Menu brand book singlepage by danipwo

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a new way

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MENU BRANDBOOK 2013

contact us info@ menu.as editors jbp @ normcph.com bh @ menu.as kaf @ menu.as pem@ menu.as layout K a t j a Fa l ke n b e rg / M e n u S t o r y Te l l i n g F a c t o r y images Mikkel Rahr Mortensen Jonas Bjerre-Poulsen Jakob Kirk words M e n u S t o r y Te l l i n g F a c t o r y styling Pe r n i l l e Ves t Jonas Bjerre-Poulsen E m m a Fex u s K a t j a Fa l ke n b e rg

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Mission W e b e l i e v e i n m a k i n g d e s i g n m a t t e r.

a new w a y

Making design matter We b e l i e v e i n m a k i n g d e s i g n m a t t e r. I s i t p o s s i b l e t o m a k e d e s i g n m a t t e r ? Ye s . Is it something that happens over night? No. Our world has changed tremendously over the past 15 years and especially since the economic crisis, brands, businesses and consumers have been trying to a d j u s t to t h i s n ew k i n d o f n o r m a l , s e l f- eva l u a t i n g a n d re-defining themselves. What is actually important? M e n u i s n o d i f fe re n t. We o u r s e l ves h ave b e e n d o i n g some soul searching to make it all add up. Is it enough to â&#x20AC;&#x153;justâ&#x20AC;? do great design? What should we dream of? T h e e co n o m i c c r i s i s a l s o ex p o s e d t h e b i g i n e q u a l i t i es in the world and at some point we had an idea. Shouldnâ&#x20AC;&#x2122;t we be the ones stepping up to new challenges now that we have created such a strong brand? We h ave a l re a d y m a d e a l o t o f c h a n g es a t M e n u , a n d we have a lot more ahead of us. Making a difference is something we strive to do in all parts of the business - the offices, the designs and the supply- and production methods.

m a kin g d esi g n m a tter

INTRODUCTION

Bjarne Hansen, Creative Director We w i l l m a ke d es i g n m a t te r by c re a t i n g n ew p ro d u c t s that make a difference to the consumers. Our products should not only be aesthetically pleasing, but also i m p rove p ro ces s es i n o u r d a i l y l i ves . We w i l l m a ke d es i g n m a t te r t h ro u g h p ro d u c t s t h a t evo ke t r u e fe e l i n g s and by combining do-well with do-good. Our design team has worked intensively on locating p a r t n e rs i n d eve l o p i n g co u n t r i es a ro u n d t h e wo r l d , who we can collaborate with in order to start new productions. Local factories or small co-operations where we can produce good, high quality products and at the same time provide the people involved in the production with a better economic foundation. It should be good business for both them and us. Through the past year our design department has worked strategically with innovative products that will make a difference in the market place. They have been o b s es s e d w i t h c l eve r s o l u t i o n s a n d f u n c t i o n a l d e ta i l s , while still keeping the Scandinavian simplicity and t i m e l e s s a e s t h e t i c s t h a t M e n u i s k n o w n f o r. T h e y h a v e wo r ke d w i t h t h e b es t d es i g n e rs i n t h e wo r l d a n d a l ways maintained that a new Menu product should either have a new function, a new material or a new production method to become a true Menu product. Wo r k i n g a t M e n u i s n o t s o m e t h i n g yo u j u s t ra n d o m l y d o 3 7 h o u rs a we e k to g e t yo u r p ay c h e q u e . It should be something more, and we hope it is. Itâ&#x20AC;&#x2122;s a b o u t ta k i n g p r i d e i n wo r k i n g towa rd s c h a n g es a n d wo r k i n g to m a ke g o o d q u a l i t y d es i g n t h a t m a t te r s . We b e l i eve t h a t a s t ro n g s e n s e o f m a k i n g a d i f fe re n ce i s something that will drive us all to success. Are we going to save the world by doing this? No. A re we g o i n g to t r y a ny way ? O h yes .

a new w a y

We b e l i eve i n m a k i n g design matter m a ke a d i f fe re n ce .

t h ro u g h i n n ova t i o n s t h a t

Letâ&#x20AC;&#x2122;s be original

a new w a y

We b e l i eve i n m a k i n g d e s i g n matter true feelings.

