Fashion Designer of The Month: “Florence Moshaki”

When the colors mix on a fabric to form bold, vibrant designs, you get a stunning African print. Tanzanian designers are not letting that opportunity pass by, they use all their imagination to create masterpieces.

They are claiming the fashion industry stage from the Swahili Fashion Week in Dar es Salaam to the MercedesBenz Fashion Week in South Africa. Tanzanian designers are pushing the boundaries with a simple “Kitenge” leaving masterpieces in their wake. Every month Dar Life dedicates this section to young emerging and wellknown designers who want to create brands and use the fashion platform as a stepping stone towards achieving their dream. This month we met Florence Moshaki whose ideas in designing clothes and accessories are amazing, you must watch out!

A stand out in the Ready to Wear genre was newcomer Moshaki, the eponymous brand of Florence Moshaki, whose elegant yet straightforward clothes are

increasingly gaining a loyal following.

“Arusha born Founder and Creative Director Florence Moshaki is the epitome of a self-made woman. Equipped with an MBA, nascent talent and an ageing machine, she learned how to satisfy clients who demanded style and quality without pretentiousness.”

An acolyte of Rehmatullah, and Regemlira she has in her own right driving the Moshaki aesthetic to create the comfortable, affordable wardrobe every woman needs MOSHAKI is the goto brand for stylish apparel which endures. The label synonymous with simplicity offers a complete ready-towear collection. Signature separates are complemented by distinctive frocks, dresses, and suits, each representing understated elegance.

MOSHAKI is about creating quality apparel individually made by African artisans using both African and globally produced fabrics for local and international clients. Classic silhouettes and wardrobe ‘must haves’ are made unique stand outs by exceptional fabric design, colour palettes and by classic pieces with universal appeal, but differentiated attention to detail.

Today she is proud to present fashion made in Arusha to to women who infuse exotic vibrant style, glamour and sophistication into their professional and social lifestyle.