THE MAGAZINE
REACHING THE TOP
When minutes count, time management can be the most important factor in a successful mission
GAME CHANGERS The evolution of the tool watch
TIMELESS STYLE
Breguet Watch expert Aaron Ming on the new Breguet Traditon
THE MAGAZINE by DEJAUN JEWELERS
We would like to extend to all of you a heartfelt
we endured just venturing out for simple errands.
wish for a happy and healthy year. As we navi-
At Dejaun Jewelers, we continue to do our
gate our way through all of the changes that this
best to make your experience with us a pleasura-
pandemic has created in our lives, my observa-
ble one, whether it’s in the store, on the phone,
tion is that on the positive side, there is a greater
online, or on social media. Our sales and service
appreciation of the important, as well as the sim-
departments undergo continuous training in order
ple, things in life. Time spent with family and
to give you an efficient and informative response
friends is so much more meaningful. Not
regarding any potential purchase or service
taking for granted the kindness from friends,
questions that you may have. We look forward to
coworkers, or just people that we encounter each
the future and the opportunity to serve you.
day is a result of the loneliness and tension caused by all of the quarantines and fears that
Thank You. Jack, Michael and Mike Maralian.
10 DEJAUN JEWELERS MAGAZINE6 GERALD PETERS MAGAZINE
THE MAGAZINE by DEJAUN JEWELERS
CONTENTS
VOL.4, NO. 1
FEATURES
THE MAGAZINE
ON OUR COVER
12
THE WATCH THAT WENT TO THE MOOM
Derjaun Jewelers is the Valley’s finest authorized Breguet Jeweler.
When minutes and logistics count, time management can be the most important factor in conquering the world's extremes.
16
REACHING THE TOP
When minutes count, time management can be the most important factor in a successful mission
GAME CHANGERS The evolution of the tool watch
TIMELESS STYLE
Breguet Watch expert Aaron Ming on the new Breguet Traditon
COLUMNS 23
TIMELESS STYLE
SHOULD MY WATCH BE INSURED?
We explore the evolution of the “tool watch,” a category where Rolex is the undisputed star.
If you just bought a new timepiece or a vintage one at auction, here are some important things to consider.
24
20
SPIRIT OF
INNOVATION
TAG Heuer reinvents itself for today and for future generations.
CHOPARD STYLE
Copy goes her . Copy goes her . Copy goes her . Copy goes her . Copy goes her .
26
ASTRO WATCH STYLE
Copy goes her .
Time to update your earring wardrobe? Check your horoscope to find the perfect pair for you.
32
28
RING LEADERS
TIME FOR STYLE
Why just own one. Tips on building a watch wardrobe.
Seven engagement ring trends from Forevermark, and other selections from our Bridal Collection that sparkle with unique touches.
36
Chopard Happy Diamond Watch
BAND TOGETHER
State-of-the-heart wedding rings from Tacori, Sylvie and Bleu Royale.
38
STYLEWATCH
Check out what’s new from Chopard.
11 D E J A U N J E W E L E R S M A G A Z I N E 66 GERALD PETERS MAGAZINE
16 DEJAUN JEWELERS MAGAZINE6
Courtesy of NASA
Shown from top: The first moon walk; astronaut Buzz Aldrin; the Omega Speedmaster that went to the moon, astronaut Neil Armstrong planting the American flag. 18 DEJAUN JEWELERS MAGAZINE
Watch that went to the Moon
The
The Omega Speedmaster Moonwatch - an historic classic re-engineered for modern living Some watches just tell time. Others tell a story. And what a story the
Space Museum in charge of its collection of about 65 watches. “I find
new Omega Speedmaster Moonwatch Professional has to tell!
them endlessly fascinating. They are a physical manifestation of
The Speedmaster Moonwatch’s ancestor was the first watch to
mankind’s connection to time.”
land on the moon. On July 20, 1969, Neil Armstrong placed
“Since 2013,” Ms. Levasseur explained, “Omega has been
his foot on lunar soil, saying the immortal words “That’s
sending staff” — the head of the Omega Museum and a mas-
one small step for man, one giant leap for mankind.” He
ter watchmaker, who are joined by Ragan — "from Switzer-
had left his watch behind, in the module, to do the es-
land to survey, analyze and document the collection.”
