Menu collection 2013 14 singlepages

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Collection 2013/14

www.menu.as



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We b e l i e v e i n m a k i n g d e s i g n m a t t e r. I s t h i s p o s s i b l e ? Ye s . I s it something that happens over night? No. At Menu we believe i n m a k i n g d e s i g n m a t t e r. A n d w e s t r i v e t o d o s o i n a l l p a r t s o f our business. Design matters when a product meets a real need and when it’s useful, timeless, and made from honest materials. When design is original in shape, function or material combination it matters and most of all; design matters when it’s produced in a community where it makes a difference – when it improves quality o f l i f e . W e b e l i e v e i n m a k i n g d e s i g n m a t t e r. W e ’ r e p a s s i o n a t e , original, and responsible. N ew s t r a t e g y. T h i s c a t a l o g u e i s a g l i m p s e i n t o o u r n ew s t r a t e g y. A new strategy made to match our dreams for the future and to match the new and more conscious world we all live in. Menu is n o t t h e s a m e . W e ’ r e s o m e t h i n g b e t t e r.

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INTRODUCTION Bjarne Hansen, Creative Director We w i l l m a ke d es i g n m a t te r by c rea t i n g n ew p ro d u c t s t h a t m a ke a real difference to the consumers. Design should not only be aesthetically pleasing, but also improve processes in our daily l i ves . We w i l l m a ke d es i g n m a t te r t h ro u g h p ro d u c t s t h a t evo ke true feelings and by combining do-well with do-good. Wo r k i n g a t M e n u i s n o t s o m e t h i n g yo u j u s t ra n d o m l y d o 3 7 h o u r s a week to get your pay cheque. It should be something more, and we hope it is. It’s about taking pride in working towards c h a n g es a n d s t r i v i n g to m a ke q u a l i t y d es i g n t h a t m a t te rs . We believe that a strong sense of making a difference is something that will drive us all to success. Our design teams have worked strategically with innovative p ro d u c t s t h a t w i l l m a ke a d i f fe re n ce i n t h e m a r ke t p l a ce . T h ey h ave been

obsessed

with

clever

solutions

and

functional

details,

while still keeping the Scandinavian simplicity and timeless a e s t h e t i c s t h a t M e n u i s k n o w n f o r. W e h a v e w o r k e d w i t h s o m e o f the best designers in the world and always maintained that a new Menu product must have a new function, a new material or a new production method to become a true Menu product. The past years we have also worked intensively on locating p a r t n e rs i n d eve l o p i n g co u n t r i es a ro u n d t h e wo r l d . Lo ca l fa c to r i es or small cooperatives where we can produce good, high quality products and at the same time provide the people involved in the production with a better economic foundation. It should be good business for both them and us. Are we going to save the world by doing this? No. Are we going to try anyway? Oh yes.

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I n d ex

Design Approach

006-013

C o l l e c t i o n 0 1 6 - 0 9 5 Sneak Peak SS14

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C o l l e c t i o n 1 0 4 - 1 0 7 Sneak Peak SS14

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C o l l e c t i o n 1 1 5 - 2 1 1 O v e r v i e w 2 1 4 - 2 2 4


D e si g n approac h Soft minimalism / a new way of thinking design We l ove m i n i m a l d es i g n . We a re o b s es s e d w i t h c l eve r s o l u t i o n s a n d f u n c t i o n a l d e ta i l s . We fo c u s o n t h e c re a t i ve a n d i m a g i n a t i ve a s we l l a s t h e u s a b l e . We b a l a n ce c re a t i v i t y w i t h co m m e rc i a l i s m . We b r i d g e i n n ova t i o n , c u r i o s i t y a n d a f f o r d a b l e l u x u r y. We f o c u s o n d e ta i l s a n d f i n e m a te r i a l s ra t h e r t h a n b i g a n d ex p res s i ve . T h i n k s i m p l i c i t y, h u m a n i z e d f u n c t i o n a n d l o w c o s t p r o d u c t i o n . Clean

lines

and

emphasis

on

craftmanship

and

p r a c t i c a l i t y.

A palette of natural tones and warm hues. Modern, understated and crafted crisp minimalism. Design matters when a product meets a real need. When it is produced in a community where it makes a difference. When it´s timeless and made from natural honest materials. When it is either original in function, shape, production method or material combination and when it speaks to all the human senses. Jonas Bjerre-Poulsen, Norm New Design Director


D e si g n approac h

Design matters when a product meets a real need

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d e si g n approac h

We b e l i e v e i n m a k i n g d e s i g n m a t t e r t h r o u g h innovations that make a difference. Be original


D e si g n approac h

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d e si g n approac h


D e si g n approac h

We b e l i e v e i n m a k i n g d e s i g n m a t t e r b y c r e a t i n g products that evoke true feelings. Be passionate

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d e si g n approac h

We b e l i e v e i n m a k i n g d e s i g n m a t t e r b y combining do-well with do-good. Be responsible


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The collec t ion The best of all the great

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Gridy m e mirror

G ridy Oslo-based design team

G r i d y M e M i r r o r. L o o k a t i t a n d t h i n k o f . . . m e


g ridy m e mirror

Q&A W i l h e l m G r i e g Te i s n e r & Lars Olav Dybdal Yo u r n a t i o n a l i t y ? N o r w e g i a n . Did you have a childhood hero? Who and why? L: MacGyver! The way he solved problems by using his creativity and built stuff with what he had at hand. Who was your best teacher at school, and why? W: I had a great art teacher named Aase Boullet. She was inspiring and down to earth, but at the same time pretty tough, we had to work hard. She is one of the p e o p l e I wo u l d g i ve t h e c re d i t f o r m e b e i n g a d e s i g n e r t o d a y. T h a n k s Aase! W h a t ’ s y o u r f a v o u r i t e d e s i g n o b j e c t ? T h e T r i p T r a p h i g h c h a i r. A s u p e r s i m p l e s o l u t i o n to a co m p l ex p ro b l e m . A n d a f te r 4 0 ye a r s i t ’ s s t i l l t h e n u m b e r o n e c h i l d r e n c h a i r. O n e o f t h e f e w w e l l - k n o w n N o r w e g i a n classics in furniture design. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e f o r M e n u ? W e l o v e t h e t u r n e d wood base. It’s a well-known traditional production method, a n d t h e technique really brings out the features of the wood and makes each b a s e u n i q u e . T h e i n t u i t i v e s i m p l i c i t y o f t h e m i r r o r, a n d t h e c o n t r a s t i n the materials make it a beautiful object. If you had all the money in the world, whom would you give it to? To p e o p l e w h o w o r k h a r d t o m a k e l i f e b e t t e r, f o r p e o p l e w h o n e e d i t . A ny t h i n g e l s e yo u ’ d l i ke to te l l ? We a re rea l l y h a p py to b e wo r k i n g w i t h M e n u ! ( We ’ re h a p py to h ave yo u o n b o a rd ! )

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g ridy m e mirror

Gridy Me Mirror is one of the results of our new strategy to collaborate with some of the most talented designers in the world, to inspire our audience with new ideas, materials and i n n ova t i ve ways o f t h i n k i n g d es i g n . Simple in its idea and aesthetic but impressive in use, m a t e r i a l s , a n d d i ve r s i t y. G r i d y M e M i r r o r i s a n ew a n d m o d e r n design with a nostalgic dash of blurry Polaroid memories. 2 pieces. Easily assembled.


g ridy m e mirror

Slide the mirror into the groove in the wood base and choose between tall or wide scale. Either wa y, t h e l i n e s o f t h e s o l i d o a k base will draw a unique landscape o n e a c h m i r r o r. Use the side with the normal mirror glass or turn it around to s e e yo u rs e l f i n a n o s ta l g i c copper tone. Gridy Me Mirror is perfect as a make-up mirror and as a decorative design object in bathrooms, bedrooms, and maybe eve n i n t h e l i v i n g ro o m ?

Gridy Me Mirror is meant to be beautiful and practical and all around nice. And maybe in the spirit of nice and do-good, we should practice looking into it and thinking of someone else?

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KiBiSi


kibisi

K iB iS i C o p e n h a g e n / N e w Yo r k b a s e d D e s i g n Tr i o We l i ke d es i g n t h a t i s a c l e a r ex p res s i o n o f i t s i d e a .

Q&A KiBiSi Yo u r n a t i o n a l i t y ? D a n i s h . What’s your favourite colour? Black on white like our logo. What’s your favourite design object? I like designs t h a t a re a c l e a r ex p res s i o n o f i t s i d e a – e . g X- ta b l e and Biomega Boston. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e f o r M e n u ? We i g h t H e re i s a fa m i l y o f ca n d l e - h o l d e rs fea t u r i n g distinct historic references to the iconic typology of chamber candlesticks and candelabras. The designs revisit the standard candlestick appearance and dimensions, and are natural ex te n s i o n s o f t h es e m a d e to f i t to d ay ’ s ca n d l es . The cast iron parts acknowledge historic artisanal techniques and the Polystone reference is our link to modern architecture. Candlesticks with a grounded feel and a solid no-nonsense appearance.

