Fall 2017
ENJOY THE JOURNEY. LEAVE NOTHING BEHIND.
SURF SHACK
www.mizulife.com @mizulife
photographers:
TOC
reusable revolution // 5 mizu mission // 7 product // 15 spotlights // 31 press // 41
dylan gordon // IG: @dylangordon jussi oksanen // IG: @jussioksanen travis burke // IG: @travisburkephotography joshua rose // IG: @joshuagrantrose mike coots // IG: @mikecoots tom parker // IG: @tomparkr
Attitudes are changing. Single use is out and reusable is in. From outdoor adventures to everyday life, from the moment you rise out of bed and get your coffee to the last sip of water you have before you go to bed; there are endless opportunities each day to choose reusable over single use. Founded, owned and operated by outdoor athletes and adventurers, Mizu makes premium reusable products that last a lifetime to help take advantage of these opportunities.
REUSABLE REVOLUTION
Our 15 Day Challenge is about helping businesses be more environmentally conscious by replacing single use items with higher quality and better functioning reusable alternatives. Learn more about Mizu Certified at www.mizulife.com.
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Adventure and exploration is human nature. We provide people with durable, functional products that make your adventures an even more enjoyable experience, while helping to reduce our impact on the environment. Learn more about Mizu Missions at www.mizulife.com 6
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MIZU MISSION
“It was a trip that changed our lives...”
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AFRICA On August 14, 2010, Julian and Joaquin Azulay returned home to their native country of Argentina after camping and surfing their way across the Americas. It may seem like just another day to you and me, but for them, this date marked the start of their life journeys. “It was a trip that changed our lives; we came back knowing that we were meant to capture and communicate to the world all we had seen…all we had experienced,” says Joaquin. Motivated by their passion for surfing and adventure, the two brothers took to the world of documentary film-making in search of new cultures, new waves and new adventures. What started out as a simple passion project between two brothers soon became a new way of life that they have dubbed “Gauchos Del Mar”; it’s their way of communicating through film the social and environmental messages of countries both near and far. Their films depict different cultures and mindsets; portraying the world, it’s people and sceneries through a lens harmonious with nature. With excursions through North and South America under their belts, the Gauchos Del Mar headed to Africa. And that’s where Mizu comes in.
“...one of the last remaining undiscovered surf spots.” 9
Early last year, Joaquin reached out to Mizu telling us of their plans to take on the continent of Africa; a two-year excursion that would begin in Spain and take them down the west coast of Africa along the Atlantic Ocean toward South Africa, with a possible return up along the easternmost coast of the continent toward Tanzania. Africa is the second largest continent on earth in both area and population, but is still considered to be one of the least explored (it also happens to be widely regarded, amongst certain groups, as one of the last remaining undiscovered surf spots). Although the Gauchos Del Mar may use surfing as an excuse to travel, behind the secluded beaches and eternal search for that perfect wave, is a deeper intention to present new cultures and new outlooks, and to spread the word of environmental and social goings-on within different communities and civilizations around the world. It was a no-brainer for Mizu to hop on board and provide support. We knew we couldn’t sit by and let this kind of mission take place under our noses, we had to be a part of their journey. After all, a Mizu Mission is an adventure with an environmental heartbeat at its core. 10
“There are a million and one options a day to reuse if you’re open and aware...” So, we loaded up their four-man crew with enough Mizu product to see them through their two-year mission…with one condition: Enjoy the Journey. Leave Nothing Behind. Going completely single-use plastic free in a largely underdeveloped continent is no easy feat. Although safe drinking water is available in some urban areas, rural villages along the coast unfortunately are not so lucky. With health and safety at the forefront, we encouraged Joaquin and Julian to look beyond the impractical task of going waste-free and refocus their sights on the bigger picture: reusing and producing less. “It starts with being conscious of what you consume and how you do it,” says Joaquin. He explains that buying from local markets and buying only what you need is a great place to start. “There are a million and one options a day to reuse if you’re open and aware: when eating out, bring your
