HONEY DEW BEE COMPANY Saving Bees, Saving You
Honey Dew Bee Company
Table of Contents Media Design Campaign Strategy 1 - Phase 1 12 - Phase 2 13 - Phase 3 14 Brand Identity 28 - Brand Colors 35 - Typography 37 - Images 39
When its life is at stake, yours is too.
HONEY DEW BEE COMPANY Saving Bees, Saving You
Media Design And Campaign Strategy 1
Honey Dew Bee Company Honey Dew Bee Company upholds the ancient art of beekeeping and honey harvesting that produce raw and non-pasteurized honey for human consumption and thereby protect the human race from the consumption of genetically modified bees and honey that could wane human health. The company promotes this ancient art of beekeeping and honey harvesting by educating and encouraging other beekeeping farmers to do so. We fund this cause by sourcing for donation from honey lovers and donors and then give them our harvested truly pure honey in exchange for their support for this cause.
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Media Design Campaign Strategy
Honey Dew Bee Company’s Differentiation Honey Dew Bee Company is the only company promoting the preservation of ancient way of beekeeping and harvesting and educating consumers on the risk of consuming genetically modified honey.
Slogan: Honey Dew Bee Company . . . Saving Bees, Saving You
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Media Design Campaign Strategy
Campaign Objective Top-of-mind awareness for ancient beekeeping and harvesting. Maximum media impact that is capable of generating target audience who are in favor of truly pure honey against genetically mordified honeybees and honey. Keeping prospects engaged in dicussing the long term adverse effect of consumption of genetically modified honey and how it can wane human’s health Making Honey Dew Bee Company part of people’s daily life and thereby earn donations from target audience.
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Media Design Campaign Strategy
Target Audience
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Media Design Campaign Strategy
1.
Brand Positioning
2. 3.
Honey Dew Bee Company is preserving the ancient way of beekeeping and harvesting. We show you what doesn’t make other honey potent. We know the adverse effect of genetically modified honey which other company will not tell honey consumers.
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Media Design Campaign Strategy
SWOT Analysis Strength We know what makes honey potent We understand what it truly means by natural honey Weakness Insufficient Capital to tackle Genetically Modified Organism (GMO) Companies Opportunity People are eager to know more about natural honey and genetically modified honey. People’s interest in supplemental drugs has increased. Threat Most States in the United State do not approve urban beekeeping.
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Media Design Campaign Strategy HONEY DEW BEE COMPANY MEDIA MIX INFOGRAPHIC Arouse Interest Through Interrupting Patterns
PHASE 1
An Advertising Design To Create Awareness Within A Targeted Demographic
PHASE 2
Comfort directly ties in with patterning. If you witness something that you’re familiar with, you will instinctively feel at ease; while if you see something unfamiliar, it’ll make you question why you’re viewing that particular product. For instance, saying When Honeybees lives are at stake, yours is too. This kind of Headline will arouse interest amd make target audience have interest in the message, and the company.
Production Of Different Infomercial Dynamic Media to Educate The Targeted Demographic on the need to Join Honey Dew Bee Company in the Fight Against Genetically Modified Honeybees
PHASE 3
Secure Donation and Engage The Audience in a Targeted Demographic Periodically
At this level, targeted audience will be encouged to download Honey Dew Bee Company’s App, join the company on the social media, and also encourage them to to share their views on how they have enjoyed the pure honey sent to them by the company in the past.
Informative Advert and Video Blog like YouTube, Vimeo, Instagram, Television, Netflick, HBO, Radio, and Interactive Media
Also, create a platform Where they can make enquiry on bees. HONEY DEW BEE COMPANY
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Media Design Campaign Strategy
Campaign Strategy The campaign strategy is of three phases. The phases are designed in the arrangement at which the campaingn will be implemented A renowned Medical Doctor will be an Ambassador of Honey Bee Dew Brand. This is to trigger people’s consciousness on the reason why they must influence government on passing a bill that will stop GMO companies like Mosanto from altering the bee’s organism and protect the ancient arts of beekeeping and harvesting. Other Honey Brands have similar bottle and packaging but Honey Dew Bee container will be totally different from the existing brands’ bottle. To help donors differentiate Honey Dew Bee brands from other honey brands. There will be provision of incentives for donors, so as to generate a feeling in consumers that will make them perceive Honey Dew Bee Company as a watchdog and guide to other honey companies.
