Issue Nine | March 2012
News | Views | Analysis
“SPEAK LESS, MORE CONVINCINGLY!” UPSTREAM PRESIDENT MARCO VEREMIS ON THE TRUE MEANING OF EFFECTIVENESS
DOUBLING UP
The second screen phenomenon and what it means for marketers
OLYMPIC SPIRIT
How the Games are bringing mobile innovation to London
TOUGH COOKIES Our must-read guide to the EU Cookie Law
AR SPECIAL
10 PAGES ON AUGMENTED REALITY, INCLUDING AR CONTENT FROM BLIPPAR
MOBILE MARKETING LIVE: OUR NEW 2-DAY EVENT – FULL DETAILS INSIDE