S C E N A R I O
R E P O R T
TABLE OF CONTENTS
Introduction 4 Scenario Positioning Matrix 6 Scenario 1 8 Scenario 2 22 List of Sources 32 Self Evaluation 34
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INTRODUCTION
The year is 2035. Society has survived a large unemployment crisis caused by the implementation of robots in most manual jobs. The problem of overpopulation is being tackled through an array of solutions and the issue of global warming is decreasing. These are the things that we can be rather certain about, but when looking at uncertainties, many different scenarios are imaginable. How about a world in which the robots haven’t just taken over the manual industry, but also have been incorporated into the people’s bodies? To which limits would technology be pushed? What would the result of that be on the political system? Or on the environment?
For the construction of this report, thorough research has been done into the various DESTEP areas; Demography, Economy, Society, Technology, Environment and Politics. This research consists of two components: a literature research and the attendance of a seminar on Future Insights by trend forecaster Truus Dokter.
But what about a contrasting scenario, in which a world is sketched that is not necessarily technology focused, but mostly community-based? A world in which the basic income is implemented? What effect would that have on the economy? Or perhaps on the fashion market?
With these scenarios we hope to describe plausible futures that are relevant and applicable to the prospects of new fashion brand TANT. Also we wish to draw conclusions with which TANT can go forth in the development and positioning of their brand.
The effects that these scenarios would have on the fashion market are crucial for starting fashion brands, such as TANT. TANT focuses on the creation of innovative wearable technology fashion, emphasising the fashion aspect as style is of big importance.
In this report, we look at where our scenarios derive from, then we briefly look at how these scenarios came to be over time. Following we present our to scenarios ‘iSELF’ and ‘EQO’. We end with an analysis of what these scenarios could mean for our client, TANT.
SCENARIO POSITIONING MATRIX
For the construction of the different scenarios, a scenario positioning matrix has been created with two uncertainty-based drivers, that have a connection to TANT. The first driver we are working with is the technology- and society-based question ‘To what extent will transhumanism impact everyday life?’, resulting in two extremes: ‘ROBOTS’R’US’, where humans have turned into cyborgs with technological implants and genetic modifications, and ‘ALL HUMAN’, where technology doesn’t come near the body at all. The second driver used, is the economyand society-based question ‘How will the gap between rich and poor develop?’, also resulting in two extremes: ‘EQUALITY FOR ALL’, where there is no gap between rich and poor, and ‘THE BIG DIVISION’, where there’s a large gap between rich and poor.
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Placing our drivers on the axes, four contrasting scenarios emerge, namely ‘WWWE’, ‘iSELF’, ‘EQO’ and ‘P-“I”-ST’.
ROBOTS’R’US
WWWE Everyone has the same access to technology and therefore the same opportunities.
iSELF Only rich people can afford the technology that is necessary in order to function in this tech-infused society.
EQUALITY FOR ALL
THE BIG DIVISION
EQO Focus on equality and purity. The people realised in time that technology shouldn’t be a part of us, but should only be used for positive innovations.
P-“I”-ST The people have won the inevitable war against the robots & cyborgs. The war has made some people very wealthy, and others very poor. It’s an individualistic post war society in which mainly the poor are very angry.
ALL HUMAN
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iSELF
SUMMARY
In the iSELF society individualism prevails. The population is divided, as a result of the large gap between rich and poor. There is distrust between the two sides, resulting in political turmoil every now and again. Mainly because, whilst democracy is still the dominant system, it is tending towards a system of oligarchy as the rich are the ones in power, making the rules as comfortable as possible for themselves, whilst ignoring the less fortunate. The economy has some trouble increasing. The division between poor and rich creates a gap in the national income, which makes it hard for the economy to flourish. Digital capitalism is still prevalent; one simply needs to have the latest technologies and innovations in order to maintain social status, work, and get along socially. In the iSELF world, these necessities are reserved for the rich upperclass. The lower class can’t afford all the technology and updates necessary to do any job and have therefore become social pariahs. The effects of global warming are slowly diminishing. Through extensive research and innovation, people have found a way to decrease the use of fossil fuels to an absolute minimum. Pollution has been pushed back, as a result of to the prohibition of non-electric vehicles and thanks to the 2027 Zero-Waste Treaty, waste is something of the past.
