THE ALL-INCLUSIVE 2018 MEDIA PLAN CAMPUS NEWS Community
College
Widely Read!
BOOK ALL ISSUES FOR 2018 AND GET PRIME PLACEMENT, FREE DIGITAL BONUSES AND A GREAT RATE, TOO! J
Campus News is a trusted brand on community college campuses – partner with us over a whole academic year and meet your marketing goals!
OUR MEDIA:
CCCNEWS WEB SITE:
DIGITAL EDITIONS:
ates are mos bout “earning 68%) and diffic job (53%). Abo nts want a b l
EDITORIAL CONTENT:
100,000 HITS/YR.
20k DOWNLOADS
200 STORIES/YEAR
Breaking stories, interactive news.
Hits influencers: Professors and staff.
Our stories about you go far and wide.
SHARABLE:
INSIDERS:
INTEGRITY:
PRINT EDITION: 100,000/YR.
EXCLUSIVE:
We are a popular on-campus ad venue!
CONTACT ADS@CCCN.US OR CALL 518-879-0965 TO BOOK YOUR SPOT.
PRIME PRINT PLACEMENTS
CAMPUS NEWS Community
.) (cont uses p m a yc
rsiUnive s and he too llege that y and ate Co tement et cut St sta e anxi . He necti leased a es out th at d ab nited Stat celes re th ne tie s ve ncer ns eU belie ed to be was co across th institutio all stuhen ne t st , so Co k, they unre that CSCU d respec untry spea ted ity an ity ols the co students lidar an sta e divers ounds. scho and in so ticut get when brat backgr hen d nnec firmly s’ nts to c Co to ar ard. dent r now, Co t Mar mbly Bo in he “We stand nt who wa duty is en id Fo do de “Our Pres Asse at to d in Student any stu he said. nt.” wh nc t lte th fe sa su ” wi NY n of ure ou stude e a sa . ation, vhis SU er and fig mes wher nsidered educ ent every e discussio ong go ing th am an study with to ga e time co to be co ary” is repres though th in talks and rsity d ve th ctu Al Unive involve s on tively students thing is t case would ha that “san ook dent to be l, bu s, s is ac no y Br n ey Ston , wanted ented stu ow that have hen said in genera e before tuarie t official schools, t, but th m sh en kn ac ye Co Y eir petiEngli g undocu e them mes term ies in pl prevent ernm at SUN fect just nt ing th so ou re se gu ak in ef keep e comcam e diffe help s and m ne in ca ambi had polic s that will faculty put into NY by ed on g th g Y ing th le, g tion, g to e SU , hearin campu re not aloppen. SUN p’s policie g alienat NY ru bein knowledg tin okin e elec ngsid en we ppor r SU for ac bein um lly lo n and e to ha r after th were de m they Tr ica ar are alo d ears op s and su came u re un U e, we be r atio ne fro k yo . nt timist an to ey thing n Novem nts at SB rted fo - anyo r exampl nnot as pus and tions eyes re op s in educ students stude where th s needs e’ of po ca m de Fo “I r ts tu “W leader stu g de id. “Fac atter pus. e officer hip on ca nteer any y sta plain re ou id. sa t bein when with no m sanctuar ed. ssa ensu lic that’s ned abou ted,” he d they a po of citizens ll not volu a work ment to ” Cohen school sy them en s. er nsider er an until f rn ted, only talking conc undocum d, too, at had ov proo iversity wi t student campus,” gove from tely be co t the ne presen is ou g y th lu bein s concer the un ation ab sanctuar dents are re NY is no ast that is year, abso tition was amaz pe co th wa a a stu rm SU st t ich ns ulty info UNY is stand eate e ea s. Earlier of Condid no stus – wh it mea we will , biged cr “S on th ie ut if help signature activist, ed tem sanctuar E. Ojakian en help id, “b safe, th of racism 0 t o, an t he in1,00 he sa el abou ent Mark Serran tition, bu ed to be to fe any form id ece ing.” nt need Pres ew see ” the pe o wa ion pi per. of N in if we d. pa write find it wh an opin rsity e news sev- up ry or hatre e Unive st system s at ge dent and wrot iversity of ot St e on un d The p is the lar volve it for the was just opinions k grou t r abou ony Broo ice thei forums. York vo St or ols to ions ety re scho es, petit and anxi eral march n, worry with er conc e Th
SUN
ctuar rs s an e d i s n Y co
is duty ‘Our esent r p e r to nt.’ stude every
FOUR
S STEP EASY SFER AN TO TR
1 FIND
YOUR
RAM PROG
2
PUS CAM VISIT
3
FREE OUR ING ICATION Y US APPL E APPL ONLIN
4
UP TO SFER OM A TRANEDITS FR OL HO 66 CR YEAR SC TWO-
PRIME SPOTS
PAGE THREE
d
te adua 25 gr
ra prog
two ross ms ac
ate an ces radu ceive Choi60 underg u’ll re re yo m MORE ensu se fro ratio Choo uses ion -to-faculty camp nt Attent eed succ stude onal dent Pers and a 12:1you need to y stu er RE ev MO sses tion e for en cla Small rsonal att the pe
nc perie
ex ties practical ortuni ovide Opp nships pr d or ploye nths MORE inter re em ired mo
Widely Read!
