Oscar it is

Best Packaging 2020 … OSCAR IT IS!

Postcards from Italy: in quick

succession, the 42 finalists in the Best Packaging 2020 contest. 42 products that have passed the first technical selection and that compete to win the Packaging Oscar for Quality Design and Technological Innovation.

Innovation in the round: keyword of the contest

• The 2020 edition is organized by Packaging Meeting Srl and promoted by Istituto Italiano Imballaggio, in collaboration with the School of Design of the Milan Polytechnic and is therefore dedicated to enhancing the solutions that stand out in terms of design and quality design. The event is sponsored by Altroconsumo, Conai and Brera Design District. The contest does not include product categories. The Jury will evaluate which products present the degree of innovation and response to the real needs of markets and end users, to be considered Oscar solutions, trying, when possible, to give an overall overview of innovations for different materials, for different types of packaging from primary to transport and for the technological offer, also taking into account the most dynamic outlet sectors of the moment and the current consumption phenomena. • A great novelty of the 2020 edition is the opening of the competition to innovation in the field of technology: the avant-garde in the design of packaging systems and technologies becomes Oscar with the renewed support of Ipack Ima 2021.

• The 2020 edition will therefore reward the best examples of innovation in terms of design in the broadest sense of the term, i.e. the project as a whole: structural dimension (aesthetic, semantic, sensorial qualities, consistent with a perspective of environmental improvement), visual system (originality of the narrative model, quality of the graphic form and ability to enhance the communicative potential of the packaging), informative attention, quality of graphic solutions that promote access to information to all user groups, functionality and ways of use, designed to improve and simplify the user experience. A user experience guided by the latest digital technologies and apps, which enables the conveyance of information in real time but also by the need of companies to communicate their brand values, their company history, offers, promotions, to find out new ways of loyalizing the customer.

Special prizes

As in the past, the 2020 edition of the contest includes the presentation of special prizes. • Environment. Under the patronage of Conai, to enhance the solutions that stand out in terms of environmental impact prevention. • Technical innovation. To enhance examples of material innovation, improvement of technical performance, smart packaging, active packaging.