The new rich book [first 3 chapters]

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THE NEW RICH

Escape the corporate job you hate by starting a business the world will love

David Moore ________________

ISBN-13: 978-1496074638

ISBN-10: 1496074637


Contents Dedication

5

Acknowledgments

6

Introduction

13

Chapter One - Life is a gift. Spend it wisely.

13

Do you love what you do?

13

Rolf Potts: American travel writer & author

17

About The New Rich

19

Start with WHY

22

Chapter Two - Finding Your Passion

26

The Exile Lifestyle: Colin Wright's journey

26

What do you love?

27

Playing to your strengths

31

Is passion alone enough?

33

Fizzle: Corbett Barr's story

36

Chapter Three - Your life's purpose

48

Finding your purpose

48

How Dane Maxwell finds pain

50

The truth about killer ideas

56

Laying the foundation

59

How Mike Michalowicz quit his job

63

An offer from David

67

Chapter 4 - Creating a mindset for success

70


E + R = O

70

Changing your limiting beliefs

73

The power of goals

76

Begin with the end in mind

81

Chapter 5 - Building your platform

83

Defining your audience

83

Buying the right domain

86

Building & hosting your website

90

Getting traffic to your site

93

Growing your Tribe

97

Building your list

100

Chapter 6 - Get paid doing what you love

106

Give value then monetise

106

Pat Flynn's passive income model

110

Affiliate marketing 101

115

Henri Junta: Wakeup Cloud

121

Chapter 7 - The secret to success

126

Never give up

126

Focus on what really matters

127

There's no such thing as failure

129

The ultimate system

134

Tom Ewer: Leaving work behind

139

Chapter 8 - Making it happen

143

John Lee Dumas

143


Laurel Staples: Go fire yourself

151

Chapter 9 - Tools to build your empire

156

Tools to build your empire

156

The ultimate life hack

161

Chapter 10 - The secret to happiness

164

Money & happiness

164

What do you value most?

166

Peter Jones: 1 in 12,000

169

You are already rich

171

About the author

173


Dedication

For Liz. Your love makes me the richest person in the world


Acknowledgments A special thanks to the contributors without whom this book would not have been possible... Corbett Barr, Fizzle Tom Ewer, Leaving Work Behind John Lee Dumas, Entrepreneur on Fire Peter Jones, How to Do Everything and Be Happy Henri Junttilla, Wakeup Cloud Mark Mason, Late Night Internet Marketing Dane Maxwell, The Foundation Mike Michalowicz, The Toilet Paper Entrepreneur David Perdew, NAMS Rolf Potts, author of Vagabonding Laurel Staples, Go Fire Yourself Colin Wright, Exile Lifestyle



Introduction My name is David Moore and this is my story. I hope it inspires you to make the most of this life and achieve the enormous potential that lies within you. I believe that every person on this planet has their own inherent passions, strengths and talents which make them unique. You may not know precisely what yours are yet, but please rest assured that they are most certainly there. Figuring out what you are naturally good at and enjoy doing is the first step towards living a life which provides happiness, meaning and fulfilment. The New Rich is a term that was originally coined by Tim Ferris in his book "The 4-Hour Work Week". This book is dedicated to helping you to live life on your own terms by building a business around your own unique passions and abilities. It's time to escape the corporate job you hate so that you can spend the rest of your life doing what you love.


This book contains a series of expert interviews with people that have achieved remarkable results which aim to teach you the fundamental principles of how to build your own business empire. "If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results" – Tony Robbins Happiness means different things to different people, but simply having the freedom to choose how you spend your time is often a big factor. I know from personal experience the feeling of being trapped in a job because you are dependent on the monthly salary.

Your job might not feel so bad if you

knew that you had the ability to create your own income and could therefore leave at any time. This book will guide you on your journey to achieving your own financial freedom and enable you to spend your time doing what you love. Who this book was written for I had a specific audience in mind when I wrote this book. If I understand you the reader as well as I hope, then you might recognise some of the following: You work long hours in a corporate job. The money's ok, but there's something missing. You have a gnawing feeling in your gut that's telling you there's more to life than this.


You can't wait for the weekend which always go too quickly. And on Sunday evenings you feel disillusioned at the thought of yet another soul crushing week at your job. You've thought about changing jobs, but deep down know that you would eventually feel the same as you do now. You know in detail what you don't want, however it's much more difficult to figure out what you do want. Becoming an entrepreneur and starting a business sounds exciting, but you're not sure which idea to run with and what steps to take. The thought of failure scares you. But you also have the fear of living with the regret of never trying and forever wondering 'what if...'. Your friends and family don't understand why you would want to risk what you've already got by starting out on your own. Although well meaning, most have never built businesses themselves and are unable to offer you the practical guidance and advice you need. You realise that time is your most precious possession and you're no longer willing to exchange it for an hourly rate. You're not greedy, you simply want enough money to be able to do what you want in life. You want to be financially secure. Maybe you want the freedom to be able to travel and see the world. Maybe you want to meet like minded people and to get paid for the value you create and give to the world. You want to feel fulfilled and happy. You want to join The


New Rich. Â The good news is that it is possible to start a business that can give you the freedom that you are looking for. Â The bad news is it requires hard work and persistence. And it won't happen overnight. Who am I to be writing this book?

I am someone that has

spent too many years working in corporate jobs that didn't make me happy.

I know how easy it is to fall into a career

that isn't right and to lose years of your life waiting for things to get better on their own. In my case they didn't. My job sucked and spending money on things I didn't need in a futile attempt to distract myself from what was missing in my life had become an expensive habit. I started The New Rich because I have first hand experience of what it's like to feel trapped in a corporate job. A job that doesn't make use of your unique skills and abilities. A job that day by day is sucking the life and enthusiasm out of you. I also know how difficult it is to make a change in your life, especially one that involves leaving the security of a monthly pay cheque and taking a leap of faith into self employment. I had a powerful need to help and connect with like minded people. People that felt trapped in jobs that didn't fulfil them in a meaningful way. People who want to have an impact and leave their mark on the world we so


briefly inhabit.

This book is my way of helping to inspire

people just like you to find happiness by doing what you love and supporting your journey along the way. This book contains extracts from interviews with people that have organised their lives around their life's purpose. It is my hope that their unique stories will give you the inspiration and practical advice needed for you to do work that matters whilst living life on your own terms.

The ability to take action is a key trait of The New Rich so let's get started...