b y c r e a t i n g p r o d u c t s t h a t evo k e

Letâ&#x20AC;&#x2122;s be passionate

a new w a y

We b e l i eve i n m a k i n g d e s i g n matter do-good.

by co m b i n i n g d o - we l l w i t h

Letâ&#x20AC;&#x2122;s be responsible

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F l i p A r o u n d Ta b l e . D e s i g n b y N o r m

Flip Around The worldâ&#x20AC;&#x2122;s first traytablestool

a new w ay

Love, love, love

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A new look New MENU identity

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Our new logo has a classic and elegant look with soft feminine details. The typeface is modern, international and aesthetic. All letters elegantly proportioned.

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Menu corporate typeface The Wave Light Regular Demibold Bold

ABCD EFTG IJ K L M NOP QRSTU abcd eftg i j k lm no p q rst uvwxy 012 3 4 5 6 7 8 9

U V WXYZÆØÅ yzæøå

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MENU Te r r a c o t t a P o t s

Design by Benjamin Hu

Makes easy living look

ubert

k like hard work.

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MENU Gridy Me Mirror Design by Gridy Look at it and think of me

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A new w a y

Menu News

Additions uncensored design with a purpose Spring 2014

MENU new d esi g ners Afteroom

making design matter

bottle grinder Design by Norm Itâ&#x20AC;&#x2122;s for salt & pepper dammit.

making design matter

A new w a y

menu pedal bin Design by Norm Just a slight tap to the pedal and the lid gently opens. Soft, silent and without ever striking the back wall with a loud and echoing BAM!! Pedal Bin is pretty un-dramatic in that way. Which is kinda nice. You want a bin to be steady, sleek and beautiful, not dramatic or noisy.

making design matter

menu POTS design by B. Hubert Makes easy living look like hard work.

making design matter

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A new w a y

Grey is the new black

A new w a y

Our New photo universe A new and modern era O n e wa l l s e t s a s ta g e , t wo wa l l s c rea te a co r n e r a n d t h re e m a kes t h e ro o m . We f i l l t h e ro o m w i t h p e r s o n a l i t y, f u r n i t u r e a n d d e s i g n . Fo c u s o n d e t a i l s , c l o s e - u p s a n d u n ex p e c te d a n g l es â&#x20AC;&#x201C; ta k i n g t h e ro o m outdoors and the outdoors in. The new, modern era of Menu photos gives us a wide range of possibilities for beautiful pack shots. Flip the pages to see some of them.

A new w a y

Pack shots

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Soft packs

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MENU Pillows Design by Christina Julsgaard

Location photos

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Soft location

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New stationary

Clean design and aesthetics. Love, love, love.

A new w a y

New packaging - A new and spectacular way of presenting.

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Wa te r b o t t l e w i t h co p p e r l i d . D es i g n by N o r m

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We i g h t H e re . D es i g n by K i B i S i

A new w a y

Hรถst A res ta u ra n t fo r o u r d i n n e r wa re

We c re a te d a d i s t i n c t l y u r b a n restaurant with obvious romantic and rural references. Hรถst is an embodiment of the clash between romanticism a n d m o d e r n i t y. A s p a c e o f multiple stories intertwining and correlating to form an inspirational and aesthetic universe for all senses.

H รถ s t a n d N ew N o r m D i n n e r wa re A symbiotic relation of contrasts

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N ew N o r m D i n n e r wa re . D es i g n by N o r m

