Bejeweled WORKS OF ART

From Arabian Nights to Parisian Chinois, Simone Ng, founder and creative director of Simone

Jewels specializes in one- of-a-kind head-turning pieces that tell stories.

In creating her onein-the-world pieces of wearable art, Simone Ng, Founder and Creative Director of Simone Jewels, evokes stories that are brimming with culture and history. Since she launched her eponymous brand in 2006, the designer has identified annual themes for her collections, and develops her work around those themes. This unique approach to the design and creative process allows her to delve deeply into a concept or period of history, and then to interpret its distinctive attributes in precious metals and gemstones. From Arabian Nights to Parisian Chinois to her most recent 2022 collection inspired by three of the most famous Chinese porcelains from the Qing Dynasty, Simone’s comprehensive understanding of the nuances and subtleties of history, architecture and culture is both intellectual and lyrical.

Simone was born with an inherent love of jewelry: her maternal grandmother collected gemstones and instilled in her a love of color, and her paternal grandfather founded a chain of jewelry and watch stores. Her belief in the power of jewelry and gemstones to empower, to express individuality and to inspire confidence is deeply rooted. She believes we form emotional connections with color, and that one’s preferred colored gemstone is profoundly personal and sacred. Simone is also fueled by the doctrine that jewelry should tell stories that spark connection and conversation, and she makes no compromises in her fabrication process or in the materials she uses when delineating these tales. A certified gemologist with an incredible eye for quality, Simone is meticulous in selecting the gemstones she uses in her bold, innovative designs. The masterful craftsmanship of her work is intelligent and precise, ensuring that all angles of her multidimensional jewelry are impeccably engineered. The brand’s jewelry is fascinatingly detailed, showcasing an exhaustive commitment to excellence in both creativity and construction. Instant heirlooms, Simone Jewels’ pieces are classic and timeless, embodying the brand’s ethos, “Yesterday’s Tale, Today’s Creation, Tomorrow’s Inspiration.”

In addition to her covetable high-jewelry collections, Simone works with clients to create bespoke pieces. She and her team of internationally trained craftspeople are always cognizant of the need to allow the collector’s dreams and expectations to play a role in the collaborative process, and they educate and provide stylistic and creative direction to help the client determine their own vision of their dream piece. After embarking on extensive research, they create dozens of sketches before presenting the client with only the most remarkable ideas. Once a concept has been approved, the team brings the idea to life. The brand’s bridal line of customizable engagement rings and wedding bands, Sincerely Simone, offers clients the opportunity to personalize the singular expression of their lifelong love.