sential job of a timer that had broken. The Omega
“They appreciate their important role in history,” she
Speedmaster saved the day and made space his-
continued. “One by one, the master watchmaker has
tory.
been taking apart each watch, cleaning all the parts
The watch had been specially designed for outer
and reassembling them.”
space and had beat out the competition in a contest
The Omega Speedmaster Moonwatch Profess-
coordinated by the NASA engineer James Ragan,
sional was created in the same spirit of innovation
who was responsible for the testing and preparation
and excellence as its inspiration. The 42-millimeter
of flight hardware. The watches were put through
stainless steel case sports a bezel and beveled in-
months of testing (humidity, shock, vibration and
dexes. The watch is now a Co-Axial Master
the like), then given to actual astronauts to see which
Speedmaster Moonwatch Professional
they preferred. The unanimous winner: The Omega Speedmaster. In the 1970s, NASA donated the decorated Omega Speedmaster,
Chronometer and is fitted with the new Calibre 3861.
After over 50 years of production, it was time for Omega to update its venerable 1861 and, in order to be consistent with the rest of the
along with some 50 other Omega watches, to the Smithsonian’s new
collection, to have it certified by the demanding Master Chronometer
Air and Space Museum in Washington. Crowds came to marvel at the
standards.
first watch to go to the moon — or so they thought. Years later, in 1990,
The Speedmaster’s available vwith an alternative to its brushed metal
when the watches were being inventoried, a check of serial numbers
bracelet: a NASA Velcro strap. When the astronauts were training, they
revealed a shocking discovery. NASA had accidentally switched Neil
could wear the metal bracelet. But when they were on a mission, they
Armstrong’s watch with the astronaut Michael Collins’. That major
needed Velcro. Inside the spacecraft, the watch needed to fit tightly on
mistake was corrected.
the wrist. When they went out into space, the watchstrap needed to
“The watch that I get asked about the most, that I write about the most, that I spend more than half my time talking about, is the Omega Speedmaster,” says Jennifer Levasseur, the curator at the Air and
snugly encircle not just their wrists but their space suits as well. It’s little wonder, Ms. Levasseur says, that “Omega is part of space history.”
19 DEJAUN JEWELERS MAGAZINE
TIMESLESS
STYLE
The Breguet Tourbillion represents the state of fine watchmaking as a whole.
The Tudor Black Bay 58 is the ultimate dive watch
Tradition 7057 20 DEJAUN JEWELERS MAGAZINE
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erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in
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ger egestas elit eget urna posuere consequat.Lorem ipsum dolor sit
posuere consequa que ac. Integer egestt.
amet, consectetur adipiscing elit. Donec non leo vel turpis eleifend
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posuere vel quis urna. Mauris accumsan nibh vel ligula aliquet volut-
leo vel turpis eleifend posuere vel quis urna. Mauris accumsan nibh
pat. Etiam urna purus, viverra ac turpis ut, cursus lobortis sapien.
vel ligula aliquet volutpat. Etiam urna purus, viverra ac turpis ut, cur-
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sus lobortis sapien. Cras non consectetur nunc, non faucibus mau-
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cidunt facilisis neque ornare, pulvinar aliquam massa. Duis nisl libero,
Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa.
placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in
21 DEJAUN JEWELERS MAGAZINE
Breguet Lorem ipsum dolor sit amet, consectetur a lorem ipsum
m ipsum dolor sit amet, consectetur adipiscing elit. Donec non leo vel turpis eleifend posuere vel quis urna. Mauris accumsan nibh vel ligula aliquet volutpat. Etiam urna purus, viverra ac turpis ut, cursus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa. Duis nisl libero, placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere consequat.
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Tradition 7035
Tradition 7097
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non consectetur nunc, non fau-
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lvinar aliquam massa. Duis nisl libero, placerat vel porta vitae, sol-
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ris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum.
convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis
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posuere consequat.
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non leo vel turpis eleifend posuere vel quis urna. Mauris accumsan
enim scelerisque ac. Integer egestas elit eget urna posuere conse-
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cursus lobortis sapien. Cras non consectetur nunc, non faucibus
non leo vel turpis eleifend posuere vel quis urna. Mauris accumsan
22 DEJAUN JEWELERS MAGAZINE
Should My Watch Be
Insured?
