In recent years, the popularity of plastic surgery for cosmetic purposes has grown, and what was previously a taboo topic has been normalized, with trends changing rapidly. As we approach 2023, the American Society of Plastic Surgeons has predicted some procedures may become the most requested by patients, primarily in North America and the United States. Among the most popular procedures are breast augmentations. Breast augmentations have become the most requested plastic surgery procedure in North America in 2022, surpassing rhinoplasties. The American Society of Plastic Surgeons ranks breast augmentations as the third most popular for the 2021-2022 period, though the data does not include breast lifts and does not provide information for 2022-2023. Due to worsening economic conditions, there will be an increase in demand for breast augmentation and liposuction procedures into 2023. The popularity of these procedures will be driven by their long-lasting effects and their ability to act as a gateway to further cosmetic procedures. Regardless of gender, liposuction will be popular. The American Society of Plastic Surgeons reported that liposuction was the most popular procedure among their members during the 2021-2022 period, according to the Mayo Clinic's definition of the surgical suctioning of fat from the body. This is in agreement with what Dr. Williams told Allure and what The Toronto Plastic Surgeons said about the procedure, although the latter also mentioned non-surgical alternatives to liposuction. Dr. Marco Faria Correa, a plastic surgeon in Singapore, has observed a rise in the number of male patients who are looking to get liposuction and similar treatments. This indicates that people of all genders are open to cosmetic surgery. Interestingly, the American Society of Plastic Surgeons found that the COVID-19 pandemic was a major factor for many people's decision to go through with it, as it was among the top five reasons given in their report. Fillers are no longer popular for long-term results. The Face reported that in 2021 many women were opting to dissolve their dermal fillers, such as Juvederm, and outlets like Vice have since followed up with further discussions about this trend in 2022. It appears that into 2023, the trend of saying goodbye to fillers will continue. Patients are likely to prefer results that are longer-lasting and appear more natural. Procedures such as blepharoplasty (eyelid lift) and brow lifts are growing in popularity. Furthermore, people who regularly get filler injections are increasingly realizing their limitations. Facelifts are expected to become more popular. Facelifts were the second most popular procedure among members of the American Society of Plastic Surgeons in 2021-2022, and the trend is expected to continue growing in 2023. Recently, the "ponytail facelift" trademarked by Kao Plastic Surgery in Santa Monica, California, has gained some attention, but it is not the only type of facelift likely to increase in popularity. Patients who are younger are increasingly choosing to get facelifts, and advancements in the procedure have had an effect on the outcomes they will get. The use of fat injections has been a major factor in making facelifts look more natural. Furthermore, due to economic factors, facelifts have been fairly resilient during times of economic decline.
The popularity of genital plastic surgery is on the rise. The desire for cosmetic procedures on patients' genitalia appears to be increasing, referencing a New York Post's report of a surgeon in the UK having seen a surge in labiaplasties in 2022. The American Society of Plastic Surgeons reported a rise in the procedure in 2017 in comparison to the previous year, although it is uncertain if more up-to-date statistics are available. It is predicted that in 2023, there will be an increased desire for labiaplasty and penile enlargement among plastic surgery patients. However, the Mayo Clinic has expressed some doubt over the effectiveness of such techniques, including other surgical procedures that are not medically necessary.