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Everyday life in the iSELF world is infused with technology. After extensive research into wearables and tech implants, the members of the upper class have become cyborgs; half human, half robot. It was the only way to survive in a robot-dominated world, something that SpaceX-founder Elon Musk had pointed out decades ago (1. Aouf, 2017).
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TIMELINE
A large experiment with care robots in an Italian care home is a huge succes. Implementation of robots in care homes starts (2. Lezza, 2015).
Legislation forbidding other cars than self-driving vehicles on the road (4. Hauser, 2015).
2020
2025
2017 2022
The global mobile workforce accounts for 42,5% of the worldwide workforce (3. Springer, 2017).
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The first brain implant is placed successfully. The user is now able to upload thoughts & memories (5. Quinn, 2016).
2029 2035 2027
The UN agrees on a Zero-Waste Treaty. The coming years members work towards a waste-free world.
2033 New legislation demands that only Bitcoin and other digital currencies are accepted forms of payment.
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CHAPTER 1: GLOBAL POLITICS & ECONOMY
In the iSELF world, the government is a liberal one in which the rich upper class is overrepresented. Politically, there is a big focus on individuality, entrepreneurship and own responsibility. Countries are led with a feeling of invincibility that can sometimes lead to digital wars with other people. Wars aren’t fought on the battlefield anymore, because that is not nearly as efficient as digital attacks(6. Fletcher & Siddique, 2017). Collectives between countries, such as the NATO and the UN, still exist, although their roles have changed. As individualism is dominant, countries prefer to operate by themselves. Contrasting to politics, collaboration with colleagues from abroad is of high importance in any other industry, because technological innovations have made working together apart very easy. The division in society derives from the fact that at a certain point, some people could not stay up to date with the latest technologies and updates financially, as they became more and more expensive. As a result of that, a large group could not find a job anymore. This unemployment caused a large gap in income, and thus in living locations and types of work, between the two groups; one becoming increasingly richer, the other becoming increasingly poorer (7. Reuben, 2015) (8. Colgan, 2017).
This affects the economy tremendously. The large income gap complicates economic growth, although thankfully, it does not stagger dramatically as the rich account for enough of the gross national income to keep the numbers out of the red. As a result of the 2033 legislation demanding that only Bitcoins and other digital currencies are the only forms of payment accepted, international trade has gone up, creating a more positive looking future. Amongst the lower class, swap-trade is very common, as the poor live a more self-sustaining life on the countryside. For their transactions with the rich upper class they do earn digitally. The government and the citizens have been working together to turn around the issue of global warming. Thanks to the Zero Waste Treaty of 2027, and the 2025 legislation which forbids any other vehicle than an electric self-driving one on the road (4. Hauser, 2015), the effects of global warming have been pushed back by 5%.
CHAPTER 2: SOCIETY As the iSELF society is divided, the main consensus is focused on individuality. People do most things by themselves, or with their partner. Social interaction takes place offline, yet most of the time it happens online. This is a result of the digitalisation of the work place. Most people travel the world whilst working, making new friends as they go, and stay up to date with their other friends from all over the world digitally. Hologram calling is very popular, with this technology you can be in the exact same space as your friend, whilst being on the other side of the world (9. Alba, 2017). With wearable technology garments giving off sensations, even hugs and kisses can be exchanged (10. CuteCircuit, 2004). Privacy is a concept of the past(11. Maler, 2017). Everyday life is monitored continuously, which has many perks, but evidently a few downsides too, such as having all of your ‘dirty laundry’ out on the streets. A positive effect of the loss of privacy is the large improvement of health care, as constant monitoring gives hospitals enough data to predict diseases and injuries (12. HIT Infrastructure, 2017). Smart garments help people to understand what is going on with them, and whether they need to see a doctor or not. This has increased efficiency in healthcare. Another positive outcome of the end of privacy is the extremely low crime rate. As every step is monitored, and data are being extracted simultaneously, the risk of being caught is almost a 100%. The only crime that is still being committed on a large scale, is done by hackers.
