Drenon Jewelry Magazine

MAGAZINE

A VOYAGE INTO THE WORLD OF ROLEX Rolex’s founding philosophy of innovation and excellence is more present than ever.

PRX-TRAORDINARY We preview the new Tissot Powermatic PRX.

OUR GIF T GUIDE

Picks for the jewelry and watch lovers on your list.

T H E

b y

M A G A Z I N E

D R E N O N

CONTENTS

J E W E L R Y

VOL. 2, NO. 1

FEATURES 12 A VOYAGE INTO THE WORLD OF ROLEX

MAGAZINE

From its creation by Hans Wilsdorf more that a century ago, the founder’s philosophy of innovation and excellence is more present than ever.

A VOYAGE INTO THE WORLD OF ROLEX Rolex’s founding philosophy of innovation and excellence is more present than ever.

PRX-TRAORDINARY We preview the new Tissot Powermatic PRX.

OUR GIF T GUIDE

Picks for the jewelry and watch lovers on your list.

On our cover: Drenon Jewelry Diamonds

20

COLUMNS 28 SEARCHING FOR THE ONE? Let us help you find the perfect

THE COSMOPOLITAN WATCH Robust and functional, the Rolex GMT-Master II is the ideal watch for criss-crossing the globe.

30 Tissot PRX Powermatic 80

24

PRX-TRAORDINARY The Tissot PRX Powermatic 80 is a watch that embodies quality and style, with its striking design, 80 hour power reserve and display caseback.

32 36 38

10

DRENON JEWELRY MAGAZINE

engagement ring.

PERFECT PROPOSALS Congratulations to our Drenon Jewelry couples who found their engagement rings with us.

See where these happy guys popped the question!

AN EYE ON STYLE Great jewelry to take you from Zoom meetings to the board room. Gift ideas from Tissot and Gabriel & Co. OUR GIFT GUIDE Drenon Jewelry Associates share their personal picks for the best pieces to give the jewelry and watch lovers on your list.

FINEST HOUR Hamilton introduces their Khaki Field Expedition Watch with an all new compass bezel.

T H E

M A G A Z I N E

b y

D R E N O N

J E W E L R Y

I

t's an absolute pleasure to welcome you to the Drenon Jewelry Magazine, which is a great way for us to share our considerable knowledge about fine jewelry and luxury timepieces with loyal customers like you. We hope you enjoy flipping through these pages.

In “A Voyage into the World of Rolex” we celebrate the history of Rolex from its founding by Hans Wilsdorf more than a century ago.

“PRX-traordinary” highlights the new offerings from Tissot’s popular PRX Powermatic line including a new 35mm model and in “The Finest Hour” we introduce the new watch line, Hamilton, and their exciting redesigned Khaki Field Expedition.

And don't miss our Perfect Proposals, one of our most popular sections where we highlight the happy folks who’ve purchased engagement rings with us!

We invite you to come into our store and let our team of jewelry and watch experts find the right gifts for you. Thank you for your patronage since 1945, and we look forward to seeing you soon!

With kind regards, Steve Frisch, President/CEO Drenon Jewelry

Steve and his new grandson, Cameron, born in August 2023

3727 S Bolger Rd. Independence, MO 64055 (816) 252-8844

DRENON JEWELRY MAGAZINE

11

14

DRENON JEWELRY MAGAZINE

16

DRENON JEWELRY MAGAZINE

DRENON JEWELRY MAGAZINE

17

18

DRENON JEWELRY MAGAZINE

20

DRENON JEWELRY MAGAZINE

DRENON JEWELRY MAGAZINE

21

The Tissot PRX Automatic Chorograph 24

DRENON JEWELRY MAGAZINE

PRX-TRAORDINARY From a chronograph to a stunning new ice blue colorway, Tissot’s PRX collection continues to embody the perfect blend of form and function.

F

or more than 165 years, Tissot has dedicated itself to creating watches that look and feel elevated without compromising performance. This is evident throughout the brand’s history of water-resistant timepieces equipped with patented stainless steel cases. While Tissot’s work in this realm can be traced back to the 1930s, a pivotal moment came in 1952. That year, Tissot registered the name “Seastar” to designate a new generation of waterproof timekeepers. These models featured the brand’s hermetically sealed case while maintaining the elegance of the brand’s DNA. The Seastar collection evolved, with the Seastar Special PR 516 debuting in 1965. New ad campaigns promoted the model as being “particularly robust” and notable for its “precision and resistance,” thanks to a new floating movement and enhanced shock absorption. The Seastar Special PR 516 — in both name and design — would be the forerunner for the PRX collection.

DEBUT OF THE ORIGINAL PRX COLLECTION Tissot Seastar 1965

Tissot introduced its PRX collection in 1978. The PRX marked the next generation of the Seastar, with classic sport-watch design cues that were emblematic of the era.

