Hallmark Corporate Brochure

THE

heart

O F A 1 0 0 -Y E A R - O L D S TA R T- U P

Take a close look at today ’s more than 100-year-old Hallmark Cards and you will find the heart of a start-up beating strong and true.

A winning team of passionate, caring, entrepreneurial spirits working together, motivated by both a desire to succeed and a common goal—to make a genuine difference in

every life, every day.

Take a close look at today ’s more than 100-year-old Hallmark Cards and you will find the heart of a start-up beating strong and true.

A winning team of passionate, caring, entrepreneurial spirits working together, motivated by both a desire to succeed and a common goal—to make a genuine difference in

every life, every day.

These are just a few of the attributes experts say every business requires— mature and start-up alike—to thrive in today’s challenging marketplace.

We couldn’t agree more.

They are the traits 18-year-old J.C. Hall brought with him back in 1910 when he arrived in Kansas

J.C. Hall Hallmark founder c. 1909

City with postcards under his arm and the American dream in his heart. He had a passion for quality and was driven by a simple belief that first-class products meeting a genuine need would bring business success.

His instincts were right. By producing “the very best” to help people communicate and connect, he established the brand that’s synonymous with caring and quality, creativity and innovation.

Today, people continue to recognize Hallmark as the very best and consistently put our name toward the top of “best brand” surveys.

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These are just a few of the attributes experts say every business requires— mature and start-up alike—to thrive in today’s challenging marketplace.

We couldn’t agree more.

They are the traits 18-year-old J.C. Hall brought with him back in 1910 when he arrived in Kansas

J.C. Hall Hallmark founder c. 1909

City with postcards under his arm and the American dream in his heart. He had a passion for quality and was driven by a simple belief that first-class products meeting a genuine need would bring business success.

His instincts were right. By producing “the very best” to help people communicate and connect, he established the brand that’s synonymous with caring and quality, creativity and innovation.

Today, people continue to recognize Hallmark as the very best and consistently put our name toward the top of “best brand” surveys.

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That same entrepreneurial spirit J.C. Hall brought to Kansas City is alive in today’s Hallmark and in the more than 12,000 Hallmarkers worldwide.

We stay close to what’s going on in people’s lives. And with some of the best in-house creative talent on the planet—hundreds of artists, writers, photographers, illustrators, designers, calligraphers, editors and animators, working together in our Kansas City headquarters and around the world—we interpret those right-now emotions into words, people make meaningful emotional connections with one another.

passion

images and experiences that help

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That same entrepreneurial spirit J.C. Hall brought to Kansas City is alive in today’s Hallmark and in the more than 12,000 Hallmarkers worldwide.

We stay close to what’s going on in people’s lives. And with some of the best in-house creative talent on the planet—hundreds of artists, writers, photographers, illustrators, designers, calligraphers, editors and animators, working together in our Kansas City headquarters and around the world—we interpret those right-now emotions into words, people make meaningful emotional connections with one another.

passion

images and experiences that help

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Everyone has something they need to hear.

Greeting cards have proven to be a timeless way to meet the basic human need to connect. Even in the digital age people buy and share these universal messengers of caring at an average rate of 13 million a day in the U.S. alone.

That’s not to say that time stands still in the Hallmark card aisle. Cultural influences change what people want to say and innovation offers new options for

Consumers tell us that today, perhaps more than ever, they appreciate the power of a

passion

enhancements like sound, motion and recordability, all of which Hallmark pioneered.

greeting card. And we’re pioneering new ways people can connect through greeting 8

cards, whether they’re made of paper or not.

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Everyone has something they need to hear.

Greeting cards have proven to be a timeless way to meet the basic human need to connect. Even in the digital age people buy and share these universal messengers of caring at an average rate of 13 million a day in the U.S. alone.

That’s not to say that time stands still in the Hallmark card aisle. Cultural influences change what people want to say and innovation offers new options for

Consumers tell us that today, perhaps more than ever, they appreciate the power of a

passion

enhancements like sound, motion and recordability, all of which Hallmark pioneered.

greeting card. And we’re pioneering new ways people can connect through greeting 8

cards, whether they’re made of paper or not.

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Successful entrepreneurs don’t stand still or rest on their laurels. And neither do we. While Hallmark may be best known for greeting cards, our creativity doesn’t stop there.

We’ve found ways to help businesses

have created ideas that revolutionized

connect with their customers, for party

how we celebrate and connect with the

hostesses to personalize plates that

ones we love. We were the first to sell

match their invites, and for moms to

printed paper to wrap gifts, and we also

make story time even more memorable

introduced gift bags. We revolutionized

for their kids. We’ve invited consumers

the holiday ornament business and

to create with us, too, through user-

set the standard for quality, family-

created card contests that have a

friendly television programming. We’ve

passionate and profitable following.

helped people give gifts that are both

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meaningful and beautiful.

creativity

Over the years the people of Hallmark

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Successful entrepreneurs don’t stand still or rest on their laurels. And neither do we. While Hallmark may be best known for greeting cards, our creativity doesn’t stop there.