The division in society is clearly visible in the housing situations. The rich live in bright apartments, in high rises in large cosmopolitans (13. Reich, 2016) (14. Rosenthal, 2016). Their homes are provided with all the latest technologies, such as smart lights and heating, facial recognition by the door, hologram projectors used for watching shows, working and socialising, and self-ordering refrigerators that will let the supplier know when it’s out of certain products(15. Meola, 2016). The lower class part of society lives in self-sustaining communities, where vegetables are grown, and cattle is being kept for milk, eggs and meat. Transhumanism is a big part of everyday life, mainly for the upper class, as they are the ones who are able to afford the implants and modifications. Ever since the first chip was successfully implanted in the brain in 2029 (6. Fletcher & Siddique, 2017), people have turned into real cyborgs. With the implanted parts of technology, the wearer has the possibility to upload thoughts and memories to a database, in order to clean their ‘working memory’, which then leads to an increase of productivity and efficiency. Also, certain modifications boost the allover health and immunity system, and decrease the amount of sleep needed.
As efficient is the ‘it’-word of 2035, the impending issue of overpopulation is dealt with in a truly efficient way. With of all of the implants and modifications, most people have lost a part of their sensibility in the process. They have started to look at life and death as efficiency spreadsheets. In the iSELF society people can become 120 years old easily, thanks to their health boosting modifications. But at some point, they will get into the process of aging, and thus lose some important functions and are more vulnerable to disease. Therefore the main consensus has become that when this process kicks in, euthanasia is the only logical option. This is the same for people that are not of use in society, people who have untreatable diseases, or severe mental disorders. And even though the poorer lower class doesn’t have the modifications to reach the age of 120, they do believe in the power of euthanasia, as for them, it is the most dignified way to die, too.
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CHAPTER 3: BRAND RELEVANT SUBJECTS
Amongst the upper class, gender does not exist anymore (16. Blakley, 2010). Thanks to all their modifications they have become cyborgs, that do not respond to gender. Having gender differences is inefficient, and therefore they got rid of them all together. It is, so to say, not cool or very low class to connect to a gender. This has no effect on procreation. When it’s physically impossible for a couple to conceive, there are many possibilities for them, such as sperm banks with thoroughly documented donors, and labs in which babies can be grown, as if they were plants. And even though the research and experimentation isn’t there yet, they are expecting it will be possible for male people to carry a baby, thanks to the implantation of a womb. The lower class does still refer to gender. They live a more organic life in which there is a large focus on nature, to which gender belongs. Veganism prevails amongst the richer inhabitants (17. Meager, 2016) (18. Marsh, 2016). They have rejected animal products altogether, as the cattle industry causes a lot of pollution, ergo: not efficient. They eat fresh vegetables they buy from the lower class, and many genetically modified products, like for instance meat that has been grown in a lab (19. Scipioni, 2017), or even 3D printed foods they print in their own homes (20. Davis, 2017). Fitting to their organic lifestyle, the poorer citizens are omnivores. For them it’s too expensive to maintain a vegan diet with lab grown meats.
As many jobs are digitised (3. Springer, 2017), work can be done from anywhere. For certain professionals, work is still location-bound. Doctors and nurses still work in hospitals, and scientists still need a lab in order for them to experiment and research. In the more manual industries such as housekeeping, hospitality and retail, workers have been replaced by robots. The professionals who can work free of location, tend to travel the world (21. Hart, 2015). As a result of many innovations, traveling has become a lot cheaper and more efficient. Thanks to the implementation of the Antipode (22. Stewart, 2016), it is now possible to fly from London to New York in just 20 minutes. Next to all digital communication technologies, shorter travel times have also helped increasing international collaboration. Travel has also become a lot safer. Since the self-driving legislation of 2025 (4. Hauser, 2015), traffic jams and crashes are something of the past.