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Fo rg e t a b o u t g o l d l e a f a n d exces s o r n a m e n ta t i o n , this is simplicity in its’most aesthetic form. We i g h t H e re i s a f a m i l y o f ca n d l e h o l d e r s fe a t u r i n g d i s t i n c t h i s to r i c references to the iconic typology of chamber candlesticks and candelabras. T h e c o l o u r, t a c t i l i t y a n d w e i g h t o f t h e p o l y s t o n e m a t e r i a l a d d s b o t h m a s c u l i n i t y a n d s i m p l i c i t y, a n d W e i g h t H e r e s e r v e a s b e a c o n s of

light

embodying

the

rough

outdoors

of

the

North:

vast,

uncompromising and cut in stone. H o w e v e r, a t t h e s a m e t i m e W e i g h t H e r e s h o w c a s e c o n t e m p o r a r y S ca n d i n av i a : m o d e r n , co n f i d e n t a n d s u b t l e i n i t s ex p res s i o n .


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Weight Here. De s ig n by K iB iS i

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B e n j amin Hub e rt

B e n ja m i n H u be r t London based designer Iconic and innovative.


B e n j amin Hub e rt

Benjamin Hubert The London based studio specialises in industrial design across furniture and lighting sectors working with international manufacturers across Europe and Asia. The studio works on a diverse range of projects including both mass/batch produced consumer products and limited edition / one of ’s. Benjamin Hubert has received international critics and media acclaim and has been ex h i b i t e d i n t e r n a t i o n a l l y. Benjamin has also received a number of prestigious awards including: Design of the year (British Design awards 2010) Best Product (100% design/Blueprint awards 2009) Homes a n d G a r d e n s Yo u n g d e s i g n e r Ye a r ( D e s i g n Classic awards 2010) and EDIDA International Yo u n g D e s i g n e r o f t h e y e a r 2 0 1 0 .

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pots

Pot s

makes easy living look like hard work

Benjamin Hubert has created Pots: an earthen landscape of sculptural but functional objects for your kitchen table, d e s k o r w i n d o w s i l l . I t ’ s a m a n i f e s t a t i o n o f s i m p l i c i t y, a n ode to history and an acknowledgement of the qualities and aesthetics of our soil, and what it provides us. Since the beginning of time, indigenous people from separate continents have found and acknowledged this simple material of �baked earth� for a variety of purposes: artistic representations of historical and mythological characters, architectural means such as shingles and bricks and of course pots: the ever-important purpose of containing our food and beverages. The natural, raw and grainy tactility of the terracotta clashes with the glazed inside and soft rubber lids, p rov i d i n g a m u l t i t u d e o f ex p e r i e n ces fo r yo u r s e n s es . W h e n u s i n g Po t s yo u ex p e r i e n ce t h e ev i d e n t a n d u n co m p ro m i s i n g juxtaposition between the ancient traditions found in terracotta and the industrial modernity embedded in the mass-produced rubber lids.


Pots. Designed by Benjamin Hubert


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pots

Te r r a c o t t a P o t s b y B e n j a m i n H u b e r t


pots

Since the beginning of time the simple material of terracotta, meaning ’baked earth’, has been acknowledged and used for at wide variety of purposes across continents around the world.

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j uuri

Juuri. Design by Sarah Bรถttger


j uuri

A m i n i m a l i s t k i c k t o eve r yd a y, a u t o p i l o t t h i n k i n g .

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A ndr e as En g e s v ik

And rea s E ng e svi k Oslo based designer Reducing the gap between design and arts & crafts.


A ndr e as En g e s v ik

Andreas Engesvik Andreas graduated in 2000 with a Masters degree in Design, and the same year he founded “Norway Says”. In 2009, after 6 successful ye a r s a s a c o m p a n y, A n d r e a s E n g e s v i k we n t s o l o a n d f o u n d e d h i s n ew s t u d i o “ A N D R E A S E N GE S V I K , O S L O ” . His studio is working in various fields of design ranging from furniture and tableware to industrial design for various international clients, and he does so very well as a selection of his awards are: Red Dot Award 2012, IF Product Design Award 2010, Wallpaper d e s i g n A w a r d 2 0 0 9 , ( b e s t l i g h t ) 2 0 0 9 , To r s t e n & W a n j a S ø d e r b e r g Award, Sweden 2007, Wallpaper design Award 2004, (best sofa) 2004, and The Bruno Mathsson Award, Sweden 2004. Howdy Owls started as a collaborative project between the design agency Stokke-Austad and Andreas Engesvik, Oslo. A n d rea s E n g esv i k , “ We wa n te d to wo r k w i t h s c u l p t u re w i t h o u t a ny specific function other than the purely decorative. This was a genre t h a t wa s u n ex p l o re d i n o u r d i s c i p l i n e a n d f i e l d . T h i s re n ewe d i n te res t in the field of craftsmanship, tradition, and new categories brought u s i n t o a r e a s a n d e x p r e s s i o n s t h a t w e w a n t t o e x p l o r e f u r t h e r. T h u s , reducing the gap between industrial design and what we know as arts and crafts”. O r i g i n a l l y, t h e o w l s we r e m a d e o n t h e o c c a s i o n o f a n ex h i b i t i o n t o Designblok in Prague, but they went much further than Prague, when Menu launched the owls in 2011.

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pin tabl e

Designed for free urban living Did you know, that modern, urban life has its very own table? We l l , t h a n k s to A n d re a s E n g esv i k i t d o es . A ta b l e p e r fe c t l y s u i te d for impulsive trips to the beach or the forest, and a table made to match people who want to design their own space in just moments – no matter if it’s in the garden, at the beach, the park, o r i n t h e c i t y.


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P i n Ta b l e . D es i g n by A n d re a s E n g esv i k

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pin tabl e

P i n Ta b l e i s m a d e o f h i g h q u a l i t y w o o d a n d c o m e s in five high-gloss colours, made to match parks, lawns, terraces and beaches.


pin tabl e

Norwegian designer Andreas E n g e s v i k d e v e l o p e d P i n Ta b l e with a simplicity that fits urban lifestyles. A lifestyle where the re l a xe d a n d t h e i m p u l s i ve a re paramount.

T h e ta b l e i s o n a p o s t, w h i c h yo u s i m p l y p u s h i n to t h e g ro u n d w i t h the button at the top of the post - instantaneously creating space for a picnic or a good conversation over a cup of coffee.

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N orm A rc h it e cts

Norm Arc h i tec t s Design manifesto


N orm A rc h it e cts

Kasper Rønn & Jonas Bjerre-Poulsen Minimalism is not a modern style. Minimalism has been the norm in many cultures all over the globe since the beginning of civilization. People have strived continually for material p ove r t y a s a wa y t o i n n e r l u x u r y. R e d u c t i o n a n d p e r f e c t i o n have been the main goal for both craftsmen and inventors – because avoiding the irrelevant meant emphasising the important. All too often people think of design in terms of added grandness. But it is often the plain or the reduced that is the most striking. I n o u r w o r k we a i m f o r g e o m e t r i c a l p u r i t y, a s i m p l e naturalness and a reduced authenticity for a sense of ca l m a n d re p o s e . We wa n t to a r r i ve a t t h e m a x i m u m o f ex p res s i v i t y w i t h t h e m i n i m u m o f ex p res s i o n . I n a n e ra dripping with images, forms and sound, to reduce ends up being the most eloquent gesture. We t r y to b a l a n ce t h e v i s u a l , t h e ta c t i l e a n d t h e s e n s u a l to c re a te a n u n u s u a l b u t h a r m o n i o u s ex p e r i e n ce . We b r i d g e the masculine and the feminine with an obsessive attention to detail. And we aim at creating functional objects that do n o t o n l y m e e t t h e n e e d , b u t a l s o p r ov i d e j oy. We c a l l i t s o f t minimalism. W e s t r i v e f o r t i m e l e s s n e s s i n o u r w o r k . Te n d e n c i e s c o m e and go. Products should not only be durable because they are made from good materials. They should also be aesthetically durable in the sense that you can keep on looking at them and continue to find them interesting.

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The main inspiration to the design comes from French industrial chairs and the classic traditions of Danish cabinet making.


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Flip Around. Design by Norm

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flip around

The worlds’ first traytablestool A few simple adjustments and you can transform Flip Around f r o m t h e key - ke e p i n g t r a y i n t h e h a l l wa y, t o t h e t a b l e h o l d i n g your afternoon coffee and into a surprisingly comfortable stool. A new multifunctional piece of furniture that can assist you all over the house, “kinda” like the butler you never had. J o n a s : “ F l i p A r o u n d TA B L E i s m u l t i f u n c t i o n a l a n d t h e i n s p i r a t i o n is also pretty multi and from all over the world”. Kasper: “The design itself is very clean and minimalistic. That’s the whole idea – that you can put it anywhere in the house and it will look like it fits - and it will have a purpose in the room”. Jonas: “But the main inspiration to the design comes from something more rough, namely French industrial chairs and also the classic traditions of Danish cabinet making. And actually the whole assembly system is inspired from Chinese and Korean architecture, especially known for using wood wedges and wood pins to assemble their parts instead of using nails and screws”. Kasper: “So it’s really a multi design – it’s multi functional, multi national and multi inspirational”.


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flip around

“The design itself is very clean and minimalistic. That ’s the whole idea – that yo u ca n p u t i t a ny w h e re i n t h e h o u s e a n d it will look like it fits - and it will have a purpose in the room”.


flip around

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The original Flip Around sketches from Norm.