A new w a y

More Höst M o re a b o u t N ew N o r m D i n n e r wa re

An obvious and reoccurring characteristic of both concept and cooperation is the juxtaposition of elements. Höst is rustic gone simplistic. Rural gone u r b a n . P a s t g o n e c o n t e m p o r a r y. The classic virtues of Nordic cooking have found its contemporary counterpart at Höst. In the kitchen traditional ingredients are combined with the visions characterizing New Nordic Cuisine. And in the restaurant l o a d s o f g re e n p l a n t s , wo o l e n b l a n ke t s a n d t h e wa r m t h of used wooden planks soften and complement the tight no-nonsense architectural aesthetic so distinct for Norm. Furthermore, Norm has ventured into sustainable interior design by implementing details such as cut-up Eu ro - p a l l e t s , v i n ta g e l a m p s a n d eve n w i n d ows f ro m a n old hospital. Norm and Menu have designed and produced New Norm D i n n e r wa re exc l u s i ve l y fo r H ö s t, a n d i f yo u d i g d e e p yo u w i l l f i n d a h i d d e n wo r l d o f S ca n d i n av i a n ta s te . O n s eve ra l l eve l s m o d e r n i t y a n d i n te ra c t i o n b e co m e ev i d e n t i n N ew N o r m D i n n e r wa re . T h e m u l t i t u d e o f p a r t s , materials and colours provides numerous possibilities a n d ex p res s i o n s , a n d w h e n yo u f l i p ove r ce r ta i n p a r t s , yo u w i l l f i n d a n e n t r y to w w w. n ew n o r m . d k , a n o n l i n e i n s p i ra t i o n a l u n i ve rs e o f eve r y t h i n g d i s t i n c t l y Scandinavian - from moods and designs to products and recipes. The juxtapositions found throughout Höst and New Norm D i n n e r wa re s e r ve a s t h e fo u n d a t i o n fo r a sy m b i o t i c relation that comes to define what is “New Nordic”: timeless aesthetic rooted in traditions and driven fo r wa rd by v i s i o n s .

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A new way to display

A 5 8new XwX Xa yX X X X X X X X X

The idea with this furniture system is that it can come in different materials and colours to adapt almost any situation. It could be in dark wood with b ra s s f i t t i n g a n d b e co m e a n exc l u s i ve piece of furniture or it could come in a colour that would match a certain theme in the shop or at home.

X X X X X X X XMX EX N XU X

The system can be transformed into almost any type of structure. Just like a scafolding system. It can become a shelve, a table, a coat rack, a lighting display o r eve n a s m a l l h o u s e or shop in shop module. The possibilities are endless.

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Our conceptstore in Fredensborg

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Menu Exhibition in Copenhagen

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A new way of thinking design Elements from the design philosophy

A new w a y

Design approach S o f t m i n i m a l i s m / a n ew way o f t h i n k i n g d es i g n

Jonas Bjerre-Poulsen, Norm New Design Director We l ove m i n i m a l d es i g n . We a re o b s es s e d w i t h c l eve r s o l u t i o n s a n d f u n c t i o n a l d e ta i l s . We fo c u s o n t h e creative and immaginative as well as the usable. We b a l a n ce c re a t i v i t y w i t h co m m e rc i a l i s m . We b r i d g e i n n ova t i o n , c u r i o s i t y a n d a f f o r d a b l e l u x u r y. We f o c u s on details and fine materials rather than big and ex p res s i ve . T h i n k s i m p l i c i t y, h u m a n i z e d f u n c t i o n a n d l o w c o s t production. Clean lines and emphasis on craftmanship a n d p r a c t i c a l i t y. A p a l e t t e o f n a t u r a l t o n e s a n d wa r m h u es . M o d e r n , u n d e rs ta te d a n d c ra f te d c r i s p minimalism. Design matters when a product meets a real need. When it is produced in a community where it makes a difference. When itÂ´s timeless and made from natural honest materials. When it is either original in function, shape, production method or material combination and when it speaks to all the human senses.

Design matters when a product meets a real need

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Design matters when a product is produced in a community w h e re i t m a kes a d i f fe re n ce a n d i m p roves quality of life

Design matters when a product is both useful, timeless and made from natural and honest materials

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Design matters when a product is either original in shape, function or material combination

A new w a y

“ We wa n t to a r r i ve a t t h e m a x i m u m o f ex p res s i v i t y w i t h t h e m i n i m u m o f ex p res s i o n ” .