own cutlery, take your used or empty bottles along to the restaurant with you to refill; and fill up whatever you have on hand, even if it’s an old plastic bottle. The idea is to reuse as much as you can instead of buying a new bottle in its place.” The crew loaded their truck with 250 liters of refillable water tanks for when their pursuits take them away from civilization for extended periods of time. And if they get desperate along the way? “We just pour some drops of bleach into any water we suspect may be dirty to avoid any disease or contamination, “says Joaquin. “Pollution is everywhere, but in Northern Africa plastic pollution is a serious issue and it’s important for us to share that with western cultures. Although we may not be able to change it, as travelers and passersby we can all do our part to not fuel it.” 11
As for getting from country to country, their vehicle of choice is an old 1985 Unimog that at one point served as an ambulance for the German army. They spent almost 2 months in Spain gutting the vehicle and transforming it into their new home on wheels. “We want to show Africa from its roots up – the villages, native peoples, wildlife and landscapes that make Africa what it is and we thought the best way to capture that was to travel by vehicle,” says Julian. They sleep in it, cook in it, and travel in it. The best part? The old Unimog only reaches speeds up to 60 km/hr so they truly get to experience all the nooks and crannies of the vast continent along the way. However, as wildly adventurous and culturally immersive as that sounded, we couldn’t help but think about the dangers that lurk along the uncharted and destitute open roads of Africa. With the world news reporting on stories of rebels, kidnappings and lootings in impoverished parts of the continent, we asked the brothers if they’ve ever felt their safety threatened. “We are
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not afraid on the road. We were told that Mauritania is one of the most dangerous countries in Africa, but in our experience, we have met only the kindest people who’ve invited us into their homes and shared their food - even when food was scarce.” They tell us a particularly fond memory they shared with a few local village kids while in Mauritania. The kids had just caught some fish and were returning home, thirsty from the burning hot sun, when they spotted the Unimog. Seemingly unusual and out of the ordinary, their curiosities lead them to approach the truck. Although the language barrier prevented them from communicating, they shared some laughs, showed them around the truck and snapped a few pictures. “We never did catch their names, but their smiling faces are a memory we will always keep with us,” says Julien. Those encounters of pure simplicity embody the brother’s pursuit and philosophy of ‘simple living’ and are something they portray throughout each of their films.
Although they’ve only just begun their journey, Joaquin says that meeting locals and sharing their culture has been one of the most rewarding experiences of the trip so far. Joaquin recounted another brief encounter with a local Bedouin named Abidin – a Bedouin is described as a ‘nomadic Arab of the desert’ (don’t worry, we had to look that up too). Abidin spends his life alone in the middle of the Sahara Desert, isolated from modern day civilization. He lives in a self-built Jaima (tent) and cares for his adopted family of camels – day in and day out. The Gauchos Del Mar went on to spend two nights with Abidin, drinking Saharaoui tea, sharing laughs, and learning of his chosen way of life…a way of life so foreign to many of us. “There’s so much out there to share and learn, it’s important to open our eyes to the many ways of life and show respect and understanding to all those who differ from us along the journey.”
“Their smiling faces are a memory we will always keep with us...” 13
As for the rest of their epic adventure saga, Joaquin and Julian still have one year and nine months of winding roads, secluded surf breaks, remote jungles, unmet souls and untold stories ahead of them. Although they
admit it wasn’t easy to leave behind their lives in Argentina for two years on the road, what keeps them going is their dedication to their cause and their hope to share the world with anyone willing to open their eyes.
Follow the Gauchos del Mar on Instagram @gauchosdelmar and gauchosdelmar.com or view their recent award winning film “Peninsula Mitre”on Netflix.
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Insulated
Cups
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PRODUCT
Single Wall
Accessories
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V SERIES A durable and adventure-tested vacuum insulated bottle series for hot and cold liquids, including all stainless steel caps on each product.
