EXECUTIVE BIOS

Direnc Dogruoz

TITLE: DIRECTOR, PLATFORM & PRODUCT MARKETING - CLOUD INTERCONNECTION

LOCATION: UNITED KINGDOM

Direnc leads the team responsible for all interconnection and edge service product lines in EMEA. He focuses on building product strategy and go-to-market initiatives to drive customer adoption of Equinix cloud connectivity and virtualized edge network services. Digital leaders around the world rely on Equinix’s trusted platform for everything related to digital, internet and clouds. Equinix helps the world's digital leaders exchange large volumes of data and includes companies such as Google, Amazon, Instagram, SnapChat, Crypto currencies, Uber, Deliveroo, etc.

Mark Anderson

TITLE: VP, GLOBAL TECHNICAL SALES-EMEA, EQUINIX LOCATION: UNITED KINGDOM

Mark leads Global Technical Sales in EMEA and leads Equinix's Solutions Architecture, Digital Technical Specialists and Solution Engineering disciplines. Mark focuses on helping Equinix customers develop, adopt and enable their Digital Strategy by consulting on workload, data, interconnection and location opportunities on the Equinix platform to exploit Internet of Things, Cloud and Data Analytics capabilities. Prior to joining Equinix nearly nine years ago, he worked in the transformational IT outsourcing space around the world, as a consulting Enterprise Architect.

Grace Andrews

TITLE: PRINCIPAL PRODUCT EVANGELIST AT EQUINIX METAL LOCATION: UNITED STATES

Grace is a seasoned storyteller with a passion for people and technology. Her career is deeply rooted in infrastructure, data and non-traditional models for training and enablement. As an enthusiastic technologist, she is always looking for ways to bridge creative technical solutions with deep understanding.

Patricia Stamos

TITLE: SR. MANAGER, GLOBAL SUSTAINABILITY ENGAGEMENT

LOCATION: UNITED STATES

In her role at Equinix, Patricia manages global sustainability engagement and the annual reporting process for the Sustainability Program Office (SPO) with a primary focus to strategically elevate ESG value across the business to drive market leadership, stakeholder value, partner opportunities and business growth.

Under her leadership, Equinix has garnered recognition from global organisations and financial indices such as NASDAQ, CDP, US EPA and Just Capital. Patricia was also responsible for developing Equinix’s initial Corporate Sustainability Report, the first of its kind for the data centre industry. In addition to her role at Equinix, Patricia is an Advisor for the CSU Chico Women in Leadership Advisory Council.

“The idea behind the Platform Equinix shared usage, shared ownership model is to build more efficient infrastructures. Organisations running their own data centres, cannot get the size, scale, and skills they need to get the efficiencies that Equinix can.”

Direnc adds: “Deploying with Equinix is the first step in an organisation’s sustainable digital transformation journey and results in a considerable reduction in carbon emissions compared to a traditional on-prem enterprise infrastructure.

Sr. Manager, Global Sustainability Engagement, Patricia Stamos, adds: “By moving IT infrastructure to Platform Equinix, organisations also move their scope 1 and 2 emissions to scope 3 emissions—which means handing over the responsibility of greening their supply chain, keeping up with supplyside regulations, and the cost of investing in new sustainability-focused technologies and maintenance to Equinix.

“Organisations who deploy on Platform Equinix receive custom Green Power Reports (GPRs), based on third-party verified metrics, to attest to the carbon emissions associated with their data center operation deployments at Equinix for transparency.”

Grace Andrews

PRINCIPAL PRODUCT EVANGELIST, EQUINIX METAL

Direnc picks up: “Once an organisation deploys in Equinix’s core network hubs, they can virtually interconnect with more than 10,000 network service providers, clouds, partners, security services, customers, and suppliers over shared resources on demand via software-based portals and platforms in real time, in more than 60 global markets.”

“Organisations can then switch from their previous methods of connecting cloud services, via their network service provider through either private multi-protocol label switching (MPLS) or the public internet, to using Equinix Fabric®—our dedicated, virtual interconnection tool.”

This virtual interconnection on demand can improve efficiencies for organisations further compared to a traditional on-prem enterprise infrastructure relying on legacy IT and networking.

The final level of sustainable digital transformation maturity is when organisations take advantage of the full suite of digital services available on Platform Equinix to deploy their entire infrastructure as-a-service. This means that organisations eliminate infrastructure ownership, capex spend, and emissions related to IT whilst increasing agility through provisioning infrastructure on demand.

With multiple global brands, offices and production facilities spread across five continents, the Hero Group needed to evolve from a traditional IT model to a more agile, reliable and cost-effective digital-first operation. The company partnered with Equinix based on its strong focus on sustainability, and expertise in delivering a secure, reliable and interconnected digital infrastructure platform.