Design manifesto Norm Architects Minimalism is not a modern style. Minimalism has been the norm in many cultures all over the globe since the beginning of civilization. People have strived continually f o r m a t e r i a l p r o p e r t y a s a wa y t o i n n e r l u x u r y. R e d u c t i o n and perfection have been the main goal for both c ra f t s m e n a n d i nve n to rs â&#x20AC;&#x201C; b e ca u s e avo i d i n g t h e i r re l eva n t meant emphasising the important. All too often people think of design in terms of added grandness. But it is often the plain or the reduced that is the most striking. I n o u r w o r k we a i m f o r g e o m e t r i c a l p u r i t y, a s i m p l e naturalness and a reduced authenticity for a sense of ca l m a n d re p o s e . We wa n t to a r r i ve a t t h e m a x i m u m o f ex p res s i v i t y w i t h t h e m i n i m u m o f ex p res s i o n . I n a n e ra dripping with images, forms and sound, to reduce ends up being the most eloquent gesture. We t r y to b a l a n ce t h e v i s u a l , t h e ta c t i l e a n d t h e s e n s u a l to c re a te a n u n u s u a l b u t h a r m o n i o u s ex p e r i e n ce . We bridge the masculine and the feminine with an obsessive attention to detail. And we aim at creating functional objects that do not only meet the need, but also provide j oy. We c a l l i t s o f t m i n i m a l i s m . W e s t r i v e f o r t i m e l e s s n e s s i n o u r w o r k . Te n d e n c i e s c o m e and go. Products should not only be durable because they are made from good materials. They should also be a es t h e t i ca l l y d u ra b l e i n t h e s e n s e t h a t yo u ca n ke e p o n looking at them and continue to find them interesting.

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A new way of collaborating We l i ve a n d b r e a t h e d e s i g n eve r yd a y. We b e l i eve i n good teamwork, strong independant individuals and t r u e e n g a g e m e n t. We wo r k w i t h t h e m o s t dedicated, successful and profiled people from all over the globe. Meet a few of them here!

A new w a y

Benjamin Hubert London based designer Iconic and innovative.

B enj a min H ubert

Benjamin Hubert The London based studio specialises in industrial design across furniture and lighting sectors working with international manufacturers across Europe and Asia. The studio works on a diverse range of projects including both mass/batch produced consumer products and limited edition / one off â&#x20AC;&#x2122;s. Benjamin Hubert has received international critics and media acclaim a n d h a s b e e n ex h i b i t e d i n t e r n a t i o n a l l y. Benjamin has also received a number of prestigious awards including: D es i g n of the year (British Design awards 2010) B es t P ro d u c t ( 1 0 0 % design/Blueprint awards 2009) Homes a n d G a r d e n s Yo u n g d e s i g n e r Ye a r (Design Classic awards 2010) and E D I DA I n t e r n a t i o n a l Y o u n g D e s i g n e r of the year 2010.

X Xnew A X X X Xw Xa Xy XXXX

J o n a s Wa g e l l Stockholm based designer My design work is focused on functional items rather than a r t i s t i c o b j e c t s . I a p p re c i a te p ro d u c t s t h a t ca n b e u s e d eve r y day and become part of peopleâ&#x20AC;&#x2122;s lives.

J on a s W a g ell

Q&A

J o n a s Wa g e l l Yo u r n a t i o n a l i t y ? S w e d i s h . What’s your favourite colour? Black! Or blue. Or green. What’s your favourite design object? We l l , I h ave to s ay t h e i P h o n e . B e ca u s e I use it all the time for all type of things. It’s not so much about the physical design, but rather the intuitive u s e r i n t e r f a c e a n d i t s f u n c t i o n a l i t y. What’s your favourite city? It’s New Yo r k C i t y, f o r m a n y r e a s o n s . I t ’ s a p l a c e where so many people and cultures come together in a dynamic mix. I love the combination of worn down joints and fancy shops, and everything in between. I studied in Manhattan for a semester many years ago and I’m constantly longing back ever since. Who is your favourite designer? I appreciate many designers, but I like Ettore Sottsass for the way he used co l o u r a n d fo r m w i t h o u t exc u s i n g i t with function - and Jasper Morrison for using minimal form to achieve functionality with strong aesthetics.

X Xnew A X X X Xw Xa Xy XXXX

Afteroom Stockholm based design studio We l i ke b r i g h t, s o f t, s i m p l e , c l e a n a n d p e a ce f u l .

Afteroom

Q&A

Afteroom Yo u r n a t i o n a l i t y ? W e â&#x20AC;&#x2122; r e f r o m Ta i w a n , n o w w o r k i n g f o r o u r s t u d i o Afteroom b a s e d i n Stockholm. What/who influences you and inspires yo u r wo r k ? We wo u l d s ay o u r c u l t u ra l background. It is very different from European, especially the ways of thinking and working. What do you think is the most important thing to consider as a designer? Designers should keep on doing beautiful things and donâ&#x20AC;&#x2122;t look back. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e for Menu? There are several things on the way now, and they are all different. The common things are they all share the same q u a l i t i e s o f s i m p l i c i t y, a n d we h a ve t a ke n inspiration from classic Scandinavian features.

