DONATION PAGE BEST PRACTICES FOR NONPROFITS
Tips for Great Donation Pages
Why do Great Donation Pages Matter?
Online Donations Are a Must For Every Nonprofit
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Online giving grew 7.9% in 2016 and has seen consistent year over year growth
Conversion Rates Can be a Gamechanger
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A conversion rate looks at the percentage of unique donation page visitors that complete the transaction
Shareability & Data Tracking Can Revolutionize Your Fundraising
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Donation pages are highly shareable. This makes them ideal for increasing your reach, and therefore the number of donations
10 DONATION PAGE BEST PRACTICES
Ensure donation links/button are easy to find
Make Sure Your Online Donation Page is Easy to Find
The donation link should lead straight to the donation form
Your call to action should be everywhere
Amnesty International WHY DONATE TO AMNESTY INTERNATIONAL? We are a movement that produces extraordinary results.
Include a Compelling “Why”.
Since 1961, we’ve helped free over 50,000 people who have been unjustly imprisoned. Together we’ve brought torturers to justice, we’ve exposed the truth about human rights violations, and we have made those in power change their ways. We work together for human rights for everyone, everywhere.
Pre-filled custom amounts with descriptions Integrated employer donation matching
Use a Fundraising Software for Your Donation Page
Recurring giving options Optimization for all machines Accepting donations on your Facebook Page
Check out our donation software!
Donation ‘thermometer’ PDF receipts, and other features
Bonus tip Customize Your Donation Page
Visually appealing donation pages are becoming increasingly important, especially to younger donors. 75% of young donors are turned off by out-of-date websites
Optimize Your Donation Page
Your donation page should be mobile-friendly/responsive
Pre-select & Display Donation Amounts
The donation amounts should stand out on the page
Suggest Recurring Donations
Donor retention rate is one of the most important metrics for a nonprofit. Recurring donors are incredibly valuable to nonprofits
Offer Different Payment Options
Giving donors different ways to make their donation is vital to enhancing the donor experience
Keep it to One Page
Keep your donation page to one page with as few required fields as possible
Keep it Simple and Clear
Providing them with a clear, simple, and exciting donor experience
10 ADDITIONAL TIPS TO REACH PERFECTION
Your Nonprofit’s logo should be clearly visible on the banner
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This reinsures the donor that they are giving to the right organization
Pay attention to the title
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Your donation page title should indicate the content of the page
Menu or no menu?
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Provide visitors more information about their nonprofit and other ways to get engaged
A picture is worth a thousand words
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Your donation page should include captivating images that are high-quality, powerful, and visually appealing
Your URL should start with https
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Your nonprofit donation page URL should be short and compelling and contain your focus word
Be mindful of the “fold”
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This is the space your visitor sees without scrolling
Disclose how donations are used
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63% of donors want to know how their money will be used by nonprofit organizations
Have a “thank you” page
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With so much focus on the donation page, many nonprofits forget to create a “thank you” page
Offer a “share� option
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Nonprofit encourages donors to share the page on social media
Provide information on other ways to give
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Including information about other ways to give will result in higher levels of donor engagement
EXAMPLES OF GREAT DONATION PAGES
Code for America
Oxfam America
Pencils of Promise
Questbridge
CONCLUSION Improving your donation page is probably the single biggest bang-for-buck improvement you can make to your website and the most effective way to boost your fundraising efforts
https://donorbox.org/nonprofitblog/donation-page-best-practices/