Chapter One: Life is a gift. Spend it wisely.

Do you love what you do? "Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you." - Carl Sandburg

Do you love what you do?

Do you love it so much that you

can't imagine doing anything else?

If you answered yes, then

it's likely that you have found your life's purpose. If you answered no, what would you want to do instead?

What would

your ideal day look like? One of the most common regrets people have when they get


old is that they sacrificed following their own passions and did what was expected of them. You only get one shot at this thing called life so don't waste it in a misguided attempt to make other people happy. It's not going to be worth the sacrifice to your own happiness. If you spend 40 hours each week in a job that you hate, over the course of a 40 year working lifetime you will have spent 76,800 hours being unhappy. A sobering thought. And that figure doesn't include the time you will spend in the evenings, weekends and during your holidays thinking about your job.

You will have been paid of course, but if you find

something you are passionate about and work towards making that your legacy you will get paid and be far happier.

And

because it taps into your passion, strengths and unique talents, over time you will become an expert. So chances are in the long run you will earn more too. Talk about a win:win. "You've got to find what you love. Your work is going to fill a large part of your life. And the only way to be truly satisfied is to do great work. And the only way to do great work is to love what you do. If you haven't found it yet keep looking. And don't settle. As with all matters of the heart, you'll know when you find it." Steve Jobs during his commencement speech in 2005 at Stanford University.


Once you find your purpose it's likely that you will start connecting with other like minded people. Your passion and enthusiasm will draw people to you and they will look to you for leadership. This is why you must do what you love. What were you put on this earth to do? What legacy do you want to leave? There's no one else on this planet like you. You have a specific blend of skills, talents and experiences that make you unique. There are things that you are capable of achieving that no one else can. Your job is to find out what they are and make them happen. Keep searching and you will find it. My purpose is to help you escape the corporate job you hate by building a business the world will love.

It's to help

you avoid making the same mistakes I did by giving you the practical advice, resources and tools you need to succeed. Helping people overcome the paralysing fear of failure and helping them with their entrepreneurial journey is my purpose in life. I don't purport to know everything which is why this book also includes interviews with entrepreneurs that have already been there and done it. Some of the contributors of this book have kindly shared their purpose. Mike Michalowicz's life's purpose is to guide people to express themselves authentically, to be genuinely themselves and express themselves through entrepreneurship.


Mike will do anything he can for an entrepreneur to be even more authentically themselves, to be really connected with their soul and then have their business be an expression of their genuine selves. "If I can make your business your soul mate I'm winning and my purpose is being served." - Mike Michalowicz. Today's technology makes it easier than ever to start a new business.

In many cases all you need is a laptop and an

internet connection.

A professional looking website can be

created in less than 10 minutes using Wordpress and services such as PayPal enable you to accept payments from anywhere in the world. In terms of start up costs you can be trading online for less than ÂŁ20. So if it's so easy to do, why aren't more people doing it?

That's a good question.

Although it's

relatively simple for even non-techie people to start an online business, making enough money to sustain you and your family requires you to create something of value that other people are willing to pay for.

It requires you to understand

your customer's problems and to offer solutions that resolve their pain.

Ultimately it requires that your customers come

to know, like and trust you enough to give you their hard earned money. All of this can be learned, but it takes both time and effort on your part. Anyone telling you otherwise is


talking rubbish.

Rolf Potts: American travel writer & author "The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way." - Robert Kiyosaki Rolf Potts is an American travel writer and author. Rolf has written two books, Vagabonding and Marco Polo Didn't Go There.

Rolf has reported from more than 60 countries and his

travels have taken him across six continent so you could call him a well seasoned traveller.

Rolf grew grew up dreaming of

world travel, but was always afraid it wasn't something he would be able to do. "I didn't have enough money, it felt like, and it seemed like I was under pressure to start a career right away." After Rolf finished college he resolved to work for one year, at any job (it turned out to be landscaping), save up all his money, and travel for as long as possible, to get travel out of his system. "I ended up vagabonding around North America for eight months -- and it was a lot cheaper, safer, and more thrilling than I'd ever imagined."

As it happened, Rolf didn't get

travel out of his system; instead, travel became a way of life.


"I moved to Korea and taught English for a couple years, then used that income to travel two more years around Asia and Europe and the Middle East. I became a full-time travel writer along the way, and I'm still at it, in varying degrees, more than a decade later. Long-term travel is more of a reality than most people realise, and my first book, Vagabonding, lays out the values and worldview I wished I'd been aware of when I was younger." Rolf first started making an income online through freelance writing and journalism. "This is old-school work in a new-media environment, and it's not for everyone. There are easier ways to make money for travel, but I love what I do. The secret is to live in such a way that you don't outspend what you earn, and let this lifestyle pay off in rich life experiences around the world.

At heart, it's been about

attitude -- the willingness to see that time is the truest form of wealth you have in life, and that to actualise that wealth you just have to live in such way that you free time up to do the things you love."

The advice Rolf would give to others who want to follow in his footsteps is to keep wealth in perspective. "It's great to make money, but all too often our desire to make more and more money outstrips our capacity to enjoy that wealth. Don't


sink your monetary wealth into more and more "things" or status symbols; earn enough money to invest in new and challenging life experiences, which are much more meaningful, in the long run, than an accumulation of possessions."

Knowing what Rolf knows now, he wouldn't have done anything different.

"The mistakes and hard times have been as

useful as the mountaintop experiences -- and the experience of failure has made the experience of success all that much more meaningful."

About The New Rich "Time is the truest form of wealth you have in life" Rolf Potts

In his book 'Rich Dad Poor Dad' Robert Kiyosaki's number one rule is that you must know the difference between an asset and a liability, and buy assets. Simply put, an asset is something that puts money in your pocket. A liability is something that takes money out of your pocket. If you want to be rich in financial terms, simply spend your life buying assets. If you want to be poor spend your life buying liabilities. The New Rich understand this important concept and are


adept at making their assets work for them. Not only that, they create multiple streams of income (much of which is passive) which gets them out of the 9 - 5 rat race and gives them the freedom to choose how they spend their time.

The New

Rich leverage their assets, technology and outsourcing to create more time for themselves so that they can live the lifestyles that they choose. As the Chinese proverb goes, the best time to plant a tree is 20 years ago. The second best time is now. If you wait for the perfect time to get started the likelihood is that you will never begin. "The way people earn a living is being reinvented because of the Internet and the incredible tools available to us that didn't exist just a decade ago." - Corbett Barr The New Rich are entrepreneurs who have made the transition from corporate wage slave to successful entrepreneur.

