https://emergeapp.net/sales/7-ways-small-brick-mortar-retailers-can-leverage-holiday-season/
The world’s top retailers are beginning to realize the critical role mobile plays in the omnichannel shopping experience. Brick-and-mortar locations no longer represent the majority of holiday traffic. Retail mobile apps and the role they play in marketing, sales, and operations are a vital and dynamic part of this shift.
