Laudon traver ec11 tif ch10

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E-commerce 2015, 11e (Laudon/Traver) Chapter 10 Online Content and Media 1) The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline Answer: TRUE Page Ref: 633 Difficulty: Moderate AACSB: Application of knowledge 2) The average American adult spends more time watching television than using the Internet. Answer: FALSE Page Ref: 635 Difficulty: Moderate AACSB: Application of knowledge 3) The proliferation of mobile devices appears to be decreasing the total amount of time spent consuming various types of media. Answer: FALSE Page Ref: 635 Difficulty: Moderate AACSB: Application of knowledge 4) Online television and movies is the largest and fastest growing form of online entertainment. Answer: TRUE Page Ref: 638 Difficulty: Moderate AACSB: Application of knowledge 5) In 2014, the time spent on mobile devices exceeded the time spent on desktops. Answer: TRUE Page Ref: 634 Difficulty: Difficult AACSB: Application of knowledge 6) The a la carte revenue model allows users to pay only for what they use. Answer: TRUE Page Ref: 637 Difficulty: Moderate AACSB: Application of knowledge 7) A higher percentage of Internet users read newspapers online than listen to radio online. Answer: TRUE Page Ref: 638 Difficulty: Moderate AACSB: Application of knowledge 1 Copyright Š 2015 Pearson Education, Inc.


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