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f e lt pan e ls

Felt Panels. Design by Norm


f e lt pan e ls

“Our fascination with modular squares comes from the world of graphic design and we are inspired by the works of minimalist artists”. Kasper Rønn, Norm Architects

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f e lt pan e ls

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bat h

Bath Design by Norm

Bath. Clean shapes for your bathroom


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High quality designs with clever details and stylish looks The popular Bath series by Norm Architects have grown and in t h i s yea rs co l l e c t i o n yo u ’ l l a l s o f i n d l a d d e rs , h o l d e rs a n d w i p e rs . The

designer’s

love

for

minimalism

and

functionality

shines

through clearly in the series, as they create products that meet real-life needs, while still having a modern and aesthetic look. All shapes are inspired by perfectly rounded stones - shaped by the forces of nature and cut by man. New designs 2013 B a t h L a d d e r i s a n i n fo r m a l a n d f l ex i b l e p i e ce o f f u r n i t u re m a d e for storing towels and accessories in the bathroom - clothes in t h e b e d r o o m - o r s c a r v e s a n d c o a t s i n t h e h a l l w a y. I t ’ s e a s y t o m o v e around the house and the leather strap in the top (meant to fix the ladder to the wall) almost makes it look like an oversized suitcase, that you can lift and bring with you. To w e l B a r a n d To i l e t R o l l H o l d e r a r e d e s i g n e d i n t h e s a m e s i m p l e a n d re co g n i za b l e s t y l e . T h ey a re ro u n d e d a n d s o f t i n ex p res s i o n , while still being visually strong, iconic and masculine. The illusion of

the

floating

band

of

the

wall

provides

a

strong

graphic

ex p res s i o n , w i t h o u t b e i n g to o d o m i n a t i n g , a n d t h e m a t te s u r f a ce also provides a sensual tactility to the products. A s o u r l a s t n e w c o m e r t h i s y e a r w e h a v e : W i p e r. Ka s p e r R ø n n f ro m N o r m A rc h i te c t s ex p l a i n s : “ W i t h W i p e r we re a l l y focused on finding the point where there was nothing more we could possibly add or subtract, to make it a better product. It was a bit of a test to see just how simple it could be made”. T h e r e s u l t i s a h e a v y w e i g h t s c r a p e r, e a s y t o g r i p a n d u s e , a n d easily maintained as it is fully covered in silicone and doesn’t have any joints. The leather cord in the top allows you to hang it in the shower or on a little hook, to add a clean graphical ex p res s i o n o n yo u r b a t h ro o m wa l l . J o n a s B j e r r e - P o u l s e n : “A s a d e s i g n e r i t i s a l w a y s t e m p t i n g t o t h i n k o u t s i d e t h e b ox a n d t r y to wo r k yo u r d es i g n s i n to o t h e r p a r t s o f people’s lives, while still keeping the same design aesthetic. W i t h the new additions to the Bath series this year we’ve slowly ex p a n d e d i n to t h e h a l l way a n d t h e b e d ro o m . S o . . . w h o k n ows where we might go in 2014?”

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X X Xh bat XXXXXXXXX

Inspired by the hands of time and the forces of nature.


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T h e l a d d e r i s a n i n fo r m a l a n d f l ex i b l e p i e ce of furniture made for storing towels and accessories in the bathroom - clothes in the b e d r o o m - o r s c a r ve s a n d c o a t s i n t h e h a l l wa y.


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“It is a bit of a test to see just how simple things can be made”.

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bat h

Just a slight tap to the pedal and the lid g e n t l y o p e n s . S o f t, s i l e n t a n d w i t h o u t eve r s t r i k i n g t h e b a c k wa l l w i t h a l o u d a n d e c h o i n g B A M ! ! N i c e . Yo u w a n t a b i n t o b e s t e a d y , s l e e k a n d b e a u t i f u l , n o t d r a m a t i c o r n o i s y.


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Bath. Design by Norm

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High quality designs with clever details and stylish looks.

Bath. Design by Norm


bat h

To w e l B a r a n d To i l e t R o l l H o l d e r a r e d e s i g n e d in the same simple and recognizable style. T h ey a re ro u n d e d a n d s o f t i n ex p res s i o n , while still being visually strong and iconic.

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NNDW New Norm Dinnerware - it all started with a plate


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cook & din e


NNDW

Designed to match the unique Nordic ways In 2011 Norm Architects designed a special series of dinnerware. A s e r i e s t h a t ex p r e s s t h e p u r i t y, s i m p l i c i t y, a n d h o n e s t y s o p a r t i c u l a r l y c h a r a c t e r i s t i c o f t h e N o r d i c wa y. It was their profound admiration of one of Denmark’s most prominent painters, Vilhelm Hammershoi, and the unique feel of the crisp and pristine Nordic winds which served as the main inspiration for the colour palette of New Norm Dinnerware. And if you look c l o s e l y, yo u w i l l f i n d , t h a t a l l c o l o u r s i n t h e s e r i e s a r e c a r e f u l l y hand picked to match, and emphasize, the colours of Nordic dishes. T h e l i g h t g r e y “A s h ” i s p e r f e c t l y s u i t e d f o r b r i g h t c o l o u r e d d i s h e s featuring red beets, orange carrots or luscious herbs and the dark grey “Storm” will spark up dishes with salad, parsnips and fresh potatoes. The “White” tone will suit more subtle dishes with fewer but darker colours, and the raw plate of cut out slate will provide a powerful contrast to any setting, while adding a feel of the rough and windy Scandinavian moods. The variations of colours, surfaces, and compositions also tell stories of the changing seasons and the use of seasonal ingredients: spring rhubarb, summer strawberries and autumn apples. Uhm ... Danish autumn apples. There’s nothing quite like them.

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Urban romance Realising that the unique aesthetic of New Norm Dinnerware n e e d e d t o m e e t t h e w o r l d i n a n e q u a l l y u n i q u e wa y, M e n u a n d N o r m A rc h i te c t s j o i n e d fo rces w i t h C o fo co a n d to g e t h e r we c rea te d a l i t t l e p i e ce o f m a g i c ca l l e d H ö s t. A res ta u ra n t ex p res s i n g eve r y t h i n g we ca te g o r i ze a s “ N o rd i c ” . M a te r i a l s , d i s h es , g l a s s es , chairs, lamps, windows, moods, and colours. To d a y r e s t a u r a n t H ö s t i s t h e f i n e r e s u l t o f c l a s h i n g r o m a n t i c i s m w i t h m o d e r n i t y, a n d i t h o l d s a ve r y s p e c i a l p l a c e i n o u r h e a r t s b e ca u s e o f i t s m u l t i p l e s to r i es , t h e m i xe d i n s p i ra t i o n s a n d m a te r i a l s , and the fact that it is aesthetically pleasing for all senses. Eve r y t h i n g j u s t f i t s i n to p l a ce to c re a te a co m p l ex a n d i n s p i r i n g feeling of something urban, yet rough and rural. Something rustic, but still simplistic. Wo r l d ’ s b e s t d e s i g n r e s t a u r a n t And luckily we’re not the only ones fond of this urban romance. In 2013 Höst won the two prestigious awards as “Europe’s best d e s i g n re s t a u ra n t ” a n d “ Wo r l d ’ s b e s t d e s i g n re s t a u ra n t ” . A g re a t honour! And something that we are all very proud of.


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Restaurant Höst N ø r r e Fa r i m a g s g a d e 4 1 DK-1364 Copenhagen K Denmark

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Unique, playful and creative.

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New Norm Dinnerware N e w N o r m D i n n e r w a r e e x p r e s s e s t h e p u r i t y, s i m p l i c i t y, a n d h o n e s t y s o p a r t i c u l a r l y c h a r a c t e r i s t i c o f t h e N o r d i c wa y. A t t h e s a m e time, the dinnerware reinterprets the well known and challenges the traditional ways of staging a meal. The diversity of colours and materials in New Norm Dinnerware sets the creativity free.


NNDW

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Hö s t A restaurant for our dinnerware

The world’s most spoiled dinnerware? Not only does New Norm Dinnerware have its own physical award winning restaurant (the lovely restaurant Höst, that has become a famous international gastro travel destination) it also has its very own digital universe. The beautiful blog on Newnorm.dk is always just a click away on your favourite device and here you’ll find Nordic nature, special recipes from Höst, mouth-watering images and great inspiration on how to use the dinnerware i n exc i t i n g n ew ways .


Höst Expressing everything we categorize as “Nordic”.



NNDW

H i g h q u a l i t y, m a x i m u m d u r a b i l i t y, p r o d u c e d i n E u r o p e New Norm Dinnerware is made using the isostatic press techn o lo g y a n d b u r n e d 3 t im e s to im p rove d u ra bili t y. A ll p ro d u c t s a r e p r o d u c e d o n a s ta te of t h e a r t Eu r o p e a n f a c to r y, s p e c i a l i z i n g in high quality porcelain for restaurants and hotels, which means your plates and bowls will last.

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Unique, playful and creative N ew N o r m D i n n e r wa re ex p res s es eve r y t h i n g we u n d e r s ta n d a s new Nordic and with its muted blue, green, grey and black tones it allows you to playfully decorate your food all according to the s e a s o n s a n d t o t e l l t h e e x a c t s t o r y y o u w a n t . Yo u c a n g o c l a s s i c , white and crisp, rough and rustic or colourful and casual with the same dinnerware set. The possibilities and combinations a r e e n d l e s s a n d i f yo u l o o k c l o s e l y, yo u ’ l l f i n d t h a t a l l c o l o u r s are carefully picked to match and emphasize the natural tones of Nordic dishes - tender meats, root vegetables and green salads.


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Shaped and burned by machines - and checked, carried, and glazed by hand.


NNDW

N ew N o r m D i n n e r wa re i s m a d e o n a s ta te o f t h e art European facility specializing in high quality porcelain for restaurants and hotels. All plates are burned 2 times for maximum durability and around 100 people are involved in the process of carrying, checking and hand glazing all designs.

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S tackabl e g lass

M o u t h - b l o w n g l a s s w i t h a c a l m d i n n e r, drinks and wine attitude “The idea of stackable glasses isn’t a new thing as such, but the new thoughts behind this design, is our wish to create something that has a significant practical feature – but does not look practical at all”.


Stackable glasses. Design by Norm


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W at e r caraf e

Water Carafe. Design by Norm

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Water Carafe. Design by Norm


wat e r caraf e

Mouth-blown glass carafe. Ta l l , e l e g a n t a n d p o t e n t , y e t soft and feminine.

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stora g e S ton e Jars

Ta c t i l e , b e a u t i f u l a n d w o n d e r f u l The Storage Stone series is inspired by nature and the fascination of mixing rough and soft. Norm takes great inspiration from nature in terms of colours, materials and shapes - and these e l e g a n t s to ra g e j a r s a re n o exce p t i o n . T h e ro u g h ex te r i o r g i ves a ve r y ta c t i l e ex p e r i e n ce . S o m e t h i n g yo u n e e d ( a n d wa n t ) to g ra b a n d fe e l to g e t t h e f u l l ex p e r i e n ce o f t h e p ro d u c t. T h e co r k l i d h a s a t i g h t g r i p a n d a d d s a n ex t ra soft and light dimension to the tactileness. The openings in the top of the jars are made sufficiently big so they’re accessible for both spoons and hands, and you can use them in the kitchen, the office, the bathroom or maybe even the tool house if you’re a particularly design oriented craftsman? The kind that absolutely positively needs good-looking storage f o r s c r e w s , p i n s a n d n e e d l e s . W h o k n o w s ? Yo u m i g h t b e o u t t h e r e . We l ove yo u a l r e a d y.


Sto r a g e Sto n e J a r s . Design by Norm


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stora g e ston e j ars


stora g e ston e j ars

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He n r y Weilg u s & Ja n Plec hac Tr a n s f o r m a b l e C z e c h f u r n i t u r e d e s i g n


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Q&A H e n r y We i l g u s & J a n P l e c h a c Yo u r n a t i o n a l i t y ? C z e c h What’s your favourite design object? Jan: I love a lot of design things, but one of my favourites is ‘Sedia chair’ by Enzo Mari b e c a u s e o f h i s p r a g m a t i s m a n d t h e p r o p o r t i o n s o f t h e c h a i r. Who is your favourite designer? Henry: I am still fascinated by Charles and Ray Eames because of the timelessness in their work and now I really like what Patricia Urquiola does and the way she w o r k s w i t h f u n c t i o n a l i t y a n d f o r m i n h e r ve r y o w n wa y. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e f o r M e n u ? J a n : O u r g o a l was to create a collection of furniture for the younger generation, m a k i n g i t p o s s i b l e t o a s s e m b l e t h e b a s i c e l e m e n t s o f a n i n t e r i o r. The series allows the formation of a worktable, a clothing rack and a s h e l v i n g sys te m a n d i t ca n b e ex te n d e d a n d a d a p te d to f i t t h e space. If you could travel anywhere in the world, where would it be and why? Henry: I would like to discover the whole world. Through any p l a c e y o u d i s c o v e r, y o u d i s c o v e r a p i e c e o f y o u r s e l f . What/who influences you and inspires your work? Jan: It has been a friend of my parents. A German designer with Czech roots. Lovely person. But now I am inspired by every single detail ...

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De sign by Henr y Weilgus & Jan Plec hac


Design matters when a product meets a real need.


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Design by Henr y Weilgus & Jan Plechac


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book bind e r

The principle behind the Book Binder is as simple as it is brilliant: Tw o e n d p i e c e s o f w o o d a r e f a s t e n e d around your books with a big elastic band.


id e as / book bind e r

B o o k B i n d e r. Design by Christoffer Martens

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K nowl e d g e in t h e brain

Knowledge in the brain. Design by Karim Rashid


knowl e d g e in t h e brain

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Ke nyon Ye h Ta i w a n b a s e d d e s i g n e r


sn e ak p e ak ss 1 4

Q&A K e n y o n Ye h Yo u r n a t i o n a l i t y ? A s i a n I n d o n e s i a n . What was your favourite thing to do as a kid? Modifying my motorbike and drawing my bedroom wall with cartoon figures. Who influences you and inspires your work? Luca Nichetto. I think he’s a talented designer who’s always passionate about design. His works always surprise me, from his design approach to the materials he works with as well as the style - from Italian to Scandinavian design. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e f o r M e n u ? Y EH W a l l T a b l e i s a w a l l l e a n i n g s i d e t a b l e . T h e i n s p i r a t i o n c a m e f r o m a c h e e r l e a d e r p r a c t i c e I p a s s e d b y o n e d a y o n m y w a y t o w o r k . Tw o students were rehearsing strength and balance. The male student was in sitting position up against a wall (but without a chair) and the female student was standing on his thighs to practice her balance and strength. Y EH W a l l T a b l e i s p r e t t y s t r a i g h t f o r w a r d f r o m t h e o b s e r v a t i o n I d i d , a s the table is mimicking the position of the male student; back resting o n t h e wa l l a n d t w o l e g s a n g l e d a wa y f r o m t h e wa l l f o r s t a b i l i t y. T h e s t r u c t u r e i s s i m p l e , t h e d e s i g n m i n i m a l i s t i c . Y o u c a n p u t Y EH W a l l Ta b l e a n y w h e r e a s a s i d e t a b l e t o r e s t b o o k s , m a g a z i n e s , f l o w e r p o t s , lamps or small objects. W h a t d o yo u t h i n k i s t h e m o s t i m p o r ta n t t h i n g to co n s i d e r a s a d es i g n e r ? Be passionate, not afraid of failure, and just love what you do.

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T h e o r i g i n a l Y EH W a l l T a b l e s k e t c h e s f r o m K e n y o n Y e h

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Y EH W a l l T a b l e . D e s i g n b y K e n y o n Ye h


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T h e Y E H W a l l Ta b l e t a b l e i s t h e p e r f e c t p l a c e t o r e s t b o o k s , m a g a z i n e s , f l owe r p o t s , ta b l e l a m p s , s m a l l o b j e c t s , o r eve n yo u r a f te r n o o n co f fe e . U s e i t i n t h e h a l l wa y, a s yo u r n ew b e d t a b l e , b e s i d e s t h e s o f a , o r a s a c l eve r g ra p h i ca l e l e m e n t i n yo u r l i v i n g ro o m .

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Design matters when a product is both useful, timeless and made from honest materials.

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m u lt i b a s k e t

Multi Basket. Design by Norm

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Designed with special cooling e l e m e n t s to ke e p a l l yo u r favo u r i tes at just the right temperature.


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lighthouse

Lighthouse. Design by Christian Bjørn

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fire bucket

Fire Bucket. Design by Norm


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Cosy up the outdoors There is a special moment just before the sun sets and the light d i s a p p e a r s f o r t h e d a y. A s e n s e o f s o m e t h i n g e n d i n g , a n d t i m e passing, which can be a little unnerving, but at the same time the warm and positive feel of a brand new evening about to begin. Maybe a night filled with fire torches in a snow-covered garden or a warm summer night with bonfire atmosphere at the beach.

Our

outdoor

series

hold

designs

perfect

for

outside usage and designs to be used all year round.

summer


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Outdoor collection. Design by Norm

F i r e To r c h e s c r e a t e a c o s y a t m o s p h e r e w h e r e v e r y o u p u t t h e m . T h ey a re l i g h t a n d ea s i l y m ove d – a l l ow i n g yo u to s p rea d the cosiness in the garden, by the terrace or at the beach.


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F i re B u c ke t i s f l ex i b l e , d e co ra t i ve and easy in use. Just light the wick and l e t i t co sy u p yo u r g a rd e n o r te r ra ce , or remove the oil container inside and fill the bucket with fresh herbs or garden flowers.

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fire basket

Cosiness to go Fire Basket is a mobile fireplace, up for going pretty much anywhere. We d o re co m m e n d a s tea d y a n d f i re p ro o f fo u n d a t i o n a n d n o r m a l s a fe t y p re ca u t i o n s a ro u n d f i re , b u t b es i d es t h a t yo u ca n ta ke i t to t h e b e a c h , t h e g a r d e n , t h e t e r r a c e o r t o t h e BB Q p a r t y n e x t d o o r. W h e reve r yo u ta ke i t, i t ’ s ce r ta i n to co sy u p t h e a t m o s p h e re .


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barcelona bird feeder

Luxury for Posh Birds M e n u ce l e b ra tes t h e l e g a cy o f M i es va n d e r Ro h e w i t h a B a rce l o n a bird pavilion; an avant-garde treat for lucky garden birds. We c rea te d t h e ava n t - g a rd e b i rd p av i l i o n i n h o n o u r o f t h e legendary designer Mies van der Rohe. The Pavilion is a combined birdbath and bird table, made from hardwood acacia and inspired by one of his absolute masterpieces – the renowned Barcelona Pavilion from the 1929 Expo. “Mies van der Rohe as an icon of modern architecture was the source of inspiration for this unique design. It is important for us to push boundaries and let originality rule - without limitations. A bird pavilion with style of this magnitude clears the road for even more original thinking,” says Bjarne Hansen, MENU ’ s C r e a t i v e D i r e c t o r. The new and avant-garde garden feature is an arresting and decorative manifestation that pampers birds with a place to both eat and go for a dip. The birdbath - a beautiful black basin that highlights the signature acacia wood - can easily be separated from the table, cleaned and refilled. The bird table is elegantly placed under the roof of the pavilion where the bird feed can be placed securely on two spikes.


