Canvas 30 10 2016 Open University activity - Smart Cities

Smart Cities Project Business Model Canvas Roberto Monteiro da Silva 30.10.2016

a) Companies Water State (in Brazil are companies belonging to the states responsible for basic sanitation and production and distribution of drinking water), financial resources from federal, state and municipal budgets; in addition to funds from international agencies of financial aid, such as the UN, World Bank, KFW, etc.; and b) consumers

How do you do it?

What do you do?

How do you interact?

Who do you help?

Key activities

Value proposition

Audience relationships

Audience segments

a) creation of neighbourhood councils (composed of representatives of communities democratically elected and necessarily residents of the areas they represent); b) tripartite councils (composed of members of the states, municipalities and neighbourhood councils) with an advisory role (on changes, investments, etc.) and executive (with deliberative role); and c) council of company executives and representatives of large institutional consumers.

Consumers (residential, commercial, industrial and services) and the own company.

a) campaigns in the print and broadcast media on the importance of system monitoring, identifying and alerting the company if find any sign of leakage; b) weekly balances on production, consumption and losses identified in the system and that affected the company; either because there is loss product (water) and consequent financial loss, either because there was an increase in spending on network maintenance or consumer complaints; and c) monitoring and obtaining external certification on the quality of water produced and distributed by the company.

a) accessibility, risk control, water production quality, pH control and its acidity; b) minimum standard for creating quality to universalize the access to all the same quality, regardless of the price being charged, finding ways to get subsidies to less lucky located on the outskirts of cities; and c) reduction of losses in water supply system.

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What do you need?

How do you reach them?

Key resources

Distribution channels

a) to adapt the monitoring system to receive contributions from consumers through records on large mainframes; adopt management systems so that the receipt of contributions from consumers initiate internal processes for verification and validation of contributions so that complaints are online verified, translated into actions classified as weak, strong and urgent and such classification is able to trigger the teams maintenance, as well as trigger the Business Contingency Plan for the cases considered serious, which is a step above the urgent classification, so that the cut in supply, if necessary, be reestablished as quickly as possible with the goal does not stop supply; and b) modernize the park of network monitoring equipment and maintenance

c) bimonthly meetings with consumer’s advice d) customer service application for electronic devices like a smartphone; and e) relationship site with the company responsible, the contacts recorded in a channel replicate automatically on all other available.

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What will it cost?

How much will it make?

Cost structure

Revenue stream

larges consumers will pay the water bill value plus 15% of the title of the income distribution (high consumption tax); medium and small consumers will pay the actual consumption presented and consumers identified as social facilities will pay the bills with rebate of 50% of the amount, to be covered by the state and municipalities and reducing losses to treat company resources that were lost in the distribution network.

The cost structure, which is basically supported by consumers, will also subsidies from public budgets, so that poverty is not an impediment to access to treated water and the reduction of losses in the system saves values for the company and increases its financial results.

Adapted from Osterwalder, A. and Pigneur, Y. (2010) Business Model Generation, designed by Strategyzer AG, https://strategyzer.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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