V6
V8
V10
WEIGHT (no cap) 11.5 oz
WEIGHT (no cap) 12 oz
WEIGHT (no cap) 15.8 oz
HEIGHT (no cap) 210 mm / 8.3”
HEIGHT (no cap) 249 mm / 9.8”
HEIGHT (no cap) 265 mm / 10.4”
DIAMETER 79 mm / 3.1”
DIAMETER 80 mm / 3.1”
DIAMETER 92 mm / 3.6”
Double Wall Lid Cup
VOLUME 560 ml / 19 oz
VOLUME 760 ml / 26 oz
VOLUME 1000 ml / 34 oz
Hot for 24 hours, cold for 36 hours
E XC LU S I V E V 10 F E AT U R E S Removable Self-Cinching Paracord Rope Handle Vacuum Insulated Cap (Patent Pending)
B OT T L E F E AT U R E S NEW COPPER-LINED INNER WALL FOR INCREASED THERMAL PROPERTIES
• Vacuum Insulated Double Wall Construction • 18/8 Food Grade Stainless Steel • Stainless Steel Cap with D-Ring
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• Keeps hot stuff hot for up to 12 hours and cold stuff cold for up to 18 hours • 100% BPA FREE • 100% Reusable & Recyclable
V WIDE SERIES A highly versatile wide-mouth vacuum insulated series for hot and cold liquids with a patented, removable and multi-purpose Rope Leash with a variety of lid options.
V5
V7
V12
V20
WEIGHT (no cap) 8.1 oz
WEIGHT (no cap) 10.3 oz
WEIGHT (no cap) 15.5 oz
WEIGHT (no cap) 22.6 oz
HEIGHT (no cap) 164 mm / 6.5”
HEIGHT (no cap) 220 mm / 8.7”
HEIGHT (no cap) 249 mm / 9.8”
HEIGHT (no cap) 260 mm / 10.2”
DIAMETER 75 mm / 3”
DIAMETER 75 mm / 3”
DIAMETER 91 mm / 3.6”
DIAMETER 124 mm / 4.9”
VOLUME 450 ml / 15 oz
VOLUME 650 ml / 22 oz
VOLUME 1080 ml / 36 oz
VOLUME 1950 ml / 66 oz
B OT T L E F E AT U R E S NEW COPPER-LINED INNER WALL FOR INCREASED THERMAL PROPERTIES
• Vacuum Insulated Double Wall Construction
• Wide-Mouth Lid for Easy Cleaning
• 18/8 Food Grade Stainless Steel
• Coffee Lid Compatible
• Stainless Steel Vacuum Sealed Lid
• 100% BPA FREE
• Keeps hot stuff hot for up to 12 hours and
• 100% Reusable & Recyclable
cold stuff cold for up to 24 hours
• Removable Self-Cinching Paracord Rope Leash
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S SERIES A smaller volume and slimmer profile vacuum insulated reusable bottle series for hot and cold liquids.
S4
S6
WEIGHT (no cap) 8.2 oz
WEIGHT (no cap) 9.1 oz
HEIGHT (no cap) 224 mm / 8.8”
HEIGHT (no cap) 262 mm / 10.3”
DIAMETER 68 mm / 2.7”
DIAMETER 72.5 mm / 2.8”
VOLUME 415 ml / 14 OZ
VOLUME 610 ml / 21 oz
B OT T L E F E AT U R E S NEW COPPER-LINED INNER WALL FOR INCREASED THERMAL PROPERTIES
• Vacuum Insulated Double Wall Construction • 18/8 Food Grade Stainless Steel • Stainless Steel Cap
• Keeps hot stuff hot for up to 12 hours and cold stuff cold for up to 18 hours • 100% BPA FREE
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• 100% Reusable & Recyclable
M SERIES A durable and light-weight single wall series of reusable water bottles in a rainbow of colors.
M4
M5
M8
WEIGHT (no cap) 4.3 oz
WEIGHT (no cap) 4.8 oz
WEIGHT (no cap) 5.5 oz
HEIGHT (no cap) 178 mm / 7”
HEIGHT (no cap) 186 mm / 7.3”
HEIGHT (no cap) 215 mm / 8.5”
DIAMETER 65 mm / 2.5”
DIAMETER 67 mm / 2.6”
DIAMETER 75 mm / 3”
VOLUME 400 ml / 14 oz
VOLUME 530 ml / 18 oz
VOLUME 800 ml / 27 oz
B OT T L E F E AT U R E S
• Single Wall Bottle w/ Mizu Icon Loop Cap
• Sport, Hybrid and SST Cap Compatible
• 18/8 Food Grade Stainless Steel
• 100% BPA FREE
• Angled top for smooth flow
• 100% Reusable & Recyclable
• Not for Hot Liquids
• Lifetime Warranty
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CUPS A collection of reusable drinking cups ranging from single wall to vacuum insulated to cover all hot or cold beverage possibilities.
