The path of try after try can only lead to achievement.
As a Colombian industrial designer who works in product and service development, I have had the opportunity to
successfully complete several
projects for small, medium and big enterprises in different industrial sectors. Due to constant work in multidisciplinary teams, Industrial Designer danielsalazarroman@gmail.com Bogota, Colombia Landline: (57 +1)471 91 86 Cell phone:(57 +1) 310 576 46 60
frequent demand for resourcefulness and time management is needed, which has led me to develop clear critical thinking capabilities and an ability to find creative solutions every day.
Projects 4
Nodo Design
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aWa
AWA
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Added Value in Avocado Supply Chain
In collaboration with: • Lina
Montoya • Laura Vergara
Opportunity
Small farmers
Transporters & Wholesalers
Food Industries & Final consumers
• Sell avocados in a very low
• Due to the current
• Buy avocados based
rate in return for a heavy
logistics methods, product
on non-quality related
workload.
delivery takes a long time.
factors (price, location and
•Do not use agricultural
• Product’s value decreases
a cleanliness on the skin).
practices
as unappropriated
• Does not have a way to
manipulation happens along
ensure a constant level of
the process.
quality.
for
long
term
preservation of avocados.
• Because wholesalers control the
• Is unaware of product
market they exploit farmers and buy
properties.
avocados for less of what they are
• It has access to products
worth.• • Poor habits in storing and
that don’t fulfill healthy
conserving by wholesalers lessened
standards nor sustainable
the quality of the avocados when they
conditions.
reach the consumer. 5
Avocado harvesting • The farmer has to make a big effort to visualize and reach the fruit. • The fruit falls from a very high distance, 40 % of the fruit production is wasted due to bad manipulation, lack of ripeness identification and mechanical causes.
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Solution: The Fruitcollector
It provides proper cutting distance (2
Saw
– 5 millimetres from the top of the fruit) in the stem.
Cutting Guide
Color sensor It helps identifying the exact ripeness state of the fruit in order to harvest it or leave it in the tree.
Belt
Net
I makes the system weight closer to the centre of mass thus
Gently transports the fruit from the height of the tree to the
making it easier to operate.
floor, avoiding any downgrading in products quality.
Product in use
The farmer first receives a message from Frucolecta with the request specifying the number, type of avocados and delivery time. He can easily move and find the proper avocados. The fruit falls gently and close to his feet were he can pick it up in perfect conditions. 9
Service
Small farmers
Food Industries & Final consumers
Frucolecta
• Food, pharmaceutic and cosmetic
• Provides the Frucollector and the
industries require fruit with specific
requirements from the industry.
properties. This can be identified and
• Reduces time delivery
registered with the Fruitcollector.
and evades unappropriated
• Obtains specific fruit characteristics in order to develop new product. • With the ability to meet higher
• Sell a top quality product directly
manipulation in a new
quality standards the product
to the industry in need avoiding
transportation system.
has access to new international
intermediaries.
markets.
• Workload is reduced in terms of time
• It obtains multiple possiblities
and physical effort.
for product development with new
• The Fruitcollector avoids the main
characteristics.
risk circumstances: freefall, premature harvesting,
lacerations
inadequate manipulation.
and
stem
• Access to a novel category of products in which quality and traceability is always warrantied.
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Prototyping Workshops for Enterprises
In collaboration with: Team
Opportunity
Colombian Enterprises • Normally has very low budget and time to come up with new products and services. • In the innovation field it only invest in familiar ideation processes. • Have multiple product and service ideas but don’t really know how to bring them to reality.
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Solution Arrangements • One or two ideas from the existing pipeline are chosen to work in the session. • 15 – 25 staff members are selected from diverse areas and working positions in the company. • Contents and prototyping tools are chosen for an ideal result. • Validation scenario with end users to obtain relevant feedback.
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Workshop
Independent work
• A Talk about Service Design and Design Thinking methodology.
• Company leaders decide next stages
• Participants are divided in to teams of
of the prototype, deliverables, deicition
five to start the activities.
makers and periods of time to come up
• Different prototypes are created.
with a project schedule.
