D.A.T.E. PREMIUM SNEAKERS BRAND

Page 1

FW2013



D . A .T. E . H I S TO RY D.A.T.E. is the names’ acronym of the four young founders: Damiano (1980), Alessandro (1982), Tommaso (1981), Emiliano (1971). In 2005 they met up in London and feeling dissatisfied with their working lives, they decided to throw themselves into the ambitious project of creating their own sneakers brand. Despite the initial difficulties, they succeeded in creating the first collection: a few models with an early Seventies British style. The only pursuable solution in order to not give up the project was to manufacture the first D.A.T.E.s by themselves. Based on Emiliano and Damiano’s experience and picking up old machines, they improvised a workshop in Emiliano’s garage, where they met up daily after work. Spending the whole summer working day and night, they finally succeed in delivering the orders. In January 2006, thanks to a friend, they managed to get themselves invited to display as guests on a stand at Pitti Immagine Uomo, Florence, showing their collection in a small space. Owing to their decidedly craftsman’s feel, the first D.A.T.E.s charmed the public and sold more than 8,000 pairs in just three days. They were a success! D.A.T.E.s became the real news of the season. Today, after just seven years, D.A.T.E. sells more than 300,000 pairs of sneakers a year and its products are distributed in all the main countries throughout the world. Their passion, together with their growing professional skills contribute to creating a product with a high level of quality: the result of tireless design research and painstaking choosing and selection of materials, combined with obsessive attention to detail. The project, which was born out of strong British urban influences, has evolved into a new dimensions. The square logo represents the symbolic space that is the conceptual meeting point of the four partners in D.A.T.E. and their different experiences.

Florence, FW 2013

1


2


SANTOS HIGH JACO

BLACK

GRAY

TAUPE

WHITE

3

BROWN

BORDEAUX


4


SANTOS LOW JACO

BLACK

BORDEAUX

5

BROWN

GRAY

TAUPE

WHITE


6


SANTOS HIGH G EKO

TAUPE

7

BROWN

BLACK


8


HILL LOW m illeniu m

BRONZE

SILVER

GREEN

9


10


WHITE

TENDER HIGH F A N TA S Y 11

BROWN

GRAY

NAVY

ORANGE


TENDER HIGH F A N TA S Y S T U D S

12


BROWN

GRAY

13 NAVY

ORANGE

WHITE


14


HILL HIGH PIUMA

BLACK

GREEN

15

PURPLE

WHITE


16


C O O P E R L E O PA R D

GRAY

BROWN

17


18


COOPER LUX SNAKE

GRAY

RED

PURPLE

19


20


COOPER WA X C A N VA S 21

BEIGE

GRAY

NAVY

RED


COOPER CILE

22

GRAY

BLACK

TAUPE

WHITE


23


24


COOPER DELUXE 25

BLACK

TAUPE

GRAY


26


APRIL DELUXE

BLACK

27 GRAY

TAUPE


28

BLACK

GREEN

GRAY

WHITE


29

HILL LOW CILE


30


HILL HIGH CILE

BLACK

GRAY

31

GREEN

WHITE


32

HILL HIGH m illeniu m

SILVER


33

BRONZE

GREEN


34


BLENDER DULL

BLACK

PURPLE

TAUPE

WHITE

35


36


TENDER HIGH RODI

BLACK

BORDEAUX

37

GREEN

GRAY


38


39


Thank you D.A.T.E. Staff Date-hub.com Lagofest.org DEI Fashion Store – Pisa CREDITS Photos: Davide Pellegrin, Enrica Magnolini Assistant: Nicoletta Franchin Make Up: Chiara Guizzetti



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