Portfolio 2015
Perseverance is the main value I’ve learned in my academic and professional life, I intend to always find solutions for all the projects I undertake no matter how complex or challenging they seem to be. I consider originality a vital characteristic for a industrial designer and I always try to demand myself unexpected, surprising and ingenious responses to every creative process I make.
The path of try after try can only lead to achievement.
My goal as an Industrial designer is to work in big scale projects with greater impact in our world. It is my belief that designers should play a leading role in evolution of society.
Brain Tanking Innovation, Colombia Senior Developer and Prelector 11/2014 – present Leading innovation projects, materialized in prototypes. Assisting and participating in prototyping boot camps.
Industrial Designer danielsalazarroman@gmail.com Bogota, Colombia Landline: (57 +1)471 91 86 Cell phone:(57 +1) 310 576 46 60
Pontifical Javeriana University. Colombia Scholarship 06/2012 – 07/2014 Design Management emphasis Final project: Systemic approach of the avocado harvesting in Colombia (5.0 / 5.0) August 2006 - June 2014
Projects
$
aWa AWA
$ $
In collaboration with: Lina Montoya and Laura Vergara
Small farmers
Wholesalers Transporter
Food Industries
• It finds advantage on the
• It bases its product’s
supply and demand fluctuation
selection criteria on non-
to obtain high income.
quality related factors
• It makes product’s value to
(price, location and a
keep diminishing as a result of
cleanliness on the skin).
unappropriated manipulation.
• Quality on its primal matter
standardize its products.
product in very low rate in return for a heavy workload. • Is not aware of new ways to
• Due to the current logistics
stablish trade relationships
methods, product delivery
with other links in the chain.
takes long time.
•Do not use good agricultural
• Product’s value decreases as
practices
to
unappropriated manipulation
preserve
their
term
product’s
unstable,
therefore it is unable to
• Is subjected to sell his
long
is
happens along the proses.
value.
Design Opportunity
Final consumers • Is unaware of product properties. • It has access to a very limited offer in which many products don’t follow healthy standards nor sustainable conditions.
The Fruitcolector
It provides the propper distance It pro-
Saw
vides proper cutting distance (2 – 5 millimetres from the top of the fruit) in the stem.
Cutting Guide
It helps identifying the exact ripeness state of the fruit in order to harvest it or leave it in the tree.
Color sensor
Belt
Net
I makes the system weight closer to the centre of mass thus
Gently transports the fruit from the height of the tree to the
making it easier to operate.
oor, avoiding any downgrading in products quality.
Product in use
Strategy
Final consumers
Creates new trade relationships with different stakeholders in the chain: food, pharmaceutic
• Access to a novel category
and cosmetic industries require fruit with specific
of
properties. This properties can be identified and
quality and traceability is
products
which
always warrantied.
registered with the Fruitcolector.
Small farmers
in
Frucolecta
Food Industries
• Workload is reduced in terms of time and
• Provides the Frucolector and the
•
physical effort.
requirements from the industry.
in order to develop new product.
• The Fruitcolectors avoids risk circumstances
• Reduces time delivery and evades
•
(freefall, premature harvesting, lacerations
unappropriated manipulation in a new
a result of the new standards its product.
and stem inadequate manipulation)
transportation system.
•
• Sells a top quality products directly to the industry in need.
Requests specific fruit characteristics Joins new and demanding markets as Creates a new product portfolio with
novel characteristics and high standards.
Design Opportunity Leather Processing Industry
Rubber Processing Industry
Workers
• Generates 4.000 tonnes of toxic waste
• 77% of the enterprises are small
• All incomes are subject to a single
per month: solid (chromium, aluminium,
family
product, leading companies to very
titanium
enviroment, 2006)
and
zirconium),
Liquid
businesses.
(Ministry
of
(chromium, sodium and sulphide), and
• Most of them do not follow the
gassy (sulphur oxide, ammonia and
proper waste disposal as a result of
nitrogen oxide) (Ministry of enviroment,
unaffordable prices charged by the
2006)
only provider.
• Is required to pay a hasardous waste disposal service every month.
unstable business models.
Service
Leather Processing Industry
Ec贸nica
Rubber Processing Industry
Collecting and handling all wastes for a
Transporting and processing hasardous
Leather shredding as a low cost raw
monthly accessible price in local leather
waste to reduce environmental impact
material for composites elaboration
processing businesses.
and ensuring constant raw material
with improved performance and lower
supply.
manufacture costs.
Composite
Matrix
Reinforcement
Natural rubber has greater elasticity than synthetic kind. It is a
Leather shredding is the main solid waste generated in
shock absorbent and vibration reduction material.
processing industries.
Concept
Giant Amazon Water Lily
• Its leaves are strengthened with girder-like ribs which make the whole structure rigid. They also contain air-spaces within them that keep it afloat. (Podoski, 2008) • Ribs and struts are repeated in a very effective support pattern that can be used in many different contexts.
Product High Impact ooring.
$ In collaboration with:
$ $
CHANCHO
How do we make Colombians to save more money?
Bancolombia Bank oers a simple and practical saving
Users only have to create an account in which Bancolombia bank
service trough smartphones. It is also available for non
will be collecting all the money they decide to save. They are
Bancolombia’s costumers.
always able to withdraw this money in any Bancolombia office.
Users can create as many moneyboxes as they wish. All of
The cooperative function makes possible to join forces with
which can be personalized with goals.
multiple users to gather any budget that they require.
Bank Offices
Strategy Super markets and neighbour shops
Savings
work as strategic allies and together with bank offices all become savings collecting points, allowing CHANCHO users to save money frequently and
Shops
easily.
CHANCHO Users
Super Markets
In collaboration with:
How do we create a bottle to be carried along the day?
Product in modeling
Product in use
Thank you