X Xnew A X X X Xw Xa Xy XXXX

Cecilie Manz Copenhagen based designer I co l l e c t d e ta i l s , s h a p es , co l o u r s a n d tex t u res i n a p a s s i o n a t e wa y.

Q&A

Cecilie Manz Yo u r n a t i o n a l i t y ? D a n i s h . W h a t ’ s y o u r f a v o u r i t e c o l o u r ? Ye l l o w i s v e r y dear to me; ochre-, straw-, lemon-, neaplesyellow. It suits another favorite tone of mine, g r ey, ve r y we l l . What’s your favourite design object? Naming one of whatever is never really great for me – I co l l e c t d e ta i l s , s h a p es , co l o u r s , tex t u res i n a passionate way; therefore a whole ‘theme’ is easier to name: baskets (could have been ‘tools’ or ‘lacquerware’ too). Baskets are made to fulfill a very simple purpose: to carry something around. They come in endless variations reflecting c u l t u r e , t i m e a n d t r a d i t i o n . To m e a p e r f e c t t o o l a n d s e l d o m d e s i g n e d b y a d e s i g n e r. What was your favorite thing to do as a kid? Playing outside, building, drawing, watching my parents work. What’s your favourite city? When I’m in Copenhagen it’s Copenhagen. What/who influences you and inspires your work? Everyday life carries loads of ‘briefs’ and inspiration. The challenge is however not t o d e s i g n O N LY f o r y o u r o w n n e e d s b u t a l s o t o be able to read what’s relevant in general.

C ecilie M a nz

A new w a y

G a mfr a tesi

Gamfratesi Copenhagen based Danish/Italian design duo Our work is balancing between the traditional and surprising.

Q&A

Gamfratesi Yo u r n a t i o n a l i t y ? D a n i s h . What/who influences you and inspires your work? Contrasts are often the center of our inspiration. Both in work and daily life we are constantly confronted with contrasts, and we do work a lot with references and respect to traditions in both our cultures. We b o t h h ave ro o t s i n s t ro n g d es i g n cultures. Studying, researching and moving constantly between our two countries will also show in our work. What is the most important thing to consider as a designer? Curiosity in general should be a feature always p r e s e n t i n t h e s p i r i t o f t h e d e s i g n e r. To c a r e f u l l y e x p l o r e s p a c e , p e o p l e and materials, is the only way for us to understand and appreciate what is around us. Te l l u s a b o u t t h e d e s i g n y o u h a v e done for Menu? Our work is balancing between the traditional and surprising. Often it takes just a small detail to a c h i eve o r b re a k a n ex p res s i o n , a n d we are very curious about that. In the different projects for Menu our studio have worked with the meeting of traditional objects adding a surprising function or detail.

A new w a y

Another project is a series of candle holders inspired by the classic archetype of a bottle. The profile of the bottle is designed following sharp lines with a defined “cold cut” on the top of the bottles. A gradient colour on the surface at the bottom of the bottle hides candle and candle holder inside, giving the appearance of a classic decorative object even when not in use with light. The traditional “message” in a bottle is then reinterpreted as a message of light.

G a mfr a tesi

With more relation to the kitchen universe, we wanted to create a set of salad servers, spoon, and teaspoons made in metal. While keeping t h e i r f u n c t i o n a l i t y, t h ey ex p res s t h e m s e l ves w i t h a pure and iconic aesthetic. A highly aesthetic object, obtained by the union of simple shapes to create small sculptures to place in a vase when not in use.

The Surface project is a series of tableware designed with particular surface treatments on the same piece, reaching an attractive and innovative aesthetic. In fact the series is inspired from 70â&#x20AC;&#x2122;s traditional p o r c e l a i n /s t o n e w a r e v a s e s .

A new w a y

Note design studio MalmĂ¸ based design group The colours are of equal importance as the shape of the object, s o m e t i m es eve n m o re i m p o r ta n t.