SPACE IS EXCLUSIVE. THOSE WHO BOOK SPOTS IN ALL ISSUES GET GUARANTEED PRIME POSITIONS RESERVED!
D UR AN Y! A TO DA DULE VISIT TO SCHE ONAL ion PERS miss fer Ad iza Kat Av or of Trans Direct 2-1928 du 29 .e (518) r@sage r fe fe trans u/trans .ed sage
College
J
There’s only one cover, one back cover, one centerfold, one page 2, etc. You can own that place in the paper, and students will know where to find you each month! Repetition works!
d we just six rveye in tes su ram with adua og MORErcent of graduate pr 000! $12, 99 pe d in a gr up to lle worth enro ships holar sc Merit
Requ
lts Resu
INSIDE COVER
P.1 FRONT COVER
CENTER SPREAD
$1150/mo./all issues.
$1150/mo./all issues.
$1500/mo./all issues.
$1350/mo./all issues.
Get free placement all over our web site!
Page 2 OR Inside Back Cover + web!
9.5” x 1.5” sliver ad AND full page 5 ad!
Own the whole middle of the paper!
PLUS:
EITHER:
PLUS:
NEW:
THESE UNIQUE SPOTS ARE FIRST-COME, FIRST-SERVED. MUST BOOK ALL ISSUES.
OTHER GREAT PLACEMENTS
CAMPUS NEWS Community
College
Widely Read!
THINK REAL ESTATE. A GOOD NEWSPAPER PLACEMENT IS ALL ABOUT LOCATION, LOCATION, LOCATION! J
llege y Co
ar nt M i a S nt Mou n vent s for a Join u nsfer Epm ns56T7 ra 10 amr’s d-7egree programs o i s -300-3 une 6 • s 5 i 5 8 ste d ma OW 1 day, J AdNm r’s an CALL Thurs chelo a b l tiona , th, IT , ma gram care alth logy pro s, he o ation w crimin ic n mmu ing a ne tion. a d n, co catio s, inclu concentr t , edu cep nce vent re ex businedsssocial scieanagemen sferE m n Explo grams in ce s a s, ort /Tran MC u Pro l scien nd sp d a c.e S-MS ra m s natu E .m
www 1-888
Camp
ws | us Ne
May
2017
| Pa
-Y
ge 26
EXCLUSIVES:
After the front/back cover and centerfold spots, odd-facing pages up front get the most eyeballs, though even-numbered pages up front convey seriousness and deeper reading. Full pages command attention while half-pages lie next to editorial.
ODD PAGE, UP FRONT
EVEN PAGE, UP FRONT $775/mo./all issues.
$725/mo./all issues.
$600/mo./all issues.
Page 7, 9, 11 or 13 plus free web!
Page 4, 6, 8 or 10 plus free web!
Affordable and impressive + web!
Pages 10-16 plus free web!
$875/mo./all issues.
POPULAR:
SERIOUS:
ODD PAGE, ANYWHERE BENEFITS:
1/2 PAGE, UP FRONT
VERSATILE:
PROMOTE YOUR EVENTS OR JUST BRAND. CONTACT ADS@CCCN.US.
