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type print terms David Noonan GD level 1
contents Type Font / Serif / Sans Serif / Roman / Italic / Script / Leading / Kerning / Tracking / Type Measurement / Weight Of Type / BodyType / Asceder / Descender / Baseline / Baseline Grid / Optimun Words Per Line Ampersand / Ligature / x-height / Dropped Caps / Raised Caps
Print CMYK / RBG / Pantone / DPI / PDF / JPEG / EPS / TIFF / Bleed / Spot Varnish / Imposition / Saddle Stitching / Perfect Binding
font A complete set of characters all the same typeface design and point size.
serif A short terminal stroke at the end of a typographic character.
sans serif A type without serifs.
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roman / italic / script /
of plain upright letters
typically cursive and sloping with elipitical or pointed letters
S R I type designed to imintate handwriting
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leading leading
ker ning admjustment of the spacng between letters or characters in a pliece of text
the amount of blank space between lines of type
trackingtracking adjustment of the space between a group of letters or an entire block of text
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type measurement weight of type body type description of a size of type
a thicker stroke on each character
term for the size of a type
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x-height
the height of a lower case x exclusive of and descenders
ascender
a part of a letter that extands above the x height
descender a part of a letter that exands below the level of the x height
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baseline /////////// baseline grid ///// grid ///////////////// alignment ///////// optimun words per line //////////// 9
the imaginary straight line on which a line of type restsmethod of aligning characters so they appear to stand on the same line
the imaginary straight line on which a line of type rests
provides a sense of order and uniformity to text and image
to line the type horizontally or vertically
the most amount of words on one line that the human eye is comfortable with reading. Usually 10 to 12 words
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& ampersand a symbol for the word ‘and’
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ff
ligature the joining of separte characters to form a single unit to avoid interference in certain combinations
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raised caps
an enlarged intial letter extending above the body text as a graphic elemant to draw attention to the beginning of a story or chapter
dropped caps
a capital letter at the beginning that extends beyond the depth of the rest of the text line
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cmyk / pantone / rgb / dpi /
cyan, magenta, yellow and black.
a system for matching colours, used in specifying printing inks
red, blue, green. Primary colours
dots per inch, a measure of the resolution of printers ans canners
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PDF / JPEG / TIFF / EPS /
portable document format.. A file that provides an electric image of text and graphic A format for compressing image files
tagged image file format, for stroingimages, usually of high quality encapulated post script document with restrictions
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bleed
saddle stitch/
binding with wire staples through the middle fold of sheets
where the image overlaps the edges of the paper intentionally
spot varnish a liquid coating applied to the printed product pages on the printers sheet
imposition
perfect bind/
a form of bookbinding in which the leaves are bound by gluing, after the back folds have been cut off, rather than by sewing
the arrangement of the printed products pages on the printer sheet
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