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BREAKING NEWS

The Best Packaging 2020 were unveiled during the Re-Economy Summit on October 14, 2020, promoted by Il Sole24 Ore with the partnership of Istituto Italiano Imballaggio and with Conai and Ipack-Ima 2022, as main partner of the Best Packaging session. Broadcast in streaming for obvious safety reasons, the summit aimed to investigate how the paradigms of the green economy impact on business processes, but also on new ways of doing business and communication. Present on stage, the speakers and the winners of the contest: an unusual award ceremony for the packaging world, for years used to to applauding the selected products live. And yet, this time too, the voices of the winners betrayed the emotion for the well-deserved recognition. Hence, below the Best Packaging 2020.

Quality Design

Cellografica Gerosa Lavazza Maggioni Type/L’Orèal/Icma Montefarmaco Unifarco

Technical innovation Gruppo Fabbri Vignola

Environment

Lumson

ACMA

What it is. Small cardboard box for bulk products (candies, chewing gum...), which facilitates the controlled dosage of the product. Of original shape (with a deposited design), it has a smaller base, made thanks to gussets folded inside. Its strengths are its environmental and economic sustainability as well as its attractive shape, which is different on the shelf.

Material. Cardboard

Product. Candies/chewing gum

Design. Form + Dosing functionality

Sustainability. Easy to recycle, recyclable (not recycled) material, logistic efficiency thanks to the consumption of less energy to produce packaging and for transport (space and weight).

ADERCARTA

What it is. Designed for onthe-go consumption and street food, the Green Pick bags and serviettes are made with an anti-fat and compostable barrier paper, guaranteeing the advantage of being disposed of together with any leftover food. The Green Pick series of products, available in different sizes and formats, has been developed with the aim of communicating a lot of information through an original graphic design. Thanks to the use of innovative inks based on bio-renewable materials and the barrier coating, it is possible to achieve a total black printing, very contemporary; the colored graphics represent the different foods contained in the individual bags while the contrasting white vignette invites consumers to throw the product into organic waste after use. The original mirror print on the back of the placemat ensures food contact of all foods.

Material. Greaseproof and fluoride-free barrier paper

Product. Street food of various types

Design. Optimum graphic rendering; mirror printing; the complete set of containers and placemats “educates” to correct disposal

Sustainability. Compostable + bio-renewable inks

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AFFABA & FERRARI

What it is. New “tethered” flip top closure for still water, soft drinks and juices : 2-pc closure, suitable to the next generation, lightweight 26/22mm neck finish. The weight of the cap/ neck finish assembly is 36% reduced, compared to the previous solution. The closure has an easy and intuitive opening system, and visible tamper evidence. Once the closure is screwed on the neck finish, the force required to remove it from the bottle is more than 12 kg. The indications given by the EU direction are 2,5 - 3 kg.

Material. PP and HDPE. Intended use. Still water, soft drinks and juices. Design. Eye-catching, intuitive, visible tamper evidence, user friendly opening system, for a complete and safe drinking experience. Technology. The two components are produced by injection moulding technology. The shell is made of PP, the internal spout is made of HDPE. Assembly is made automatically, and quality is controlled by a camera control system. Sustainability. The closure complies to art.6 of EU direction 2019/904 (the cap must stay attached to the bottle throughout its life cycle). The project allows for a dramatic reduction of the use of plastics.

ALTOPACK

What it is. Original long pasta pack with double squared bottom. Thanks to a special device, the AOD-Ultra packaging machine carries out the transversal sealing of the packs which, although it does not eliminate the possibility that a piece of dough may get stuck between the two sealing jaws, solves the problem of the presence of fragments inside the transversal sealing of the “classic” pillow bag. The very high vibrations of the gripper sonotrode, actually pulverises any possible fragment at the extremity of the pack, making it easier to seal it perfectly and hermetically. Product. Long pasta (Spaghetti, Fettuccine,

Bucatini, Linguine, Vermicelli, Capellini, Mafalde, Reginette, Chitarre, etc.)

Design. The double square bottom pack allows a better shelf display and, making the brand, product and other relevant consumer information recognizable “at a glance”. Thanks to 4 printable and customizable sides, manufacturers can relate better with customers and enhance the brand.

Technology. Device for transversal closure of the packs, with ultrasonic sealing. Sustainability. Eliminating the waste of pasta caused by fragments that get stuck in the seal and force the pack to be discarded. Reduction of production costs due to the lower quantity of film needed to obtain the new pack (-21%); energy saving thanks to the lower energy ab-

Material. PP film

sorption by the cold seal grippers.

