WHO WE ARE
We are a small electrical company based in West Yorkshire, supplying our professional services to new housing developments.
COMPANY Who We Are Mission Statement Strapline
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MISSION STATEMENT
Our mission is to supply an efficient, reliable and affordable electrical service to housing developers. We aim to offer our experience and knowledge to our clients. COMPANY Who We Are Mission Statement Strapline
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STRAPLINE
Don’t Shrug, Call Plug. COMPANY Who We Are Mission Statement Strapline
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LOGO
Our logo is rounded to seem friendly and approachable. A plug acts as the full stop to give the impression of ‘plug socket’. By using a sans serif it looks clean and contemporary. 11mm is the minimum size and there is no maximum.
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Do’s
Plug should be in yellow, and socket should be in green.
Can be used in black when colour printing isn’t available.
COMPANY Can be used at 335° and 21° angle.
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Don’ts
Don’t use an opacity.
Don’t use any other colours or effects.
Don’t use an outline.
Don’t remove the full stop.
COMPANY Don’t stretch.
Don’t squash.
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Local Electricians. Don’t place any text in the exclusion zone.
Don’t place any graphic underneath.
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Colour
C M Y K
67 8 92 0
C M Y K
10 23 100 0
C M Y K
0 0 0 100
The yellow and green have been chosen as they are the colours of the ‘earth wiring’ electricians use. As our audience is housing developers, they can relate to the colours as they are familiar with construction. No variants of the yellow or green should be used on the logo. Green, yellow and white can be used on the logo. Black should only be used for bodycopy.
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Typefaces
Custom Font
Raleway ExtraBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&
Raleway Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&
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Tone of Voice
We are a company that is friendly, affordable, efficient and reliable. We like to communicate to our customers on a personal level, which makes us a much more approachable service.
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Business Cards
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Van
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Website
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Uniform
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Newspaper Ad
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