Darongklod Somton's Portfolio

DARONGKLOD SOMTON Portfolio

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DARONGKLOD SOMTON Portfolio You are cordially invited to Darongklod Somton’s portfolio which includes my most essential works and various skills thoughout my experiences. This portfolio contains assingments during my bachelor studies in the university, professional work and my free works. Each work possesses descriptions with photography, 3D renderings and hand sketches and explanations as well.

I graduated from the Department of Industrial Design, King Mongkut’s Institute Technology of Ladkrabang. During the 5 years of the course, I was taught various aspects of art and design from art history and art theories to actual process design and production. My programme covered many branches of design materials from furniture design, metal work, ceramic, textile design and graphic design.

During my last year I wrote my final project (thesis) on furniture design which has always been my interest. For the project, I did not only design furniture for its appearances, I looked in to the relationship between culture and furniture design, trying to improve the livelihood of the community with design. I also learned to identify problems and use design as a solution for overlooked problematic areas such as public furniture of large-scale design like urban planning and lighting design.

I started my first proper job at Do.Did.Done Co, Ltd in Bangkok. It specialised in event and exhibition design. As the company’s designer and later a creative, I was involved in many projects for renowned companies such as Paul Smith, Pleat Please by Issey Miyake, Heineken Royal Trophy, Chanel, etc. I was involved in each project from creating the concept to the production process which has furthered my experiences in design even more.

In 2009, I started a clothing and accessories brand with my close friend who is also a designer. Our brand, ‘Nordinary Order’ relies on of the simplest design; using basic geometric shapes such as a triangle, a rectangular and a circle. Our brand receives considerable amount of recognition in street fashion.

DARONGKLOD SOMTON Born 15 October 1984, Bangkok, Thailand

Mobile phone : +6684-003-5552 (Thailand) : +4477-5323-9267 (UK) Email : darongklod@gmail.com

nordinary.order@gmail.com

Education BA 2003-2008, Industrial design, Faculty of Architecture, King Mongkut’s Institute of Technology Ladkrabang (KMITL) Professional work 2008-2010 Do.Did.Done Co,ltd (Event&Oganizer) 2009-recently Owner Nordinary Order Work experience 2004 Toy Design Award (DEP Thai) 2005 Modern Form Interior Design Award 2006 Mitsubishi Car Design Award 2007 NIKE Running Shoe Design Workshop 2010 Talent Thai (DEP Thai) Own Business (Nordinary) 2010 Speaker @ Computer Art Magazine 2010 Siam Lalanta Design Market 2010 Arte Weekend Design Market 2009-2010 Fat T-Shirt Festival Technical skills Hand Sketch 2D software : Illustration, Photoshop 3D software : 3Ds Max, Rhinoceros, SolidWorks, SketchUp 4D software : Premier Pro, Final Cut Contact Address 1: 449/409 M.12 Saensaeb, Minburi, BKK, Thailand, 10510.

Address 2: Unit 10,Tanners Yard, 239 Long Lane, London SE1 4PT.

Contents

Invited

I.

Introduced

II.

Profile

III.

Assignment

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9

11

Seating Device

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Family Napkins

9

Pattaya Project

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Professional work

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22

18

31

25

37

29

27

20

34

Paul Smith Stamped Objects Exhibition

15

Pleats Please

18

Heineken Royal Trophy

20

Kiehl’s x’mas

22

Nokia Express Music

25

Kiehl’s Shop

27

Heineken Music Exhibition

29

Nokia 6800

31

Leisure + Own Business Talent Thai

34

Nordinary Order

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Assignment 2003-2008

Assingment 2007

Seating Device MultiPurpose

“Whatever surfaces are, just put it and sit it on�

The four roll legs chair was designed for place on hard grounds like concrete but is able to stick on soft ground as well. In practice the chair is capable to lean on surfaces like flat walls or even round areas such as big trees because of the curved back rest.

This seating device uses solid materials like stanless steel, therefore it is strong enough for any climatic condition since it can be set permanently outdoors.

DIY Napkins Family Assignment 2006 ‘The objective of this project is to tranform a boring plain napkin into a DIY enjoying napkin.’

G ic ph ra n to in pr

3

n ai pl

The purpose of this project is to add function

nd pi na

on simply objects in ordinary life and creating a positive relationship between objects and humans. Later on, I proceeded this idea of 2

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giving function to daily productss in many

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5 4

1

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Assignment 2006

DIY Napkins Family

device, transformable vase etc...

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other projects such as an all-in-one sleeping

My design is composed of printed numbers including arrows and dashed lines on the plain napkin as guidelines. The user can just fold it in order of the numbers following the arrows and dashed lines.