CHAPTER 4: THE CONSUMER & THE FASHION MARKET
The consumer is focused on quality over quantity. Most products have a lifelong guarantee; whenever something is broken, it will be repaired or replaced. Man made luxury goods do not have this lifelong guarantee, but the brands are happy to offer a repair service for a small price. Every product is bought online, although ordering isn’t necessary most of the times. Thanks to big data and 24/7 monitoring, the online stores know when you need something(23. Chung, 2017). Also, with all the implants, modifications and wearables, pharmacies, doctors, dentists et cetera know when you need medication, or an appointment. Because of this, consumers have become lazy. They do not need to find the best product because there is a guarantee of the best quality, several algorithms have already figured out the best product for the best price online. That has caused many businesses to go under. Most trade is in the hands of a few very large companies. Same goes for the fashion market. A few big companies with enormous labs create 80% of the garments sold. The industry is focused on smart textiles and nanotechnology, and most garments are connectable to the internet. It is also possible to 3D-print clothes, although those are mainly quick solutions, when one can’t find the right piece to wear.
The first prototypes for garments made completely out of nanoparticles are in production, as the photonic textiles created by Karma Chameleon in 2010 were only the beginning (24. Berzowska & Skorobogatiy, 2010). With these nano-pieces one never has to buy anything else anymore; the garments can adapt to every situation and weather condition. Simply download a template, or create one yourself, and upload it to the nano-garment. Haute couture does still exist, and is still for the richest part of the upper class. This kind of tradition is one that everyone wishes to cherish. There’s not many fashion houses left, only the few that knew how to stand the change of time. Burberry was the first big couture house one to hop on the technology train (25. Khan, 2015), and a few other innovative designers such as Chalayan and Iris van Herpen have stand the change of time.
CONCLUSIONS
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If the iSELF world is the direction we’re heading in, TANT is the ultimate brand to start. It would be ahead of its time; a fashion brand that creates a collection of wearable technology pieces every season. The focus will have to be on selling online, and using stores as a location where customers can immerse themselves in the world of the brand. It would be necessary to start incorporating customisation in the concept and strategy. As large companies account for 80% of the fashion market in 2035, it is of utter importance to grow immensely over the next decade, and truly establish the TANT market share. Also, investing in a TANT lab, in which new smart textiles and nanotechnology can be researched, would be necessary. Focusing on the design of the garments, it would be crucial to create clothes that are of great quality, multifunctional and genderless. All of this to fulfill the needs of the lazy customer. The materials used will have to be vegan, or at least the goal should be that all garments are vegan within the next 5 years. A final thing to consider: What else can TANT do to make the life of the customer as easy and efficient as possible?
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EQO
SUMMARY
The EQO society is focused on community. People live together in self-sustaining communities, where all food and energy is created (26. Frearson, 2016) (27. Boztas, 2016). There is a prevailing feeling of togetherness, and in society many feel that sharing, is truly caring. Vehicles, equipment, clothes; the sharing economy is at its peak. All of which is encouraged by the left-wing politicians leading the countries. The economy is finally stable again, after the impactful crisis caused by unemployment because of the implementation of robots in many industries. The basic income, which has been realised in all of western Europe in 2027 (28. Mason, 2017), has helped tremendously in the correction of the economy. The basic income has increased purchasing power, and enhanced the positive community feeling of ‘we are all in this together’.
Looking at the role of technology in the EQO society, it is clear that a massive shift has happened. Robotics and other innovations grew increasingly closer to the human body, but after many failed experiments and a few dark situations that no one likes to speak about, humanity decided that technology wasn’t something to keep too close. Now technology and connectability is only for robots and other machines.
Benefiting from society’s togetherness, is the the environment. The effects of global warming are reversing, as the 2025 Kyoto Protocol renewal has been enforced. Subjects in the protocol include self-driving vehicles, zero waste policies, and the end of the global meat industry. In collaboration with the citizens, the government tackles the subjects mentioned one by one.
Robots have taken over most manual and simple care jobs, resulting in a decrease in price of lot of services. For instance care homes. After the implementation of robots in care homes in 2020 (2. Lezza, 2015), stays have become a lot more affordable. A positive and also necessary transformation, especially since the global population grows spectacularly.
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The Netherlands The worldwide crisis have their first fully caused by the left winged PM. He full scale and his party implementation of implement the robots begins (29. Geller basic income. & Hirschler, 2017).
2021 2023 2017 20202022 A large experiment with care robots in an Italian care home is a huge succes. Implementation of robots in care homes starts (2. Lezza, 2015).