COMPARE & CONTRAST
CAMPUS NEWS Community
NNER D-WI AWAR ad! ely Re CENT Wid E R | NEWS PUS_ M A C S @ OW U ege FOLL Coll PY | A CO unity m TAKE m o
WSstudents! E N PUS ke these
TARGET: DIRECT HIT. STATS: 10,000 copies a month carefully
imal “Min ch The ” - I tea t Kid Effor where - fre is ss e sky a cla tly - th you do en qu it. If , I’ll the limazing job an am did an d u gh mos rece say yo job… an y I’ve tau Someone s I disliked ry, in m azing dent that it’s ve y dis- am pliments than now. all of stu years is com rarer gas. types onestly) to specific ve are ss what ha (h er s Ve t cla nts truth r a teach however, s in La The stude , fo saint get that no rare nt; we do at lots of I the very teach Now stude haviors th time (or all , in kid I ess y er like a pr ev pet be time to e wall. So er a s to im t th eth some e from want cher, bu of 17 us up I put tog that nc d s n, FLIX evide at drive the tea now. En rstar! e - The kid dent estio th NE T supe to nc time) to the qu pes of stu ON c’mon project, to d you, nseque the book es of . er NE W e year month answ the stereoty ts. harsh nc in will leaaptain Co th are nu ta cuse conseque C of a these list of teacher 7 any ex you ge out, create a : Yes, criticism tually page finds g up to the it nt to owlrt at drive isclaimer d on who th so e ac w kn you wa inue on D ownin inion ow you’r ’re so 27 c o nt me ne search avoid e op and all can do to so ey S kn th re nt R Th I wa or e I’m of lets them d care. rolls off AKE edge bject you the least actice th an it nt TB y su “What’s could pr with ls them stude attention aise that BES en an g pr lly tel u es is, payin generic ism actua at way, wh ell, yo u like fri attitude know W to s at yo ?” th een used ecific critic tion. Th er... that’ get by “Would s where betw en lat e, at’ g vary to be but sp paying att praise 29 phras ’cause th may averagin , e AL don’t want nts ” ices you’r liver RE WALE ties, that? r year ge pr stude You colle rious coun fees) pe s 8 you de , indeed. s, types of ge ng nt ial ISIS colle the va (includi blic spec ese stude ost: -year 0 its pu 100, m $490 NY four s vs. of $8 s. So like th s dislike llege ice y, SU co fee er sa pr e l th ity ds, teach typica s. mun a fixed atten mud thus 24 rsitie have adding in uch, an 38th who Com d unive student m HOW an kdale when p isn’t as nks only es. A NS n Broo o years ves ra HIO hnso sa the ga w York benefit go e en or r tw FAS se Berg llege fo Rutgers d to en Jo Ne a Darr s News why as transfer students ting Co tting s to pare nity y op is ge pu com nsfer Rutas far ew Jerse gs when e goal a public Cam en tra 1,000 as entered th caus end“N h m vin ur d $2 uc fro ge be l sa ly ha If yo 14 gree te, how m colle near nt who tantia page an. ar de rk subs mmunity de sta twod on a stu a freshm New Yo ng a four-ye in your getting a inue di for co as in c o nt st? ge atten as gers owever, colle u save by gree fir lot. of s ’t H de a nefit aren can yo sociate’s varies – the be ge first mmunity ted , lis as ate er lle St co year study le co e answ The to a new e web sit y two-year ed. Whi g nc vic ou ad Jerse rdin Acco practical ero, New when pron e on th t Loan H e country comth en of its Stud No. 1 in price s rank ring the pa com
EE! 4 FR , Issue 17 e 15 g 20 Volum prin of S End
J
her Fl et c for 15 e J e s s e s News m levels pu rious ly asked t. Cam nt t at va
m Com
f ar cost leges l o c unity
s. less v
Sta
te U.
ve USE D 8 e mo EN HO UR OP, APRIL 1 AaNke th change O IT IS M V DAY w ill SATU.MR. that life. r SE 10 A u o N R y H U G
ST. ENJGINEELRI EGE. COL N
y ualit gh-q r its hi ’s. ed fo ph y rank St. Jose om utinel it at ng. Fr small ge ro e? Find , wardi lu a colle lty re va r d cu fo on fa d ing less an pert turn d an u look seam to our ex ancial ai ort you gh re Are yo n and hi is simple, licy d fin supp atio it po and ns an educ rring here fer cred ent. optio the skills ns sfe ram vestm e Tran us tra ive prog ur in ovid nero ns we pr ost of yo our ge es, expa ties, m ni e th siz portu make class p op d larshi eed – an scho cc to su need
TELEVISION COST: $10,000+/MO.