They have learned to exist without trading

their time in return for money and are able to live life on their own terms.

To put it simply, they have found their

purpose. Â There are 10 traits that are inherent to The New Rich:

1. They build businesses around what they are passionate about. Because they love what they do they have the energy and


commitment to overcome significant challenges; 2. They understand their life's purpose. They know why they do what they do and work hard to ensure that their actions are congruent with their values and beliefs; 3. They play to their strengths. They understand what their unique strengths are and build businesses around what they are naturally good at; 4. They are accountable to themselves. They are are visionaries who set ambitious goals and relentlessly pursue their dreams; 5. They are excellent communicators. They connect with people and are able to build communities by bringing people together. They tend to make a difference in other people's lives by inspiring them to achieve their full potential; 6. They know what is important to them and have both the time and resources to experience a balanced life; 7. They work on their business. They focus on working on their business as opposed to purely working in their business. They prioritise tasks so that transformational growth occurs; 8. They have multiple streams of income. They believe that relying on one source of income can be dangerous and create assets that generate passive income to mitigate this risk; 9. They invest in themselves. They are life long learners


and do what is necessary to acquire the knowledge and skills that they need to be successful; 10. They express gratitude for what they have and helping other people is their way of giving back. Happiness is the ultimate trait and is also one of the most difficult to consistently achieve. Life is too short to spend it doing work that doesn't interest you, let alone doing a job that you hate. Whilst The New Rich lifestyle won't suit everyone, if you are not happy with your current life maybe it is time to make a change.

Start with WHY "Life where you're always doing something you love is art" - Leo Babauta Several years ago Simon Sinek made a discovery which changed the way in which he thought the world worked.

Simon

couldn't understand why certain companies such as Apple were more innovative year after year when their competitors had access to the same core resources. The answer lay in the what Simon refers to as the golden circle: The Golden Circle


All companies know What they do. Some know How they do it. However very few companies know Why they do what they do. Knowing why you do what you do and the purpose of your work is the key to success. "People don't buy what you do, they buy why you do it." Simon Sinek Why it's important to know your WHY Let's face facts. Starting a business and getting to the point where you start to see a decent return on the time and energy that you have invested is going to require some hard work on your part. A time lag exists between the seeds of labour that you are sowing now and the rewards you can expect to reap in the future. First time entrepreneurs often underestimate how long it can take to start seeing positive results and often get disheartened. Knowing why you do what you do and doing work that matters to you will help overcome


the highs and lows that are part and parcel of being an entrepreneur. Starting a business with the sole intention of just making some money is often a bad idea. If the only thing motivating you to keep working is money, what happens when the results are less than you had hoped?

Not only are you more

likely to quit when the going gets tough, your audience will pick up on the fact that your primary interest is self serving.

They will therefore be less inclined to buy your

products or services as they will doubt that you genuinely have their best interests at heart. You need to discover what you are passionate about and build your business around solving problems within your chosen area of expertise. It's your passion that will keep you motivated when life knocks you down. Feeling that you are making a difference to people's lives will help give meaning and fulfilment to your work and will enable you to overcome problems which would otherwise have pushed you off course. The concept of Start With Why is that why we do something speaks to our passion, what we do speaks to a source of income. Most of us focus on the what.

I make this, I sell that,

I provide this. That generates income, but the driving force is passion.

If you love what you do

we move through tasks


with ease. Even though others may see it as very difficult to do, if we have passion for it we just cruise right through. That's why you need to know your why, you need to know what you're passionate about. If you don't know what you're passionate about, if you don't know what your purpose in life is then your purpose should be to find out. Being passionate about what you do is a lesson I learned the hard way. My first business provided office massage treatments to companies throughout the UK.

Although I became

qualified in several massage therapy techniques and learned about the anatomy and physiology of the human body, I was never truly passionate about massage per se.

This lack of

passion would have been apparent to prospective clients and it meant that writing new content for the website was more of a chore than something I looked forward to. The result? After five years I realised that I was no longer enjoying running the company and made the decision to sell the business to one of our London based therapists. Don't waste five years of your life doing work that doesn't matter to you.

Find your WHY.


Chapter Two: Finding Your Passion

The Exile Lifestyle: Colin Wright's journey "You don't have to live your life the way other people expect you to" – Chris Guillebeau Colin Wright's passion is travel. Over the last four years Colin has lived in New Zealand, Thailand, Iceland, India, Romania, road tripped through South America, rode the rails through Southeast Asia, and visited about 30 other countries around the world. Colin lets his community decide on the destination he's going to spend the next part of his journey (each one being a 4 month stay) which is pretty awesome if you think about it. "I was running a successful branding studio in LA when I


realised I was doing well financially, but not really living life the way I wanted. As a result, I scaled down, eventually leaving the studio model completely behind to focus on publishing, decided to start travelling full-time, and got rid of anything that wouldn't fit into a carry-on bag. I've been doing so for over four years now, while allowing my blog readers to vote on where I move every four months or so." Colin's advice to others that would like to follow in his footsteps is to find something you enjoy and figure out a way to create value while doing it. "This is the best way to create something close to 'passive,' because all too often people find themselves focusing on the money and the money alone, which they see as something that will solve all their problems, when in reality they should be focusing on doing what they enjoy for a living and allowing the money to come in and grow from that, over time."

What do you love? "Without passion you don't have energy, without energy you have nothing" -Â Donald Trump If you build a business around what you love it will be


easier to remain motivated whilst you are still trying to get your venture off the ground. It will also be easier to find and connect with people that share your passion and you may be able to call upon your existing contacts to help get the word out. According to John Lee Dumas, founder of Entrepreneur On Fire, the first steps to take are to find a subject, a topic, industry, or a niche that you're passionate about and you know that you are going to remain passionate about for the foreseeable future because this is a marathon it's not a sprint. "Once you have that topic, that niche that you want to dominate. Start to grow a massive audience around that and podcasting is an unbelievable way to build your audience around a topic you are passionate about. So find that topic, find that niche, and then create that podcast, create that website and blog around that, create that platform. Start building an audience, grow that audience, and then listen to that audience when they're telling you what they're struggling with. And then you can start to create products and services to answer their problems in a major way." There are several ways to discover what you love doing. I recommend making a list of the topics that interest you and


ranking them in order of preference in terms of how much you would enjoy spending time learning more about each one. Use the space below to rank your list with 1 being the highest and 10 the lowest: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

If you intend on starting an online business consider doing a Google search on related keyword terms to get an idea of how profitable your chosen niche is likely to be. Keywords are the common phrases people enter into search engines such as Google when looking for your product or service. According to Mark Mason, founder of Late Night Internet Marketing, a good way to tell if you have selected a profitable niche is the number of ads that appear both at the top and on the right hand side of the search results when you Google related


keywords. If a lot of companies are already spending money on keywords in your niche it's likely that it is profitable and therefore might be a good one to choose. Let's say your list looks something like this: .

