How to create a Simple Sales Funnel that Converts(IN 2018) Sales Funnels are important for Conversions, they are important due to the fact that they allow a traditional sales process to be converted online which in-turn gives businesses the flexibility to sell anywhere in the whole world. But, today many marketers have made Sales Funnels so complicated to understand that many business owners think that they can't implement funnels in their businesses due to its 'complications'. DON'T LET THAT BUSINESSMAN OR ENTREPRENEUR BE YOU! We at Wedoeconsult, a Digital Marketing Agency in Bangalore, believe in the power of Funnels and encourage every business to use them and sell more products and services online! Let's DIVE into a completely Effortless way to build a simple sales funnel that converts in 2018!-
1) You need to identify whom you want to reach out toThis is where the game starts. You need to identify who your target audience is, What they like, which products do they like? It is important as when you are creating a landing page(to be explained in the next step), you have to customize according to your audience needs. For example, if a tax filing due date is coming and you have a tax software which can solve the problems of people who file their taxes online. Understanding needs and converting them into an opportunity is the first step. Let's dive into the next step-
2) Choose a landing page creator and make your first landing pageLanding pages are the most important to convert your visitors into paying customers and leads/signups. You have to choose a landing page creator/software, stick with it if you like it :) and increase conversions. You can use unbounce, leadpages, kajabi, clickfunnels(the best) and continue building the funnel. If you want to know more about how to create a landing page, visit here. We at our own Digital Marketing Agency in Bangalore, use Leadpages for Clients(will shift to clickfunnels once we grow :))
3) Integrate E-mail Marketing/CRM and write your Sales CopyAfter you have your landing page creator, you need an email marketing software integrated with your landing page to send leads a follow-up up email. You can use Mailchimp, convertkit, getresponse etc for this. You need a CRM too, use HubSpot for this(one of the best in the world right now). Next, hire a copywriter who can write a Sales Copy on your landing page. ( If you are collecting leads, use the AIDA model for conversions(this requires to follow-up) and give something(A REASON) a person should give his/her email id to you. Finally, launch your landing page(WAIT!, ONE LAST STEP)-
4) Use a Thank-You page for conversion tracking and future upsells-
If you want to keep a customer for lifetime, create a thank-you page. This is very important, both, from the customer side and from a marketer side. Once you have all your tracking pixels setup at your thank-you page you can re-market your customer and up-sell them anytime. You can also Cross-sell more products(for E-COME) via a thank-you page. Redirect a customer after he fills up a form or buys something( If you are a freelancer or Agency, educate your client about it).
Hope you found it useful. We at Wedoeconsult, A Digital Marketing Agency in Bangalore wrote this blog and will keep writing in future so that you can think and grow smart.