If you just bought a new timepiece or a vintage one at auction, here are things to consider
Y
ou’ve bought a watch. A really fine watch. An expensive
assessing the condition of the watch at time of purchase.
watch. How would you feel if the watch is lost or damaged or even stolen? If you own a luxury watch, whether new or
Chubb, the world’s largest publicly traded property and casualty insurance company, recommends a valuable articles policy for
vintage, purchased from a retailer
watches above $5,000. The cover-
or auction house, it’s time to get
age provides worldwide, all-risk
it insured.
protection that guards against myste-
There are many options avail-
rious disappearance (meaning you
able, offering different levels of
don’t know where you lost your
coverage at different prices. Their
watch,) and accidental damage, like
suitability often depends on the
falling and damaging the watch. The
value of the watch itself. Here are
cost could be $150 to $400 a year to
some guidelines:
cover a $10,000 watch, and there’s
The most obvious way to
no deductible.
insure a watch is to add it to a
Jewelers Mutual Group offers spe-
homeowner’s or renter’s policy.
cialized coverage of jewelry, including
The process can be cumbersome,
watches. It safeguards your watch, Omega Speedmaster Moonwatch Processional
requiring finding and getting an ap-
world-wide, against loss, theft, dam-
praisal. The Insurance Information Institute, an industry nonprofit or-
age and disappearance; it doesn’t cover wars, critters, typical wear
ganization based in New York,
and tear and intentional damage.
reports that for a watch value at less than $2000 there would be lim-
A big advantage of specialized insurers is often how they handle
ited coverage for fire, windstorm, theft and vandalism; the policy may
repairing or replacing your watch if that time comes, working with a
or may not provide coverage while traveling. Such a policy typically
jeweler of your choice to make sure your piece is repaired or re-
has a $500 to $1,000 deductible.
placed with an item of the same kind and quality. The annual cost of
If your watch cost more than $2000, or you want to insure
coverage is between 1% and 2% of the item’s value, so insuring your
more that one watch, a personal articles floater might work. The
$5000 watch could cost as little as $50 a year. You are able to get a
cost could be $20 to $25 for each $1,000 of coverage, and offers
rate estimate in less than one minute online. The information you
broader protection for a valuable watch. Also, there is no de-
need is what item you need to insure, how much it’s worth and your
ductible, and the items must be professionally appraised. Check
zip/postal code. No personal information needed.
with the store where you purchased the watch, it might offer a free appraisal, while auction houses might provide a condition report
With all the options available, there’s no reason not to play it safe and insure your watch, so it can keep on ticking…
23 DEJAUN JEWELERS MAGAZINE
Spirit of
INNOVATION TAG Heuer reinvents itself for today and for future generations TAG Heuer has embodied avant-garde technology, precision and bold style, that have marked the world history of the watch industry. Founder Edouard Heuer patented his first chronograph in 1882 and in 1887 patented an "oscillating pinion" still used by major watchmakers of mechanical chronographs. Into the twentieth century the company was at the forefront of horological achievement. In 1962 John Glenn wore a Heuer stopwatch in the Mercury Atlas 6 spacecraft on the first US manned space flight to orbit the earth. TAG Heuer formed in 1985 when TAG (Techniques d'Avant Garde) acquired Heuer. Here’s what’s new. TAG HEUER AQUARACER PROFESSIONAL 300 A professional dive watch, the new TAG Heuer Aquaracer with a green sunray brushed dial combines refined aesthetics with extreme function. Powered by the automatic Calibre 5, the 43mm case is pressure-proof and ready to perform in any condition. TAG HEUER MONACO CHRONO SPECIAL EDITION The TAG Heuer Monaco Green Dial celebrates the Grand Prix de Monaco Historique for which TAG Heuer is the Official Sponsor and Timekeeper. This never-seenbefore dial color, a deep and subtle green, introduces a fresh take. Markings engraved on the oscillating mass and the column wheel of its in-house movement are also green. This special edition, limited to
Clockwise from top: Aquaracer Professional 300 Monaco Chronograph Special Edition Connected Golf Edition Carrera Porche Chronograph Special Edition
500, pieces will enchant watch aficionados. TAG HEUER CONNECTED GOLF EDITION TAG Heuer’s sporty spirit is expressed in a special edition designed for the most discerning golfers.
