FW2013
D . A .T. E . H I S TO RY D.A.T.E. is the names’ acronym of the four young founders: Damiano (1980), Alessandro (1982), Tommaso (1981), Emiliano (1971). In 2005 they met up in London and feeling dissatisfied with their working lives, they decided to throw themselves into the ambitious project of creating their own sneakers brand. Despite the initial difficulties, they succeeded in creating the first collection: a few models with an early Seventies British style. The only pursuable solution in order to not give up the project was to manufacture the first D.A.T.E.s by themselves. Based on Emiliano and Damiano’s experience and picking up old machines, they improvised a workshop in Emiliano’s garage, where they met up daily after work. Spending the whole summer working day and night, they finally succeed in delivering the orders. In January 2006, thanks to a friend, they managed to get themselves invited to display as guests on a stand at Pitti Immagine Uomo, Florence, showing their collection in a small space. Owing to their decidedly craftsman’s feel, the first D.A.T.E.s charmed the public and sold more than 8,000 pairs in just three days. They were a success! D.A.T.E.s became the real news of the season. Today, after just seven years, D.A.T.E. sells more than 300,000 pairs of sneakers a year and its products are distributed in all the main countries throughout the world. Their passion, together with their growing professional skills contribute to creating a product with a high level of quality: the result of tireless design research and painstaking choosing and selection of materials, combined with obsessive attention to detail. The project, which was born out of strong British urban influences, has evolved into a new dimensions. The square logo represents the symbolic space that is the conceptual meeting point of the four partners in D.A.T.E. and their different experiences.
Florence, FW 2013
1
2
SANTOS HIGH JACO
BLACK
GRAY
TAUPE
WHITE
3
BROWN
BORDEAUX
4
SANTOS LOW JACO
BLACK
BORDEAUX
5
BROWN
GRAY
TAUPE
WHITE
6
SANTOS HIGH G EKO
TAUPE
7
BROWN
BLACK
8
HILL LOW m illeniu m
BRONZE
SILVER
GREEN
9
10
WHITE
TENDER HIGH F A N TA S Y 11
BROWN
GRAY
NAVY
ORANGE
TENDER HIGH F A N TA S Y S T U D S
12
BROWN
GRAY
13 NAVY
ORANGE
WHITE
14
HILL HIGH PIUMA
BLACK
GREEN
15
PURPLE
WHITE
16
C O O P E R L E O PA R D
GRAY
BROWN
17
18
COOPER LUX SNAKE
GRAY
RED
PURPLE
19
20
COOPER WA X C A N VA S 21
BEIGE
GRAY
NAVY
RED
COOPER CILE
22
GRAY
BLACK
TAUPE
WHITE
23
24
COOPER DELUXE 25
BLACK
TAUPE
GRAY
26
APRIL DELUXE
BLACK
27 GRAY
TAUPE
28
BLACK
GREEN
GRAY
WHITE
29
HILL LOW CILE
30
HILL HIGH CILE
BLACK
GRAY
31
GREEN
WHITE
32
HILL HIGH m illeniu m
SILVER
33
BRONZE
GREEN
34
BLENDER DULL
BLACK
PURPLE
TAUPE
WHITE
35
36
TENDER HIGH RODI
BLACK
BORDEAUX
37
GREEN
GRAY
38
39
Thank you D.A.T.E. Staff Date-hub.com Lagofest.org DEI Fashion Store – Pisa CREDITS Photos: Davide Pellegrin, Enrica Magnolini Assistant: Nicoletta Franchin Make Up: Chiara Guizzetti
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