Position: Art Director.
Contribution: Print ads, out of home, direct mail.
This is a campaign that my advertising campaigns class did for the Julian Center, an abuse shelter in downtown Indianapolis, IN. We wanted to do an entire rebranding campaign while focusing on two severely underreported issues: Domestic abuse against males (in heterosexual and homosexual relationships), and human trafficking (sex and labor). In addition to traditional materials, we created a campaign called "stop the box" to educate people in Indiana about human trafficking in Indiana. Over a two day period, the campaign gained 20,000 gross impressions.