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Media Design Campaign Strategy
Campaign Strategy A blog page will be developed to educate visitors on how to use Honey Dew Bee Brands with other recipe to come up with different healthy delicacy that can serve as supplements to boost good health, The blog will also educate target audience of the risk of genetically modified bees and pasteurization, to also engage consumers and get feedback from them. To use consumers’ feedback to test the effectiveness of the cause and its campaign.
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Media Design Campaign Strategy
Campaign Strategy There will be in-the-mall, Honey Dew Bee Brand exhibition and promotion. Press Conference; To give the cause a global attention. Usage of Infomercials; To present informative materials on TV, YouTube and Vimeo about the need to protect the ancient arts of beekeeping and harvesting.
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Media Design Campaign Strategy
Campaign Implementation Phase 1 Television and Radio To promote infomercials that that are targeted at baby boomers and parents in the day from 10am – 4pm. To educate parents and working class over the weekend from 8am – 10am and 4pm – 10pm respectively. Transit Billboards and Point-of-Sales Posters To get the attention of target audience that are travelling To appeal to baby boomers and parents Fashion and Entertainment Magazines To appeal to parents and working class To appeal to young parents and singles
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Media Design Campaign Strategy
Campaign Implementation Phase 2
Social Media To engage singles, working class, young and old parents. To get feedback from target audience. To test the effectiveness of campaign To launch the campaign Branded Delivery Bus. To use the delivery bus to create awareness for the cause. To generate sense of specialization in donors while their Honey Dew Brands are delivered to them Branded Promotional Materials Flyers and Bulletin for Direct Mail Advertising purpose
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Media Design Campaign Strategy
Phase 3 Campaign Implementation
Sponsorship of Good-Health Awareness Programmes Periodic Email on updates of how Honey Dew Bee Company is educating people on the harmful effect of genetically modified honey. Farmers Re-union meeting accross the United States, educating farmers on how adoption of ancient beekeeping and harvesting can be very profitable. Create Blog Page for Honey Dew Bee Company; This blog post is meant to engage donors and the target audience accross the United States. Also, visitors can express their concerns about genetically modified honeybees honey, and how people can be educated on its harmful effects.
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Phase 1
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Media Design Campaign Strategy Video Scenes Honey has many healing potencies
Video Advert for Television and Digital Platform.
Honey that is not havested naturally.
Natural Honey is healing to your body
If it is not genetically modified.
What is genetically modified Honey?
Honey Dew Bee Company is the only company that harvest honey naturally. Consumption of such Honey could give you cancer.
Support honey Dew Bee Company today, to preserve ancient way of honey harvesting
HONEY DEW BEE COMPANY Saving Bees, Saving You
Television Advert The video advert is targeted at baby boomers and parents in the day on television from 10am – 4pm and primetime to educate parents and working class over the weekend from 8am – 10am and 4pm – 10pm respectively.
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Media Design Campaign Strategy
Our Farmers put your health first.
Transit Billboards and Point-of-Sales Posters
Honey Dew Bee Company ... Saving Bees, Saving You. HONEY DEW BEE
www.honeydewbeecompany.com
COMPANY
Billboard The billboard will be illuminated at night and positioned in a strategic places in the cities and also busy highways in the United Stated and particularly close to the targeted demographic.
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Media Design Campaign Strategy
When its life is at stake, yours is too.
Transit Billboards and Point-of-Sales Posters
Join the fight for human health against genetical modification of honeybees.
Donate $50 today and get a jar of truly pure honey from us as a thank you for being part of this.
Honey Dew Bee Company upholds the ancient art of beekeeping and honey harvesting that produce raw and non-pasteurized honey for human consumption and thereby protect the human race from the consumption of genetically modified bees and honey that could wane human health.
HONEY DEW BEE
Visit: www.honeydewbeecompany.com to see how we are saving you from genetically modified honey
COMPANY Saving Bees, Saving You
Billboard The Bus Stop Sign is designed to do following; a. To get the attention of the working class while they are heading to and from work b. To get the attention of passengers generally in support of the cause.
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Media Design Campaign Strategy
Adverts in Fashion and Entertainment Magazines
Honey has natural healing potency, if it is not genetically modified.
When its life is at stake, yours is too.
Join the fight against genetic modification of honeybees for the sake of your health.
Join the fight against genetic modification of honeybees for the sake of your health.
Donate $50 today and get a booklet that differentiate natural honey from genetically modified ones. It is one of our ways of saying thank you for being part of this.