The collection was characterized by a slender, flat, barrelshaped case, with a wide, horizontal link bracelet that was fully integrated. By the next decade, Tissot had officially registered the PRX name, landing on the denotation “Precise and Robust.” The “X” represented the Roman numeral 10, for the collection’s water resistance of 10 ATM (100 meters). But the PRX’s run was short-lived, and it would be another 40 years until the beloved PRX finally returned to Tissot’s catalog.

RETURN OF THE PRX Tissot PRX 1978 In 2020, Tissot welcomed a new CEO, Sylvain Dolla, who sought to reestablish the company’s brand identity in the 21st century. To do so, Dolla looked back to Tissot’s roots and discovered the PRX collection in the archives. Revitalizing the PRX a year later marked a key moment in establishing Tissot’s modern footprint within the industry.

DRENON JEWELRY MAGAZINE

25

The Powermatic 80 movement boasts 80 hours of power reserve, which is enough to continue telling time accurately even if the watch is not worn for three days.

The contemporary reincarnation of the PRX launched in February 2021. It fully embodied the spirit of the 1970s sports watch, with its classic barrel-shaped case and horizontal link bracelet. But it also boasted a larger, more contemporary sizing of 40mm, and a dial with a sunburst finish rather than the original version’s waffle texture.

BIRTH OF THE PRX POWERMATIC 80

The reintroduction of the PRX was such a huge success that Tissot released a second variation just a few months later, with a major update. For the first time, the brand introduced a mechanical movement into the PRX, in place of quartz. This new caliber — called the Powermatic 80 — gave the line a new name: the PRX Powermatic 80.

THE PRX AUTOMATIC CHRONOGRAPH

In 2022, Tissot continued to expand the PRX Powermatic 80 family, adding the The Tissot PRX Powermatic 80 first-ever chronograph variation to the collection. To accommodate the enhanced functionality of the chronograph mechanism, this model has slightly larger 42mm proportions, while retaining the sleek, angular form of the 1970s sports watch. Tissot offers it in two variations: the first with an iconic panda dial showcasing a silver backdrop with black chronograph registers, and the second with a bold blue base for the dial and contrasting white subdials.

Both iterations are rendered in a combination of polished and satin-finish stainless steel, from the case to the signature integrated bracelet. The “Panda” version has a touch of elegance in its rose-gold-plated hands and indices, giving it a more refined two-tone look. Both models showcase a classic three-register The Tissot PRX Automatic Chronograph “Panda” layout, as well as a date window tucked between four and five o’clock. In addition, you get an extended 60-hour power reserve thanks to the Valjoux A05.H31 caliber, which is visible in all its glory through the exhibition caseback.

26 D R E N O N J E W E L R Y M A G A Z I N E

THE BRAND-NEW PRX POWERMATIC 80 ICE BLUE

For 2023, Tissot has added a stunning new dial color to the lineup: ice blue.

This eye-catching hue, reminiscent of a crisp alpine morning, is the ideal color as we head into the winter months. It looks just as striking in either the more contemporary 40mm variation or the all-new 35mm iteration, which brings back the original proportions of the first PRX from 1978 and has a distinctly vintage look and feel.

Both sizes have a meticulously 35mm PRX Powermatic 80 Ice Blue sculpted stainless steel case with both polished and satin finishes. In addition, the watches’ applied indices are coated with Super-LumiNova, which beautifully embellishes the dial’s surface — particularly in the new ice-blue colorway. Each model comes with a beveled and applied date window at three o’clock, an engraved crown, and a satin-finish steel bracelet with a triple-blade folding clasp. Of course, every PRX Powermatic 80 watch offers up to 10 ATM (100 meters) of water resistance. And inside, you’ll find the Swiss-made Powermatic 80 movement, which is fitted with a Nivachron balance hairspring for enhanced precision and performance and provides an impressive 80-hour power reserve.

Above and right: New Tissot PRX Powermatic 80 Ice Blue, 35mm

DRENON JEWELRY MAGAZINE

27

SEARCHING FOR THE ONE? Here’s how to find the perfect diamond you’ll love and treasure forever.

Perfect proposals Chloe & Rusty LAKE COMO, ITALY

Hailey & Ethan LIBERTY MEMORIAL, KANSAS CITY, MISSOURI

30 D R E N O N J E W E L R Y M A G A Z I N E

Ashley & Garrett LEE’S SUMMIT, MISSOURI

Camilla &Remington GARDEN CITY, SOUTH CAROLINA

DRENON JEWELRY MAGAZINE

31

AN EYE ON

STYLE

-

OVERSIZED CHAIN NECKLACES

Chain link necklaces, also in pumped up sizes, have the air of effortless cool.

Wear one alone or pile on a couple for a power look.

New jewelry and watch trends that can take you from Zoom meetings to the board room.

Gabriel & Co.

A PERSONALIZED PENDANT OR LOCKET

A nameplate necklace is a classic but also look for shapes and designs that reflect your personality — something that will mix and match with other necklaces you own.

Gabriel & Co.

MIXED METAL RINGS

Mixed metals and two tone jewelery are a particularly stong trend this year. It’s a versatile styling move that enables countless mixing and matching possibilities.