• Concepts are tested with real users or
• The company continues with the
scenarios and they gather insights that
project and receives assistance and
transform their initial idea.
feedback from a consultant.
During the workshop
People with different knowledge and expertise in the company get to meet and teach each other.
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The idea becomes the starting point for several solutions that complement each other and evolve to a singular development. 15
Linking Two Industries Through Design
Opportunity
Leather Processing Industry
Workers
Rubber Processing Industry
• Generates 4.000 tons of toxic
• 77% of the enterprises are small
• All incomes are subject to a single
waste per month: solid (chromium,
family businesses. (Ministry of
product, leading companies to very
aluminium, titanium and zirconium),
environment, 2006)
unstable business models.
Liquid (chromium, sodium and
• Most of them do not follow the
• Are looking for new elements to
sulphide), and gassy (sulphur oxide,
proper waste disposal procedure
add value to their clients.
ammonia
as a result of unaffordable prices
and
nitrogen
oxide)
(Ministry of environment, 2006) • Is required to pay a hazardous waste disposal service every month.
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charged by local authorities.
Service
Leather Processing Industry
Rubber Processing Industry
Ecรณnica
Collecting and handling all wastes
Transporting
for a monthly accessible price in
hazardous
reduce
composites that have improved
local leather processing businesses.
environmental impact and ensuring
performance and lower manufacture
constant raw material supply.
costs.
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and waste
processing to
It uses leather shredding to create
Composite
Matrix
Reinforcement
Natural rubber has greater elasticity than synthetic kind. It is a
Leather shredding is the main solid waste generated in
shock absorbent and vibration reduction material.
processing industries.
Solution: High Impact flooring
Design Concept
Giant Amazon Water Lily
• Its leaves are strengthened with girder-like ribs which make the whole structure rigid. They also contain air-spaces within them that keep it afloat. (Podoski, 2008) • Ribs and struts are repeated in a very effective support pattern that can be used in many different contexts.
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Reusable and Easy to Carry Bottle
In collaboration with:
Brief
Bottle • Create an outstanding package to call end users attention. • A reusable and easy to carry bottle. • Able to support a hot filling process to provide healthy standards.
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Hot Filling • Requires a bottle able to support the volume exchange when the liquid enters hot and after it falls to ambient temperature.
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Prototype
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Solution
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$
$
Savings in the Palm of Your Hand
$
In collaboration with:
CHANCHO
Opportunity
Colombians • Are not use to save much money. • Spends an average of 30% of their salary in small markets for daily groceries. • Have a very clear idea of what they would buy if they had the money for it.
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Andrea Castro • She wants to buy a new television and she needs to save 650 €. • Earns around 450 € per week • Spends an average of 60 € per day and finds very difficult to save money. • Almost every she goes grocery shopping in several markets close to her house.
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Solution
Savings App A simple and practical saving service through smartphones that enables customers to save extra change in a personal acount. 1) Andrea choses the television she wants from the allied store and the date in which she wants to get it. 2) Even though she is not a Bancolombia customer, she can start saving her extra change from all her purchases with the App and use it in any of the allied stores, no matter how big or small the stores are. In case she needs it, she is also able to withdraw this money in any Bancolombia branch.
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Welcome to Chancho, a service that is also available for non
Users only have to create an account in which Bancolombia bank
Bancolombia’s costumers.
will be collecting all the money they decide to save.
Users can create as many moneyboxes as they wish. All of
The cooperative function makes possible to join forces with
which can be personalized with goals.
multiple users to gather any budget that they require.
Service
Colombians Every time they purchase something in a shop or a market they have the possibility to save any amount of
Super markets
money.
Small shops
• Become savings collecting
• Collects different amounts of
points, allowing users to save
money in every purchase.
money frequently and easily.
• Increase in costumer fidelity.
• Are able to offer their products in deals.
Bank • Obtains constant and multiple small transactions • Attracts new customers to use the service
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