We’ve found ways to help businesses

have created ideas that revolutionized

connect with their customers, for party

how we celebrate and connect with the

hostesses to personalize plates that

ones we love. We were the first to sell

match their invites, and for moms to

printed paper to wrap gifts, and we also

make story time even more memorable

introduced gift bags. We revolutionized

for their kids. We’ve invited consumers

the holiday ornament business and

to create with us, too, through user-

set the standard for quality, family-

created card contests that have a

friendly television programming. We’ve

passionate and profitable following.

helped people give gifts that are both

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meaningful and beautiful.

creativity

Over the years the people of Hallmark

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We’ve partnered with the best-loved licensed characters and created some of our own. We’ve added to our own family, too, bringing in well-known brands like Crayola® and DaySpring to our portfolio of subsidiaries. And through the Hallmark Channel and Hallmark Movie Channel we

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help bring family-friendly television programming into more than 80 million homes.

creativity

Connecting can happen in all kinds of ways.

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We’ve partnered with the best-loved licensed characters and created some of our own. We’ve added to our own family, too, bringing in well-known brands like Crayola® and DaySpring to our portfolio of subsidiaries. And through the Hallmark Channel and Hallmark Movie Channel we

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help bring family-friendly television programming into more than 80 million homes.

creativity

Connecting can happen in all kinds of ways.

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David Hall, President–Hallmark North America Donald Hall, Jr., President and CEO

It’s been said that business success begins in the hearts and minds of its leaders— leaders who build and operate the business as an extension of who they are.

What J.C. Hall began in 1910, succeeding

All have assumed leadership positions based

generations of family leadership have

on their passion for the business, their faith in

nurtured and grown into today’s

the value of its products, and their commitment

Hallmark, still privately held and

to the company’s beliefs and values.

headquartered in Kansas City, Mo.

These core values guide every aspect of our business and ensure that good corporate

Hallmark’s top leadership, which today

citizenship extends to every facet of operation—

includes Chairman Donald J. Hall and his

from supplier partnerships to caring for the

sons, Donald J. Hall, Jr., president and

environment, from employee benefits to civic

CEO, and David E. Hall, president of the

leadership and volunteer involvement in the

company’s North America division.

communities we call home.

commitment

There has always been a Hall in

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David Hall, President–Hallmark North America Donald Hall, Jr., President and CEO

It’s been said that business success begins in the hearts and minds of its leaders— leaders who build and operate the business as an extension of who they are.

What J.C. Hall began in 1910, succeeding

All have assumed leadership positions based

generations of family leadership have

on their passion for the business, their faith in

nurtured and grown into today’s

the value of its products, and their commitment

Hallmark, still privately held and

to the company’s beliefs and values.

headquartered in Kansas City, Mo.

These core values guide every aspect of our business and ensure that good corporate

Hallmark’s top leadership, which today

citizenship extends to every facet of operation—

includes Chairman Donald J. Hall and his

from supplier partnerships to caring for the

sons, Donald J. Hall, Jr., president and

environment, from employee benefits to civic

CEO, and David E. Hall, president of the

leadership and volunteer involvement in the

company’s North America division.

communities we call home.

commitment

There has always been a Hall in

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At our core, Hallmark is about more than the things that we make.

We’re about people and relationships, and that very universal, very human need to connect in emotional ways with those we care most about.

It’s a need that’s as true today as it was 100 years ago…a need we meet today with the passion, creativity and commitment that fueled our founder…and a common purpose that will inspire the heart of Hallmark well into the future.

connections, which enhance relationships and enrich lives. That’s Hallmark’s reason for being—and it’s what keeps creativity and innovation flowing and makes this 100-year-old start-up fresh and relevant today.

a common purpose

Our purpose is to inspire meaningful

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At our core, Hallmark is about more than the things that we make.

We’re about people and relationships, and that very universal, very human need to connect in emotional ways with those we care most about.

It’s a need that’s as true today as it was 100 years ago…a need we meet today with the passion, creativity and commitment that fueled our founder…and a common purpose that will inspire the heart of Hallmark well into the future.

connections, which enhance relationships and enrich lives. That’s Hallmark’s reason for being—and it’s what keeps creativity and innovation flowing and makes this 100-year-old start-up fresh and relevant today.

a common purpose

Our purpose is to inspire meaningful

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Hallmark Cards, Inc. / P.O. Box 419034 / Mail Drop 216 / Kansas City, MO 64141-6580 / corporate.hallmark.com

Hallmark Cards, Inc. / P.O. Box 419034 / Mail Drop 216 / Kansas City, MO 64141-6580 / corporate.hallmark.com

Š 2013 Hallmark Licensing, LLC