Now one can relish folding the napkins and also is able to enjoy this product with the family during the preparation of a meal.

Pattaya beach design & develop environment project : Thesis 2007

My final project on furniture design in university which has always been my interest. For the project, I did not only design furniture for it’s appearances, I looked in to the relationship between culture and furniture design, trying to improve the livelihood of the community with design. I used the city of Pattaya as my case study.

: rendering pictures Pattaya beach side walk

: Floor plan problem identification

: Public bench alternative sketch

: Public furniture alternative sketch

I learned from this project the effect of human actions on the surroundings. I also learned to identify problems and use design as a solution for overlooked problematic areas such as public furniture of large-scale design like urban planning and lighting design.

: Side walk along the beach at night

: Final design prototype

I used the city of Pattaya as my case study; Pattaya is one of the most popular tourist destinations in Thailand. The beach here used to be a beautiful public area where numerous tourists came to relax. However, nowadays the beach and the public furniture were wrongly used some use for set a stall to sell food others use a place that out of sight or hiding corner as place for making sexual relation and turn to den of thieves.

: Rendering from final sketch

Professional Work 2008-2010

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Stamped Objects Exhibition from unknown fans to

For over 15 years I have been receiving these crazy things from an unknown fan – Male? Female? It’s really amazing. It seems to me to be more artistic than a lot of so called art which is revered around the world.

Objects such as a ski, a football, a chair, a surfboard, etc etc etc.

“having arrived through the post but NEVER in a box” – always with the address and stamps on the actual article. I find it fascinating and intriguing but really don’t want to know who the sender is. Recently a TV channel wanted to do a show about it but I said no as the mystery is much more interesting!

Exhibition in 2009

Bangkok Thailand

F inal design

Idea 3d sketch

Main entrance 3D sketch

The ‘Stamped Collection’ includes a huge and varied collection of un-expected objects that have been stamped and posted to Paul. Without any packaging, objectsfirst began arriving in 1990 – ad-

: Invitation card

dresses and stamps placed directly on the bonnet of a toy car, on the leather of

: Poster

a football, on rubber gloves even on a bicycle saddle.

Usually housed in Paul’s office alongside the quirky curious that he has collected Usually housed in Paul’s office alongside the quirky curious that he has collected – the exhibition includes items such as a pull along cart, watering can, toy grasshopper, wheelbarrow, traffic cone and fishing net amongst other unexpected objects.

Stamped Objects Exhibition from unknown fans to

You are cordially invited to Pleats Please grand opening event and Autumn Winter 2009 fashion presentation

Stage design 2009

Venue : Grand Hall Siam Discovery, Bangkok

After getting brief from Pleat please team about event theme, The stage and event decoration is created around 3-4 direction.

The beginning of design is colourful theme all the event follow the joyful cloths of Issey’s new collection autumn/winter 2009.

: rendering pictures

Another direction is designed everything in white we also added Issey’s symbolic like “pleat” on stage backdrop. Finally the plain white stage was selected from PP team because the white stage can push forward Issey’s colourful cloths outstandingly

: presentation day

Heineken Royal Trophy 2010 The Heineken Royal Trophy was the biggest scale I had ever designed. With its 4800 sqm. the space was created for various activities. Firstly, I needed to analyse each of the activities and circulation before matching those on the right position. Later on, I also needed to consider the sunlight and wind direction that must not bother guests.

The Royal Trophy is a men's professional team golf tournament which was played for the first time in January 2006 at the Amata Spring Country Club in Chonburi, Thailand. The competing teams represent Europe and Asia. Eight man teams play a series of 16 matches for the right to hold a trophy donated by the King of Thailand. Thereafter to stage it in Europe and Asia in alternate years.

Kiehl’s x’mas Support Children’s Charities By raising both awareness and funds, we are impassioned to create safer, more positive environments for children. We continue to partner with children’s charities around the world.

Rendering pictures

In 2009, Kiehl’s Thailand held a small activity with the children at Mercy Center.

Elevation, right & left

The Piano Hall of Central Chidlom recently held a festive night of celebration for the opening of the Charity Christmas Tree Lighting Ceremony organized by one of America's top skin care company.

For Holiday 2009, Kiehl’s is supporting children’s charities around the world in proud collaboration with New York artist, KAWS, to raise funds globally for children’s causes through the sale of a Limited Edition Creme de Corps Collection with special labels designed by the artist.

The donate box is degigned from oriented stand board (OSB), using in the event for collecting toys and gifts to pass to children.