1. Wedding photography

.

2. Restoring classic cars

.

3. Travelling Europe on a shoe string budget

.

4. Tough Mudder events

.

5. Cooking authentic Italian food

.

6. Free diving

.

7. Wine tasting

.

8. Breaking Bad

.

9. Skiing

.

10. Frisbee golf

It may not be possible to build a sustainable business around every interest that you have. For example, a business based around your love of watching Breaking Bad is more likely to be a hobby than a sustainable business. This is due to the limited number of monetisation opportunities i.e. apart from gaining an affiliate commission on a series box set (or setting up your own crystal meth lab) there's not much scope for future growth.

Your love for wedding photography on the

other hand is something that could be turned into a viable


business. Areas best avoided: .

Topics you know little about, especially if it's a technical subject

.

Topics that are purely academic as they are typically harder to monetise

.

Topics that are likely to be just a current fad

One of the most effective ways to tell if you have chosen a good topic is to try creating 5 blog articles for your 3 most promising ideas.

If the content comes easily and you

enjoy writing the articles then your idea may have legs.

If

it's difficult to find the motivation or to think of something interesting to write you may need to keep looking.

Playing to your strengths There will be certain things that you are naturally good at which you enjoy doing and can do with ease.

And there will

be other activities which you find excruciating and put off doing for as long as possible.

It therefore makes sense to

start a business that is going to make full use of your natural abilities and avoid tasks that you don't enjoy.

If

you find it difficult to organise and keep on top of your own diary, don't set up in business as a virtual PA.


Now it's your turn.

Write down a list of your top 10

strengths as this will help you to choose an appropriate business opportunity later on. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. You already possess a tremendous amount of expertise, however much of which you probably take for granted. It's often difficult to recognise your own strengths so consider asking your partner or a close friend what they think you are good at and add these to the above list. If you find identifying 10 strengths difficult, try thinking about what are you naturally good at? What could you talk about for hours without ever getting bored? What are you doing when you are at your happiest? What do you enjoy spending your free time doing? What would you happily do for free?


OK, so now that you have a list of your strengths, it's time to think about the experience that you have. What areas have you developed your knowledge so that it's better than the average persons? Â What professional qualifications do you have that would take other people months or years to acquire? Â What industries or topics do you have a grasp of that the lay person wouldn't know?

If your purpose incorporates your passion, strengths and experience you are likely to lead a fuller and happier life.

Is passion alone enough?


Unfortunately the sad truth is no. Whilst being passionate about your field of interest will help you, it will by no means guarantee you success. That's because no matter what business you start, you are going to need customers that are willing to pay you for your products or service. Not all passions can be turned into viable businesses. Â If you're passionate about playing video games it's unlikely anyone will be willing to pay to sit in your living room to watch you. And even if there were, you would struggle to scale your business as you would be limited by the size of your couch. If you were one of the top 10 gamers in the world you might be able to earn money competing in tournaments or by getting sponsorship, but the competition is so high that the chances of you being good enough to make the cut are slim to none. There are other options for building a business that are related to your love of playing video games which you could explore such as starting a review site where you play and latest new releases and show footage of the gameplay. It's possible to monetise the traffic to any website by placing ads using Google Adwords network, however you need a lot of traffic in order to make a living from this. Other monetisation options might include creating your own video game or iPhone app, becoming a games tester,


developing an online marketplace to buy or exchange games or creating walk through guides for popular games that you sell as a digital product. Ideally you need to find the sweet spot that takes into account the following 4 factors: 1. What you are passionate about 2. Your strengths / unique talents 3. Your existing experience 4. Products or services that people are willing to pay for

Being passionate about something by no means guarantees that it will be successful. Choosing a topic that complements


your existing skills, experience and interests will significantly increase the chances of your business succeeding. If you have a natural flair for copywriting and find writing eye-popping content comes naturally then try starting a business that will make the best use of this gift. There will be many things that come more easily to you than they do for other people which you can use to give yourself an advantage over the competition.

Fizzle: Corbett Barr's story Corbett Barr gave up his high-paying career as a corporate consultant back in 2006.

At the time Corbett was

doing technology strategy work for fortune 500 companies all around the US. "I basically tried to get a good job the kind of thing that would impress my friends and family and pay me a decent salary, give me a couple weeks of vacation a year and hope that I could climb the corporate ladder fast enough to retire somewhat early.

I think like most people I knew what I didn't

want. I didn't exactly know what entrepreneurship meant but I knew that I didn't want to continue giving away the most important hours of my life to a cause and a company that I didn't necessarily really wholeheartedly believe in. So for me it just sort of grew out of this nagging feeling that I would


never be truly happy in life unless I tried to become an entrepreneur to see if I had what it took to make it happen." In 2009 Corbett and his wife set off on a six-month-long sabbatical road trip through Mexico.

"That trip changed my

life, partly because I started blogging, and partly because we finally realised what was really important in life to us and found the courage to pursue those dreams without holding back. Today we spend six months in San Francisco each year, winters in Mexico and summers traveling to other places like Europe. I work wherever there is an Internet connection and inspiration." Corbett was 28 when he first took the plunge and had about ten years of working history behind him. "When I made the leap I actually just ran into a former colleague. I had recently moved to San Francisco and I was reconnecting with people who lived there just to start a new network of friends. A former colleague of mine that I had coffee with told me that he was working on a new start-up idea. I knew that he had actually run a start-up before so I joined forces with him and actually became a co-founder in 2005. He was working on an idea related to creating a prioritisation framework for email so that you could tell which messages were most important to you and block unwanted mail and that sort of thing.


