Gerald Peters Magazine

Page 1

THE ROLEX SUBMARINER

Epitomizing the historic link between Rolex and underwater exploration

CHARTING NEW COURSES

Champion Fabian Cancellara joins the Tudor Racing Team THE

PREMIER LEAGUE

We review Breitling’s new B01 Premier Chronographs

MAGAZINE VOL 4, NO. 2

VOL.4, NO. 2

FEATURES

14

THE REFERENCE AMONG DIVERS’ WATCHES – SUBMARINER

The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration.

20

THE COSMOPOLITAN WATCH

Robust and functional, the Rolex GMT-Master II is the ideal watch for criss-crossing the globe.

22

CHARTING NEW COURSES

Swiss watchmaker TUDOR brings its founding daring spirit to the professional cycling world.

24 THE PREMIER LEAGUE

The new Breitling Premier B01 Chronograph 42 delivers a timeless elegance that is not typical of other models.

30

PRX-TRAORDINARY

The Tissot PRX Powermatic 80 40mm is a men's watch that embodies quality and style, with its striking design, 80 hour power reserve and display caseback.

Selections from our Gabriel & Co. Collection

ON OUR COVER

Gerald Peters is Staten Island’s premier authorized Roberto Coin Jeweler. Shown, selections from the Mosaic and Venetian Princess Collections.

COLUMNS

26

OUR GIFT GUIDE

THE GERALD PETERS TEAM share their personal picks for the best pieces to give the jewelry and watch lovers on your list.

42

EYE ON STYLE

Great jewelry to take you from Zoom meetings to the board room. Gift ideas from Gabriel & Co.

42

WOMEN KNOW BEST

More women are buying their own jewelry, and getting exactly what they want!

Our selections from our Sylvie Collection.

12 GERALD PETERS MAGAZINE THE MAGAZINE by GERALD PETERS MAGAZINE VOL 4, NO. 2 THE ROLEX SUBMARINER Epitomizing the historic link between Rolex and underwater exploration CHARTING NEW COURSES Champion Fabian Cancellara joins the Tudor Racing Team THE PREMIER LEAGUE We review Breitling’s new B01 Premier Chronographs
CONTENTS

THE TIME QUESTIONNAIRE

Timely questions for Peter Amerosi

1. My favorite time of the day is early morning because nature is at its best. It's quiet, the air is clean, and the sun is rising.

2. One moment in time I would most like to revisit is the mid 1800's. Life was much simpler.

3. I wish had more time for family. Although I get to work with my sons every day, there is never enough time for family!

4. The biggest time wasters are my various hobbies, but time is not wasted if you are enjoying it!

5. What word best describes you: Early? Late? Punctual? Punctual.

6. What are you never late for? Dinner.

7. For me a good time involves simply gathering with family and friends to enjoy our time together.

8. Finish this sentence: No matter how busy, I would always give the time of day to help someone else in need.

9. What is your favorite story that starts "once upon a time". I sold jewelry out of shoe box. Today, I am proud of what Gerald Peters has become!

10. In a sentence or two, what makes you tick? I truly love going on vacation or participating in fun, unique experiences.

Sincerely,

GERALD PETERS MAGAZINE 13 2655 Richmond Ave #2095, Staten Island, NY 10314 (718) 477-4000
Peter Amerosi Peter, Jerry and Gerald Amerosi
16 GERALD PETERS MAGAZINE
GERALD PETERS MAGAZINE E 19
20 GERALD PETERS MAGAZINE
GERALD PETERS MAGAZINE 21

Charting New Courses

Partnering with cyclist Fabian Cancellara, winner of multiple Olympic and World Championships, Swiss watchmaker TUDOR brings its founding daring spirit to the professional cycling world

Worem ipsum dolor sit amet, consectetur adipiscing elit. Donec non leo vel turpis eleifend posuere vel quis urna. Mauris accumsan nibh vel ligula aliquet volutpat. Etiam urna purus, viverra ac turpis ut, cursus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam m Duis nisl libero, placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere consequat.vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere cons