B a r c e l o n a B i r d F e e d e r. D e s i g n b y M o n i q u e E n g e l u n d



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Design matters when a product is produced in a community where it makes a dif ference.

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Jewelry tree and jewelry flacon


J ewe l r y Tr e e a n d J ewe l r y F l a c o n . D e s i g n by L o u i s e C h r i s t


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bottle grinders

New designs for new habits Bottle Grinders look nothing like the salt and pepper grinders y o u ’ r e u s e d t o . A n d t h a t ’ s t h e w h o l e p l a n . To c r e a t e s o m e t h i n g noticeable and to change a well-known thing into something brand new – as a way to encourage people to try new things.


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bottle grinders

Bottle Grinders. Design by Norm


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The unique, inverted design ensures t h a t s a l t , p e p p e r, p u m p k i n s e e d s , d r i e d b l u e b e r r i es , wa l n u t s – o r w h a teve r yo u fill them with - only sprinkle out when yo u g r i n d , l eav i n g n o t ra ce o n t h e ta b l e or in the kitchen.

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K e t t l e Te a p o t . D e s i g n b y N o r m


kettle teapot

We ’ re p ro u d to s ay t h a t a l o t o f p e o p l e a l l ove r t h e wo r l d u s e a n d e n j oy t h e d i s t i n c t fea t u res o f t h e K e t t l e Te a p o t , a m o n g s t t h o s e , D a n i s h a l l star restaurant Noma.

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Stylish design, discrete and s u b t l e c o l o u r s , i m p r e s s i ve f u n c t i o n a l i t y.


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Kettle Thermo Jug. Design by Norm

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cool bowl

Ser ving bowl

Cooling element

Bamboo lid


Cool Bowl. Design by Norm


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N e w N o r m C o m p l e t e Tr a y S e t . D e s i g n by N o r m


N e w N o r m C o m p l e t e T r ay s e t

Tr a y/S e r v i n g b o w l

Cooling element

Bamboo Board

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chunk

Chunk. Design by Andreas Engesvik


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To u g h o n t h e o u t s i d e , r o m a n t i c o n t h e i n s i d e

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Pernille Vea

Pe rn ille Vea Danish designer

P i p e s . D e s i g n b y P e r n i l l e Ve a


Pernille Vea

P e r n i l l e Ve a

P e r n i l l e V e a i s a n i n d u s t r i a l d e s i g n e r, M D D , f r o m t h e Danish Design School in 1996 specializing in furniture and equipment. Her talent for creating innovative designs quickly made her one of Scandinavia’s most successful young designers. And today many of Menus well-known products are designed by Pe r n i l l e Ve a . W i t h a n a r t i s t i c c re a t i v i t y a n d i n t u i t i ve fe e l fo r the zeitgeist, she has created several timeless bestsellers and garnered numerous international design awards. Pernille is inspired by natures organic shapes which she gladly pulls into the home and garden. In Pernille’s design universe new ideas are constantly sprouting and everything is in development. Shapes, materials, and processes are b e i n g ex p l o re d , c h a l l e n g e d - a n d d eve l o p e d i n to n ew designs that speak for themselves.

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A touch of Viking When

designing

Pipe

Candleholders

Pernille

Ve a

took

great

inspiration from the rough candleholders of the Viking age. Rough and simple candleholders mounted wherever light was needed - knocked into walls, into wooden poles in the barn, or trees in the dark woods.


pipes

P i p e s . D e s i g n b y P e r n i l l e Ve a

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double candleholder

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D o u b l e C a n d l e h o l d e r. D e s i g n b y M i k a e l a D รถ r f e l


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Note design studio

Note de s ig n s t u d io Malmø based design group We wa n t t o p u t a s m i l e t o t h e u s e r s f a c e a n d a f f e c t p e o p l e i n a p o s i t i ve wa y.

P O V C a n d l e H o l d e r. D e s i g n b y N o t e


Note design studio

Q&A Note design studio Yo u r n a t i o n a l i t y ? S w e d i s h a n d I t a l i a n . What/who influences you and inspires your work? We i n f l u e n ce ea c h o t h e r a n d I b e l i eve t h a t we i n s p i re ea c h other to raise the design level in each project and to push ourselves further and further towards our goal - world domination :) Our inspiration seldom comes from the “design world” and our mood boards often consist of art, materials and colour samples. What do you think is the most important thing to consider as a d es i g n e r ? We ca n ’ t s p ea k fo r a l l t h e d es i g n e rs o u t t h e re but for us it is very important to be true to ourselves and go o u r o w n wa y. We wa n t t o p u t a s m i l e t o t h e u s e r s f a c e , a friendly and welcoming sensation that follows through the w h o l e e x p e r i e n c e o f t h e p r o d u c t o r i n t e r i o r. W e w a n t t o a f f e c t p e o p l e i n a p o s i t i ve wa y. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e f o r M e n u ? P O V i s a v e r y t e n d e r a n d “ g r a p h i c a l ” c a n d l e h o l d e r. Y o u c a n c h o o s e one of the progressive colours to use it as a strong visual object on your table or you can choose a mellow toned co l o u r to l e t i t b l e n d i n w i t h t h e s e t t i n g . T h e P OV i s m o d u l a r and can be used to build patterns on the dining table and it can be hung on the wall as a graphic interior detail. T h e n a m e P OV i s s h o r t fo r Po i n t O f V i ew a n d f ro m t h e f ro n t i t l o o k s l i ke a 2 D v i s u a l i z a t i o n o f a 3 D c u b e . Tr y i t : )

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Light, sleek and changeable d e p e n d i n g o n yo u r Po i n t O f V i ew P OV C a n d l e H o l d e r i s a l i g h t a n d p l ay f u l c u b i c d es i g n t h a t ca n be used as a single piece or in a group. Beautiful on its own and stunning as graphical patterns on the wall or on the table. In the movies the Point Of View is right where the camera is aimi n g . T h e e y e o f t h e v i e w e r. A n d d e p e n d i n g o n t h a t p o i n t o f v i e w , things will change - settings, stories and the way we interpret things. A n d i f y o u m o v e a r o u n d t h e P O V C a n d l e H o l d e r, y o u ’ l l a l s o n o t i c e t h a t y o u r v i e w a l t e r s t h e h o l d e r. A t s o m e a n g l e s i t s e e m s l i k e a flat graphical drawing - move around it and suddenly the graphic l i n e s f l o a t i n m i d a i r. S h a d o w s a n d s h a p e s c h a n g e , m a k i n g i t a fun object to interact with.


POV

P OV. D e s i g n by N o t e

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POV


POV

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G ry Fag e r

G r y Fag e r Copenhagen based designer


G ry Fag e r

Q&A G r y Fa g e r Nationality

Danish

What’s your favourite city? I would have to say Copenhagen. Copenhagen contains a whimsical mixture of people, cultures, bridges, and both very old and modern architecture, bicycles everywhere, promenades and waterfronts, narrow cobblestone streets and cosy cafes and shops. In particular I like The Opera and The National Museum. I love Copenhagen´s diversity both in terms of architecture, atmosphere and inhabitants. Did you have a childhood hero? Cinderella, I just love the tale of Cinderella, in spite of all the difficulties she manages, she survives, she prevails - and she gets the beautiful prince in the end. There has to be a happy ending to a great tale. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e f o r M e n u . T h e m a i n i d e a behind Stitches was to create a series of quality products for everyday use that would provide the user with a positive visual ex p e r i e n ce . M y a i m wa s to d es i g n a l i n e t h a t wa s s i m p l e a n d clean in the overall shapes, yet classical and stylish in its depth, this being highlighted by the small details in the recognizable patterns - taken from the Danish tradition of cross-stitching. The line is crafted in porcelain and decorated by utilizing the unique paper decoration technique, transfer print, allowing a broad range of colours and patterns to be applied to the various items of the line.

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stitches

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stitches

For the love of patient grandmothers Cross-stitching is a big part of the Danish handicraft tradition, a n d s o m e t h i n g c l o s e l y t i e d t o t h e f a m i l y. M o s t o f u s l e a r n e d from our unbelievably patient grandmothers - or our even more patient home craft teachers who got the questionable joy of teaching 30 kids at a time. But they did. And they made sure we followed the right patterns and tucked the thread neatly on the backside. C r o s s - s t i t c h i n g i s s o m e t h i n g y o u d o t o l e t y o u r m i n d w a n d e r, t o let go of thoughts about work and busy times, and to just be right where you are. And we think this is what the world needs right now, a little collective step on the brakes. Some time to think, breathe and evaluate how we want to live our lives. It is our hope, that gathering around Stiches will be this kind of brake for you. A time to slow down, turn of the noise, relax with your friends, kids or family and focus on just being right where you are. Present.


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S t i t c h e s . D e s i g n by G r y Fa g e r

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STITCHES

Slow down, every day T h e d e s i g n e r, G r y F a g e r i s a l s o f o c u s i n g o n q u a l i t y - g o o d p r o d u c t s and the good life: �I put great personal emphasis on creating products that are very usable, and products that people will find joy in using in their everyday life�. In the series you will find vases, jugs, thermo cups, bowls, egg cups, plates and spread boards. Plus sugar bowls, milk jars and b u t te r b oxes w i t h l ove l y d a r k wo o d l i d s . S o t h e re w i l l b e p l e n t y of occasions to slow down and relax around some beautiful Stitches.