Donate $50 today and get a jar of truly pure honey from us as a thank you for being part of this.
Honey Dew Bee Company upholds the ancient art of beekeeping and honey harvesting that produce raw and non-pasteurized honey for human consumption and thereby protect the human race from the consumption of genetically modified bees and honey that could wane human health.
Honey Dew Bee Company upholds the ancient art of beekeeping and honey harvesting that produce raw and non-pasteurized honey for human consumption and thereby protect the human race from the consumption of genetically modified bees and honey that could wane human health.
HONEY DEW BEE
HONEY DEW BEE
Visit: www.honeydewbeecompany.com to see how we are saving you from genetically modified honey
COMPANY Saving Bees, Saving You
Visit: www.honeydewbeecompany.com to see how we are saving you from genetically modified honey
COMPANY Saving Bees, Saving You
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Media Design Campaign Strategy
Adverts in Fashion and Entertainment Magazines
Our Farmers put your health first. Unlike genetically modified organic (GMO) bees companies, we help our farmers to preserve the ancient ways of beekeeping and haversting. Visit: www.honeydewbeecompany.com to see how we are saving you from genetically modified honey
Honey Dew Bee Company ... Saving Bees, Saving You. HONEY DEW BEE COMPANY
www.honeydewbeecompany.com
Honey Dew Bee Company upholds the ancient art of beekeeping and honey harvesting that produce raw and non-pasteurized honey for human consumption and thereby protect the human race from the consumption of genetically modified bees and honey that could wane human health.
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Phase 2
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Media Design Campaign Strategy
Welcome Page of Honey Dew Bee Company on different platforms.
Website and Presence on Social Media To engage singles, working class, young and old parents. Also, these platform will be used to get feedback from target audience.
When its life is at stake, yours is too.
When its life is at stake, yours is too.
When its life is at stake, yours is too.
Click Here
When its life is at stake, yours is too.
Click Here
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Media Design Campaign Strategy
Easy Navigation of Honey Dew Bee Company’s on mobile platforms.
Website and Presence on Social Media
When its life is at stake, yours is too.
Home Community Video Blog
To engage singles, working class, young and old parents. Also, these platform will be used to get feedback from target audience.
Donate
Honey Dew Bee Company Honey Dew Bee Company upholds the ancient art of beekeeping and honey harvesting that produce raw and non-pasteurized honey for human consumption and thereby protect the human race from the consumption of genetically modified bees and honey that could wane human health. The company promotes this ancient art of beekeeping and honey harvesting by
Billboard Mobile phones are taking over every other medium of entertainment. For Honey Dew Bee Company to be part of everyday people, it must be on everyday people’s platform.
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Media Design Campaign Strategy
Branded Delivery Buses of Honey Dew Bee Company To generate sense of specialization in donors while their Honey Dew Brands are delivered to them
When its life is at stake, yours is too. www.honeydewbeecompany.com
HONEY DEW BEE COMPANY Saving Bees, Saving You
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Media Design Campaign Strategy
Branded Promotional Materials as incentives to donors These will be personally delivered to donors and supporters of Honey Dew Bee Company as a form of appreciation to donors for supporting the preservation of ancient way of beekeeping and harvesting.
HONEY DEW BEE COMPANY HONEY DEW BEE COMPANY
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Phase 3
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Media Design Campaign Strategy
Phase 3
Sponsorship of Good-Health Awareness Programmes
Campaign Implementation
Periodic Email on updates of how Honey Dew Bee Company is educating people on the harmful effect genetically modified honey. Farmers Re-union meeting accross the United States, educating farmers on how adoption of ancient beekeeping and harvesting can be very profitable. Create Blog Page for Honey Dew Bee Company; This blog post is meant to engage donors and the target audience accross the United States. Also, visitors can express their concerns about genetically modified honey honey and how people can be educated on its harmful effects.
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HONEY DEW BEE COMPANY Saving Bees, Saving You
2016 Brand Identity
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Honey Dew Bee Company Honey Dew Bee Company upholds the ancient art of beekeeping and honey harvesting that produce raw and non-pasteurized honey for human consumption and thereby protect the human race from the consumption of genetically modified bees and honey that could wane human health. The company promotes this ancient art of beekeeping and honey harvesting by educating and encouraging other beekeeping farmers to do so.
