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Joanna Borowska
Technology brings solutions between human and nature… We believe that it leads us to combine those two elements, mainly aiming the simplest answer through the prism of development. This blog is created as a manifesto outlining the future of augmented clothing design. Our aim is to explore horizon of our imagination searching for concepts of new body. We will be collecting ideas of augmented clothing believing that in the near future people will need customisation of their appearance in data-filled urbanspace. Fashion will be revolutionised more than ever before because programed data is the most editable material ever worn. This flexibility let us to create impossible in physical world performative costumes and allow us to be certain that it is possible. The idea of DataAura was created on 01.07.2012 by Krzysztof Syruć (Proembrion) - an architect and a street artist, and Joanna Borowska - a publicist and graduate of faculty of nutrition in medical science.