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Legislation forbidding other cars than self-driving vehicles on the road (4. Hauser, 2015).
2025 The Kyoto protocol is renewed and expanded. All countries participate, even the USA.
TIMELINE Community living rises to big heights in popularity. In most of western Europe, people live in self-sustaining communities.
2029 2035 2027
The basic income is implemented in all of western Europe (28. Mason, 2017).
2033 The crisis had been lingering on in the background, but according to the president of the Eurogroup, the crisis is finally over.
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BULLET POINTS •
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The issue of overpopulation is being tackled at the point where it all begins: birth. Thanks to the further development of prenatal technologies, it is possible to predict whether the child will have severe diseases or disorders, which would impact their and their parents’ lives immensely. As a result of these innovations, prenatal termination is rather common, because people don’t want to put this much pressure on themselves and their community. Society takes good care of the elderly. Thanks to the implementation of robots since 2020, care homes have increasingly lowered in costs, whilst the quality of the care went up. This results in a higher life expectancy. But what goes for the children, also counts for the elderly: the thought of having to put pressure on their co-citizens makes them feel uncomfortable, thus resulting in an increase of euthanasia (30. Kennedy, 2016) (31. Dutch News, 2017). Thanks to the enforcement of the renewed Kyoto Protocol, the effects of global warming are decreasing. The legislation prohibiting other non-selfdriving electric vehicles and the end of the large scale meat industry, add to this. Also, because of the self-sustaining communities in which people live, a declining number of fossil sources has to be used. Wind- and solar power are the main sources of energy, which are generated in every community.
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Society is community based. There is a positive and friendly vibe, where the main consensus is focused on ‘love thy neighbour’, which influences most of the everyday life.
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The sharing economy is at its peak (32. Kats, 2017). Most communities have their own vehicles, machines and electric appliances that they share together. They also work together in their vegetable gardens, where they grow enough crops for the entire community. All vegetables and wheats are locally sourced and the same goes for meat. Every community has its own small cattle that they use for meat and other animal products.
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Thanks to the full scale implementation of the basic income in 2027 (28. Mason, 2017), there is no gap between rich and poor. Equality in finances is very important, as it protects the community from jealousy which could result in turmoil.
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Equality in finances has another positive outcome, namely that it creates a stable economy in which there is room for growth.
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Ever since the left wing politicians started winning the elections from 2021 onwards, they have been in power.
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Society’s focus on community can be felt in every strain of dna of the current government. There is less hostility between countries, and more trust.
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As technology came increasingly closer to the human body, the effects became more evident. Besides the radiance coming off of connected products such as smartphones, laptops and wearables, the results of tests with technology implants were alarming, to say the least. Today, not many people enjoy discussing the outcome of such experiments.
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The main consensus of the moment is that technology and interconnectability are for machines and robots only, as it does no harm to them.
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The fashion industry is focused on sustainability, circular systems and cruelty free products. All materials used are, and can be, recycled. As the crisis finally came to an end around 2033, the last non-sustainable fashion companies went down simultaneously.
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When it comes to the garments, there is a focus on quality over quantity. Products have to be very good, and have to fall under the quality hallmark in order to be allowed to be sold.
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Most products are ordered online, as shops are mainly a place where customers can immerse themselves in the world of the brand(23. Chung, 2017). In these stores, customisation takes place, and measurements are being taken. It’s also possible for customers to come in with their older garments when in need of repairing.
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In the fashion industry too, one can see the influence of community thinking. It’s very common to share clothes with your friends, neighbours and acquaintances.
CONCLUSIONS
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If the EQO world would become a reality, TANT is probably not the right brand to start, as it focuses on wearable technology. However, as TANT is a fashion brand that innovates continually, there are many ways to succeed in the future. The goals for the next few years should have a focus on creating garments of a very high quality, that are sustainable and recyclable. And a final thing to consider: How will TANT work in the sharing economy? What would the brand strategy be?