So we build a prototype over the course of about nine months or so and started shopping that around and we ended up raising venture capital from a reputable firm in Silicon Valley. I ended up working on for about three years from late 2005 to late 2008. And then the financial world collapsed if you recall in late 2008 and it was very hard to raise additional funds. We didn't have enough revenue to stay afloat so we basically had to go begging to different venture capitalists. And when it became clear that we weren't going to be able to keep the company together I decided to really re-evaluate my life. Because even though I had made the dream of entrepreneurship work for those three years because of the way I jumped into it without really considering what it meant for my lifestyle in the immediate term. I was only thinking really about the future trying to hit a home run in the hopes that you could make a fortune and then go on to do what you wanted to do with your life. That's sort of my view of work either I thought that you had to work for a corporation and climb the corporate ladder as best you could, or you were an entrepreneur that worked 90 hours a week, slept under your desk, and was really just trying to hit a home run. Because that's the way that I jumped into things I ended up feeling more constricted as an entrepreneur than I did as


an employee. Because now instead of just having a boss to answer to I had a co-founder, I had employees, I had an office to worry about, we had venture capitalists, a board of directors, advisors, customers. All of these different things and I just had very little control over my life at that point. I was taking less time off, I was working more. And at the end of that I decided to hit the reset button and instead of just jumping into the next opportunity which is what I had always done with my career my wife and I decided to take a sabbatical to Mexico. So we packed up our car with our dog and drove from California down into Mexico and we ended up spending the next seven and a half months driving through Mexico and really just considering what we wanted from life and what I was going to do next. When we were down in Mexico something really interesting happened. I thought that I was going to come up with a new start-up idea similar to what I had done before and probably create something and go look for venture capital again. But this time try to just have more awareness around the impact it had to my lifestyle and the way I was building the company and to try to build it leaner. But when we were down there instead of coming up with another traditional start-up idea I kept meeting people who were living in a foreign country for months every year. They


had figured out ways to make their careers work around their lives instead of the other way around. And these people were from all different walks of life. Some of them were entrepreneurs, some of them were freelancers who just had location independence, other people had jobs that they could work for six months out of the year and put on pause for six months out of the year. There were just all kinds of different people and they were all relatively young and seemed to be very happy, and they were either travelling through Mexico or came every year. This really struck me because I didn't understand that that was possible before. I didn't know that until I started meeting these people I guess I again thought about the two extremes of either being a corporate employee or being an entrepreneur. And I didn't realise that there were people that were really focused on making their lives work regardless of the situation that their career was in and really trying to bend their career to make really interesting things happen. So these people really were to me the new rich. They had all the time in the world, all the freedom, all location independence, and because of that money wasn't such an issue. It didn't really matter if they were wealthy because they could live their lives in ways that other people couldn't and really that's the greatest freedom to me. So about two months


into the trip I started a blog actually to chronicle our journey to start telling the stories of all of these interesting people that we were meeting and to start asking myself questions out loud about what is the nature of career and life and how should the two integrate? And why can't we live a life that we really want to live now instead of waiting for some magical supposed retirement to happen off into the future. The blog that I started ended up taking off in the first three to six months or so. There was a lot of energy and interest around these different ideas of being able to travel, to have location independence, to become an entrepreneur and have some sort of alternative lifestyle. The ideas of location independence and lifestyle design and all of these things were becoming really hot in 2009 and I just happened upon it. And I started that blog and I found that there was a big community of other bloggers out there that were writing about similar things and I connected with those people. And by the end of the first year of blogging I had over half a million people had stopped by my site and I thought that was really great. But I started to realise that it wasn't necessarily a business upon itself. I had an audience but I didn't exactly know how to turn that audience into an income for myself. And I was getting into the end of the first year


of this new venture that I was in and realising that I didn't have a whole lot of income to speak of and I started to think about how I could create that. I realised that there were a lot of bloggers out there who started sites and entrepreneurs who started sites that just couldn't gain an audience or a following. They had a good idea, but really no one was showing up to their site. And so I started the business and a new site called Think Traffic which was really all about answering that question: Why are a handful of sites wildly popular while the vast majority go almost completely unnoticed? And the idea there was to share what I had learned about building fairly high traffic sites and then to create products and services around that to support myself. A lot of people start blogging or they start podcasting and they expect that within a few months or at least they hope that they are going to have a big audience. What they don't realise is that a lot of people who have big audiences have been working at it for many years. And what you are seeing now you are seeing them at their A game. You're starting out from scratch and it's unrealistic for you to compete with those people unless you put in the time and effort to become a really good writer, or to become a really good podcast host or whatever it is that you're doing so that's part of it. But the


other side is that there really is some beauty involved in being an entrepreneur and putting things out into the world. Because if you find something that people really want or that they really need and you're able to fulfil that desire or that need then it really doesn't matter how much experience you have. If you stumble upon something that's in high demand then you have as great a shot as anyone else. So partly it's your abilities and what you're able to create and the amount of polish you're able to put on it. But really the underlying idea and whether or not you're able to find a real problem, need, or desire that exists within a specific group of people and meet that desire and demand then you are going to be in great shape. Fizzle is a comprehensive training library for people that are looking to build online businesses. There are a whole lot of topics out there from marketing, to technology, to writing, to pricing all of these different things that you need to dive into to learn how to create a successful online business. And there are a lot of very expensive programs out there, people that charge $2,000 or $3,000 for a program that you can go through. And I think that a lot of those programs are more hype than they are results focused. And we just looked at other marketplaces outside of entrepreneurship and saw that that


model of selling people on $2,000 or $3,000 courses that don't necessarily get results doesn't really fly elsewhere. And we were curious about why entrepreneurship seemed so different and why there was so much hype and so little substance. And so we decided to create a very straightforward monthly membership where people pay $35 a month to join Fizzle. They get access to dozens of courses now we actually have probably around 80 hours of instruction. We also have weekly live online hangouts where people can come and directly ask questions of us and specials guests. And we have a very active community where people are connecting, and talking, and forming Mastermind groups, and helping each other out with problems in their businesses. So we decided to try and see if we could make that model work and so far the results have been very positive. We've been live for about a year now, we have over 1,200 active members in the community and it's growing every month. And not only are we teaching the courses and by we I mean myself and my two co-founders Chase Reeves and Caleb Wojcik. We teach a fair amount of courses, but now we're able to get some of the world's greatest experts in different topics to come in and teach courses as well. We're convinced that Fizzle will be right for some people and not necessarily for other and we don't want to make it


complicated for people to see if it's right for them. So the burden is on us to prove that it's valuable so anyone can sign up for a dollar right now. And for a lot of people it will be. A lot of people get in and they connect with other entrepreneurs within Fizzle and they realise that is one of the big missing pieces for a lot of people is that it's hard to find others who are interested in building these kinds of businesses. And we have a whole group of them. We're trying to become the go to place on the web for those people to meet and connect and help each other. I think that most mistakes that are made in entrepreneurship can actually be solved with a couple of really simple things. The first is to get as close to your potential customers as you can. A lot of entrepreneurs have questions, they struggle, they're searching for answers about what to do in their business and a lot of times those answers can be found by just getting closer to your customers, your audience, and talking to them directly.