N ote d esi g n stu d io

Q&A

Note design studio Yo u r n a t i o n a l i t y ? Swedish and Italian. What/who influences you and inspires your work? We i n f l u e n ce ea c h o t h e r a n d I b e l i eve t h a t we inspire each other to raise the design level in each project and to push ourselves further and further towards our goal, world domination :) Our inspiration seldom comes from the “design world”, our moodboards often consists of art, materials, color samples and normally not other designers’ work. What do you think is the most important thing to co n s i d e r a s a d es i g n e r ? We ca n ’ t s p ea k fo r all the designers out there but for us it is very important to be true to ourselves and go our own wa y. We wa n t t o p u t a s m i l e t o t h e u s e r s f a c e , a friendly and welcoming sensation that follows t h ro u g h t h e w h o l e ex p e r i e n ce o f t h e p ro d u c t o r i n t e r i o r. W e w a n t t o a f f e c t p e o p l e i n a p o s i t i v e wa y. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e f o r M e n u ? P OV i s a ve r y te n d e r a n d “g ra p h i ca l ” c a n d l e h o l d e r. Y o u c a n c h o o s e o n e o f t h e progressive colours to use it as a strong visual object on your table or you can choose a more mellow toned color to let it blend in with the s e t t i n g . T h e P OV i s m o d u l a r a n d ca n b e u s e d to build patterns on the dining table and it can be hung on the wall as a graphic interior detail. The n a m e P OV i s s h o r t fo r Po i n t O f V i ew a n d f ro m t h e front it looks like a 2D visualization of a 3D cube. Tr y i t : ) W h a t ’ s yo u r favo u r i te co l o u r ? We p u t a l o t o f emphasis when it comes to designing with colours. Our design process is very democratic and the most time consuming part of the process is, without a doubt, the colour debate :) The colours are of equal importance as the shape of the object, sometimes even more important.

A new w a y

KIBISI

KIBISI C o p e n h a g e n / N e w Yo r k b a s e d D e s i g n T r i o We l i ke d es i g n t h a t i s a c l e a r ex p res s i o n o f i t s i d e a .

Q&A

KIBISI Yo u r n a t i o n a l i t y ? D a n i s h . What’s your favourite colour? Black on white like our logo. What’s your favourite design object? I like d es i g n s t h a t a re a c l e a r ex p res s i o n o f i t s idea – e.g X-table and Biomega Boston. Te l l u s a b o u t t h e d e s i g n y o u h a v e d o n e fo r M e n u ? We i g h t H e re i s a fa m i l y o f candleholders featuring distinct historic references to the iconic typology of chamber candlesticks and candelabras. The designs revisit the standard candlestick appearance a n d d i m e n s i o n s , a n d a re n a t u ra l ex te n s i o n s of these made to fit today’s candles. The cast iron parts acknowledge historic artisanal techniques and the Polystone references is our link to modern architecture. Candlesticks with a grounded feel and a solid no-nonsense appearance.

Selected items The best of all the great

Dessign matters when a product meets a real need.

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Cocrete vase Design by xxxxxxxx Milk bottle Design C oAbr b e irt e Pc e tnsd H a nu tr. r D Gnr ebtyh e e yA e rrc h i t e c t s b y NNeowr m ch i ceasni g e nD b ey sig N oMr m We i g h t H e re . D es i g n by K i B i S i N ew N o r m D i n n e r wa re . D es i g n by N o r m

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K a k i . D e s i g n b y K e n y o n Ye h

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Hurricane. Design by Norm Vase. Design by Hanne Willmann New Norm Mini Bottle. Design by Norm

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P O V C a n d l e H o l d e r. D e s i g n b y N o t e

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Pillows. Design by Christina Julsgaard

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Pillows. Design by Christina Julsgaard Te r r a c o t t a P o t s . D e s i g n b y B e n j a m i n H u b e r t F l i p A r o u n d Ta b l e . D e s i g n B y N o r m New Cobber Pendant. Design by Grethe Meyer

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Design matters when a product is produced in a community where it makes a difference

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Stackable Glasses. Design by Norm Bottle Carafe with Copper Lid. Design by Norm

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Blade Carbon. Design by Design Wright

W i n e B r e a t h e r. D e s i g n b y N o r m

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W i n e B r e a t h e r. D e s i g n b y N o r m