Proin id augue massa. Morbi efficitur est eu nunc lobortis tincidunt. Cras nec sodales odio. Donec fermentum dolor ut arcu egestas mollis. Nunc varius lacus at magna interdum faucibus. Maecenas in euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris lobortis commodo blandit. Duis justo odio, rutrum quis accumsan id, egestas at sem. Nam eget est sed mi volutpat elementum ut quis lorem. Duis non tortor in eros accumsan dignissim. Donec efficitur, dolor ultrices pharetra aliquet, quam erat consectetur dolor, malesuada venenatis ante mi a purusin euismod orci. Nam tempor lectus sit amet hen-

drerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris loin euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris losus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa

Duis nisl libero, placera t vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere consesus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa.

Duis nisl libero, placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere consesus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa Duis nisl libero, placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere osusuere conconse er egestas elit eget urna posusuere conse

22 GERALD PETERS MAGAZINE
Fabian Cancellara
GERALD PETERS MAGAZINE 23
24 GERALD PETERS MAGAZINE

the premier league

The new Breitling Premier B01 Chronograph 42 delivers a timeless elegance that is not typical of other models.

Worem ipsum dolor sit amet, consectetur adipiscing elit. Donec non leo vel turpis eleifend posuere vel quis urna. Mauris accumsan nibh vel ligula aliquet volutpat. Etiam urna purus, viverra ac turpis ut, cursus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa.

Duis nisl libero, placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere consequat.vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel maximus, erat in blandit maximus, orcimaximus, erat in blandit maximus, orcinisi.

Duis nisl libero, placera Proin id augue massa. Morbi efficitur est eu nunc lobortis tincidunt. Cras nec sodales odio. Donec fermentum dolor ut arcu egestas mollis. Nunc varius lacus at magna interdum faucibus. Maecenas in euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris lobortis commodo blandit. Duis justo odio, rutrum quis accumsan id, egestas at sem. Nam eget est sed mi volutpat elementum ut quis lorem. Duis non tortor in eros accumsan dignissim. Donec efficitur, dolor ultrices pharetra aliquet, quam erat consectetur dolor, malesuada venenatis ante mi a purusin euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris loin euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris losus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum.

Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliulum sodales porttitor urna eget fermentum. Ut sem velit, ulum sodales porttitor urna eget fermentum.

Ut sem velit, tincidunt facilisis nequetincidunt

Duis nisl libero, placera Proin id aunatis ante mi a purusin euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris loin euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris losus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliulum sodales porttitor urna eget fermentum. Ut sem velit, ulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis ne-

GERALD PETERS MAGAZINE 25

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec non leo vel turpis eleifend posuere vel quis urna. Mauris accumsan nibh vel ligula aliquet volutpat. Etiam urna purus, viverra ac turpis ut, cursus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa. Duis nisl libero, placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere

uis nisl libero, placeraProin id augue massa. Morbi efficitur est eu nunc lobortis tincidunt. Cras nec sodales odio. Donec fermentum dolor ut arcu egestas mollis. Nunc varius lacus at magna interdum faucibus. Maecenas in euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris lobortis commodo blandit. Duis justo odio, rutrum quis accumsan id, egestas at sem. Nam eget est sed mi volutpat elementum ut quis lorem. Duis non tortor in eros accumsan dignissim. Donec efficitur, dolor ultrices pharetra aliquet, quam erat consectetur dolor, malesuada venenatis ante mi a purus.

Nulla rhoncus luctus velit. Fusce blandit venenatis congue. Integer consequat nibh ac mauris hendrerit porttitor. Pellentesque dignissim vestibulum arcu nec mollis. Ut elementum purus erat, ut viverra lacus rhoncus vitae. Integer auctor, purus quis hendrerit ornare, urna ligula lacinia mi, vitae posuere dolor ipsum non massa. Phasellus libero felis, congue aliquet elementum eu, rutrum ac lectus. Quisque erat enim, cursus eu auctor sit amet, interdum eu mauris. Nulla quam odio, aliquam id elit quis, euismod eleifend semlobortis commodo blandit. Duis justo odio, rutrum quis accumsan id, egestas at sem. