MobileMarketing MEDIA KIT 2013
MobileMarketing
Audience
The Mobile Marketing website www.mobilemarketingmagazine.com was launched on 1 November 2005 and attracts 35,000 visitors every month. The site is news driven, but also features analysis, interviews with industry leaders and showcases for the latest whitepapers. It is updated 10 – 12 times every business day. Mobile Marketing also manages and runs more than 40 events per year in the mobile, digital and social media sectors. These include Mobile Marketing Live, the Mobile Retail Summit, the Mobile Gambling Summit, the Effective Mobile Marketing Awards and the Masterclassing series. Mobile Marketing Magazine is published quarterly. It is available as a printed magazine, or a download from the website and as an iPad app.
Audience summary Mobile Marketing’s audience is drawn from just about every sector and from more than 200 countries around the world. Our database of registered users numbers some 15,000 mobile and digital marketing executives working in industries as diverse as retail, the third sector, oil & gas, transport and sport & leisure. Below are some of the job titles of registered users on our database, which gives a hint of the variety of business people who rely on Mobile Marketing to stay informed about this fast-changing business: Director of Business Development - Entertainment company Senior Fundraiser- Charity Brand Manager - Major FMCG/CPG brand European Sales Manager - Construction firm Investment Director - VC firm iPhone Developer - Software firm Purchasing Manager - Major FMCG/CPG brand Strategy Director - Ad agency Marketing Director - Mobile operator
Geography Oceania Africa
Head of Mobile - Retailer Head of Apps Propositions - Mobile operator Mobile Marketing Manager - Credit card company Marketing Manager - Handset maker Digital Integration Manager - Global automotive manufacturer Lecturer - University Director of Marketing - Financial services firm Director of Marketing - University Digital and CRM Brand Manager - Major London tourist attraction
Demographics
Other
Mobile Operators
15 %
Asia UK Europe
Agencies 31 %
Brands 54 %
Americas
UK - 40%
Africa - 2%
Americas - 23%
Other - 1%
Europe - 19%
Brands/Advertisers inc. Retail, Finance, Publishing, Broadcast, Travel, Transport, Public Sector and more - 54 %
Asia - 14%
Advertising Agencies/Digital Agencies/ Mobile Agencies - 31%
Oceania - 2%
Mobile Operators - 15%
Multiple reach
MobileMarketing
Our quarterly magazine complements the website with a more in-depth analysis of the hot topics and trends in mobile marketing. In each issue, we take a look at three or four major themes, such as Mobile Advertising, Location-based Services, Mobile Payments and Augmented Reality, and examine the current state of the market and where it’s heading. This is supplemented by insightful opinion pieces from our regular columnists, including Helen Keegan and Russell Buckley. The magazine is also available online as a digital edition, and as an iPad app.
Magazine
NEWS | VIEWS | ANALYSIS
N BR EW A LOND OK
ISSUE 11 • SEPTEMBER 2012
NEWS | VIEWS | ANALYSIS
ISSUE 12 • DECEMBER 2012
BREAKING RECORDS
AHEAD OF THE GAME
7digital CEO & co-founder Ben Drury on taking music to the mobile industry
Adfonic’s Victor Malachard on how to stay competitive as mobile advertising grows up
Published four times a year in March, June, September and December. The Average Print Circulation is 8,000 globally.
AWARDS SPECIAL
VOICE OF REASON
Why device makers are talking up voice control
Celebrating the mobile industry’s stellar year
MISSING A TRICK Are mobile operators late to the mobile marketing party?
THE 4TH ELEMENT What the dawn of 4G in the UK means for mobile marketing
DATE LINE How internet dating met its mobile match
TEXT TURNS 20 After 20 years of SMS, we chart its history and its future
GET THE LOWDOWN ON OUR ESSENTIAL EVENT PLUS: INFLUENCE MARKETING • MAN CITY ON MOBILE • EXPERT OPINION & ADVICE
PLUS: PROJECT GL ASS • MOBILE COUPONS • EXPERT OPINIONS • BEST PRACTICE
BEST PRACTICE
DECEMBER 2012
DECEMBER 2012
MAKING SENSE OF MOBILE PAYMENTS Rob Thurner, mobile consultant and lead trainer at the Mobile Training Academy, analyses the mobile payments landscape Mobile channels are now a significant source of revenue for retailers. According to a study by the Centre for Economics and Business Research (CEBR) and NetSuite, mobile now accounts for 10 per cent of UK High Street spend, with mobile-optimised commerce sites and smartphone apps expected to generate sales totalling £56bn in 2012. According to an IMRG CapGemini report, payments via smartphones and tablets leapt 356 per cent in June 2012 compared to the same month last year, against online payment growth of 12.5 per cent. Average order values for mobile and online are now comparable.
