Fika tea Brand Guidelines
‘Fika Tea’ is a brand that puts the customer at the centre and looks to reach people with a positive message. The relaxing nature of the brand comes across in the values which converts into a tone of voice helping to build a customer focussed brand that cares about the culture it creates.
Introduction
Values
Simple
Making things simple and easy weather that be with e-commerce or with the way the brand deals with it customer base is the biggest part to make Fika an easy company to buy from and interact with.
Open
Been open with the customer base will come across in the tone of voice used not hiding anything. This comes to shows people more of the product they are buying and building a base of trust with your customers.
Escape
We live in a busy fast pace world so Fika tea gives you that escape to step back from the life and reset to get better and spend time with family and friends, or form new relationships.
More
Fika aims to make tea more than just tea but also a culture that will bring people together and while making the world and heather and nicer place to live for generations.
The full logo has the ability to host an sub-brand by changing the tea to the new name. This logo will be used on marketing material for the tea portion of the business.
Logo usage
The umbrella company logo will build the core of the company and the sub-brands can be built from them strong base.
Heading
Quick zephyrs blow, vexing daft Jim. ZCOOL XiaoWei
Type face
Body Copy
Quick zephyrs blow, vexing daft Jim. Quick zephyrs blow, vexing daft Jim. Quick zephyrs blow, vexing daft Jim. Quick zephyrs blow, vexing daft Jim. Quick zephyrs blow, vexing daft Jim. Livvic - Reguar
Pattern
The pattern enables the brand to be seen with out even using the logo and along with the blond type face creates a clear brand for all media types. The pattern can also be used in multiple colour combinations
Imagery
The paper along with images give the images an insistent brand link and branding all images to the brand. Selecting images the natural tones work best with the brand so aim for natural tones. The thin boarder should be about 15% of the longest
side. Then blocked in with either white or Svart Blue. Type should always over lap at-least 2 elements but never the pattern.
* This colour can never be used as a block colour
ljus Green
Mitten Blue
Svart Blue
White
R- 190 G- 219 B- 201
R- 0 G- 158 B- 166
R- 0 G- 74 B- 98
R- 255 G- 255 B- 255
C- 31 M- 2 Y- 25 K- 0
C- 87 M- 7 Y- 36 K- 0
C- 100 M- 58 Y- 39 K- 31
C- 0 M- 0 Y- 0 K- 0
HEX - bedbc9
HEX - 009ea6
HEX - 004a62
HEX - ffffff
Colour palette
Examples
Fika brand Guidelines Design Nov 2019 By Dan Whitehouse Design