Body brief
Daniel thomson
Brief interpretation BODY - This living link topic explains that a web-based system is to be designed to improve or fulfill one of the most basic human needs, it mentions Masslow’s Hierarchy and that only the lowest levels are to be options. This is the topic which stood out to me and I feel there is a lot of interesting research regarding Masslow’s Hierarchy and basic human needs. Due to it being relatively specific in which human needs are acceptable for the brief it shouldn’t take long to settle on one or a few and begin researching heavily into how it could be improved through the web. The only issue with this topic is that my web designing ability is quite lacking currently but it is possible I could design and showcase how the website would work through editing in after effects. BRIEF - Having a specific target audience/user group seems to be key within this brief, it specifically mentions that it has too encapsulate the values of the target audience. A large portion of research will need to be carried out on the user group of my design and a detailed description of them will need to be written up, including everything they are interested in and believe in. This information is to be gained through interaction with the user group, they are to be studied and completely understood to create a successful design. The design needs to evolve appropriately as research and knowledge is gained about the user group. Current trends within design can be taken into consideration and influence the design, all inspiration should be explained within my booklet. The submission asks for a 2 minute filmic piece along with a supporting digital document, I plan to create a PDF booklet as my digital document.
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Maslow’s Hierarchy pursue talent, creativity, fulfillment
achievement, mastery, recognition friends, family, community security, shelter food, water, warmth
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food
The brief asks for a web-based system which relates to accessing or improving basic human needs. Peoples diet can always be improved, some people more than others. Focussing on food and the diet allows for a clearer target market to be decided upon. People who could eat better improving their lives through a small change in diet.
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food
Food photography is becoming more popular, with advances in cameras attatched too smartphones anyone can take high quality photos and then add premade filters using apps such as instagram. It tends to be younger people who are taking pictures of their food and uploading it immediately to social networks. I plan to encourage food photography within my idea, uploading it to the website.
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TARGET MARKET The target market I plan to aim the website and other features at is students, they sterotypically have a poor diet, along with that their lifestyle involves a lot of drinking and then attempting to learn and study. With a better diet studying should be easier and more productive. There are a variety of typical qualities attatched to students, as they have to spend a large amount of time studying, be it in class or at home their income won’t be high as they won’t have time. My idea could take this into account and will need to be free, very cheap or could possibly provide the user with money. Socialising is also an important aspect of student life which I will consider within the design, bringing people together in some way. Bringing people together through food should be straightforward and could allow for some interesting ideas.
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TARGET MARKET STUDENts - keywords/considerations
Lack of income Social Stress busy motivated
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The idea The idea is a webpage to improve students diet, it does this through allowing the users to decide whether they want to cook or eat. If they want to cook they will upload a post explaining where they will be presenting the meal, what time they will be serving it and what they will be serving. On the other hand if the user wants to eat they will search for their personal preffered location, meal and time and then pay a fee which will go directly too the person cooking the meal. The motivation for this type of website for the person cooking will be a rating system on their profile as well as getting enough money to pay for the ingredients nessecery for the meal plus a little more. The people eating will also be rated on their profile as guests and can post comments about the meal they recieved.
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tHE IDEA
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The logo The logo has been designed to work dynamically within the website or app that is being proposed. The particular section that the user would like to access will be displayed at the bottom or top of the page depending which way they move the logo.
It is simplistic and boasts the straightforward process which the idea hopes to promote.
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Typography
CUBANO
“Cubano's personality is defined by its rounded corners, wide strokes, and semi-condensed letterforms.�
Droid Serif
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Colour C: 51% M: 5% Y: 2% K: 0%
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Another consideration was that students can be under a large amount of stress due to exams and deadlines, other aspects of social life can cause stress too. The colours used within the webpage and app boast a calming blue which conveys tranquility and the user should feel relaxed. The use of white was also to continue the calming capabilities of the service. Also in terms of cooking and food, white will show cleanliness and proffesionalism.
Colour
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APP
As well as the webpage there will be an app which is setup in the exact same way, these steps are as you log in, then drag down for the cook menu and up for the eat menu.
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app
My profile
My profile
todays meals 7pm, Block 11 Flat 3, Edinburgh 0 people coming so far.
Comments Lauren King: The stirfry was great, good portion size and perfectly cooked, had a great night!
Current Rating
This is where you upload you info if you are cooking for people and your profile where you can view comments and ratings from previous meals you cooked.
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APP
3/4
0.2 Miles 7pm
20 1/4
6pm
14 2/4
8pm
15 1/4
7:30pm
30
This is the eat menu where you can fill out the eat options then choose from the results.
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app
3/4
7pm
Chicken stir fry: Includes red peppers, red onion, brocolli and mushrooms. Feel free to text me if you want your portion without some of this veg, my number is 07990970109. Block 11, Flat 3 Riego Street Edinburgh.
Then you get too see an in depth description of the meal and decide whether you would like to pay or go back.
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WEBSITE Here is the first page users will find, a simple login page. It will also be possible to login with facebook etc.
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WEBSITE The rest of the webpages will be identical to the steps of the app. The design works better as an app but will have a webpage to cater for some people who may not have smart phones.
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