Whether you want to punch up a little black dress or elevate a turtleneck or tee, there are certain go-to pieces that are as easy and effortless to slip on as a pair of jeans. “And with more people working from home and Zoom meetings on the rise, accessorizing is more important than ever,” says jewelry trends spotter Jessica Richards.

ELEGANT GOLD HOOPS

Hoops are always in fashion and they go with just about everything, but what's new about them is that they're getting bigger and bolder for an extra measure of casual chic.

TENNIS ANYONE?

The tennis champion Cris Evert popularized these bracelets. Now they are experiencing an resurgence in popularity. Mixing diamonds and gemstones. Great for layering, a dainty yet timeless look.

Gabriel & Co.

FUTURE FAMILY HEIRLOOMS

Be it an iconic bracelet or luxury watch, you know it will not only last forever and go with everything you own, but you may want to one day pass it down to a loved one.

Gabriel & Co. 32 D R E N O N J E W E L R Y M A G A Z I N E

Tissot PRX Powermatic 80, 35mm

sylviejewelry.com

Holiday

GIFT GUIDE

THE DRENON TEAM share their personal picks for the best pieces to give the jewelry and watch lovers on your list.

“This 14K Yellow Gold Diamond Wide Bujukan Band

“The Rolex Oyster Perpetual GMTMaster II in 18k yellow gold is an impressive blend of style and innovative technology. With its unique two-color black and grey Cerachrom bezel and Jubilee bracelet, this new addition to the Rolex GMT line is one of my favorites.”

Ladies Ring with the diamonds set in a starburst design is one of my go to stacking rings. I wear at work, out on the town, everywhere.”

-Dara

-Steve

“My pick for this year is a new Rolex Oyster Perpetual Explorer 40.

Rolex has upsized its 36mm Explorer model and kept the same clean lines of this Mt. Everest inspired timepiece. the in-house 3230 automatic movement has a 70-hour power reserve.”

-Jose

“This new Rolex Day-Date is the expression of everlasting appeal. The diamond bezel sets of the stone turquoise dial to enhance the watch. Aesthetically, the Day-Date has spanned eras, it is one of the most recognized and recognizable of watches.” -Savanna

36 D R E N O N J E W E L R Y M A G A Z I N E

“I love this bold 14K Gold and Ceramic Link Necklace from Gabriel & Co. My favorite style of jewelry is casual enough to wear everyday but also has plenty of shine to show off on special occasions”

-Rhonda

“Diamond Pavé Hoops from Shy Creation are hot right now and nothing tops the excitement of the zigzag layout of these baguette diamonds, with round cut diamonds in this unique pattern. I love unique pieces!” -Karen

“Stacking jewelry of any style is quite popular and Drenon Jewelry leads the way with their amazing stackable rings. They are always great for adding to your wedding ring or creating any beautiful ring stack, especially this single ring stackable from Gabriel & Co." -Cheryl

Classic Diamond Studs.

“This fresh and innovative take on the classic diamond stud is sure to be as comfortable as it is stylish.

-Michelle

“Crown Ring has some gret new styles that have come in. I like this Bleu Royale yellow and white gold wedding band.” -Kelly

37 DRENON JEWELERS MAGAZINE

DRENON JEWELRY MAGAZINE

37

FINEST

HOUR Hamilton introduces their Khaki Field Expedition Watch with an all new compass bezel.

W

hether you’re gearing up for the outdoors or looking for an tough everyday classic tool watch to begin your collection, here is a great entry point timepiece to introduce you to the world of mechanical Swiss watchmaking.

The new Hamilton Khaki Field Expedition is known for its rugged and robust field capabilities, and will survive extended periods in extreme conditions. It’s available with a 41mm or 37mm case size and is powered by an ETA H-10 caliber movement with an impressive 80 hour power reserve. The updated dial is simple and easy to read with SuperLumaNova® on the outer hour ticks and hands.

New in 2023 is the multi-directional compass bezel. If you’re off the trail in the Northern Hemisphere, simply point the hour hand toward the sun, then rotate the south marker on the bezel between the hour hand and 12 o’clock.

You’ve discovered the way south. This can guide you in the direction you wish to go.

The Khaki Field Expedition is offered in four versions: a black dial on a strap or bracelet, along with white and blue dials on a strap.

Pioneering, practical and precise, Hamilton uses a unique combination of Swiss precision and American spirit to create distinctive, versatile watches for aficionados and style conscious individuals alike.

Founded in 1892, it has a long history and has achieved numerous milestones, all of which have contributed to making Hamilton the strong, internationally renowned watch brand it is today.

Tech Specs Movement: COSC certified ETA H-10 caliber Functions: Hours, Minutes, Seconds Case: Steel Fine-Brushed/Polished Bezel: Rotating Compass Bezel Water resistance: 100m Power reserve: 80 hours Strap options: Folding stainless ste el bracelet or leather strap Size: 37mm or 41mm

38

DRENON JEWELRY MAGAZINE