TARGET:
Indirect; few students watch commercial TV.
distributed on dozens of feeder regional SUNY/CUNY/NJ/NE community colleges with a 90+ percent pickup rate plus free online bonus distribution!
INTEGRITY: Ads appear in prime
TO
FE ’SAGEMENT | AVIATION VAU N-HO 1.866.6HN.EDU/OPE R ANS POGH AN Y|M T VAUG OGS| TEECHNOL
OTHER MEDIA:
Widely Read!
COST: $775/MONTH/FULL PAGE.
CAMDo not be li ERIENCE EGE EXP HN COLL VAUG C
College
ORE RN M LEA
ill its w cred transfer t your how out abou online. See y find appl nsfer sfer, ps and bktra tran rshi .edu/ litransfer la ny scho .edu/ yn: sjc kl sjcny Broo SJC ng Island: Lo SJC
d Islan Long klyn SJC Broo SJC
18 56.17 877.2 .8426 34 877.6
sections next to vetted, trustworthy, safe content. That’s why the ads work!
N. ITIO . TR AD VATION . O INN LLENCE EXCE
RADIO COST:
OUTDOOR COST:
Indirect; few students listen live or drive.
May be direct, but limited to drivers.
$5000+/MO.
TARGET:
$20,000+/MO.
TARGET:
DIGITAL COST: VARIES. TARGET:
Mixed; ad-blindness, ad blockers; offensive content hurts brand.
A DIVERSE CAMPAIGN IS A WINNING CAMPAIGN. ADD PRINT TO YOUR MIX!
OUR ROUTES AND REGIONS
CAMPUS NEWS Community
College
Widely Read!
LOCAL ONLY: DON’T NEED ALL FOUR REGIONS? GET ANY ONE REGION FOR $575/MONTH/FULL PAGE. J
Here’s an affordable plan for very local small businesses that get all of their customers from one particular region. Get a full page at this great price with an all-issue commitment. Or do all four regions for $775/month with a all-issue commitment!
REGIONS (PICK ONE FOR LOCAL-ONLY RATE):
LONG ISLAND
NY’s largest 2-year colleges: 3 Suffolk and a huge Nassau CC!
NYC
CUNY community colleges! LaGuardia in LI City, BMCC, Queensborough, Bronx CC and more!
THRUWAY
Hit SUNY 2-year colleges from Westchester to Rockland to Orange, Duchess and many more!
NJ/NE
Big drops at Bergen, Brookdale and 5 other NJ CCs and Holyoke, Springfield and 7 more NE CCs!
THESE RATES ARE FOR TRULY LOCAL BUSINESSES AND COMMUNITY COLLEGES.
STUDENTS STILL READ PRINT
READERSHIP:
CAMPUS NEWS Community
College
Widely Read!
J
OF COURSE STUDENTS STILL READ PRINT!
Here’s a photo recently taken by a campus literary club; they all grabbed print material for the shot; one even hit our rack there and grabbed Campus News. While students look to their smartphones for entertainment, they very much still have a relationship with print. Their books are largely print. And student newspapers will get picked up, if the racks are inviting and the design of the paper modern.
AT CAMPUS NEWS, WE CAREFULLY MAINTAIN OUR RACKS AND GET AN EXCEPTIONALLY HIGH 90+% PICKUP RATE.
We see students reading the paper; they eagerly pick it up when we drop off bundles. We create provocative covers that ensure pickup. We get few if any returns per rack. We have a winning formula, and are the only college paper on most campuses we serve. Your ad in Campus News is like having hundreds of billboards on every campus!
OUR RATES ARE THE SAME AS MANY SINGLE-CAMPUS PAPERS! A REAL DEAL!
HOW CAMPUS NEWS BEGAN, AND GROWS
HERE’S A POSITIVE STORY ABOUT A PRINT PAPER THAT’S ACTUALLY GROWING — OURS!