BARILLA

What it is. 330 g glass jar for Pandistelle cream with deep metal capsule. The distinctive element of the pack is the capsule, with a matt varnish that recalls the texture of the famous Barilla biscuit. Equipped with warranty seal, the container is designed to be easily spotted on the shelf, also thanks to the off-counter display support. The design of the container also makes it easy for consumers to use: if the wide mouth favors the insertion of the spoon and the emptying of the jar, the capsule is easy to handle for frequent opening and closing.

Material. Glass + metal capsule

Product. Pandistelle spreadable cream

Design. Easy to locate on the shelf, also thanks to communication on off-counter displays

Technology. The project includes the following packagings:

• Jar - glass; • Capsule - offset printed steel 4 colors + lacquer; • Label and seal - flexo printed polypropylene; • Tray - corrugated cardboard flexo printed.

Sustainability. Easily recyclable, avoids product waste as it is easy to empty.

BRIVAPLAST

What it is. Click n’ Go is a mascara container, where the classic screw closure has been replaced by a snap open/close mechanism. The manuality of the gesture is facilitated by a push-button quick coupling and release, in which the capsule and bottle neck no longer interact via the thread screwing into the counter thread but thanks to a spring mechanism which, automatically guides the clutch and release of the retention elements hidden in the capsule (unlike the guided “paths” on the neck of the bottle).

Material. ABS, Steel, PP, HDPE+santoprene, PBT, Steel+PA66

Product. Mascara

Design. A simple but revolutionary solution for the cosmetics sector, the result of long engineering phases aimed at raising the quality of the mechanism (eliminating interference) and the level of industrial feasibility. The tank and cap of the cosmetic packaging are provided with screw thread and counter thread, to guarantee the seal and avoid the drying up of the product. A clear example of “design for all”.

Technology. Injection molding, metal forming, metal forming +fiber assembly, injection blow molding

Sustainability. The production simplification achieved during the press-moulding and assembly phase has led to a reduction in costs.

BTICINO

What it is. The Living Now digital controls case protects and binds the contents, avoiding breakage and abrasion; allows assembly and packaging with standard automated operations, offers adequate space for communication, reduces the volume of storage space. The flexo printed cardboard guides the consumer experience with clear information and simple diagrams on how to install it. The die-cutting provides a drain to facilitate taking out the product, two strips to prevent the product from falling on opening and a closing tab. The seals, in different colors, guarantee the integrity of the pack and allow the different aesthetic finishes and functions of the contents to be identified.

Material. Microcorrugate cardboard

Product. Living Now

Design. The “book” concept is created by folding a die-cut laminated microwave cardboard box three times on itself, until it forms the seat where the product is placed, which is optimally protected.

Technology. Offset printing in white and flexo in reverse.

Sustainability. The environmental impact of the LCA analysis on the single-material case is lower compared to similar packaging, varying between 48% and 77% depending on the indicator considered. The main product user instructions are inside the die, eliminating the instruction sheet (about 100,000 sheets/year).

CCM COOP. CARTAI MODENESI

What it is. Innovation and performance in rotisserie packaging: Buon Pollo - Take Away is a special paper bag with heat-resistant cellophane window, designed for the needs of the modern rotisserie. The new Chicken Bag (patented) is in fact suitable for prolonged use in thermal bells in the shop and the heating of the chicken in the traditional oven and/or microwave by the consumer, preserving its organoleptic characteristics.

Material. FSC® certified paper and cellophane

Product. Takeaway roast chicken

Design. The transparent window allows the visibility of the product. The graphics, in addiè

WINNER

tion to underlining the quality of a “good chicken” and its origins through a Qrcode, is designed to enhance the advantages of sustainability, usability and circularity of the packaging, guiding consumers to the correct disposal.

Technology. Innovative bonding engineering, research and development of paper and cellophane with gas and aroma barrier properties and resistance to grease and high temperatures to respond to new rites of use and consumption.

Sustainability. Renewable raw materials from biomass. Reduction of raw materials by 26%. Recyclability in paper.

CELLOGRAFICA GEROSA

What it is. G4R is an innovative prototype for Dairy products. For the project, Gerosa Group adopted an open business model, involving other companies (River Advertising, Beegraphic, Nicefiller, Ticinoplast, Taghleef Industries, Consorzio Latteria Virgilio, I.Blu Industries by Idealservice) to create a vertical supply chain, from the graphic concept to the end of the packaging life.

