Artwork Tetsuya Toshima [www.tetsuyatoshima.jp]
D.A.T.E. HISTORY
D.A.T.E. is the names’ acronym of the four young founders: Damiano (1980), Alessandro (1982), Tommaso (1981), Emiliano (1971). In 2005 they met up in London and feeling dissatisfied with their working lives, decided to throw themselves into the ambitious project of creating their own sneakers brand. Despite the initial difficulties, they succeeded in creating the first collection: a few models with an early Seventies British style. The only pursuable solution in order to not give up the project was to manufacture the first D.A.T.E.s by themselves. Based on Emiliano and Damiano’s experience and picking up old machines, they improvised a workshop in Emiliano’s garage, where they met up daily after work. Spending the whole summer working day and night, they finally succeed in delivering the orders. In January 2006, thanks to a friend, they managed to get themselves invited to display as guests on a stand at Pitti Immagine Uomo, Florence, showing their collection in a small space. Owing to their decidedly craftsman’s feeling, the first D.A.T.E.s charmed the public and sold more than 8,000 pairs in just three days. They were a success! D.A.T.E.s became the real news of the season. Today, after just eight years, D.A.T.E. sells more than 300,000 pairs of sneakers a year and its products are distributed in all the main countries throughout the world. Their passion, together with their growing professional skills contribute to creating a product with a high level of quality: the result of tireless design research and painstaking choosing and selection of materials, combined with obsessive attention to details. The project, which was born out of strong British urban influences, has evolved into a new dimension. The square logo represents the symbolic space that is the conceptual meeting point of the four partners in D.A.T.E. and their different experiences. Florence, Spring-Summer 2014
Artwork Il Pistrice [www.ilpistrice.com]
D.A.T.E. intro
Born in early 2012, DATE*HUB is the branded webzine of D.A.T.E., sprung up by our desire to offer a suitable container to an audience of cool hunters, bloggers and anyone who loves creativity. DATE*HUB is not just a webzine, but it is also a real HUB: a virtual meeting point where our style research meshes with design, graphic, photographic and illustration challenging projects of young and passionate artists from all over the world. That’s why we want to inextricably connect the SpringSummer 2014 D.A.T.E. season with the DATE*HUB creative explorations in a new concept designed on this lookbook: interesting stylistic lines are combined with fashion details and photographic prints for an unique premium sneakers collection presented in an essential and artistic mood that gives particular attention to illustrations.
www.date-sneakers.com www.date-hub.com
SANTOS HIGH FLOWERWHITE APRIL FLOWER WHITE
BOSTON FANTASY FLOWER BLACK
HILL LOW NAPPA DESERT
BOSTON FANTASY LEOPARD WHITE
SANTOS LOW LAMINATED PINK
SANTOS LOW ONE YELLOW
Artwork Marco About [www.marcoabout.com]
SANTOS HIGH FLOWER BLACK WING FLOWER BLACK
Artwork Andrea Chronopoulos [www. behance.net/achron]
HILL LOW ONE BLUE
HILL HIGH LUX SNAKE GRAY
SANTOS HIGH FLOWER WHITE APRIL FLOWER WHITE SNAP FANTASY FLOWER WHITE
SANTOS HIGH ONE BLACK
HILL HIGH NAPPA FANTASY CAMO
SANTOS HIGH
One Black
One Gray
One White
One Yellow
Flower Black
Flower Blue
Flower White
Laminated Mint
SANTOS LOW
Laminated Pink
Laminated Yellow
One Black
One Gray
One White
One Yellow
One Mint
Laminated Mint
WING
Lamited Pink
Flower Black
HILL HIGH
Flower Blue
Flower White
One Blue
One Pink
One White
Flags Black
Flags Blue
Nappa Fantasy Camo
Nappa Fantasy Flower
Nappa Fantasy Pois
Lux Snake Mint
Lux Snake Pink
Lux Snake Gray
HILL LOW
One Desert
One Blue
One Yellow
One White
Nappa Desert
Nappa Blue
Nappa Gray
Nappa White
Canvas Red
Canvas Sky
Canvas Mint
Fantasy Leopard
Fantasy Flags White
Fantasy Flags Black
Fantasy Camo
BOSTON
Fantasy Flower Black
Fantasy Flower White
Mesh Yellow
Mesh White
SNAP
Mesh Green
Mesh Bluette
Fantasy Flower
Fantasy Leonard
Fantasy Camo
APRIL
Fantasy Flags
Leopard
Flower White
Date*HUB
The brilliant artworks explored on the branded on-line magazine inspired and gave the name to the new DATE*HUB APPAREL PROJECT: the ďŹ rst coats and outwears collection presented by D.A.T.E. DATE* HUB Collection, Spring- Summer 2014 www.date-hub.com
Artwork Il Pistrice [www.ilpistrice.com]
Contact: info@date-sneakers.it Credits: Photos & Concept: Enrica Magnolini, Davide Pellegrin Make Up artist & Hair stylist: Loris Rocchi Art Direction & Graphic: Andrea Martinucci Models: Masha, Gabriele Thanks to: D.A.T.E. Staff IED Firenze AVERE LA BARBA www.averelabarba.it LC23 www.lc23.it Rebel Fashion Store - Milano Illustrations & Artworks: Il Pistrice Toshima Tetsuya Andrea Chronopoulos Marco About Find us on:
Artwork Tetsuya Toshima [www.tetsuyatoshima.jp]