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Classic Vernacular
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Classic â€
Type Designer William Addison Dwiggins William Addison Dwiggins is mostly affect on contemporary book designers in An Investigation into the Physical Properties of Books (1919). After he recevied impactable book, he sttarted to develop more than other
Readability and Legibility He tried to focus style of geometric shapes such
designer for the marked
as the Futura and Gill sans typefaces. Later he
improvement in book design
crated the first Electra and Caledonia were de-
in 1920s and 1930s.
signed for Linotype composition and have clearify. Later Metro was developed by Linotype in the late 1920s. Similar type discover from European foundries such as Erbar, Futura, and Gill Sans.
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Electra Metro t r a d i t i o n
5 2 1
New C a l e n d o n i a
GEO m e t r i c NEO c l a s s i c i s t
geometric
&
humanistic
â€
Traditional typefaces Dwiggins impoved their typefaces as post modernism. Their topics are similar theme that they want to develop the typefaces as great design and communication. Each on the typefaces are in every kind of written communication within the historical, social and cultural aspects. My research is based on the interpretations of type designers William Addison Dwiggins and House Industries. Also, it effects on political aspects. New Ideology and how type work into the communication and follow the idea
It was very important
that typefaces are more than a tool.
how typeface design-
After reviewing these type design-
ers are influenced
er’s historical time, they have totally
by their culture
different ages periods even they are
or society on their countries. Both Dwiggins and house
American. William Addison Dwiggins started his career on 1904 and more responsible than other designer for the improvement in 20th century.
industries have different societies
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" The first word of the first line is the critical word of that particular body of text. Let it start flush, at least
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"
G
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D
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Vernacular Ty p e D e s i g n e r s house Industries
It was very important how type-
face designers are influenced by their culture or society on their countries. Both Dwiggins and house industries are originally from United States, but they received the different education from states and socieities. The designer always want what they have received.
Despite having only a hazy idea Also, they published to the audience with self-exploanatory title. It became largly different on diagram of the relationship between text and design. William Addison Dwiggins is mostly affect on contemporary book designers in An Investigation into the Physical Properties of Books (1919).
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Dwiggins set about devising methods to use the new technology to artistic advantage. Each typefaces that he created are very basic clean form and clearfy
Dialect Design
elements. House in-
Those are basically have original form of
dustries have variety
Linotype shapes. Dwiggins’s work provides
of typefaces those they made by their hand-letters
inspiration of typefaces. He cut down original sixteenth century style of typefaces. Also, he created the original Linotype fonts. His philosophy about the typefaces, he believed his own way that could created to typeface readable. He devised a system of ornamenta. which small or large designs could be constructed from the series of small decorative units he cut as stencils. But he wanted most to be remembered for type design, and he was a prodigious producer in that area. He was mainly book designer who improve book cover design as readable and legible. This is why he consider about the font that could fit into tight on the book design.
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FIESTA models, iron-ons, decals and other ephemera
Postmodernism vernacular & hand lettered ty pefaces
Las Vegas
Jackpot
House Industries
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“ The Chemistry was there, where to come up with some crazy idea. ”
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Hand-Lettered Fun and Elegant idea Alphabets forms Like on first paragraph, he deftly influenced the culture from European foundries such as Erbar, Futura, and Gill Sans. He was basically intereted on the geometric shapes of tyepfaces. So, he developed more of typefaces by Linotype in late 1920s and those used for 300 book covers
a new medium for art, or ideological statement Also, they published to the audience with self-exploanatory title. It became largly different on diagram of the relationship between text and design. William Addison Dwiggins is mostly affect on contemporary book designers in An Investigation into the Physical Properties of Books.
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Colophon Designer Photography Typefaces
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David Choi cdn.gestalten.com/media and www.houseind.com Electra, Metro, Trandition, Geometric, Simian, House gothic, Sign painter and Las Vegas.
Project
Typegrapher Book Design
Course
Typographic 3
Faculty
Francheska Guerrero
College
GW Corcoran School of Art + Design
work-cited Ashlock, Jesse. “Andy Cruz:House Industries Design Concept” AIGA. New York. Professional Association for design. Web. 14 Oct. 2014. VanderLans, Rudy (2004-12-20). “It’s a thin line: A Review of House Industries”. Speak Up. Retrieved 200707-24. Herboth, Eric J. “LAS Magazine | Music, Media, Art, Culture, Life, Everything. - House Industries: Eames House Tour.” LAS Magazine | Music, Media, Art, Culture, Life, Everything. - House Industries: Eames House Tour. Las Magazine, 23 Oct. 2001. Web. 14 Oct. 2014. B. Kennett, ‘W A Dwiggins The Private Press Work, Part 2 The Society of Calligraphers 1922-9’, in Parenthesis; 22 (2012 Spring), p. 34 W. Tracy, Letters of Credit: A View of Type Design (1986), pp 174–194 The Type Designs of William Addison Dwiggins, Vincent Connare, May 22, 2000 American Puppetry: Collections, History and Performance, edited by Phyllis T. Dircks, “The Dwiggins Marionettes at the Boston Public Liberary,” Roberta Zonghi, pp 196-202. B. Kennett, ‘The Private Press Work of W. A. Dwiggins, Part 3 Puterschein-Hingham and Related Projects, 1930-1956’, in Parenthesis; 23 (2012 Autumn), p. 17-20 Cruz, Andy. “House Industries - About - The Basics.” House Industries - About - The Basics. House Industries, 19 Feb. 2004. Web. 14 Oct. 2014 House Industries, “House Ten Years”, edited by house industries Die Gestalten Verlag; First Edition edition (August 15, 2003), in Wilmington, Deleware
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