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www.mobilemarketingmagazine.com
These figures prove what most smartphone users already know: it’s convenient and easy to research product information and buy on mobile devices. In one IAB study, 42 per cent of shoppers interviewed said they use mobile because it’s the easiest way to research and buy, and 49 per cent of those who did not currently engage in mCommerce said they planned to do so. Many believe the banks and credit card providers have had it their way for too long, and it’s no surprise to see multiple mobile payment models and consortium partners jostling for position in the race to develop convenient, secure, and trusted mobile payment solutions. Here’s a summary of the main runners and riders.
Person-to-person payments Apps that allow money to flow between people via SMS have proved popular in developing markets, where few people have access to bank accounts, and several new services have now emerged in more developed mobile markets. Barclays Pingit is one such example – an app that allows anyone in the UK with a UK-based mobile phone and a current account with any UK bank to pass sums of money to their friends and family. The eventual winners in this market will be those who succeed in combining a seamless and easy user experience, secure payment processing, and flawless tech and data integration at the back end.
On-device payments Two main rivals provide on-device b2b and b2c payments: Square and PayPal Mobile. Twitter co-founder Jack Dorsey set up Square to enable anyone to take credit card payments on smartphones. Users simply attach the white ‘Square’ device to Apple or Android phones and insert the card into the device. The card transaction is verified and validated
via a secure connection. Apple and Android charge a 2.75 per cent commission for each swiped payment. In the other corner, PayPal Here enables businesses to take payments using a similar (albeit blue and triangular) credit card reader device, which is plugged into the smartphone’s headphone jack. The card data is encrypted before transmission, and the customer receives email confirmation of the transaction.
Contactless payments There is extensive interest and investment in contactless payments and all the key players are at the table, including banks; mobile operators; point-of-sale technology providers; mobile app and site developers; and device manufacturers. The stakes are high – the prospect of contactless payments brings the potential for making margins on hundreds of millions of transactions, and real competitive advantage in winning and retaining customers. Contactless payments are just one of the data exchanges enabled by NFC (Near Field Communication) technology, which requires a second chip (or ‘tag’) to be installed in the handset. At the time of writing, there are very few handsets (the Android-powered Samsung Galaxy S II and SIII are two notable examples), that are equipped with this second chip. Many industry commentators were surprised by Apple’s decision to omit a second
chip from its iPhone 5 model. That said, there are a number of retrofit solutions, such as NFC-enabled stickers which can be attached to the handset, as well as NFCenabled SIM cards. To date, use of NFC on mobile devices has been confined to social interface, transport and ticketing, mobile ID recognition, and customer loyalty programmes. NFC’s use for mobile payments, whether person-to-person or with retailers, remains at a nascent stage of development, with low transaction values.
Google Wallet is available as an app that securely stores your customers’ credit cards and offers on their phones. When they check out at bricks-and-mortar stores that accept Google Wallet, they can pay and redeem offers quickly, by simply tapping their phone at the point of sale.
BEST PRACTICE
In store, consumers can already see High Street and shopping mall merchants accepting Google Wallet, providing a quick, easy, and fast checkout experience with real-time reporting of all transactions and loyalty program redemptions.
NFC in the market How various service providers are embracing NFC
Mobile wallets We’ve left this one till last because, while it promises to have the most radical impact on consumers’ shopping behaviour, there are some considerable barriers to adoption to overcome first. For mobile wallets to become part of an end-to-end consumer experience, the process has to be more convenient, and as user-friendly and secure as the traditional payment options. All eyes are on Google, as usual, to see how the ‘Mobile-first’ internet giant will roll out its solution. Google has teamed up with Citi MasterCard as its credit card partner. Users can also select a Google Prepaid card. As you’d expect, connectivity sits at the heart of the Google Wallet offer, with Google Offers synced automatically to the handset. Users can lock their Google Wallet with a secure PIN.
