Advert 1 page

We have been contacted by a client to create a sale campaign concept for the skin and body care company “Dr Organic”. The promotional campaign for our idea based upon Dr Organic’s range of Dead Sea Minerals products should consist of our advert, and furthering it through multiplatform that each take advantage of what is achievable with current technology, such as using social media aspects due to the popularity. The platforms we will use are also YouTube, Twitter, Facebook and Instagram. Each of the platforms will let us take advantage of advertising to the audience, and a good way to expose I’ll ideal demographic to this.

The idea for the campaign is to have the animation of an ocean with a seabed with a starfish moving along the seabed collecting the minerals while a voiceover talks about the product, the animation will pan up and fade to a woman using the product in her bathroom.

We will be using a variety of techniques including logos to get the image of the product in peoples minds, following the same ethos as Dr Organic’s range to make sure we stay true to the product, and also the idea of using a celebrity spokesperson to make the advert more attractive and memorable.

We have also conducted some Market research into product and other products, we also found the target audience, the primary audience is Women, 20s to 30s and secondary: Men, 20s to 30s. We also researched into other adverts for inspiration, E.G. shampoo, health products.

We also have a budget of £60,000 for this project and this will be used on a variety of things. For example, it will be used to hire an animator to complete the main bulk of the project for us, it will also be used to hire equipment such as camera and lights for the live action part of the advert, this also means hiring somewhere to actually shoot the project, also the budget will be used to hire a actress to be in the project. And finally we will also be buying a variety of the product to be used in the project