TAG HEUER CARRERA PORSCHE CHRONOGRAPH SPECIAL EDITION An
Built-in GPS will help you make every move with great accuracy. High-
authentic alliance between two icons of design, quality, and innovation
tech materials include ultra-lightweight titanium case, and ceramic
that teamed up to craft this TAG Heuer Carrera Porsche Chronograph
bezel with exclusive Golf Edition crown. It features two straps, the first
Special Edition. A sporty design full of references to two of the world's
in black rubber, the second in white golf-pattern with green stitching.
favorite and most dynamic luxury brands, upholding both names' ex-
The two straps, three balls, a TAG Heuer divot tool and tees are all in-
cellence without diluting the essence of either, with proud red high-
cluded in the exclusive set of this Connected Golf Edition watch.
lights and the manufacture Heuer 02 movement beating away inside.
24 24 DEJAUN JEWELERS MAGAZINE
Tudor Royal
Bold and ambitious, Aries have to be No. 1. So of course you need a super-precise timepiece with bold good looks that says, "I mean business."
Bulgari Serpenti Seduttori
IWC Portugieser Automatic
You may be a practical earth sign, but you are also a lover of luxury which means you want a return on your investment. An iconic watch — sprinkled with diamonds — is a given.
Always so busy, you wish you could clone yourself. So it's extra important for you to have an ultradependable watch that keeps you on schedule.
Michele Sidney Classic
Highly intuitive —even psychic — you also have real-world business acumen that relies on a good timepiece.
Rolex Lady-DateJust
The diva of the Zodiac (in only the best possible way), success will always come to you. So be sure to look the part with a classic investment watch.
Breitling Navitimer 35
A perfectionist at heart, Virgo needs a no-nonsense watch that matches her logical, practical, systematic approach to life.
ALL DEJAUN WATCHES
Tudor Clair de Lune
Ruled by Venus, the planet of love, beauty and money, Librans need to surround themselves with stunning objects. A classic timepiece will reflect your exquisite taste.
Bulgari Serpenti Tubogas
Scorpios know what they want and aren't afraid to work — and play— hard to get it. It's also the sign most closely associated with sex, and nothing is more sexy and sensual than the serpentine Serpenti.
Breitling Navitimer Automatic 41
Your cheery, restless nature always has you on the go — most likely to a party given by one of your many friends and admirers. No wonder you need a watch with a GPS function.
Breitling Chronograph B01
TAG Heuer Connected Golf Edition
Frederic Constant Vitality Smartwatch
Your inner fortitude and ability to ignore distractions is sure to get you ahead. But a classy chronograph with an hour, minute and second timer function can help you stay on track.
Indepedent aquarians like to go their own way — even when it comes to sports. With your love of technology, a smart watch is a must. This one will track and improve your golf game.
Anything water-related appeals to this romantic water sign, including the sea- blue dial of an exquisite watch. And with your dreamy nature, a timely reminder on your wrist will keep you on schedule.
26 DEJAUN JEWELERS MAGAZINE
Your WATCH Wardrobe Why have just one? Tips on how to build a watch collection
28 DEJAUN JEWELERS MAGAZINE
RING LEADERS 7 Engagement ring trends that sparkle with unique touches This coming engagement season prepare to see something different. As more brides seek to express their individuality, you’re going to see many more unique touches, says Severina Ferrari, founder of Engagement 101, who helped curate these looks for us. Even if you're working with a stone passed down in your family, you'll find plenty of ideas here for giving it your own special look. And if you can dream it, our expert jewelers can design it.
1 2
YELLOW GOLD is making a major return
3
A HALO is still a great way to make any stone appear larger.
THE CLASSIC SOLITAIRE, which took a backseat to the halo for a few years, is on top again.
32 D E J A U N J E W E24L E R S M A G A Z I N E LORING & CO. MAGAZINE
4
THE OVAL CUT is unique, contemporary and right now the trendiest cut of all.
5
FANCY SHAPED CENTER STONES — marquise, pear, emerald — continue to rise in popularity.
6
STACKING BANDS are still going strong.