Visa & Samsung payWave This joint NFC wireless payment system launched in London for the 2012 Olympic Games. Some 3,000 wireless payment terminals were installed across Olympic venues, enabling Visa customers to make contactless transactions. Samsung, one of Visa’s fellow Olympic sponsors, weighed in with its NFC-enabled Galaxy S III handset. Barclaycard and Orange Quick Tap One of the most high-profile NFC services on the market, Quick Tap was launched by Barclaycard and Orange in April 2011, enabling Barclays debit and credit card customers to make payments via their handsets using NFC. The limit for single payments was increased in June 2012 from £15 to £20 to meet growing customer demand, and retail outlets now accepting Quick Tap include McDonald’s, Subway, EAT, and Pret a Manger.
Digital EDition Available to read on all desktop devices in an interactive navigable format. The digital editions are read by 5,000 on average per edition.
Barclaycard PayTag PayTag is a plastic sticker, one third of the size of a credit card, which users stick to their handset to make contactless payments. PayTags are linked to customers’ traditional credit card accounts, and can be used by mobile users regardless of their handset, whether smartphones or feature phones.
@mmmagtweets
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Tablet edition Available to read on the iPad. Average downloads are currently 3,000 per edition.
Website The website is growing exponentially, with 35,000 unique visitors coming back to the site every month.
Mobile Site Fully mobile-optimised site which receives 7,000 unique visitors every month.
MAGAZINE / FEATURES
MobileMarketing
In addition to our daily coverage on the website, our quarterly magazine delivers in-depth business analysis on the crucial issues affecting the mobile marketing business. It is offered in print, iPad and digital formats in response to the needs of our global audience.
March 2013 Responsive web design We investigate the design concept that’s revolutionising the mobile web, delivering a quality experience across devices Future devices How mobile devices are set to develop, according to our man on the ground at the Consumer Electronics Show in Las Vegas Mobile in education How teachers and teaching institutions are using tablets and connected devices to enhance the learning experience Tablet publishing Mobile presents an opportunity for the ailing print business – we investigate how publishers and readers are embracing tablet publishing.
June 2013 Festival marketing With it’s savvy young audience, cut off from the world for a weekend, the summer festival season presents a perfect opportunity for mobile marketing. We look at how brands engage with festival-goers Hubs of mobile activity London’s ‘Silicon Roundabout’ isn’t the only hub of mobile innovation and commerce. We look to the cities around the country and beyond developing their own mobile start-up scene Reading on the go From Kindles to tablets and smartphones, reading on mobile devices has come of age. What does it mean for books and how does the ebook industry work?
september 2013 Mobile Marketing Live Your complete guide to the biggest event in the mobile calendar – Mobile Marketing Live promises a stellar line up of thought leaders and a networking opportunity like no other Mobile health We look at how the healthcare industry is embracing the mobile channel and using connected devices to improve services and patient health Banking apps High Street banks recognise that their customers want to bank on the move on their mobile handsets – so now a flurry of mobile banking apps have landed. How are they faring?
December 2013 Effective Mobile Marketing Awards Find out who scooped the gongs at our prestigious gala Awards Ceremony, as well as the lowdown on the work that impressed the judges this year The news How news providers are approaching mobile, from tablet editions to mobile websites via the rise in citizen journalism
Clients/Testimonials Telegraph Media Group I have indeed been involved as a speaker at Mobile Marketing Live and Masterclass events and can confirm that: A. The events were expertly run. David is a true professional! B. The events attracted senior and good quality delegates, testament to the pre-marketing efforts. C. The events were very enjoyable to be at in terms of content and speaker quality. Recommended!
Mark Challinor, Director of Mobile Platforms
AMErican Express I just wanted to say I’m really looking forward to the next Mobile Masterclass! Last time I was there we ended up meeting and almost immediately hiring one of your presenters, and they have now been our creative, UX/UI agency on multiple projects over the last year. There are always some really interesting and knowledgeable mobile experts there and it’s a great environment to bounce ideas with other industry leaders.
Chris Lomas, Senior Manager, Digital StratEgy & Innovation
Global bay “What I’d say is different about the Mobile Retail Summit is the quality of the people we’ve seen on the breaks. They have been of a calibre that is different to other events, and secondly we have found that the people that spoke to us had a requirement that they are specifically interested in and want to meet with us pretty soon to take that forward.”
