Donation Page Best Practices for Nonprofits

DONATION PAGE BEST PRACTICES FOR NONPROFITS

Tips for Great Donation Pages

Why do Great Donation Pages Matter?

Online Donations Are a Must For Every Nonprofit

1

Online giving grew 7.9% in 2016 and has seen consistent year over year growth

Conversion Rates Can be a Gamechanger

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A conversion rate looks at the percentage of unique donation page visitors that complete the transaction

Shareability & Data Tracking Can Revolutionize Your Fundraising

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Donation pages are highly shareable. This makes them ideal for increasing your reach, and therefore the number of donations

10 DONATION PAGE BEST PRACTICES

Ensure donation links/button are easy to find

Make Sure Your Online Donation Page is Easy to Find

The donation link should lead straight to the donation form

Your call to action should be everywhere

Amnesty International WHY DONATE TO AMNESTY INTERNATIONAL? We are a movement that produces extraordinary results.

Include a Compelling “Why”.

Since 1961, we’ve helped free over 50,000 people who have been unjustly imprisoned.

Together we’ve brought torturers to justice, we’ve exposed the truth about human rights violations, and we have made those in power change their ways.

We work together for human rights for everyone, everywhere.

Pre-filled custom amounts with descriptions Integrated employer donation matching

Use a Fundraising Software for Your Donation Page

Recurring giving options Optimization for all machines Accepting donations on your Facebook Page

Check out our donation software!

Donation ‘thermometer’ PDF receipts, and other features

Bonus tip Customize Your Donation Page

Visually appealing donation pages are becoming increasingly important, especially to younger donors. 75% of young donors are turned off by out-of-date websites

Optimize Your Donation Page

Your donation page should be mobile-friendly/responsive

Pre-select & Display Donation Amounts

The donation amounts should stand out on the page

Suggest Recurring Donations

Donor retention rate is one of the most important metrics for a nonprofit. Recurring donors are incredibly valuable to nonprofits

Offer Different Payment Options

Giving donors different ways to make their donation is vital to enhancing the donor experience

Keep it to One Page

Keep your donation page to one page with as few required fields as possible

Keep it Simple and Clear

Providing them with a clear, simple, and exciting donor experience

10 ADDITIONAL TIPS TO REACH PERFECTION

Your Nonprofit’s logo should be clearly visible on the banner

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This reinsures the donor that they are giving to the right organization

Pay attention to the title

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Your donation page title should indicate the content of the page

Menu or no menu?

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Provide visitors more information about their nonprofit and other ways to get engaged

A picture is worth a thousand words

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Your donation page should include captivating images that are high-quality, powerful, and visually appealing

Your URL should start with https

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Your nonprofit donation page URL should be short and compelling and contain your focus word

Be mindful of the “fold”

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This is the space your visitor sees without scrolling

Disclose how donations are used

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63% of donors want to know how their money will be used by nonprofit organizations

Have a “thank you” page

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With so much focus on the donation page, many nonprofits forget to create a “thank you” page

Offer a “share� option

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Nonprofit encourages donors to share the page on social media

Provide information on other ways to give

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Including information about other ways to give will result in higher levels of donor engagement

EXAMPLES OF GREAT DONATION PAGES

Code for America

Oxfam America

Pencils of Promise

Questbridge

CONCLUSION Improving your donation page is probably the single biggest bang-for-buck improvement you can make to your website and the most effective way to boost your fundraising efforts

https://donorbox.org/nonprofitblog/donation-page-best-practices/