FOR IMMEDIATE RELEASE April 10, 2018
CONTACT: Darren Johnson 518-879-0965 or ads@cccn.us
CAMPUS NEWS TO GO MONTHLY; TWO ISSUES FREE FOR ADVERTISERS Campus News – the popular student newspaper widely distributed to 37 community colleges in the New York Region and beyond – will become a full-fledged monthly paper in the 2018-19 academic year. Begun on February 1, 2010, Campus News has seen steady growth these past eight-plus years, while other papers have either shrunk or completely disappeared. The paper traditionally took two months off in the summer, but, considering that campuses have all become year-round with a wide array of summer courses, the demand for the paper has also grown to 12 months a year. As a bonus, annual advertisers can retain last year’s 10x rate and get two issues free! Even in this digital era, Campus News has maintained a high pickup rate with its print edition by being colorful and truly relevant to its audience. Its success is proof that college students will indeed pick up print publications, if they are specifically geared toward them. The paper uses student writers and faculty for content and provides useful stories that promote student success, as well as inform and entertain. As most community colleges no longer have print newspapers, Campus News has become the de facto publication at many schools. Its advertisers are largely four-year colleges and other businesses that want to hit this otherwise unreachable market. Community college students are in school to better their lives. They transfer to universities and shop locally, thus are receptive to such advertising. To advertise in Campus News for the 2018-19 academic year, and to get last year’s 10x rate PLUS two issues free, book your space now. Contact publisher Darren Johnson at 518-879-0965 or at ads@cccn.us.
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www.Campus-News.org | c. 518-879-0965 | 39 County Route 70, Greenwich, NY 12834 | editor@cccnews.info
FACT SHEET: WHAT THIS MEANS FOR CURRENT 10X ADVERTISERS
• This is great news for current 10x advertisers! • The exact page and 10x price you paid in the 2017-18 academic year will be held if you • • •
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simply reply “yes” for the 2018-19 year by June 1, 2018. You also will get the final two summer 2019 two issues free! (So, in essence, you are paying 17 percent less per issue in the coming year). We are going to 12x because of increasing traffic and demand on community college campuses year-round. This will also allow us greater route continuity. We will still print over 100,000 copies a year, split out over the 12 months, with even more of a focus on the New York Metro region and less frequency to colleges west of the Hudson River. Our printable ad size will increase to 10.33 x 11.25 for a full-page ad. Each inside and back cover advertiser can also get one free cover sliver ad to promote an open house (first-come, first-serve, reservation needed). As always, advertisers are welcome to give us banner ads and press releases, which we can run for free on our digital presences. That’s another 100,000+ impressions – free! (All authentic, organic traffic.) Campus News continues to get excellent pickup on community college campuses. There’s no better way to reach potential transfer students! Diversify your marketing buy by including quality print in your overall campaign! Print ads help build authority for your client and intimacy with readers; Campus News’ primary audience are students looking to transfer to four-year colleges. The secondary audience includes parents, faculty and staff – influencers! The perfect targets! Again, just reply “yes” to ads@cccn.us by June 1, 2018, and you’re in! Want a different page and ad size, just let us know. Thank you for your beautiful ads in the past – we truly believe, like editorial, ads are content, and we treat them so.
www.Campus-News.org | c. 518-879-0965 | 39 County Route 70, Greenwich, NY 12834 | editor@cccnews.info