1) RESEARCH + DEVELOPMENT + EXPERIMENTATION Collecting information. Research in a range of processes, materials, professionals etc. Analyse and organise the information. Provide evidence of use of different materials and processes. 2) TECHNICAL KNOWLEDGE + COMMUNICATION & PRESENTATION The idea and message must be unified with the medium, process and outcome. Explain why/how they are unified and have evidence of your process to the final outcome and choices. 3) SUBJECT KNOWLEDGE + PERSONAL & PROFESSIONAL DEVELOPMENT Personal reflection and analysis of yourself and your project. Show and comment on your development, learning and improvement. Support this with evidence and organisation of your work.