Material. Polyolefins

Product. Grated cheese

Design. G4R is a stand-up bag for grated cheese that keeps the product fresh with a freshness saving zipper. The chosen material facilitates the opening of the pack with a tear perfectly parallel to the zip. The transparency allows you to see the product and a special window equipped with dosimeter. As for the graphic design, G4R has an invisible code on the surface of the packaging, easy to scan with a mobile device and a free app (StealthCode®) to convey multimedia content and multiple information for the consumer, making communication dynamic and making it the first point of contact for the Brand, without impacting on the graphics.

Technology. Proposed as a packaging solution that combats food waste (SDG12), G4R uses Cronogard® technology with protective and antibacterial activity, which extends shelf-life and counteracts the formation of mold, one of the main reasons for food waste.

Sustainability. The new solution is recyclable when there is an adequate waste management system compared to the original non-recyclable wrapping. At the same time, the performance is in line with existing packaging by avoiding metallization and the use of materials that have a negative impact on the recycling phases.

COOP

What it is Since 2019, all COOP Mineral Water bottles have been produce d with a 30% share of rPET (post-consumer recycled PET). The production process of containers with rPET involves 27 references (considering the different formats available) and all the supplying sources in the area. Committed since 2010 to promoting consumer awareness of water consumption and its environmental impact, COOP has further pursued this strategy in a circular economy perspective, after joining the EU Pledging Campaign and Circular Plastics Alliance, and anticipating by 10 years the provisions of the Single Use Plastics Directive.

Material. rPET

Product. COOP brand mineral water

Design. The information and communication value of the packaging lies in the symbol reproduced on the label, which indicates the percentage of recycled material, in addition to the information for its correct disposal. To convey a further message to the wider public about the non-dispersion of packaging in the environment, COOP sponsored the summer tour jova beach party by studying, in collaboration with the team of the singer Jovanotti, a special and limited edition (1 million pieces) half a liter of still and sparkling water; collected by volunteers, the empty bottles were then regenerated into t-shirts with the words “recycling runs with you” and donated to local youth sports associations.

Sustainability. Estimated use of over 850 t/year of recycled instead of virgin plastic.

DI MAURO

What it is. Doypack flexible packaging, made with RecyFlex® series polyolefin laminate, recyclable PE monolayer, suitable for different applications and available in the versions most commonly requested by the market: white or transparent, with gas barriers, anti-UV, anti-fog.

Material. Mono PE film of the RecyFlex® line, certified in class “B” on the PRE (Plastic Recyclers Europe) RecyClass platform.

Product. It has already been supplied for bath salts and home-care products.

Technology. Extrusion.

Sustainability. For some time Di Mauro has been working on a line of eco-sustainable products, with the intention of replacing multi-material non-recyclable packaging with simpler structures composed of a single type of polymer. RecyFlex® PE, composed of a single film, is the top of the range of this line and allows to eliminate the use of adhesives for lamination, which significantly reduce the recyclability of the material. For non-food applications, rPE can be used in the film composition, further increasing the level of sustainability.

ESSELUNGA

What it is. With the “FeVBio project: ZeroPlastica” Esselunga has intervened on the packaging of the entire organic fresh fruit and vegetables sector under its own brand: 141 items with 6 different packaging methods (trays and film, trays and lids, nets, mesh bags, bags for fresh-cut convenience produce, flow pack fi lm). Introduced in all stores in the chain, the project will be completed by 2020 with the aim of providing the products with compostable and/or recyclable packaging (including accessory components such as labels), thus aiming at a lower environmental impact and greater use of renewable resources.

Materials. Bio-compost film based on compostable biopolymers, used as laminating film. Food grade film produced with biodegradable and compostable polyester-based polymers. Used as an extensible film for packaging fruit and vegetables in the packaging machine. Compostable cellulose fibre, used both for trays and transformed into nets for citrus fruits. Naturflex, transparent compostable cellulose film, used to pack vegetables in flow packs. PLA, also used for flow pack vegetables, in thermoforming as lid of some models of trays, as film laminated to cardboard and finally as heatsealed bag for salads. Eco non-adhesive thermal paper laminated with bio compostable multilayer film, used as labels for citrus nets, potatoes, onions. Eco adhesive thermal paper laminated with bio compostable film, used for price weight labels.

Design. Direct communication on the pack with technical information for disposal.

Sustainability. Total saving of 137 t of plastic, replaced by compostable and disposable materials with the wet fraction. Efficiency of production processes, with reduction of waste.

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