Justin Coward Technical Account Manager, Global Bay
Betfair The Sports & Leisure Masterclass on the 18th September was excellent again, and I was able to take back to the office some straight off the presses updates on HTML5 that have gone into practice, and the latest geo-fenced messaging technologies. Entertaining, informative and worthwhile.
Christine Kellogg Mobile Acquisition Marketing Manager
Propel We have partnered with the Mobile Marketing team on numerous event and initiatives over the past 18 months and found the partnership to be an extremly fruitful one. The events the guys put on are always brilliantly organised and well attended by senior digital marketers, and we find the magazine's excellent reputation rubs off on us by dint of our association with it.
Melina Jacovou Founder, CEO
MobileMarketing
NETWORK PARTNER PACKAGES
MobileMarketing
All of the packages below are valid over a period of 12 months. This means that you will have a year to take up any of the deliverables in the network packages.
Silver
£5,500
Gold
£7,500
Platinum
£12,500
∤ 1 video interview with our team (max 5 mins) ∤ 1 Month Banner Advertising - run of site ∤ 1 Advertorial/Case Study in the Quarterly Magazine option of March, June, September or December ∤ Host up to 2 whitepapers at: www.mobilemarketingmagazine.com/whitepapers
· 2 video interviews with our team (max 5 mins each) · 2 Months Banner Advertising - run of site · 2 Advertorials/Case Studies in the Quarterly Magazine option of March, June, September or December ∤ Host up to 4 whitepapers at: www.mobilemarketingmagazine.com/whitepapers ∤ e-blast to our database promoting your whitepaper ∤ Interview published on the website
· 4 x video interviews with our team (max 5 mins each) · 4 x Advertorials/Case Studies in the Quarterly Magazine - all four editions: March, June, September and December · 6 Months banner advertising - run of site · Host up to 6 whitepapers at: www.mobilemarketingmagazine.com/whitepapers · One e-blast to our database promoting your whitepaper ∤ Interview published on the website · A seat on one of our Making Sense of Mobile Webinars. Subjects incude mCommerce, Gamification, Apps, Sites and Mobile CRM/Loyalty
MobileMarketing
Events Mobile marketing live
We launched Mobile Marketing Live in 2012, bringing together leading brands to talk about their experiences in the mobile channel, and leading practitioners to update delegates on the latest developments in their area of expertise. The event was a great success and will run again in October 2013.
Mobile retail summit
MOBILE RETAIL SUMMIT
The Mobile Retail Summit launched in 2012, bringing retailers and mobile marketing experts together for a day of insight, education and inspiration. Feedback for the event was excellent.
Mobile gaming & Gambling Summit
MM
GAMBLING SUMMIT
There has been a huge increase in social gaming and gambling on mobile devices in recent years, and this event reflects that trend. The event will bring together gambling company executives and mobile experts to explore how mobile can be used to increase loyalty and generate new revenue streams.
Masterclassing We run the Mobile, Digital and Social Masterclassing series of events in partnership with Camerjam. Each half-day event focuses on a particular sector, such as Retail or Financial Services. Delegates attend for free to hear 10-minute presentations from six experts. After the presentation, each expert spends 15 minutes on each table, answering questions from delegates, before moving on to the next table, giving each delegate the opportunity to talk to each speaker about their particular needs and plans.
EFFECTIVE MOBILE MARKETING AWARDS
EFFECTIVE MOBILE MARKETING AWARDS We launched the Effective Mobile Marketing Awards in 2010. Last year’s Awards program attracted more than 200 entries from leading global brands, including Barclays, Easyjet, Mazda and Starbucks. The Call for Entries for the 2013 Awards will be issued in the Spring.
Mobile Training Academy The Mobile Training Academy, which we run in partnership with digital marketing expert Rob Thurner (ex-Clear Channel, Incentivated) offers off-the-shelf and bespoke training solutions to brands and agencies, to help them understand the mobile marketing landscape, and develop their own mobile marketing solutions. Rob runs intermediate and advanced courses for the IDM, IPM and the IAB where he was a founding member of the Mobile Leadership Council. He’s also Course Tutor on The IDM’s Diploma in Digital Marketing.
BESPOKE EVENTS
BESPOKE EVENTS
In the last two years alone, we have staged more than 50 events, from conferences to private dinners. If you need help in organising an event to get your message across, our events team will be happy to help. Just call Lisa Slavin on +44 (0) 20 7183 5285.
