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Wings ings oorr W Worries? orries? W Energy drinks are promoted as a means to stimulate the consumer both physically and mentally, promising to enhance alertness. Typically, an energy drink contains carbonated water, sugar, caffeine, and other herbs and stimulating substances that are potentially associated to mental alertness. 60
JULY | AUGUST 2021
Reflecting The South-Asian Lifestyle
The Case of Energy Drinks BY NAINA GREWAL
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s the hustle and bustle of everyday life gets louder and busier, people can often get caught between juggling multiple commitments. Sometimes, the to-do-list seems to be an impossible task to get through within the constraint of 24 hours. Due to the exertion caused by errands and work, lack of sleep, or a draining combination of both, the body simply feels as if it is losing battery. For times like
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these exists a seemingly magic potion packaged in the form of a bottle: energy drinks. Energy drinks are promoted as a means to stimulate the consumer both physically and mentally, promising to enhance alertness. Typically, an energy drink contains carbonated water, sugar, caffeine, and other herbs and stimulating substances that are potentially associated to mental alertness. The reasonings behind why the general population consumes energy drinks vary; it may be a regular habit for some and an occasional indulgence for others if the need arises. Aside from tiredness during the day and lack of sleep, many consumers – especially younger ones – mix energy drinks with alcohol. People may be further inclined to