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Fire Hurricane. Design by Norm

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W i n e B r e a t h e r. D e s i g n b y N o r m We i g h t H e re . D es i g n by K i B i S i Stackable Glasses. Design by Norm

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Design matters when a product is both useful, timeless and made from honest materials

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F l i p A r o u n d Ta b l e . D e s i g n b y N o r m

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F l i p A r o u n d Ta b l e . D e s i g n b y N o r m

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F l i p A r o u n d Ta b l e . D e s i g n b y N o r m

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Design matters when a product is either original in shape, function or material combination

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S t i t c h e s . D e s i g n by G r y Fa g e r

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S t i t c h e s . D e s i g n by G r y Fa g e r

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New Norm Dinnerware. Design by Norm

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New Norm Dinnerware. Design by Norm

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Bottle Grinders. Design by Norm

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Hรถst menu april 2013

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New Norm Dinnerware. Design by Norm

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Bottle Grinders. Design by Norm

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Design matters when a product improves quality of life

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Fire Bucket. Design by Norm

138

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Design matters when a product is produced in a community where it makes a difference

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Multi Basket. Design by Norm

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140

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Fire Basket. Design by Norm

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Fire Bucket. Design by Norm

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Fire Bucket. Design by Norm

Design matters when a product is produced in a community where it makes a difference

144

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Bath. Design by Norm

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Bath. Design by Norm

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T o w e l L a d d e r. D e s i g n b y N o r m

Design matters when a product is either original in shape, function or material combination

150

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Pots. Design by Benjamin Hubert

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152

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We i g h t H e re . D es i g n by K i B i S i

153

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Howdy Owl. Design by A. Engesvik/Stokke-Austad

155

Design matters when made from honest materials

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Summary the essentials

160

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Making design matter

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We b e l i eve i n m a k i n g design matter through innovations that make a difference. Let’s be original We b e l i eve i n m a k i n g d es i g n m a t te r by c rea t i n g p ro d u c t s t h a t evo ke true feelings. Let’s be passionate We b e l i eve i n m a k i n g d es i g n m a t te r by combining do-well with do-good. Let’s be responsible

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Design matters when ...

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Design matters when a product meets a real need Design matters when a product is produced in a community where it makes a difference Design matters when a product is both useful, timeless and made from honest materials Design matters when a product is either original in shape, function or material combination Design matters when a product improves quality of life

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Are we going to save the world by doing this? No. Are we going to try anyway? Oh yes.

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T h a n k yo u s o m u c h fo r l e n d i n g u s yo u r co o l p ro to t y p es !

Wine photo D a r k wo o d c h a i r : Kev i n J o s i a s o g B j a r ke Fre d e r i ks e n , w w w. kev i n j o s i a s . co m , w w w. b j a r ke f re d e r i ks e n . co m Wo o d t a b l e : B a s a l t I n d re t n i n g , w w w. b a s a l t . d k Outdoor photo Chair in wood and metal: Alvilde Sophie RudbĂŚk Holm, www.alvildeholm.dk Bath photo, 1 Wa l l l a m p : L a m p e G ra s , w w w. ro o m s to re . d k Wo o d c h a i r : B r i a n U l b r i c h s e n , w w w. b r u l b . d k S i n k a n d m i xe r ta p : O d o r i co S t u d i o , w w w. o d o r i co s t u d i o . d k Bath photo, 2 Bathtub: Spa Centret, www.spacentret.dk M i xe r ta p : O d o r i co S t u d i o , w w w. o d o r i co s t u d i o . d k F l o o r l a m p : F i l d e F e r, w w w . f i l d e f e r. d k Dining photo Ta b l e w . m e t a l l e g s : S a r a L a m b ĂŚ k , w w w . s a r a l a m b a e k . c o m Pillow photo Metal chair: Brian Ulbrichsen, www.brulb.dk Day bed: Anita Johansen, www.anitajohansen.com B l a c k ta b l e l a m p : Kev i n J o s i a s , w w w. kev i n j o s i a s . co m B o o kca s e a n d d es k p h o to Brass lamp: Restart Milano, www.karakter-copenhagen.com Small mirror photo Jewellery: Schelde Me & Ma, www.meandma.com