Top Thai celebrities who came to join the event also brought toyS and gifts to help support the Mercy Center Foundation.

Children from the Mercy Center also took this opportunity to thank their kind supporters by coloring Christmas cards to show their appreciation.

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NOKIA 5800 XpressMusic Nokia 5800 Xpress Music phone was officially launched with a concert from the most popular Thai astist at Central World Bangkok Thaialnd.

My concept about Nokia Express Music its about using new features from the Nokia’s newest touch screen device like High Quality Games, Music Share, Nokia Ovi Map etc. Therefore, I designed a concept called “Real Sense”. I made every feature as a real one so you can see, touch and hear. I designed a racing track in the middle of space using Mini cooper as a car toy. According to the sense of seeing and hearing, the main stage shows live concerts from popular Thai artists. During each song which the artist is playing you can download that song into your Nokia device for free.

Heineken Music Exhibition and Mini Concert Music lovers are invited to register as members of Greenspace Music Exhibition, the latest social networking community of trendy people who are in tune with everything fashionable.

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The main inspiration behind this event is to create a space for people who love and enjoy music in order to be connected with each other.

Two main parts of the event can be seen in the stage and music history exhibition. Both is accompanied by gimmicks of music instruments and models of world musicians during the whole the event.

Kiehl’s shop at Central Bangna Thailand This project was conducted as a co-operation with Interior Designers of Kiehl’s. In here, the suitable props needed to be firstly selected, then fitted in the proper positions.

This retail environment has been designed to convey the depth and heritage of the global KiehlĂ­s brand and facilitate an authentic retail experience that respects the community values, self-image and aspirations of each region where the stores are located. Creativity and expression is promoted with sculpturally inspired fixturing, natural materials, the installation of interactive elements that encourage community participation. The design of the environment is conceived around an aspirational attitude and community; not a particular age group.

: Conc ept Plan Dia g ram

CO LO U

GLAMOUR S TYL EA RE A

LE AREA STY UL RF

NOKIA 6800 Fashion show The Nokia 6800 organized fashion show with four differences fashion styles, Colour, Glamour, Ethnic and Mix&Match all those attributes refere to the Nokia 6800. Each style is defined and displayed in this event. The stage and catwalk as fashion show and as mini concert is also created.

ET

H NI

C S T YLE A R E A

X& MI

MATCH STYLE AR EA

After the fashion show, Nokia intented to continue this campaign as a installation setting it in the public space. Therefore I condensed and re-designed the whole unit again.

Ethnic style

Mix&Match Style

Colourful style

Polka dot style

Leisure Activity 2009

Scaffolding Chair collaborate with talent thai The “TALENT THAI” project which has been organizing its sixth year aims to present those young designers’ ability and to promote and provide them an opportunity to enter the international level.

Tree Hanger collaborate with talent thai designed by Darongklod Somton

This project was create by Office of Product Value Development, Department of Export Promotion (DEP), who has organized it’s 11th Talent Thai Exhibition in creating new Thai designers for the international arena by selecting outstanding works from their portfolio and categorizing them as Talent Thai NOW and Talent Thai NEXT. Each category has been set through consideration and readiness and marketing potential, in order to extend the talent and ability of Thai designers into the international design scene.

TALENT THAI

In my free time, I still pursue my passion for furniture design and home decoration. In 2009 one of my work was selected to become one of the “Talent Thai 2009” programme, organized by the Department of Export Promotion.This programme gives young designers an opportunity to meet other designers in various fields, to share and learn from each other and from professionals like furniture manufacturers.

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Own Business 2008-Recently

Nordinary order

Clothing Line NORDINARY ORDER//// was founded in 2008 by Darongklod and Nattada both are classmates who studied in KMITL and became partnership to run the business together. The first product of our shop was t-shirt that we thought easy to start the business and related to our knowledge of art.

It could communicate simply and directly to the meaning of graphics on our t-shirts to our customers. We have chosen dots, lines, plane, and fundamental forms because they are the most necessary and very important in the design. We also thought it could be a good solution to design our products.

www.nordinaryorder.blogspot.com

Nordinary order workshop with computer arts mag.

In December 2010, Our brand were invited from Computer Art Magazine Thailand to talk about proliferation of graphic design printing on t-shirt and how to discover a brand identity at TCDC (Thailand Creative Design Centre)

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A chic clothing brand with its minimal concept shaping a story with basic design elements; triangle, rectangle and circle. Alongside with the unique philosophy, Nordinary order brings you comfort in each piece they hand-made.

Most wearable, most cool!

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DARONGKLOD SOMTON

darongklod@gmail.com