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LIST OF SOURCES
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1 = Aouf, R.S., 2017, Humans need to become cyborgs in order to survive, says Elon Musk. From: https:// www.dezeen.com/2017/02/15/elon-musk-humans-become-cyborgs-survive-artificial-intelligence-technology-news/
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2 = Lezza, L., 2015, Robot looks after residents at Italian care home. From: https://www.theguardian. com/technology/gallery/2015/dec/21/robot-looksafter-residents-at-italian-care-home-in-pictures
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3 = Springer, K., 2017, Smart hotels where work meets play. From: http://edition.cnn.com/2017/02/13/hotels/smart-hotels-digital-nomads/
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4 = Hauser, J., 2015, Amerika schaltet auf autopilot (America switches to autopilot). From: http://www.faz.net/aktuell/wirtschaft/unternehmen/verkehrsminister-foxx-selbstfahrende-autos-in-10-jahren-standard-13811022.html
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5 = Quinn, T., 2016, The immortalist: Uploading the mind to a computer. From: http://www.bbc.com/ news/magazine-35786771
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6 = Fletcher, N. and Siddique, H., 2017, Cybersecurity stocks boom after ransomware attack. From: https://www.theguardian.com/technology/2017/ may/16/cybersecurity-stocks-boom-ransomware-attack
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7 = Reuben, A., 2015, Gap between rich and poor keeps growing. From: http://www.bbc.com/news/ business-32824770
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8 = Colgan, P., 2017, An Oxford professor on how robots will change everything in work, politics, and the global economy. From: http://www. businessinsider.com/interview-an-oxford-professor-on-how-robots-will-change-everythingin-work-politics-and-the-global-economy-20175?international=true&r=US&IR=T
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9 = Alba, A., 2017, Hologram calls could be the future FaceTime. From: http://www.vocativ.com/417461/ hologram-video-chat-verizon/ 10 = CuteCircuit, 2004, The Hug Shirt. From: https:// cutecircuit.com/the-hug-shirt/
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11 = Maler, E., 2017, We need a totally new approach to consent and privacy for the IoT era. From: http:// internetofthingsagenda.techtarget.com/blog/ IoT-Agenda/We-need-a-totally-new-approach-toconsent-and-privacy-for-the-IoT-era
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12 = HIT Infrastructure, 2017, Remote monitoring operations drive healthcare IoT adoption. From: http://hitinfrastructure.com/news/remote-monitoring-operations-drive-healthcare-iot-adoption
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13 = Reich, D., 2016, Is this the future of housing in urban cities? From: https://www.forbes.com/sites/ danreich/2016/06/10/is-this-the-future-of-housingin-urban-cities/#13761fcf467f
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14 = Rosenthal, L., 2016, The future of apartments. From: https://www.forbes.com/sites/ axiometrics/2016/08/03/the-future-of-apartments/#4cf79dd71189
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15 = Meola, A., 2016, How IoT & smart home automation will change the way we live. From: http://www.businessinsider.com/internet-of-things-smart-home-automation-2016-8?international=true&r=US&IR=T
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16 = Blakley, J., 2010, Social media and the end of gender. From: https://www.ted.com/talks/johanna_blakley_social_media_and_the_end_of_gender
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17 = Meager, D., 2016, This is why millennials are all turning vegan. From: https://munchies.vice.com/ en_uk/article/voila-pourquoi-tous-les-millennials-deviennent-vegan
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18 = Marsh, S., 2016, The rise of vegan teenagers. From: https://www.theguardian.com/lifeandstyle/2016/may/27/the-rise-of-vegan-teenagersmore-people-are-into-it-because-of-instagram
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19 = Scipioni, J., 2017, Lab-grown meat coming to supermarket shelves soon? From: http://www. foxbusiness.com/features/2017/05/01/lab-grownmeat-coming-to-supermarket-shelves-soon.html
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20 = Davis, S., 2017, How 3D printing is transforming business. From: https://www.forbes.com/sites/ forbesagencycouncil/2017/05/10/how-3d-printing-is-transforming-business/#39b0e5625c97
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21 = Hart, A., 2015, Living and working in paradise: the rise of the ‘digital nomad’. From: http://www. telegraph.co.uk/news/features/11597145/Livingand-working-in-paradise-the-rise-of-the-digitalnomad.html
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22 = Stewart, J., 2016, What a 16,000mph airliner might look like. From: http://www.bbc.com/future/ story/20161206-what-a-16000mph-airliner-mightlook-like?ocid=global_future_rss
