury Service at Every Price Point” is our motto and guides our marketing philosophy in representing all properties. With this tailored and custom approach, we advocate for clients who expect nothing less than the best. We have an exceptional, unrivaled network of over 24,000 Sotheby’s International Realty professionals in 75 countries. We’re local everywhere, allowing us to assist our real estate clients at every stage of their journey, across borders and across the world.

Unrivaled Exposure

Your home has a unique story to tell, and Daniel Ravenel Sotheby’s International Realty offers the opportunity for clients to share this narrative. We hand select premier print and digital publications capturing a wide audience throughout the Lowcountry. The publications and partnerships we target are focused on real estate, luxury lifestyle, art, regional events and local philanthropic missions. From brand advertising to showcasing our listings and open houses, our well-established regional media partnerships allow for the most exposure across print and online platforms. Our local partners are some of the most read and watched publications in the area.

Presenting Your Property to the World

The Lowcountry real estate market attracts buyers and investors from around the world, and with this global demand comes the need for increasingly sophisticated international marketing. Our dynamic marketing plans reach buyers from coast to coast and continent to continent. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic partnerships, social media traffic drivers, and video content publishing, Daniel Ravenel Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, The Wall Street Journal and more, due to their international impact and reach. Our strategic global media plan ensures your property is seen by the widest and most relevant audience of prospective buyers.

Where our clients are family and our neighbors are friends. We live here. We work here. We love it here.

Our heritage in the Lowcountry runs deep.

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