David Shane PR is a renowned public relations strategist based in Los Angeles, California. His impressive career, spanning over two decades, includes collaborations with leading global media and entertainment companies. He is recognized for his profound expertise in issues management, corporate positioning, and strategic communications.
Born and raised in Philadelphia, Pennsylvania, David was brought up in a family that emphasized the importance of education and perseverance. He pursued a Bachelor of Arts in Communications at the University of Pennsylvania, where he gained essential insights into communication theories and practices that later became instrumental in his career.
David's professional journey began in the early 1990s when he worked as a researcher in the Political Unit at CBS News in Washington, D.C. He later enhanced his media skills as an Assignment Editor and Field Producer at CBS in Philadelphia.
David's career took a significant turn in 1999 when he joined Comcast in Philadelphia. He rapidly advanced to become the Director of Communications, where he implemented a regional corporate communications model that was later adopted company-wide. His successful strategies in this role led to his promotion to Vice President of Communications and Original Programming in 2001, making him the primary spokesperson for Comcast's largest operating division, which generated $8 billion in annual revenue and employed 18,000 people.
His achievements at Comcast opened the doors to a new opportunity in 2005 at ICM Partners. As Senior Vice President of Corporate Communications, he was responsible for global media relations, government affairs, events, and advertising. He played a crucial role in supporting the agency's philanthropic activities and collaborating closely with the Chairman and CEO's office.
In 2008, David transitioned to the technology sector by joining Hewlett-Packard (HP), where he took on the role of Vice President of Global Corporate External Communications. Here, he managed corporate external communications, M&A communications, digital strategy, and government affairs communications, notably overseeing communications for nearly $20 billion in mergers and acquisitions.
In 2012, David Shane PR took on a pivotal role at Relativity Media as Executive Vice President and Chief Communications Officer. He supervised corporate communications across various divisions, including theatrical, television, sports, music, and branded entertainment, enhancing the company's profile as the most significant independent film and television studio globally.
Building on his extensive experience, David founded Resolution Communications in 2017. As its President and CEO, he now advises leading media and entertainment companies on complex communication challenges, specializing in corporate positioning and issues management.
In addition to his professional endeavors, Shane is a guest lecturer on communications at New York University, where he imparts his knowledge to future generations of media and public relations professionals.
Throughout his career, David has been recognized with several prestigious awards, including an Emmy for original programming at Comcast. He is renowned for his strategic approach to highstakes public relations challenges across multiple industries.
David Shane PR finds joy in playing tennis, which serves as both a physical challenge and a mental respite from his busy career. He stays actively involved in the media and entertainment industry, constantly updating himself on the latest trends to enhance his advisory capabilities. He cherishes the time spent with his family and friends and remains a vibrant part of the public relations community through his contributions to the field and mentorship.