WebinarS / Client list
MobileMarketing
Making Sense of Mobile Webinar Series We launched the Making Sense of Mobile webinar series in 2012 to offer brands and agencies advice and education on some of the key mobile marketing tools at their disposal. Over the course of the year, more than 1,000 delegates tuned in to the series. Each webinar in the series is moderated by Mobile Marketing editor, David Murphy, and presented by a maximum of four speakers, who each have 10 minutes to show their expertise on the subject in question. At the end of the presentations, there’s a Q&A session where delegates can put questions to the speakers to address anything they have not understood, or dive a little deeper into one particular aspect. In 2013, we are running five webinars as part of the Making Sense of Mobile series. The dates are: 13 February - Making Sense of Mobile Apps 10 April - Making Sense of Mobile CRM 12 June - Making Sense of Mobile Advertising 18 September - Making Sense of Gamification 6 November - Making Sense of Commerce
CLIENT LIST
advertising rates
MobileMarketing
Magazine rates 1 insertion
2 insertions
3 insertions
4 insertions
Front Cover Sponsorship
£7,500
£6,400 p/issue
£6,100 p/issue
£5,500 p/issue
Double Page Sponsored Feature
£5,500
£4,900 p/issue
£4,500 p/issue
£4,250 p/issue
Single Page Sponsored Feature
£2,650
£2,450 p/issue
£2,250 p/issue
£2,150 p/issue
Double Page Spread
£4,500
£4,300 p/issue
£4,200 p/issue
£4,000 p/issue
Outside Back Cover
£3,050
£2,750 p/issue
£2,550 p/issue
£2,350 p/issue
IFC or IBC
£3,050
£2,750 p/issue
£2,500 p/issue
£2,350 p/issue
Full Page
£2,250
£2,150 p/issue
£2,050 p/issue
£1,950 p/issue
1/2 Page
£1,250
£1,000 p/issue
£900 p/issue
£800 p/issue
1/4 Page
£700
£650 p/issue
£600 p/issue
£550 p/issue
website rates - Mobilemarketingmagazine.com Header
MPU 250 x 250
Small Rectangle 120 x 240
Skyscraper 120 x 600
Mobile Site
3 months
£1,250 p/mth
£1,150 p/mth
£800 p/mth
£1,050 p/mth
£550 p/mth
6 months
£1,050 p/mth
£950 p/mth
£600 p/mth
£850 p/mth
£500 p/mth
9 months
£950 p/mth
£850 p/mth
£500 p/mth
£750 p/mth
£450 p/mth
12 months
£850 p/mth
£750 p/mth
£400 p/mth
£700 p/mth
£400 p/mth
Newsletter rates Newsletter Advertising Weekly
£650
Monthly
£1,550
Mechanical data - Magazine DPS
Full page
1/2 page (Horz)
1/4 (Vert)
Trim size
420 x 280mm
210 x 280mm
210 x 140mm
90 x 120mm
Bleed Size
430 x 290mm
220 x 290mm
220 x 145mm
n/a
Copy area
40 x 260mm
190 x 260mm
190 x 130mm
n/a
Contact Details MobileMarketing
Dot Media Ltd 114-116 Curtain Road London EC2A 3AH Tel: +44 (0) 207 183 2920 Editorial Editor: David Murphy david.murphy@mobilemarketingmagazine.com Online Editor: Alex Spencer alex.spencer@mobilemarketingmagazine.com Reporter: Kirsty Styles kirsty.styles@mobilemarketingmagazine.com Magazine Editor: Andy Penfold andy.penfold@mobilemarketingmagazine.com Advertising/Sponsorship Publishing Director: John Owen john.owen@mobilemarketingmagazine.com Business Development Manager: Richard Partridge richard.partridge@mobilemarketingmagazine.com Sales Director: Shelley Dowsett shelley.dowsett@ mobilemarketingmagazine.com Events Masterclassing Sponsorship Sales: Fraser McGruer fraser@masterclassing.com Mobile Training Academy: Rob Thurner robthurner@mobiletrainingacademy.com Events Logistics: Rebecca McRobb rebecca.mcrobb@mobilemarketingmagazine.com Events Sales Executive: Lisa Slavin lisa.slavin@mobilemarketingmagazine .com