"Hero has set specific sustainability targets to become a net neutral business. Our automated digital-first model allows us to be more agile and to create and deliver healthier foods. With Platform Equinix we have a solid foundation for standardising our IT globally with greater predictability and sustainability."

Bas Dijikhuizen, Head of Competence Center Infrastructure, Hero Group.

How Digital Services Enable Sustainable Digital Transformation

Digital services on Platform Equinix allow organisations to virtualise physical infrastructure according to their business needs, enabling a more sustainable overall outcome.

By deploying digitally on an ‘as-a-service’, on-demand platform, organisations can use what they need, when they need it; they can turn their services on and off as they see fit.

“For example, Equinix Fabric can be used for software networking, data exchange and service exchange—all digitally rather than having to implement physical connections,” says Mark.

“Then we have Network Edge - virtual networking devices that dictate how we exchange that data securely at the edge. Equinix Metal®, is a private bare-metal-as-aservice solution, which is how organisations can deploy, store, and keep their data as a service in a private, cloud-like environment.

“The challenge for organisations right now is that they have data on public cloud, private cloud, and on their own servers and storage devices. Platform Equinix puts all this in a hybrid integrated environment, with the public clouds, for organisations to create a secure, optimised, virtualized sustainable infrastructure solution to underpin their digital transformation...”

Schneider Electric started its sustainable digital transformation with Platform Equinix. Schneider Electric has started using new models of “Platform-as-a-Service” and “BareMetal-as-a-Service”, which are covered with renewable energy from Equinix, enabling the next evolution of its IT infrastructure.

These services are helping Schneider simultaneously improve performance and industrial automation, by improving operations and energy management. Additionally, at a time of unprecedented supply chain disruptions and constraints, virtual infrastructure built on Equinix’s digital services helped Schneider Electric to mitigate the delays on energy efficiency implementations.

"It always starts with a purpose: what is a company trying to achieve in terms of their

Hero Group

With multiple global brands, offices and production facilities spread across five continents, the Hero Group needed to evolve from a traditional IT model to a more agile, reliable and costeffective digital-first operation. The company partnered with Equinix based on its strong focus on sustainability, and expertise in delivering a secure, reliable and interconnected digital infrastructure platform.

Schneider Electric Digital Leaders

digital transformation? For us, it was very simple. It was about making IT infrastructure modern because of the legacy footprint that we have. That organically translated into reduction of the footprint, thus reducing the carbon footprint." Xach Nimboorkar, Senior Vice President of Global IT Infrastructure and Operations at Schneider Electric.

Grace puts emphasis on mindful digital transformation and why digital services from Equinix are required alongside the public cloud.

“Cloud is only one piece of the puzzle. We have to remember that the cloud has a physical home and underlying physical resources,” says Grace.

“So, this idea of sustainable digital transformation is also an idea of efficiency within the way we design systems. With the tools and components that make up digital services from Equinix, we are maximising the physical infrastructure that already exists in a way that allows us to build systems differently— to build systems that are sustainable, OPEX-driven, and flexible.”

Let’s look at workloads as an example: “Organisations have workloads and often they would have the same workload sitting in four or five different geographic locations in case of a ransomware attack, power outage or other disaster.

Another example might be an e-commerce website which needs to be able to handle many loads because of an upcoming holiday sale.

Traditionally, these organisations had to buy more physical infrastructure to architect the infrastructure for the worst-case scenario in the case of disaster recovery or maximum utilisation in the case of the e-commerce provider even though that infrastructure would be redundant 99% of the time. This redundancy is hugely inefficient, expensive and CO2 emissions heavy.

“This is where Equinix brings a unique value to organisations on their sustainable digital transformation journey. We help them identify what they need, when they need it,

Schneider Electric

Schneider Electric started its sustainable digital transformation with Platform Equinix. Schneider Electric has started using new models of “Platform-as-aService” and “Bare-Metal-as-a-Service”, which are covered with renewable energy from Equinix, enabling the next evolution of its IT infrastructure These services are helping Schneider simultaneously improve performance and industrial automation, by improving operations and energy management. Additionally, at a time of unprecedented supply chain disruptions and constraints, virtual infrastructure built on Equinix’s digital services helped Schneider Electric to mitigate the delays on energy efficiency implementations.

and make it available to them on demand, as-a-service, eliminating the costs and emissions related to owning and operating primary and redundant hardware.

“We're bringing organisations the components they already use, whether it's networking providers, such as Cisco, Juniper and Nutanix, storage providers like Dell, HPE or Pure Storage, or security providers like Fortinet and F5. We're bringing all of those components together; optimised inside of this virtual world. Sustainable digital transformation starts with modernising and virtualizing physical infrastructure, and Platform Equinix is the foundation from which to begin.”