How Campus News began: For several years, founder Darren Johnson was an adjunct journalism instructor and newspaper advisor at a large community college. The paper was on the verge of collapse and Johnson rallied students and worked with advertisers to keep it going.
As he was about to depart for a college upstate, he asked the advertisers – colleges in the New York Metro area – what they thought of the idea of Campus News, a paper that hits multiple two-year college campuses. They thought it was a great idea, solving a common problem they had: gaining brand recognition among the growing population of potential transfer students. How else could these students consistently hear about transfer opportunities at four-year colleges?
In 2009
Campus News now hits 37 campuses – with most readers at SUNY and CUNY campuses downstate – and prints over 100,000 issues a year. It’s easily the largest community college newspaper in the world! It’s now a 32-page, full-color, saddle-stapled newspaper, printed using recycled paper and ecofriendly inks. The campuses embrace it. Student readers love it. Its student writers go on to prestigious four-year journalism programs and intern at top national publications.
Johnson, now a full-time college instructor and a former New York Press Association “Writer of the Year,” keeps the integrity of the product high while streamlining production, making it a safe and affordable place for advertisers to be. When it comes to marketing, ads only work when placed next to trusted content – in an era of clickbait and “fake Colleges spend tens, if not hundreds of thou- news,” Campus News has maintained a high sands of dollars apiece, sending reps to transfer level of trust. This explains why ads in Campus fairs, producing expensive mailings, buying e- News are so effective. mail lists, and buying ads in mediums that don’t Campus News books its advertising reservations directly hit their target. Here is a popular medium over the summer for the upcoming academic that hits the bullseye, and, because it uses year. The paper would not survive without its adnewsprint and student writers, can do so afford- vertising partnerships and works with its sponably, passing the savings on to advertisers. sors to reach their marketing goals. Thus, in January 2010, Campus News was born, serving three distinct purposes: It helps keep the student bodies on the campuses informed; it helps keep student journalism vibrant at the two-year college level; and it helps students meet their goals of graduation and then transfer to four-year colleges.
CAMPUS NEWS HAS NOW SERVED A MILLION COMMUNITY COLLEGE STUDENTS!
OUR STUDENTS AND DEMOGRAPHICS CAMPUS NEWS Community
College
Widely Read!
COMMUNITY COLLEGE STUDENTS IN OUR REGION HAVE GOTTEN YOUNGER AND MORE DIVERSE. J
Since Campus News began eight years ago, a lot has changed at the 37 community colleges we serve. Students have gotten younger, more diverse and more likely to transfer to four-year colleges. And, with the new Excelsior Scholarship, SUNY and CUNY community college populations are expected to explode.
WHY THIS DEMOGRAPHIC IS BETTER THAN EVER:
DIVERSITY AND AGE
Our readers are younger (typical is 18-21 vs. 25 in 2010) and diverse (40% Black/Latino).
GROWTH
With the Excelsior Scholarship now active in New York, community college enrollments will reach record highs.
TRANSFER
More than 80% of community college students enroll with the intent to transfer to a four-year college!
EXCLUSIVITY Campus News is the only regularly published, ad-friendly student publication on 90% of our campuses!
CONTACT ADS@CCCN.US OR CALL 518-879-0965 TO BOOK YOUR SPOT.
LOTS AND LOTS OF FREEBIES!
CAMPUS NEWS Community
College
Widely Read!
OUR DIGITAL EFFORTS ARE GROWING AND HELP REINFORCE YOUR BRAND – AND WE GIVE IT AWAY FOR FREE TO 10X ADVERTISERS! J
For 10x advertisers who do a full-page or more, we offer prime placement on our sites, social media and apps throughout the year at no added cost. Our news site is linked to Google News and Apple News and has high credibility.
BOOK ALL 10 ISSUES AND GET THESE FREE PERKS:
STORIES
We write plenty of stories related to college life and transfer – and when we do, we include your expert quotes!
RUN-OF-SITE 10X full-page advertisers get ads that rotate on every story on our site – and our site is read by your niche!
INFLUENCER Our alerts on real news aggregators hit decisionmakers. Impress your leadership. Share away!
BACKLINKS Because of our site’s high trust score, backlinks give your URLs a tremendous SEO boost!
CONTACT ADS@CCCN.US OR CALL 518-879-0965 TO GET STARTED.