The second thing is

to really focus on the problems and the needs and the desires that those people have and to figure out ways that you can solve them and just to make yourself as useful as possible. Even if that usefulness isn't necessarily scalable in the beginning. Even if it means that you are helping people out one on one and putting an inordinate amount of time into


solving people's problems in the beginning. A lot of times that work that you put in is the kind of thing that you can turn into a product or a service that becomes scalable. So don't overlook that initial period of just getting in and helping people out not necessarily worrying about the revenue that you're earning or the price that you're charging per hour, but just proving that you have some skills, or that you have some way of solving a problem that can be really useful to one person. And then to five people and then to ten, and then from there start worrying about rolling something out to the masses after you've proven it. As far as technology goes there are a number of things that we love. Our preferred thing that we recommend most is usually a combination of either Word Press or Square Space as the main technology that you use to host you site. We highly recommend Mail Chimp as an email marketing tool. We use Wistia to host our videos which is just a really phenomenal platform with great support and that's really the core of our business. Every day I get to do something incredible: I support myself entirely by helping awesome people through the content I publish. I'm independent, self-reliant and completely responsible for my own fate.

All of this grew out of the

first blog I started, back in 2009. My life has changed in incredible ways because I started blogging and because I


challenged myself every day and stuck with it."


Chapter Three: Your life's purpose

Finding your purpose "The purpose of life is a life of purpose" - Robert Byrne Starting a business takes both time and effort. If your sole reason for starting a venture is to make money you are increasing the odds that it will ultimately fail. Understanding your purpose will help you overcome the challenges and setbacks you experience especially in the early days when you're trying to create that first bit of momentum. Having a cause that is greater than your own self interests will resonate with your audience and make it more likely that they will trust you.

As trust is a vital component of the

sales process you need to prove that you are one of the good


guys. Â Ask yourself how you can help people more? What values and beliefs are important to you? about? way?

What issues do you care

How could you make the world we live in better in some Your answers to these questions will lead you towards

your life's purpose. Knowing your purpose and what you want to achieve will enable you to recognise and align future business opportunities with your long term goals and aspirations. Let's say that your purpose is to tackle the teenage obesity epidemic. It might be possible to make money by starting a fast-food outlet near a school, however you are likely to experience unhappiness due to a conflict with your own core values. A service that provides nutritional advice to 13 – 16 year olds or an outdoor activity centre which helps teenagers become more physically active would be more in line with your purpose. If you already know your purpose you are one of the lucky ones. Most people don't. It took me a considerable amount of time to be able to answer this seemingly simple question. Try asking yourself the following questions in order to help find your purpose: 1. What can you offer that people need and would be willing to pay for? 2. What skills do you have that would make a viable


business? 3. Can you start it as a side project or will it require you to leave your job and commit full time? Is passion and purpose enough? Sadly, no. There is one other factor that is crucial to starting a successful business. Pain. You need to find a problem that is painful enough that people are willing to pay to have it resolved. Thankfully pain is all around us. It just requires you to ask the right questions in order to find it.

How Dane Maxwell finds pain Dane Maxwell helps entrepreneurs find painful problems. As the founder of The Foundation, Dane teaches his students to build technology products often without any capital, programming skills or even an idea.

Dane puts his success

down to his willingness to keep taking action. "I just take action all the time when everyone else is sitting around and talking about it asking questions. I started 22 businesses in the last eight years so I just take action a lot. And I just think the greatest thing I ever learned is for material success is that successful people aren't any smarter, they aren't any more advantaged, they aren't any more resourced, they just do more stuff." Dane's secret formula to success


"Failure plus perseverance is what equals success if you want to make a formula out of it. And most people don't have failure because they don't take action, and you have to take action to get failure, and then you have to be able to persevere. And there have been quite a few studies that have been floating around the world today now that typically come down to perseverance being the single most important quality of a successful person is never giving up. And how do you never give up? How do you persevere? Well it's from a deep seated mindset a deep seated belief that you know no matter what you will never stop because you believe that whatever it is that you're doing is possible. Being connected to the energy source of whatever it is that you want I think is what did it for me. Because I was reading The Four Hour Work Week, I was reading Psycho cybernetics, I was reading The Ultimate Sales Machine, I was reading Think and Grow Rich, I was reading Rich Dad Poor Dad and these guys were my mentors when I had none. 100% commitment I had a girlfriend at the time who wanted me to wear a suit and go work downtown, I had a father who loved what I was doing and at the same time would show me job wanted ads for computer network specialist. Because I got a degree from Iowa State in computer networking which I don't do anything with


and I don't even know really how to do that stuff but I got a degree in it. He would show me job wanted ads and be like hey look here's this job here you can get if nothing works out. And I had all these friends that were like what are you doing and just very few people believed in me. Well they believed in me, but they were confused because I wasn't doing what was societally correct. The reason that I was able to stick in there was because I had 100 percent commitment. And I remember telling my mom actually she said what are you going to do if none of this works out? And I said I will go door to door of local businesses and I will sell custom website design and then go outsource it to India because I don't know how to make websites. But I will go door to door and sell custom website design and sell these websites and outsource to India before I ever put my tail between my legs, get on all fours, and go to a company, and beg them for a pay check because I didn't know how to add value in the world on my own. Of the 22 businesses that I started 17 of them failed and five or so were successful. All 17 businesses that failed they all had one thing in common and it was that I came up with the idea. So I stopped coming up with ideas. Well no matter how hard I try I still come up with my own ideas.

It's like the crux of the mind or a gift of the mind


whichever. But I definitely don't ever speak in absolutes if I can help it.