Camp Cup
Wine Cup
Party Cup
T20
WEIGHT 6.2 oz
WEIGHT 12.4 oz
WEIGHT 3.3 oz
WEIGHT 10.2 oz
HEIGHT 104 mm / 4.1”
HEIGHT 116 mm / 4.6”
HEIGHT 128 mm / 5”
HEIGHT 175 mm / 5.9”
DIAMETER 85 mm / 3.3”
DIAMETER 90mm / 3.5”
DIAMETER 82 mm / 3.2”
DIAMETER 95 mm / 3.2”
VOLUME 450 ml / 14 oz
VOLUME 500 ml / 17 oz
VOLUME 1 Pint / 16 oz
VOLUME 630 ml / 21 oz
C U P F E AT U R E S • 18/8 Food Grade Stainless Steel • 100% BPA FREE • 100% Reusable & Recyclable • Lifetime warranty
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CUTLERY A sturdy, 18/8 stainless steel fork, knife, spoon and chop sticks in a zip-top neoprene pouch makes Mizu’s new Cutlery Set a great camping partner.
Knife, Fork, Spoon & Chopsticks C U T L E R Y F E AT U R E S • 18/8 Food Grade Stainless Steel • 100% BPA FREE • 100% Reusable & Recyclable • Lifetime Warranty • Zip Close Neoprene Pouch
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S P O T L I G H T
CUSTOM
“When looking for an opportunity to extend our sustainable design to a custom line of reusable bottles for prAna friends & events, we were keen to team up with a local San Diego brand that stands for more. prAna and Mizu are both cut from the same adventure rich cloth. At prAna, we are united by the drive to try new things and lead a meaningful life. We look deep within ourselves and explore the world around us. As a band of makers, doers, yogis, climbers, world travelers and more, we base our designs on our own experiences and use our knowledge to make clothes that look good and play hard.� 32
Mizu and Poler have been working together for 4 years and counting with Mizu providing customized and Mizu branded reusable products for their flagship retail locations and global e-commerce stores. From their approach to social media and branding, to their creative products and unique retail environments, Poler has tapped into a newer, younger, environmentally conscious outdoor consumer that aligns perfectly with Mizu’s audience. Taking an aggressive approach in-store with a Mizu wall complete with a bottle refill station, Poler has become a top retail account for Mizu and key player in the Reusable Revolution.
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RETAILER S P O T L I G H T
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S P O T L I G H T
ADVOCATE
a e s l e e h s C Yama
Chelsea is a Hawaii-based creative traveling the world as a model, photographer, and writer. With a focus on highlighting the natural beauty of areas she visits, her aesthetic combines the inherent vibrance and diversity of global travel: alternately rugged, luxurious, adventurous, and captivating. Her motto is live simply, explore often, consume mindfully. www.adventurerscollective.com // IG: @chelseakauai
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“I love Mizu’s goal of eliminating single use plastics...” 36
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www.skyewalkerart.com // IG: @skyewalker_art 38
ARTIST
“I never thought I would be a brand ambassador, but I have been fortunate enough to become one for a few amazing companies who are not only supportive of the work I do, but they create amazing products and are mindful of the environment at the same time.�
S P O T L I G H T
Skye Walker
S P O T L I G H T
PHOTOGRAPHER
“My travels as a pro snowboarder took me far and wide, and I felt a natural inclination to document the places I was visiting from the start. That led to a genuine love of photography — the way you can capture real moments in time, and inspire others to travel too. Today it’s become what I do, both for myself and for brands who like to be represented in authentic settings. It’s just one of the many things I have to thank snowboarding for…” www.jussioksanen.com // IG: @jussioksanen
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Jussi Oksanen
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ENJOY THE JOURNEY.
LEAVE NOTHING BEHIND.
www.mizulife.com