DIVERSIFY YOUR ADS WITH PRINT
CAMPUS NEWS Community
College
Widely Read!
STUDENT NEWSPAPERS ARE AN IMPORTANT PART OF A WINNING OVERALL CAMPAIGN. J
No one medium hits every student, and, frankly, digital media buys have gone up while enrollments have gone down. An effective media “buy” leverages all media. A student sees your ad in a variety of places – on TV, the Internet, and outdoor advertising, and then it clicks – they see your ad in the only newspaper they still read, Campus News, and your pitch finally sinks in. Print closes the deal.
THE STATS PROVE THAT STUDENT MEDIA WORKS:
TIME READ
Students spend six minutes on average with our newspaper. Compare that to mere seconds for all other ads in media!
ADVERTISER LOYALTY We have the same advertisers every year because they are doing well with Campus News.
STUDENT SURVEYS
A 2016 Future of Student Media survey showed 66% of students prefer print college papers.
HIGH PICKUP RATE Between 90-100% of our print copies are picked up each month! And digital readership grows.
CONTACT ADS@CCCN.US OR CALL 518-879-0965 TO GET STARTED.
HOW TO BOOK ALL 2018 ISSUES CAMPUS NEWS Community
College
Widely Read!
BOOK ALL ISSUES FOR THE 2018 FISCAL YEAR, GUARANTEE A GREAT SPOT IN THE PAPER AND LOCK IN A VERY AFFORDABLE RATE! J
We offer a great rate for next year if you book early and commit to all issues. Frequency works with this audience. They will see your ads throughout the year and act on them when they are ready. Fill out the form below to lock in your spot!
RESERVATION FORM (SUBJECT TO AVAILABILITY): Choose your print ad size:
oFull-page color oHalf-page color oSpecial Front Cover oDouble-Truck Center Choose your print ad position:
oPrime Spot oExclusive Odd oExclusive Even oSingle Region oAnywhere
I, the undersigned, duly represent the listed client, who will abide by the multiple-isse rate schedule listed in this media kit and commit to the above placement in all remaining issues for the 2018 fiscal year. I understand new art will be due the 23rd of each preceding month, each hitting the first weekend of each following month through July. If an art date is missed, art will be a pickup of the previous month’s. I understand these prices are deeply discounted and space is limited; leaving the contract requires 45 days notice and previous published placements will be due at the full 1X rate card price per issue. Thank you for your commitment – we look forward to working with you! Your Signature: _______________________________________ Title: ________________________ Date: ____/____/17 Printed Name: ________________________________________ Client: ______________________________________
SCAN AND EMAIL YOUR RESERVATION FORM TO ADS@CCCN.US OR FAX 518-507-6782.
WE LOOK FORWARD TO PARTNERING WITH YOU! CAMPUS NEWS Community
College
Widely Read!
THANK YOU FOR YOUR SUPPORT. WE LOOK FORWARD TO HELPING YOU CONNECT WITH OUR VAST READERSHIP IN 2017-18! J
CONTACT US AT ANY TIME WITH QUESTIONS OR TO HELP PROMOTE SPECIAL PROJECTS. NEXT STEPS:
• Have your PR staff put COLLEGESTORIES@CCCN.US on their media list. We will place pertinent content in our print paper, on our web site and on Google News/Apple News.
• If you have Open House or other special dates, also let us know so that we can promote attendance to our students via the newspaper and social media.
• Send your high-res print ad PDF to DJOHNSON@TWINFORKS.COM and ADS@CCCN.US by September 23. A fullpage is 9.5”w X 11”h. Ask about other sizes. Need design help? Ask! •
You may also be eligible for free web
ads on our site. We will contact you in mid-August about those. You may want to create a special page on your web site just for our readers. • Meanwhile, continue to think about unique stories about your institution that may appeal to our audience. We can assign a writer to cover the story, or you can use your own student writer. Pitch publisher Darren Johnson at DJOHNSON@TWINFORKS.COM.
• Again, thank you! We truly appreciate your support – and your reaching out to our student readers! More importantly, they appreciate seeing your ads and reading about you in their favorite newspaper!
CONTACT US ANY TIME AT ADS@CCCN.US OR 518-879-0965 TEXT/CELL.