7
COLORED GEMSTONES and YELLOW DIAMONDS are on the rise for brides wanting to break tradition.
33 D E J A U N J E W E25L E R S M A G A Z I N E LORING & CO. MAGAZINE
A t Yo u r
S E R V I C E
Holiday
GIFT Guide
THE DEJAUN JEWELERS TEAM shares their personal picks for the best pieces to give the jewelry and watch lovers on your list.
Kwiat Demi-Riviera Diamond Necklace “Kwiat diamonds are meticulously matched and set in sparkling strands that can be worn as an everyday signature or a special statement.”
“To me, this 18K gold Azlee
Goddess Large Pavé Coin Necklace is the best of all worlds:
-Jeffrey
the embodiment of a woman’s adornment; personal use and beautiful art all in one amazing piece. I’d never put it away, but set it out for all to see and admire as the “Objet d’Art” it is! For that matter, that is what I would do with any of her necklaces. They’re all exquisite hand-size sculptures.”
-Kimberly
“The 18K Rolex Day-Date is a
Kwiat Diamond Studs
great addition to any fine watch
“I have friends and customers who wear our diamond stud earrings like a
collection. It’s one of the most
uniform, seven days a week. Whether you’re gifting a loved one with that
sought-after references on the
first special pair or ‘trading up’ to a larger size, there’s no better way to
market. Many US presidents have
make someone feel special than with diamonds. Handcrafted in platinum,
worn this iconic dress watch on their
you are assured of the ultimate in beauty and value. If she does not have a
wrists, including Ronald Reagan and
great pair of diamond studs, it’s an easy home run.” -Marcel
Lyndon B. Johnson. It represents the ultimate in refinement and comfort.” -Matthew
David Yurman Lexington Chain Necklace with Diamonds “David Yurman’s Lexington necklace is one of my favorite new pieces! I love the attention to detail and the touch of diamonds that embodies the distinctive style and timeless beauty of David Yurman.” -Betsy 36 DEJAUN JEWELERS MAGAZINE
Tourmaline and 18K Gold Pendant “This one of a kind natural cognac tourmaline pendant by
Sethi Couture Custom Stack Diamond Bands
Todd Reed is gorgeous! It is encased in a hand made oxidized
“Sethi Couture embodies an aesthetic of simplicity and celebration – jewelry
silver bezel covered in pave set diamonds and hangs from a
designed to elevate your everyday. I love this idea, beautiful rings on their own,
handmade 18K yellow gold and silver chain. Todd Reed's
but each collection is a custom stack of our favorite rings styled together for you
artistry never fails to impress!” -Mary
to mix and match.”
-Andy
Roberto Coin Love in Verona Pavé Diamond Bangle “What I love about Roberto Coin is the ability to wear the Love in Verona Collection from day to night, dressed up or dressed down. The pieces are exceptionally crafted in 18K gold with diamonds. I love to stack my Love in Verona bangle.”
-Sabrina
Platinum 3- Stone Ring with Emerald Cut Diamond Center “I love the vintage vibes brought out by the emerald-cut diamonds. It reminds me of a piece that could have been passed down for generations with the confidence of
“Billie” 18K Yellow Gold ID Tag
being G.I.A. diamonds and made with
by Jade Trau
outstanding craftsmanship and quality.”
-Tim
“I couldn’t possibly resist picking my “namesake”. This delicately textured ID tag pendant is crafted of polished 18K yellow gold accented with pavé diamonds. It can be laser-engraved to tell your personal story and soldered onto any bracelet or chain in our collection. It’s subtle but at the same time makes an impressive statement for me.” -Billie 37 DEJAUN JEWELERS MAGAZINE
Jo
StyleWATCH Explore our Chopard Collection Chopard is one of the world’s most popular jewelry designers. Their pieces have been worn by fashion icons and celebrities like Julia Roberts, Rihanna, Erin Heatherton, Julianne Moore, and Cate Blanchette. The designs radiate luxury, style and sophistication. The look is thoroughly modern and is designed for everyday wear. To give you a sampling of this exquisite collection, we've chosen a few of our favorite pieces that can be worn over and over again — alone or stacked and layered for bolder impact.
38 DEJAUN JEWELERS MAGAZINE
MICHELE.COM