Darren Pollock / Graphic Design Portfolio

S K R O W D E T A N G I S E D

DARREN POLLOCK GRAPHIC

&

WEB

DESIGNER

> PACKAGING > ILLUSTRATION > PRODUCT DESIGN > BRANDING > WEB DESIGN > UI / UX DESIGN

01

Fizify Soda Co..

Fizify Soda Company is an institution that creates healthier soda options.

With an emphasis on their all natural flavors and ingredients, it needed a brand that equally reflected their innovative healthy products. I would

be tasked with developing and designing a complete subscription box package for their clients. This would include designing the physical box, the individual products, the Fizify brand, and a multi-faceted web interface for online purposes.

01

PRIMARY LOGO

COLOR PALETTE

TYPOGRAPHY

montserrat ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&

01

01

> PRINT DESIGN > TYPOGRAPHY

02

Typeface Posters.

Typefaces have lots of character. No pun intended.

Working with a pair of iconic typefaces, the challenge was going to be maximizing their own unique aesthetics. Visually

this would be represented in 11 by 17 poster format. By examining the rich history and unique applications of these typefaces, a pair of distinctive posters were able to be produced.

02

> ILLUSTRATION > PRINT DESIGN > TYPOGRAPHY

03

Window Displays.

Axelrod Music has been an integral part of Providence history for several decades.

Unfortunately, in recent years, the storefront has become vacant and part of its window display’s have been left empty. To bring life back to the fading area and

architecture, I was tasked with creating window display graphics for the music store to bring interest to this high foot-traffic area. The main challenge was going to be accurately capturing the historic past of Providence in only a few window displays.

03

PRIMARY LOGO

P ROV I DE NCE

COLOR PALETTE

TYPOGRAPHY

work sans ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&

> WEB DESIGN > UI / UX DESIGN > ICON DESIGN > ANIMATION

04

Transit Matters.

TransitMatters is one of those feel-good community oriented organizations, who renovates and constructs public works such as bus shelters, walkways, and bike paths, Through their work, they provide moments for travelers to connect with

their fellow individual and community. I would be charged with creating a fullfledged website for them, in order to showcase their work, communicate their mission, and to provide a space for people to reach out to to them.

04

PRIMARY LOGO

* logo for this project provided by client

COLOR PALETTE

TYPOGRAPHY

noto serif JP

ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&

04

04

> PACKAGING > ILLUSTRATION > PRODUCT DESIGN > BRANDING

05

Planetside Playhouse.

Planetside Playhouse is a playset designed to educate children on our neighbouring planets and celestial bodies.

With a first through third grade target audience, the focus would be producing personable and eyecatching deliverables

that were appropriately straightforward. I would be tasked with initiating and developing their brand, designing the complete packaging experience that encased the playhouse, and a corresponding set of characters to furnish it.

05

PRIMARY LOGO

COLOR PALETTE

TYPOGRAPHY

gill sans nova ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&

05

05

> WEB DESIGN > UI / UX DESIGN > BRANDING

08

The Azure

Airline crew are used to accommodating their own clientele. The Azure, a specialized boutique hotel, works to accommodate them for a change. The Azure needed an interface to allow for prospective guests

to become acquainted with the hotel, view its unique rooms, and have the ability to book a stay.

The challenge would be to design an interface that accomplished an authentic high end avionic theme.

08

PRIMARY LOGO

COLOR PALETTE

TYPOGRAPHY

abril fatface ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&

08

08

> PACKAGING > ILLUSTRATION > PRODUCT DESIGN > BRANDING

09

Vortex Shoe Co.

A unique set of challenges and opportunities are created when being tasked with designing a shoe.

For this particular project, I would be entrusted to conceptualize and design three distinct pairs of

shoes for Vortex Shoe Co. Also in need of their own branding, the goal would be developing a bold and sleek brand to reflect their personality, and to accordingly represent the brand name visually.

09

PRIMARY LOGO

COLOR PALETTE

TYPOGRAPHY

OPTICIAN sans ABCDEFGHIJKLMNOPQRS TUVWXYZ1234567890%&

> PRINT DESIGN > ILLUSTRATION > PRODUCT DESIGN > BRANDING > WEB DESIGN > UI / UX DESIGN

10

Whale Defenders.

The WhaleDefenders orginization has a noble mission, of putting an end to commercial whaling and raising awareness to a disturbing practice. What they needed was a welldesigned brand to reflect this. Truly starting from the

ground up, this non-profit required everything from a logo system and apparel, to a full-functioning website design. By honing down on the incredibly humbling work of WhaleDefenders, a great brand was able to be developed.

10

PRIMARY LOGO

whaledefenders

COLOR PALETTE

TYPOGRAPHY

comfortaa ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&

10

10

> WAYFINDING > BRANDING > ICON DESIGN > ILLUSTRATION > PRODUCT DESIGN

11

Audubon Society

The Audubon Society has a rich history in pioneering nature conservation and community interaction with the outdoors. In this conceptual exploration, I would investigate a rebrand for the society, developing

a new logo and icon set. I would also work to develop signage, a polished map, and a kiosk . The challenge would to represent the Audubon's nature-centric brand in a refreshing and meaningful way.

11

PRIMARY LOGO

COLOR PALETTE

TYPOGRAPHY

gill sans ABCDEFGHIJKLMNOPQRS TUVWXYZ123456789$%&

11

ICON SET

BLUE TRAIL (B) 35-40 MINUTES

ORANGE TRAIL (O) 20 MINUTES YELLOW TRAIL (Y) 20 MINUTES

RIVER TRAIL

BRIDGE

WETLAND

FOREST

FIELD

11

BLUE TRAIL (B) 35-40 MINUTES

ORANGE TRAIL (O) 20 MINUTES YELLOW TRAIL (Y) 20 MINUTES

RIVER TRAIL

BRIDGE

WETLAND

FOREST

FIELD

> PRINT DESIGN > LAYOUT DESIGN > PRODUCT DESIGN > BRANDING > ILLUSTRATION

12

Broadside Trading Co..

Broadside Trading Co. is a company providing people with quality custom nautical apparel and goods. They required a catalog design to showcase their new line of products, which they would task me to complete. I would also be responsible for

designing a complete brand identity system for them, and for developing and designing their new product line to be included in the catalog. The challenge would be creating a nostalgic nautical-based brand, that was fresh, bold, and unique.

12

PRIMARY LOGOMARK

COLOR PALETTE

TYPOGRAPHY

Filson Pro ABCDEFGHIJKLMNOPQRS TUVWXYZ1234567890%&

12

12