I try not to come up with my own ideas, and if I

can help it I try not to build an idea until I've sold it in advance. In the foundation we have a five phase framework that really prevents you from failing which is why we have such a good success rate. It's all in the mindset "The mindset is the first thing that we work on when people come in the foundation. My ideal scenario is taking someone's mind, completely blowing it up breaking it down deconstructing it, and then rebuilding it so that they have a mindset that sees the world as a completely abundant completely exciting place where there is more money, and more opportunity, and more freedom than can actually be consumed by you. One of our most successful students didn't pay any of the money in development and just gave ten percent of the net revenues to the developer. And when you've got an idea validated and you've got five paying customers who've already given you like five grand. And you go to a developer and you're like hey we've got this idea here it is, here are the screenshots we've already got five customers who paid for it we just need a developer to build it. Oh and by the way instead of paying for it we'll give you an ongoing revenue


stream of ten percent of our revenue if you'll build this product you'll get developers pretty quick. What I like to do is I like to try and stay as present as I can this is just really hard to do and I monitor my energy. So how does my energy feel after I'm done doing a task and if I'm not like depleted and drained then that's a task I want to keep doing. And if I'm depleted and drained usually that's a task that I want to outsource. So I just outsource the ones that drain me and try to keep doing the ones that don't." Living in the creative spark "What you think is that you want financial freedom, or what you think is you want just millions of dollars, or whatever it is that you think you want is usually not what you actually want. What you actually want is to live in the creative spark all day long and that's the most enjoyable place for the human brain to exist in the creative spark. Like think about the last time that you were creating something and it might have even failed, but for the two weeks that you were building it you were just blissful, and that's the actual bliss you want to live in. That's why I think that guys like Leonardo da Vinci and all these Renaissance men were ridiculous at like six different things like art, and military warfare. And whatever they did they just lived in the creative spark all day long


and they never stopped working up until the day they died even up until their 80s I think. Because they knew the true joy of life was living in that creative spark it's so...Imagine waking up and as soon as your feet hit the floor you just get to live in that creative spark all day where you're just creating and making magic everywhere you go. And it has nothing to do with how much money you make, it has nothing to do with any of the things you think it has something to do with. I think I'm just theorising here. But it's really all about being present to your energy level and taking care of yourself on an energetic emotional level so that you know when you are feeling unsettled.

Whether you

want to do a grounding and ground your body so you just feel that you're living from the centre of your core instead of from a racy head space. And just being able to live in the gift of a creative spark for even an hour a day is a gift." Focus on high value activities "The low value activities would not be checking your email, would not be getting on Facebook, it would not be doing admin work like handling customer sales, or customer support, or customer refunds. The high value activities for me are creating content or creating product. Creating content could be a user interface we create, it could be a blog post, it could be an eBook, it could be a video."


At the end of the interview I asked Dane if he had any advice for people that were thinking about leaving their job and starting up a business of their own. "Yeah I'll give some kind of intuitive advice.

Don't

leave your job stay in it, don't start a company just think about it, and then be miserable at age 50.

That's my advice."

The truth about killer ideas Not having a killer idea is the reason many people never start their own business. ideas are over rated.

This is a real shame as killer

How you implement your idea is

typically what will determine how successful your venture will be.

It goes without saying that your idea has to be

commercially viable in the first place, but it doesn't have to be something the world has never seen before.

Choosing

something that is completely groundbreaking can make it harder as you will have to generate new demand as opposed to simply tapping into an existing market.

What's that, your idea has no competitors and is going to change the world? Well, that may be the case, but often there's a reason why there's no competitors.

And it's usually

because people have already tried, failed and given up. Existing competition indicates that there are people already


paying for similar services and you should be able to get a good idea of the potential size and profitability of the market.

The truth is, you don't need an original idea to start your own business.

You just need a way to differentiate your

business from the existing competition.

This comes down to

how you communicate what your company stands for through your marketing, branding and ultimately how you serve your customers. When you get started in business you will begin to use different tools to achieve your goals.

Many will do

exactly what you need them to, some will work OK and others will not yet exist.

Once you have cut your teeth with your

first business it is likely that you will have new ideas that you may want to develop into new products or businesses in their own right.

If you are having difficulty deciding which idea to run with, consider how they stack up against one another using the following criteria:

1. Start up cost - How much will you need to invest up front before you can start your venture?

For online

businesses this can be as little as ÂŁ25 to buy a domain name


and hosting for your site. 2. Overheads - How much will your business cost to run per month?

This includes fixed costs like office space, your

staffing costs, utilities, professional fees such as accounting, insurance etc.

These costs remain the same

regardless of how much you sell. 3. Cost of sale - How much does it cost you to make a sale?

If you sell professional services such as consulting

the cost is likely to be your time.

If you sell a physical

product the cost will be the raw materials, labour, packaging and distribution costs.

If you sell digital products then the

cost is likely to be close to zero.

Typically the more you

sell the higher this amount will be which is why these are known as your variable costs. 4. Profitability - What is the gross profit on what you sell?

If you sell a pair of shoes for ÂŁ100 which cost you ÂŁ30

to make (the raw materials and labour) then your gross profit would be ÂŁ70.

If your profit margins are slim then you will

need to sell larger volumes which will tie up your limited financial resources. on price.

It's never a good idea to compete solely

Differentiating yourself from the competition will

enable you to charge more and keep your margins healthy. 5. Time requirement - How many hours will you need to invest in your business per week?

Can repetitive tasks be


automated or outsourced? 6. Earning potential - What is your likely income from the business?

Is the potential return worth the hard work and

financial risk? 7. Will this business generate a recurring income? flow is the number one cause of business death. pay your suppliers it's game over.

Cash

If you can't

Having customers that pay

you a recurring fee (ideally monthly) will help you manage your cash flow and makes it easier to grow your business. 8. Will you get bored? Will you still enjoy running this business in 6 months time?

How about in 5 years?

9. Will this business give you the lifestyle you ultimately want?

Will your business give you the freedom to

do what you want during your lifetime, or will it become a mill stone around your neck? 10. Will this business matter? lives better?

Will it make people's

Will it enable you to live your life's purpose?