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B r a n d
I d e n t i t y
Logo Development
94.12% of the respondents chose logo sketch #3 out of the number of logos presented in the survey. Survey Platform: www.surveymonkey.com
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Respondents Gender
14 Females 8 males Logo Development and Analytics
COMPANY
Bee Unique
Inclusion
Memorable
Honey
Symbolic Protective shield
Honey
Honey
Honey
Appealling 50% Not So Appealling 6.25%
HONEY DEW BEE
What words come to mind when you look at the logo of your choice? Honey Honey
Very Appealling 18.75%
Somewhat Appealling 43.75%
Bee on flight
High Quality 12.5%
Simple 25%
B r a n d
22 Respondents
i d e n t i t y
Logo Rating 6 Respondents 7 Respondents 7 Respondents
Attractive 12.5%
1 Respondents 1 Respondents
Memorable 12.5%
Logo Professionalism Rating Absolutely Professional
Unique 25%
Very Professional Befitting 12.5%
Somewhat Professional Not So Professional
Not At All Professional
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B r a n d
I d e n t i t y
Preferred
Brand Logo Description The cornerstone of Honey Dew Bee Company Logo is instanatly recognizable yet bold and active. The logo is a blend of yellow hexagone (a symbol of bee hive), a black vector bee and a blue banner. The banner represents the basic belief of our company which is to protect the ancient ways of beekeeping and harvesting.
HONEY DEW BEE COMPANY Saving Bees, Saving You Alternatives
Our brand logo comes in three approved version; the preferred design, the horizontal version and cameo version
Saving Bees, Saving You HONEY DEW BEE COMPANY
Horizontal
Cameo 33
B r a n d
i d e n t i t y
Use Restriction
COMPANY Saving Bees, Saving You
The tail of the vector bee inside the yellow hexagone
HONEY DEW BEE
Brand Logo Description To ensure the prominence, clarity and visual impact of Honey Dew Bee Company’s brand mark, please adhrere to the following guidelines regarding acceptable clear space and size.
COMPANY Saving Bees, Saving You
To maintain the visual impact of the Honey Dew Bee Company logo, never place any graphic or typographic element closer to the brand more than the minimum clear space indicated hear.
26 mm
22 mm
22 mm
HONEY DEW BEE
HONEY DEW COMPANY Saving Bees, Saving You
26 mm
When reproducing the Honey Dew Bee Company’s brand using the best reproduction processes available (e.g.. offset printing) never present the logo smaller than the minimum (26 mm) width and (22 mm) height indicated here for full-color use. To maintain legibility of the identity’s elements. this minimum size may need to be increased depending on the typo of reproduction process used.
Uacceptable
HO
HONEY DEW BEE
HONEY DEW BEE
NEY
DEW BEE M PAN ing Be Y
HONEY DEW BEE
COMPANY
COMPANY
Saving Bees, Saving You
Saving Bees, Saving You
Sav
CO
es, S
avin g
You
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Brand Colors
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B r a n d PR I M A RY 100% BLACK
Brand Color and Description Our brand colors come in three approved colors; there are primary colors and self titled secondary colors. They are titled this way so as to properly describle their usage.
CO L O R S
I d e n t i t y
SECO NDARY 3b68b0
f4d04a
CO LO RS 3b68b0
C: 0% M: 0% Y: 0% K: 100%
C: 0% M: 17% Y: 87% K: 0%
C: 91% M: 59% Y: 0% K: 0%
C: 0% M: 59% Y: 90% K: 0%
R: 0 G: 0 B: 0
R: 224 G: 208 B: 75
R: 59 G: 105 B: 176
R: 220 G: 131 B: 60
Description The Black color will be used majorly for headline color in every form or print media, social media advert and digital media design. The Yellow color will be use majorly as background color in every form or print media, social media advert and digital media design. The Blue color will be used majorly for body copy color in every form or print media, social media advert and digital media design. The Orange color will be used according to designers’ discretion.
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Typography
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The typography character is OPTIMA
Sub-Headline
Body Copy
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Our brand colors typography is of one character but of different fonts and type.
Headline
Sub-headline font size should always be headline font size divided by 3 (72./.3 = 24)
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Typography and Usage
I d e n t i t y
72
B r a n d
Body Copy font size should always be sub-headline font size divided by 2 (24./.2 = 12)
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Images
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B r a n d
I d e n t i t y
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S t a t i c
M o o d b o a r d
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HONEY DEW BEE COMPANY Saving Bees, Saving You
HONEY DEW BEE COMPANY Saving Bees, Saving You
Designed & Produced by: David Ola Fowope (Feb. 2016)