Mobile Marketing Issue 9, March 2012

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Issue Nine | March 2012

News | Views | Analysis

“SPEAK LESS, MORE CONVINCINGLY!” UPSTREAM PRESIDENT MARCO VEREMIS ON THE TRUE MEANING OF EFFECTIVENESS

DOUBLING UP

The second screen phenomenon and what it means for marketers

OLYMPIC SPIRIT

How the Games are bringing mobile innovation to London

TOUGH COOKIES Our must-read guide to the EU Cookie Law

AR SPECIAL

10 PAGES ON AUGMENTED REALITY, INCLUDING AR CONTENT FROM BLIPPAR

MOBILE MARKETING LIVE: OUR NEW 2-DAY EVENT – FULL DETAILS INSIDE


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Mobile Marketing Issue 9, March 2012 by Mobile Marketing Magazine - Issuu