FEATURE

Wings or Worries? Wings or Worries? The Case of Energy Drinks

Energy drinks are promoted as a means to stimulate the consumer both physically and mentally, promising to enhance alertness. Typically, an energy drink contains carbonated water, sugar, caffeine, and other herbs and stimulating substances that are potentially associated to mental alertness.

BY NAINA GREWAL

As the hustle and bustle of everyday life gets louder and busier, people can often get caught between juggling multiple commitments. Sometimes, the to-do-list seems to be an impossible task to get through within the constraint of 24 hours. Due to the exertion caused by errands and work, lack of sleep, or a draining combination of both, the body simply feels as if it is losing battery. For times like these exists a seemingly magic potion packaged in the form of a bottle: energy drinks.

Energy drinks are promoted as a means to stimulate the consumer both physically and mentally, promising to enhance alertness. Typically, an energy drink contains carbonated water, sugar, caffeine, and other herbs and stimulating substances that are potentially associated to mental alertness. The reasonings behind why the general population consumes energy drinks vary; it may be a regular habit for some and an occasional indulgence for others if the need arises. Aside from tiredness during the day and lack of sleep, many consumers – especially younger ones – mix energy drinks with alcohol. People may be further inclined to

Do energy drinks even give you energy? Studies addressing this question showcase that energy drinks impact the body similarly to the way that a cup of coffee or a can of cola works. Energy drinks may spike up energy momentarily, but there is often a crash that either leads to a slowdown or the desire to consume another drink.

consume energy drinks due to claims made surrounding increased concentration and weight loss.

For these reasons and beyond, from a global standpoint, the consumption of energy drinks has doubled over the past couple of decades, with the industry expected to grow approximately 7% by 2025. In light of this growth, considering that North Americans are the world’s heaviest energy drinkers, the question prevails of just how effective energy drinks are and what effects their consumption brings.

Let’s start off with the basics: Do energy drinks even give you energy? Studies addressing this question showcase that energy drinks impact the body similarly to the way that a cup of coffee or a can of cola works. Energy drinks may spike up energy momentarily, but there

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