7 Nonprofit E-Newsletter Best Practices
EMAILS ARE
Free / Affordable
Easy to send
Quick to deliver results
Effective for fundraising
Increase brand visibility
Top 7 Nonprofit Newsletter Best Practices
Clean Up Your Email List
1
A healthy email list is essential if you want your nonprofit newsletters to be effective
After sending out your email newsletters or campaigns, take a look at your soft and hard bounces
SOFT BOUNCE
The email address is invalid
The email address doesn’t exist
The mailbox was full The server was down The message was too large for the recipient’s inbox
HARD BOUNCE
If you’re getting a lot of bounces, or if your open and click rates are low, you should re-evaluate your email list
Keep Consistent
2
The aim of nonprofit newsletters is to inform the subscribers frequency and consistency
Having auto-responders set up helps the consistency and brand visibility The easiest way to go about this is to create an editorial calendar
Just make sure that the schedule is at least consistent, if not regular
Pay Attention to Design
3
Use the white space
Use proper fonts and font sizes
Be mindful of the colors
Use powerful imagery
It’s all about that mobile design
Think About Your Subject Line
4
Keep it short
Include a time-element
Make it enticing
Personalize it
Test it
Make Your Content Useful
5
How to make your email newsletters more engaging
Make sure your newsletter has excellent stories
Make sure your newsletter has clear calls-to-action
Make sure the messaging is about the subscriber
Keep it Concise
6
What is the most important information you need to convey
Make your newsletter “scannable�
Write short paragraphs
Choose descriptive headlines and subheads
Focusing on a single story, or a single call to action
Craft the message in your preview snippet
Think Social and Shareable
7
Include all of your social media links and easy share buttons
Ask readers to forward your newsletter
Offer incentives to those that get peers to sign-up for your newsletter
TAKE A CHANCE ON THESE IDEAS Ultimately, nonprofit newsletters are worth investing in. They are an essential communications tool.
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