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Fo r t h e l ove o f p a t i e n t g ra n d m o t h e rs .


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Trivet Magnetic Propeller

T r i v e t M a g n e t i c P r o p e l l e r. D e s i g n b y J a k o b Wa g n e r


D RO P

Drop. Design by Niels Rรถmer

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trivet

T r i v e t P r o p e l l e r. D e s i g n b y J a k o b Wa g n e r


r u b b e r vas e

Rubber Vase. Design by Henriette Melchiorsen

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thermo cup

T h e r m o C u p . D e s i g n b y P e r n i l l e Ve a


thermo cup

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thermo cup

Thermo cup production in China

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Design matters when a product improves quality of life.

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Vacuum Pump & Waiter’s Cork Screw. Design by Norm


Vac u u m p u m p & wa i t h e r ’ s co r k sc r ew

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Blade wine set

Bring out the best in your wine Blade decanting pourer by Menu aerates the wine so well that Eurofins named it the winner in an independent test of the world’s best decanting pourers. And

English

designers

DesignWright

has

indeed

created

a

decanting pourer as ingenious as it is simple: the decanting pourer with the leaf shaped spout, which creates a large surface area, maximising the wine’s interaction with the oxygen in the a i r. F o u r s m a l l h o l e s o n t h e f r o n t a l l o w t h e w i n e t o c o m e i n t o c o n t a c t w i t h e v e n m o r e a i r, i m p r o v i n g t h e w i n e ’ s f l a v o u r b a s e d o n t h e p a te n te d Ve n t u r i p r i n c i p l e t h a t M e n u h a s m a d e we l l known all over the world. The result is incredible and highly noticeable. Wines release their true aromas when they come into contact with oxygen and Blade adds 430% more oxygen to the wine. A result that no other decanting pourer on the market can match. The decanting pourer has inspired an entire series of Blade wine accessories. A series that

is

aerodynamic

as

well

as

ergonomic

as

all

tools

are

equipped with a rubber-coated surface for good and comfortable grip. The Vacuum pump prolongs the life of your wine by quickly and e a s i l y ex t ra c t i n g a i r f ro m t h e b o t t l e . T h e Wa i te r ’ s co r k s c rew s i t s comfortably in your hand and its practical shape makes easy w o r k o f u n c o r k i n g b o t t l e s . T h e Tw i s t c o r k s c r e w h a s a c l e v e r magnetic closure mechanism that automatically brings the parts back in position after use. D e s i g n W r i g h t i s o n e o f t h e UK ’ s m o s t a c c l a i m e d d e s i g n t e a m s , and we have been working closely with them since 2011. Brothers Adrian and Jeremy Wright have a background in industrial design and focus on both the visual and the technical aspects of their craft. DesignWright has won several Red Dot and Design Plus awards

and

earned

organisation D&AD.

the

recognition

of

the

British

industry


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Eurofins winner

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blade decanting pourer

T h e Ve n t u r i e f f e c t Wine is a living organism, and younger varieties benefit from oxygen because it neutralises the acidic tannins and opens up its aroma and full taste. The Blade decanting pourer is a quick way to oxygenate your wine when you have no time to spare. This also means that you won’t have to open more bottles than necessary ahead of time. T h e d e ca n t i n g p o u re r i s i n s p i re d by t h e Ve n t u r i e f fe c t, w h i c h wa s n a m e d a f te r t h e I ta l i a n p hys i c i s t G . B . Ve n t u r i ( 1 7 4 7 - 1 8 2 2 ) . T h e Ve n t u r i t u b e wa s i nve n te d to m e a s u re t h e s p e e d o f l i q u i d s a n d g a s , a n d t o d a y i t i s w i d e l y u s e d i n t h e w i n e i n d u s t r y. W i n e f l o w s t h r o u g h t h e h o u r g l a s s s h a p e d n e c k o f B l a d e d e c a n t i n g p o u r e r, increasing pouring speed and creating a vacuum effect. Air is then sucked in from the side, and your wine is oxygenated.


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vignon

V i g n o n . D e s i g n b y Wa g n e r/ F l a n b a u m


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All wine deserve to be served at the right temperature

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Naturally balance carafe, opens when poured Designer Jakob Wagner started with the classic bottle - gave it a soft, rectangular shape and finished with a stainless steel and s i l i c o n e c o l l a r. The collar protects the glass and catches any drops that run down the outside of the carafe – and it also conceals a discrete lid that opens automatically when pouring. The lid keeps bugs, pollen, and leaves out of the carafe when you use it outdoors; and it also ensures that ice cubes, lemon wedges, mint leaves, b e r r i es a n d w h a teve r e l s e yo u m i g h t u s e to f res h e n u p yo u r wa te r remain inside the carafe. “ I l i k e h a v i n g a n a t u r a l b a l a n c e i n m y d e s i g n s ” , s a y s J a k o b W a g n e r. ” T h e f i n i s h i n g to u c h a t t h e to p o f t h e ca ra fe i s a g o o d o f exa m p l e of this. It protects the glass, but also opens up so one can see w h a t ’ s i n s i d e . T h e re i s a p l ay b e t we e n o p e n a n d c l o s e d – a b a l a n ce between two opposites”.


W ATER CARAFE

W a t e r C a r a f e . D e s i g n b y J a k o b Wa g n e r

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W ATER J UG

Water Jug. Design by Pil Bredahl


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Ta l l , s l i m a n d s i m p l e W a t e r J u g h a s a s l e n d e r, w a i s t - l i k e s h a p e t h a t p r o v i d e s a s o l i d grip. The elegant lid is specifically designed to keep ice cubes, m i n t l e a v e s o r l e m o n s i n a n d d o e s n o t o p e n u n t i l y o u p o u r.

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W i n e B r e a t h e r. D e s i g n b y N o r m


W INE BREATHER

Aerated and ready to serve in less than 2 minutes If you are among those who prefer a more rounded glass of wine, it is necessary to pour the wine into a carafe to aerate it first. A e ra t i n g t h e w i n e ca u s es i t s a c i d i t y a n d b i t te r n es s to eva p o ra te , allowing the taste and aroma to develop. The problem is that it takes at least 1-2 hours from the time the wine is poured until it is ready to drink. Unless of course – you’re the happy owner of a N e w N o r m W i n e B r e a t h e r. Serve wine in the original bottle The New Norm Wine Breather makes it easy to serve aerated, ready to drink wine directly from the original bottle, enabling t h e b o t t l e t o t e l l i t s p e r s o n a l s t o r y. T h e s e c r e t i s f o u n d i n t h e u n i q u e w i n e b re a t h e r i nve n te d by w i n e ex p e r t Pe te r Ø r s i g . The actual aeration process is untraditional and worth seeing, so your guests will probably enjoy witnessing the wine breather in action. Place the bottle on the table and attach the carafe to the bottleneck. Then, carefully turn the bottle over and allow the wine to flow into the carafe. The wine breather spreads the wine so that it splashes through the neck of the carafe and flows down its sides, providing the maximum possible surface area. T u r n o v e r, a e r a t e a n d s e r v e The wine can be served in the stylish carafe, but if you prefer to have the original bottle on the table, just turn the carafe over again and the wine flows back into the bottle! The aeration takes less than 2 minutes, during which time the wine develops just as much as it would have after many months in the bottle. T h i s p rov i d es a b e t te r ta s te ex p e r i e n ce a n d , a s a n a d d e d b o n u s , you are able to enjoy the spectacular aeration process and still serve the wine in its original bottle.

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W INE BREATHER D ELU X E

W i n e B r e a t h e r D e l u xe . Design by Norm



204

e n j o y / W INE BREATHER D ELU X E

1 0 x m o re ox yg e n , 1 0 x b e t te r w i n e W i n e B r e a t h e r D e l u x e i s t h e f o l l o w e r t o W i n e B r e a t h e r. W e s a t d o w n with Kasper Rønn and Jonas Bjerre-Poulsen from Norm to hear their thoughts on the new design: J o n a s : “ We wa n te d s o m e t h i n g m o re e l e g a n t a n d s ta te l y – b u t still efficient”. Ka s p e r : “ T h e o r i g i n a l W i n e B rea t h e r d es i g n wa s i n s p i re d by l a b o ratories, p i p es , t u b es a n d b u b b l y c h e m i ca l f l a s ks” . Jonas: “It spoke pretty directly to the “Little Chemist” who most men have inside us, and the inspiration really made it look like a tool”. Kasper: “Which is something most men also appreciate …” J o n a s : “A n d i t s t i l l i s a t o o l , b u t i n a m o r e d e c o r a t i v e s e n s e . L i k e the first Wine Breather the law of gravity is visually repealed as the wine is almost pulled down the sides of the carafe. It’s a quite

funny

visual

gimmick

and

now

that

we’ve

given

Wine

B re a t h e r D e l u xe a n eve n b i g g e r s u r f a ce to u p t h e a e ra t i o n – t h e visual repealing of gravity is even more visible”.


