S K R O W D E T A N G I S E D
DARREN POLLOCK GRAPHIC
&
WEB
DESIGNER
> PACKAGING > ILLUSTRATION > PRODUCT DESIGN > BRANDING > WEB DESIGN > UI / UX DESIGN
01
Fizify Soda Co..
Fizify Soda Company is an institution that creates healthier soda options. With an emphasis on their all natural flavors and ingredients, it needed a brand that equally reflected their innovative healthy products. I would
be tasked with developing and designing a complete subscription box package for their clients. This would include designing the physical box, the individual products, the Fizify brand, and a multi-faceted web interface for online purposes.
01
PRIMARY LOGO
COLOR PALETTE
TYPOGRAPHY
montserrat ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&
01
01
> PRINT DESIGN > TYPOGRAPHY
02
Typeface Posters.
Typefaces have lots of character. No pun intended. Working with a pair of iconic typefaces, the challenge was going to be maximizing their own unique aesthetics. Visually
this would be represented in 11 by 17 poster format. By examining the rich history and unique applications of these typefaces, a pair of distinctive posters were able to be produced.
02
> ILLUSTRATION > PRINT DESIGN > TYPOGRAPHY
03
Window Displays.
Axelrod Music has been an integral part of Providence history for several decades. Unfortunately, in recent years, the storefront has become vacant and part of its window display’s have been left empty. To bring life back to the fading area and
architecture, I was tasked with creating window display graphics for the music store to bring interest to this high foot-traffic area. The main challenge was going to be accurately capturing the historic past of Providence in only a few window displays.
03
PRIMARY LOGO
P ROV I DE NCE
COLOR PALETTE
TYPOGRAPHY
work sans ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&
> WEB DESIGN > UI / UX DESIGN > ICON DESIGN > ANIMATION
04
Transit Matters.
TransitMatters is one of those feel-good community oriented organizations, who renovates and constructs public works such as bus shelters, walkways, and bike paths, Through their work, they provide moments for travelers to connect with
their fellow individual and community. I would be charged with creating a fullfledged website for them, in order to showcase their work, communicate their mission, and to provide a space for people to reach out to to them.
04
PRIMARY LOGO
* logo for this project provided by client
COLOR PALETTE
TYPOGRAPHY
noto serif JP
ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&
04
04
> PACKAGING > ILLUSTRATION > PRODUCT DESIGN > BRANDING
05
Planetside Playhouse.
Planetside Playhouse is a playset designed to educate children on our neighbouring planets and celestial bodies. With a first through third grade target audience, the focus would be producing personable and eyecatching deliverables
that were appropriately straightforward. I would be tasked with initiating and developing their brand, designing the complete packaging experience that encased the playhouse, and a corresponding set of characters to furnish it.
05
PRIMARY LOGO
COLOR PALETTE
TYPOGRAPHY
gill sans nova ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&
05
05
> WEB DESIGN > UI / UX DESIGN > BRANDING
08
The Azure
Airline crew are used to accommodating their own clientele. The Azure, a specialized boutique hotel, works to accommodate them for a change. The Azure needed an interface to allow for prospective guests
to become acquainted with the hotel, view its unique rooms, and have the ability to book a stay. The challenge would be to design an interface that accomplished an authentic high end avionic theme.
08
PRIMARY LOGO
COLOR PALETTE
TYPOGRAPHY
abril fatface ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&
08
08
> PACKAGING > ILLUSTRATION > PRODUCT DESIGN > BRANDING
09
Vortex Shoe Co.
A unique set of challenges and opportunities are created when being tasked with designing a shoe. For this particular project, I would be entrusted to conceptualize and design three distinct pairs of
shoes for Vortex Shoe Co. Also in need of their own branding, the goal would be developing a bold and sleek brand to reflect their personality, and to accordingly represent the brand name visually.
09
PRIMARY LOGO
COLOR PALETTE
TYPOGRAPHY
OPTICIAN sans ABCDEFGHIJKLMNOPQRS TUVWXYZ1234567890%&
> PRINT DESIGN > ILLUSTRATION > PRODUCT DESIGN > BRANDING > WEB DESIGN > UI / UX DESIGN
10
Whale Defenders.
The WhaleDefenders orginization has a noble mission, of putting an end to commercial whaling and raising awareness to a disturbing practice. What they needed was a welldesigned brand to reflect this. Truly starting from the
ground up, this non-profit required everything from a logo system and apparel, to a full-functioning website design. By honing down on the incredibly humbling work of WhaleDefenders, a great brand was able to be developed.
10
PRIMARY LOGO
whaledefenders
COLOR PALETTE
TYPOGRAPHY
comfortaa ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&
10
10
> WAYFINDING > BRANDING > ICON DESIGN > ILLUSTRATION > PRODUCT DESIGN
11
Audubon Society
The Audubon Society has a rich history in pioneering nature conservation and community interaction with the outdoors. In this conceptual exploration, I would investigate a rebrand for the society, developing
a new logo and icon set. I would also work to develop signage, a polished map, and a kiosk . The challenge would to represent the Audubon's nature-centric brand in a refreshing and meaningful way.
11
PRIMARY LOGO
COLOR PALETTE
TYPOGRAPHY
gill sans ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&
11
ICON SET
BLUE TRAIL (B) 35-40 MINUTES
ORANGE TRAIL (O) 20 MINUTES YELLOW TRAIL (Y) 20 MINUTES
RIVER TRAIL
BRIDGE
WETLAND
FOREST
FIELD
11
BLUE TRAIL (B) 35-40 MINUTES
ORANGE TRAIL (O) 20 MINUTES YELLOW TRAIL (Y) 20 MINUTES
RIVER TRAIL
BRIDGE
WETLAND
FOREST
FIELD
> PRINT DESIGN > LAYOUT DESIGN > PRODUCT DESIGN > BRANDING > ILLUSTRATION
12
Broadside Trading Co..
Broadside Trading Co. is a company providing people with quality custom nautical apparel and goods. They required a catalog design to showcase their new line of products, which they would task me to complete. I would also be responsible for
designing a complete brand identity system for them, and for developing and designing their new product line to be included in the catalog. The challenge would be creating a nostalgic nautical-based brand, that was fresh, bold, and unique.
12
PRIMARY LOGOMARK
COLOR PALETTE
TYPOGRAPHY
Filson Pro ABCDEFGHIJKLMNOPQRS TUVWXYZ1234567890%&
12
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