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23 = Chung, J., 2017, How digital personalization drives better business decisions in retail and finance. From: https://centricdigital.com/blog/digital-strategy/how-digital-personalization-drives-better-business-decisions-in-retail-and-finance/
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24 = Berzowska, J., and Skorobogatiy, M., 2010, Karma Chameleon: Bragg fiber jacquard-woven photonic textiles. From: http://xslabs.net/ karma-chameleon/papers/KC-Bragg_Fiber_Jacquard-Woven_Photonic_Textiles.pdf
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25 = Khan, Y., 2015, How Burberry embraced digital and transformed into a leading luxury brand. From: https://centricdigital.com/blog/digital-strategy/digital-transformation-in-traditional-fashion-burberry/
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26 = Frearson, A., 2016, EFFEKT designs ReGen Villages that could produce all their own food. From: https://www.dezeen.com/2016/05/20/effekt-designs-regen-villages-produce-own-food-energy-danish-pavilion-venice-architecture-biennale-2016/
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27 = Boztas, S., 2016, Fancy life in an eco-village? Welcome to the high-tech off-grid communities. From: https://www.theguardian.com/sustainable-business/2016/jul/12/eco-village-hi-tech-off-grid-communities-netherlands-circular-housing-regen-effekt
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28 = Mason, R., 2017, Greens unveil plans for universal basic income in manifesto launch. From: https://www.theguardian.com/politics/2017/ may/22/greens-to-unveil-plans-for-universal-basic-income-in-manifesto-launch
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29 = Geller, M. and Hirschler, B., 2017, Impact of job-stealing robots a growing concern at Davos. From: http://www.reuters.com/article/us-davos-meeting-robots-idUSKBN1540H0
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30 = Kennedy, M., 2016, Euthanasia rising in Belgium, including more who are not terminally ill. From: http://www.reuters.com/article/us-health-euthanasia-belgium-idUSKCN11M03D
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31 = Dutch News, 2017, Number of official cases of euthanasia rise 10% in the Netherlands. From: http://www.dutchnews.nl/news/archives/2017/04/ number-of-official-cases-of-euthanasia-rise-10in-the-netherlands/
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32 = Kats, R., 2017, No one is more into the sharing economy than millennials. From: https:// www.emarketer.com/Article/No-One-More-Sharing-Economy-than-Millennials/1015886
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Images are all by author.
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SELF EVALUATION
Research When researching, I always encounter many, many interesting articles and I always find a connection between information. However, the feedback I got from Trend Book was that it was difficult to read, as it almost felt like an enumeration of facts. That’s what I have tried to avoid whilst writing the scenario report, and create a perfect balance of facts & figures, and easy to read information. Besides that, I think that my research is wide and deep, covering all DESTEP areas. Decision making I think that my drivers are relevant, and are also interesting to the brand. The decision making process was quite easy, as I already knew I wanted something that had relevance for my brand, so working with a technology based driver was inevitable. The other driver I chose, a more economy & society based one, was just something I found interesting, plus in combination with my first driver, it created interesting scenarios. Realisation In the beginning I had some trouble creating a coherent, and easy-to-read story. I kept quite close to the DESTEP subjects and chapters I had set up as a frame. But, I think that with several editing rounds, I have managed to create a logical and integrated story. Also, in my opinion, the conclusions I formed at the end are relevant for TANT.
Presentation The scenario is presented in the original TANT way; staying to the colour scheme and fonts, and using the original TANT visuals. I personally think that the images are very suitable and meaningful for this scenario report, as it’s all about the integration of technology, not only on our bodies, but also in our bodies. Self evaluation Looking at this scenario, I think it could be better if it would be a bit more concise. I know I can have the tendency to elaborate, which is something I feel is necessary to tell the full story, but perhaps I could find a way to do that in less words. I have already tried to truly work on it, but I feel that this will be something I will keep working on. Organisation I think that my organisation for Scenario was actually quite on point. I have always done my homework, and was able to work on it in class and receive feedback, which is something that has truly improved my work.
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