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X X X X X BREATHER COOL XXXXXXX

C o o l B r e a t h e r. D e s i g n b y N o r m


e n j o y / COOL BREATHER

A white wine wonder Cool Breather is a carafe that does for white wine what has long been considered an absolute must-do for red wine. The revolut i o n a r y i n n o v a t i o n f r o m MENU a e r a t e s a n d o p e n s u p t h e w i n e , accelerating

the

aroma

ex p e r i e n ce

and

upgrading

the

taste

sensation in one swift process. An integrated re-usable cooling stick in the carafe keeps the aerated white wine fresh and cool. “ I t i s t i m e to u p g ra d e t h e ex p e r i e n ce o f w h i te w i n e . We h ave l o n g been bound by a tradition that only encourages aeration of red w i n e , b u t n o w MENU c h a n g e s t h a t l i m i t i n g b e l i e f , ” s a y s T i m Vo l l e r s l ev, s o m m e l i e r a n d s eve ra l t i m es m e m b e r o f t h e j u r y a t t h e Wo r l d C h a m p i o n s h i p f o r S o m m e l i e r s . The beautiful and stylish bottle shaped Cool Breather is designed to integrate the aeration of the wine as part with the joyful sensation of well-tasting white wine. Place the wine bottle on t h e t a b l e a n d a t t a c h t h e c a r a f e t o t h e b o t t l e n e c k . Tu r n t h e b o t t l e a n d ca ra fe ove r to ex p e r i e n ce t h e b o b b l i n g s o u n d o f t h e w i n e aerating through the neck and down the carafe. S o m m e l i e r T i m Vo l l e r s l ev, “ T h e d i f fe re n t l aye r s o f i m p o r ta n t parts of the bouquet as well as some of the hidden flavours in the wine have been locked down in the wine bottle and the short a n d e a sy a e ra t i o n p ro ces s w i l l a l l ow yo u to ex p e r i e n ce a l l o f t h e white wines finest details”. The integrated and re-usable cooling stick keeps the white wine refreshingly cold without using ice cubes or ice buckets. The cooling stick contains water and is designed to easily go into the freezer and back in the carafe again – ready to keep the white wine tasty and chilled.

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W ATER CARAFE

Water Carafe. Design by Norm

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COOL COAT

Cool Coat. D e s i g n b y J a k o b Wa g n e r


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Champagne Sabre. Design by Karim Rashid