Laying the foundation So, you want to be an entrepreneur and you have a killer idea that's going to change the world. Great! The next step is to set yourself some key milestones to help get your new venture started. Some things you might may want to consider setting a


deadline for are: 1. Registering your domain name 2. Setting up a business bank account 3. Registering as self employed 4. Creating your website 5. The problem / pain your product or service will solve 6. Who your ideal customer will be 7. Your core values and purpose 8. Your unique selling point (USP) 9. Your logo and company brand 10. How you are going to attract and retain customers Let's look at each of these in more detail: 1. Choosing a suitable name for your business is important. Ideally it needs to communicate the benefit of what your business provides. Before you decide on a name and incorporate your business you want to make sure that the domain name is available. I recommend registering the .com extension as it's the most recognised and tend to rank higher in search engine results pages (SERPs). We will discuss how to choose the right name in chapter 5 so don't worry if you haven't decided on yours yet. 2. Running your own business requires you to file a set of annual accounts. This will be far easier if you've kept your business income and expenditure separate from your


personal finances. Setting up a business account before you launch will save you a world of pain down the line.

If

dealing with financials isn't one of your strengths getting yourself a good accountant who has a track record of helping new business owners is highly recommended. 3. In the UK you are required to let the HMRC know when you become self-employed. If you don't tell them, you may have to pay a penalty.

Registering is easy and can be done online

or over the phone. Just Google 'Register as self employed' to get started. 4. These days it's possible to create a professional looking website in less than an hour. I recommend using WordPress as it's free and easy to use. To watch a video I've created which walks you through how to set up a WordPress site using a Go Daddy promo code visit http://thenewrich.com/ godaddy-promo 5. For your business to work people must be willing to pay you for your product or service. The more painful the problem you solve, the more you will be able to charge. Make sure you solve pain that people are willing to pay to make go away. 6. Everyone is not your customer. If you try to sell to everyone chances are you'll sell to no one. Understanding what your ideal customer wants and needs along with what motivates


them to buy will help you tailor your offering so that it serves them better than your competitors. 7. Why are you in business? What do you stand for as a company? Understanding your core values and what you want to achieve will help you attract customers who resonate with your calling and understand your purpose. 8. Why should your customers buy from you? What makes you different? More importantly, what makes you better? Being cheaper is a poor differentiator as there's always someone foolish enough to compete solely on price. Focusing on delivering more value and exceptional service is a much better philosophy. 9. There are certain things you can save money on, however when it comes to your logo and branding I would recommend getting professional help. I spent days trying to create a logo for one of my companies which in the end looked shit. Unless you are an experienced graphic designer pay a professional to take care of this for you. When it comes to first impressions you only get one shot and a good designer will do a better job than you could ever do yourself so don't waste your time. It's an investment that you will reap the reward for every time someone visits your website or see's your marketing literature so don't handicap yourself before you even get started.


10. Without customers you have no business. In order to be successful you only need to get two things right – attracting and retaining customers. Word of mouth can be a continual source of new business providing you look after your existing customers. As it's much easier to retain an existing customer than it is to get a new one you want to make sure your customer service is second to none.

How Mike Michalowicz quit his job When Mike Michalowicz graduated college he thought that he would end up being an employee for a large company. His father had worked his entire life for one corporation. "To me that was normal and that was expected; you go to college, graduate, get hired while you are in your final days at college, and then you go and work for one company your entire life." Mike's path was a little different.

When he graduated he

couldn't get a job. Mike came back home to live with his parents and got a full-time job working as a sales rep at a computer shop, which was not what he anticipated his future would be. After working there for a year or two Mike went out one night for a couple drinks with one of his friends. "We threw back a few beers, and it's amazing how courage starts to come back.

So after about three or four beers I


told my friend working at this store is horrible.

I work so

hard, I sell people, I'm delivering the products they want, I'm setting them up for them at their homes or their offices. It was like I run this entire business and the owner sits in the back room making all the money. This is so unfair! I know all he knows and I put a lot of sweat into it. I'm going to start my own business." Burning bridges "And that night with enough booze in me I called and left this message for my boss saying I quit. I'm starting my own company, and I'm going to beat you, I'm going to destroy your business. It was this obnoxious, slurry, drunken message. And the next morning I kind of realised what I did and I was like oh my god am I crazy?

So my boss says as a parting gift he is

going to call every computer company in the area and tell them never to hire me. So I burned my bridges. I had nowhere to go and no one would hire me so I was now forced to start my own business and that's how I got started." At the time Mike was 23, just 2 years out of college, already married and had mouths to feed having had their first son at a very young age. "I figured out that fear is a great motivator. Not forever, but for a period of time. So he and I, I've got to tell you we were so afraid of failure.

I had mouths to feed,


I had a business I had to grow, and fear drove me to work insane hours. I mean 15 to 16 hour days that was kind of the norm.

It was tough going at first, but slowly things started

working. The first year Mike lived off the little savings that he had which really meant living off of credit cards, but he got one or two clients here and there. The second year he got four or five significant clients. And by the third year the business was generating enough income for Mike not to live off of credit cards. "Now I couldn't live a great lifestyle. I was still eating as much pasta as I could, and peanut butter and jelly sandwiches. And I lived in this really small apartment with my wife and son. It took about three years to stabilise; it took about five or six years really to start growing. There's a saying I've heard that desperate people do desperate things and in the most desperate moments I was doing anything that would bring in income but not considering the long term impact to my business." Mike welcomed any potential client that knocked on his door even if it wasn't something in their direct field of expertise. "If they wanted some programming work, or coding it's called nowadays, we would do it. And the problem with that is


we were accepting stuff that we had no experience in.

I was

spending a huge amount of time to do the work and there were huge inefficiencies.

So looking back one thing that I would

very early on figure out what am I really good at and customers are demanding and then focus on that area. As opposed to what are customer demanding and not focusing on what I'm good at and doing everything.

I would have

definitely been more focused no question." Make sure that you take the time to discover what you are most passionate about and build your business around your life's purpose.


Thank you

An offer from David Dear reader,

First of all, thank you for reading my book, I hope it inspires you to start your own entrepreneurial journey.

The

importance of investing in yourself was a common theme that emerged during the interviews that were conducted for this book.

Over the last 5 years I've had three mentors. Each mentor helped me to move forward with my business goals by providing clarity on what I needed to do next.

Having a mentor hold me

accountable helped me to take more action, focus on the important tasks and gave me the confidence that I was moving in the right direction.

This helped to improve the results I

was getting and without that guidance it is likely that my


first business would have failed during that first difficult year.

If you want to escape the corporate job you hate and join the New Rich, then it's time to take action.

Live life on

your own terms, do work that matters and make a dent in the universe...

To receive your free gift visit:

http://thenewrich.com/bookoffer


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