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Over view

213


Overview

Ideas

214

Gridy Me Mirror

Knowledge in the Brain, Black

B o o k B i n d e r, S , Oak

B o o k B i n d e r, S , Black

B o o k B i n d e r, S , White

B o o k B i n d e r, L , Oak

B o o k B i n d e r, L , White

P i n Ta b l e , B l a c k

P i n Ta b l e , W h i t e

We i g h t H e re , S

We i g h t H e re , M

We i g h t H e re , L

We i g h t H e re , X L

Pourer Pot, S

Ta l l P o t

Rotating Pot

Pourer Pot, L

J u u r i , C a n n i s t e r, 8 c m , B l u e

J u u r i , C a n n i s t e r, 1 2 c m , S m o k e

J u u r i , C a n n i s t e r, 2 3 c m , B l u e

J u u r i , C a n n i s t e r, 2 7 c m , S m o k e

J u u r i , C a n n i s t e r, 1 9 c m , C l e a r

H o w d y O w l , S

H o w d y O w l , M

Felt Panel, Letter Holder

Felt Panel, Pin Board

Felt Panel, Magnetic Key H o l d e r

Felt Panel, Clock

Felt Panel, C o a t H a n g e r

F e l t P a n e l , M i r r o r


Cook & Dine

Flip Around, Light Ash

Flip Around, D a r k A s h

Soap Pump, Black

C o n t a i n e r, B l a c k

Pedal Bin, 7 L, B l a c k

Comfort

overview

W i p e r, C o n c r e t e

To o t h b r u s h H o l d e r, B l a c k

To i l e t R o l l H o l d e r, B l a c k

To i l e t B r u s h , B l a c k

To w e l B a r, B l a c k

To o t h b r u s h H o l d e r, W h i t e

Soap Pump, White

C o n t a i n e r, W h i t e

To i l e t R o l l H o l d e r, W h i t e

To i l e t B r u s h , W h i t e

To w e l B a r, W h i t e

Pedal Bin, 7 L, W h i t e

Knobs, Black, 2 - p a c k

Knobs, White, 2 - p a c k

Knobs, Brass, 2-pack

Knobs, Dark Oak, 2-pack

To w e l L a d d e r, Black/Dark Oak

To w e l L a d d e r, White/Light Oak

New Norm Dinner Plate, Ø28,5 cm, White

New Norm Dinner Plate, Ø28,5 cm, Smoke

New Norm Plate/ Lid, Ø13,5 cm, Cool Green

New Norm Plate/ Lid, Ø13,5 cm, White

New Norm Plate/ Lid, Ø13,5 cm, Ocean

215


216

Overview

New Norm Plate/ Lid, Ø13,5 cm, Smoke

New Norm Plate/ Lid, Ø17,5 cm, Cool Green

New Norm Plate/ Lid, Ø17,5 cm, White

New Norm Plate/ Lid, Ø17,5 cm, Ocean

New Norm Plate/ Lid, Ø17,5 cm, Smoke

New Norm Side Plate, Ø19 cm, Cool Green

New Norm Side Plate, Ø19 cm, White

New Norm Side Plate, Ø19 cm, Ocean

New Norm Side Plate, Ø19 cm, Smoke

New Norm Plate/ Lid, Ø21,5 cm, Cool Green

New Norm Plate/ Lid, Ø21,5 cm, White

New Norm Plate/ Lid, Ø21,5 cm, Ocean

New Norm Plate/ Lid, Ø21,5 cm, Smoke

New Norm Lunch Plate, Ø23 cm, C o o l G r e e n

New Norm Lunch Plate, Ø23 cm, White

New Norm Lunch Plate, Ø23 cm, Ocean

New Norm Lunch Plate, Ø23 cm, Smoke

New Norm Bowl, Ø13,5 cm, Cool Green

New Norm Bowl, Ø13,5 cm, White

New Norm Bowl, Ø13,5 cm, Ocean

New Norm Bowl, Ø13,5 cm, Smoke

New Norm Bowl, Ø17,5 cm, Cool Green

New Norm Bowl, Ø17,5 cm, White

New Norm Bowl, Ø17,5 cm, Ocean

New Norm Bowl, Ø17,5 cm, Smoke

New Norm Bowl, Ø21,5 cm, White

New Norm Bowl, Ø21,5 cm, Smoke

New Norm Bowl, Ø25 cm, White

New Norm Bowl, Ø 2 5 c m , S m o k e

New Norm Mini B o t t l e , 3 5 c l , S a n d


Additions

overview

New Norm Mini Bottle, 35 cl, Ash

New Norm Mini Bottle, 35 cl, Carbon

New Norm Mini Bottle, 35 cl, B l o s s o m

New Norm Mini Bottle, 35 cl, Haze

New Norm Mini Bottle, 35 cl, White

New Norm Mini Bottle, 35 cl, Storm

New Norm Slate, Ø17,5 cm

New Norm Slate, Ø21,5 cm

Stackable Glass, 18 cl

Stackable Glass, 27 cl

Stackable Glass, 33 cl

Storage Stone Jars w. Lid, S, Sand

Storage Stone Jars w. Lid, M, Earth

Bottle Carafe, 1 L, w. Copper Lid

Wa te r C a ra fe , 1,2 L, w. Cork Lid

Shoe Horn

J ewe l r y Tr e e

J ewe l r y Tr e e w i t h R i n g f o r E a r S t u d s

Ring for Ear Studs, 2 - p a c k

Jewelry Flacon, Low

Jewelry Flacon, High

B o t t l e G r i n d e r, S , Carbon

B o t t l e G r i n d e r, S , Blues, 2-pack

B o t t l e G r i n d e r, S , Ash/Carbon, 2-pack

B o t t l e G r i n d e r, S , Greens, 2-pack

B o t t l e G r i n d e r, S , Ash/Carbon w. S t e e l To p , 2 - p a c k

B o t t l e G r i n d e r, L , A s h

B o t t l e G r i n d e r, L , C a r b o n

B o t t l e G r i n d e r, L , Cloud

B o t t l e G r i n d e r, L , S t o r m

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218

Overview

Salt & Pepper Tu m b l e r s , F i n e , 1 set

T r i v e t , P r o p e l l e r, M a g n e t i c , B l a c k

T r i v e t , P r o p e l l e r, Concrete

T r i v e t , P r o p e l l e r, A s h

T r i v e t , P r o p e l l e r, Flame

T r i v e t , P r o p e l l e r, R o s e

T r i v e t , P r o p e l l e r, Red

T r i v e t , P r o p e l l e r, Pink

T r i v e t , P r o p e l l e r, Plum

T r i v e t , P r o p e l l e r, Lime

T r i v e t , P r o p e l l e r, Black

T r i v e t , P r o p e l l e r, W h i t e

T r i v e t , P r o p e l l e r, Ye l l o w

Stackable Ovendish V2, 12x17cm

Stackable Ovendish V2, 17x24cm

K i d ’ s B ox , B l a c k C o n t o u r, 3 p a r t s

Heater for Kettle Te a p o t

New Norm Thermo Cup, M, White, 2-pack

New Norm Thermo Cup, L, White, 2-pack

New Norm Thermo C u p , P a i n t d é c o r, 4-pack

New Norm Thermo Cup w. Lid, M, Sand

New Norm Thermo Cup w. Lid, M, Ash

New Norm Thermo Cup w. Lid, M , C a r b o n

New Norm Thermo Cup w. Lid, M , B l o s s o m

New Norm Thermo Cup w. Lid, M, Haze

New Norm Thermo Cup w. Lid, M, White

New Norm Thermo Cup w. Lid, M , S t o r m

K e t t l e Te a p o t , 1 . 5 L

Kettle Thermo Jug, 1L, & 2 Paint Thermo Cup, M, 3 pcs

Kettle Thermo Jug, 1L, Ash


overview

Kettle Thermo Jug, 1L, Carbon

Sugar Bowl w. Lid, G r e y S t i t c h e s

Milk Jug, G r e y S t i t c h e s

B ox fo r B u t te r w. Lid, Grey Stitches

Jar w. Lid, S, G r e y S t i t c h e s

Jar w. Lid, M, Grey Stitches

Jar w. Lid, L, Grey Stitches

Bowl, S, Grey Stitches

Bowl, M, G r e y S t i t c h e s

Bowl, L, Grey Stitches

Bowl, Mega, Grey Stitches

Thermo Cup, M, Grey Stitches

Jug, L, G r e y S t i t c h e s

Egg Cup, Grey Stitches

Sugar Bowl w. Lid, Grey Leaves

Milk Jug, Grey Leaves

Jar w. Lid, M, G r e y L e a v e s

Plate, S, Grey Leaves

Plate, L, Grey Leaves

Thermo Cup, M, G r e y L e a v e s

Dish, L, G r e y L e a v e s

Rectangular Dish, G r e y L e a v e s

New Norm C o m p l e t e Tr a y S e t , 2 8 c m , 4 p a r t s

New Norm Cool Tr a y, 3 5 c m , 3 parts

New Norm C o m p l e t e Tr a y S e t , 35 cm, 4 parts

New Norm Cool Bowl, 28 cm, 3 parts

Pipette Glass w. Tr a y, 1 5 0 m l , 2 - p a c k

Fire Hurricane, Copper

Fire Hurricane, Black

Double C a n d l e h o l d e r

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220

Overview

Double Candleholder XL, 65 cm

Double C a n d l e h o l d e r, Black

Pipe Hurricane, H o r i s o n t a l

Pipe Hurricane, Ve r t i ca l

Pipe Hurricane, Horizontal, 4-pack

P i p e C a n d l e h o l d e r, Horizontal, 2-pack

P i p e C a n d l e h o l d e r, Ve r t i ca l , 2 - p a c k

R u b b e r Va s e , L , Red

R u b b e r Va s e , L , Pink

R u b b e r Va s e , L , Lime

R u b b e r Va s e , L , Black

Dropp! Carbon

Dropp! Grey

D r o p p ! F l a m e

Dropp! Spring Leaf

D r o p p ! S n o w W h i t e

Dropp! Storm

Aroma Lamp

P OV C a n d l e h o l d e r W a l l , W a r m G r e y

P OV C a n d l e h o l d e r W a l l , Te r r a c o t t a

P OV C a n d l e h o l d e r Wa l l , B l a c k

P OV C a n d l e h o l d e r Wa l l , Pe t ro l e u m

P OV C a n d l e h o l d e r Wa l l , W h i te

P OV C a n d l e h o l d e r Ta b l e , W a r m G r e y

P OV C a n d l e h o l d e r Ta b l e , Te r r a c o t t a

P OV C a n d l e h o l d e r Ta b l e , B l a c k

P OV C a n d l e h o l d e r Ta b l e , P e t r o l e u m

P OV C a n d l e h o l d e r Ta b l e , W h i t e

To o t h p i c k M a n , Black

C H U N K o f Wo o d , S , w. Brass


overview

C H U N K o f Wo o d , M, w. Brass

CHUNK of Marble, S, w. Copper

CHUNK of Marble, L, w. Copper

C a rd B ox , B l a c k Titanium

Bread Basket Set, F e l t , 3 p c s

Placemats, Felt, 4-pack

H u r r i c a n e

Feeder String, 1 Set

F i r e B u c k e t , Ta l l , Black

Fire Bucket, Wide, B l a c k

Fire Basket

F i r e To r c h , B l a c k

S p i k e To r c h

Lighthouse 220, Oil Lamp, White

Lighthouse 350, Oil Lamp, White

Lighthouse 500, O i l L a m p , W h i t e

Lighthouse 650, O i l L a m p , W h i t e

Lighthouse 220, O i l L a m p , B l a c k

Lighthouse 350, Oil Lamp, Black

Lighthouse 500, Oil Lamp, Black

Lighthouse 650, Oil Lamp, Black

Cool Lunch, B l a c k / G r e y

Cool Lunch, White/Black

Cool Lunch, W h i t e / L i m e

Cool Bag, L i g h t G r e y/ O r a n g e

Cool Bag, G r e y/ L i m e

Chunk, C a n d l e h o l d e r, M , Oak, 2-pack

Get Out

Keychain, Black T i t a n i u m

Multi Basket

221


Overview

Enjoy

222

Barcelona, B i r d F e e d e r

N o r m Wa i te r ’ s C o r k S c r e w , C a r b o n

N o r m Wa i te r ’ s C o r k S c rew & Va c u u m P u m p , A s h

N o r m Wa i te r ’ s C o r k S c rew & Va c u u m P u m p , C a r b o n

B l a d e Wa i te r ’ s Corkscrew, Black

Blade Decanting P o u r e r, B l a c k

B l a d e Va c u u m Pump, Red

B l a d e Va c u u m Pump, Lime

B l a d e Va c u u m Pump, Black

B l a d e Tw i s t C o r k s c r e w , R e d

B l a d e Tw i s t Corkscrew, Lime

B l a d e Tw i s t C o r k s c r e w , B l a c k

B l a d e Tw i s t Corkscrew & D e c a n t i n g P o u r e r, Red

B l a d e Tw i s t Corkscrew & D e c a n t i n g P o u r e r, Lime

B l a d e Tw i s t Corkscrew & D e c a n i n g P o u r e r, Black

Blade Wineset, Black, 5 parts

Wineset Selection w. Decanting Po u re r & Va c u u m S t o p p e r, 2 p a r t s

Wineset Vignon w. Decanting Pourer & V a c u u m S t o p p e r, 2 parts

Vignon Wineset w. Decanting Pourer & W i n e T h e r m o m e t e r, 2 parts

D e c a n t i n g P o u r e r, Vignon

D e c a n t i n g P o u r e r, Premium

D e c a n t i n g P o u r e r, Vintage

D e c a n t i n g P o u r e r, Selection

V a c u u m S t o p p e r, Vignon

V a c u u m S t o p p e r, Vintage

V a c u u m S t o p p e r, Selection

W i n e T h e r m o m e t e r, Vignon

Baggy Winecoat, Black

Baggy Winecoat, White


overview

Cool Coat, Wine C o o l e r, B l a c k / G r e y

Cool Coat, Wine C o o l e r, B l a c k / R e d

Cool Coat, Wine C o o l e r, White/Black

Cool Coat, Wine C o o l e r, W h i t e / L i m e

Wine Decanter

Cool Coat, Champagne

Carafe, 1L

Wa te r J u g , 1 , 3 L

Wa te r J u g , 0 , 8 L , Black Lid

Wa te r J u g , 0 , 8 L , Steel Lid

Wa te r J u g , 0 , 8 L , Red Lid

Wa te r J u g , 0 , 8 L , Lime Lid

Wa te r J u g , 0 , 8 L , Tu r q u o i s e L i d

Wa te r J u g , 0 , 8 L , Purple Lid

Wa te r C a ra fe , 1 L , Black Lid

Wa te r C a ra fe , 1 L , White Lid

Glasses, L, 4-pack

Carafe 1L, Black & 2 Glasses, 30 cl

Carafe 1L, White & 2 Glasses, 30 cl

Wa te r B o t t l e , 0 , 5 L

Wa te r B o t t l e , 1 L

Cool Bottle

Cool Breather

Wine Breather

W i n e B r e a t h e r, D e l u xe

Wine Breather & Cool Breather Set

Wine Breather & Wa te r B o t t l e S e t

Champagne Sabre

Wa te r C a ra fe , 1,2L, w. Steel Lid

223


Overview

Hygge

224

Thermo Cup, L, B l a c k C o n t o u r

Thermo Cup, M, B l a c k C o n t o u r, 2-pack

Thermo Cup, M, B l a c k C o n t o u r, 4-pack

S e t B l a c k C o n t o u r, M, Thermo Cup, Lid & S p o o n , 6 p a r t s

Plate, Ø17,5 cm, B l a c k C o n t o u r, 2-pack

N o r d i c Wo o l Thermo Cup, M, O r a n g e / Ye l l o w , 2 - p a c k

N o r d i c Wo o l , Thermo Cup, M, R e d / L i m e , 2 - p a c k

Marius, Thermo C u p , M , 2 - p a c k

N o r d i c Wo o l , Thermo Cup, M, Marius, Black/Red, 2-pack

N o r d i c Wo o l , Thermo Cup, M, Marius, White/Blue, 2-pack

N o r d i c Wo o l , Egg Cups, Marius 4 - p a c k

Ve r n e r Pa n to n Thermo Cup, M, P l a t i n u m , 2 - p a c k

Ve r n e r Pa n to n Thermo Cup, M, B l a c k , 4 - p a c k

Ve r n e r Pa n to n Espresso Cup, B l a c k , 2 - p a c k

Ve r n e r Pa n to n Bowl, 12 cm, Black, 4 - p a c k



2013

Menu A/S Kongevejen 2 DK-3480 Fredensborg P +45 4840 6100


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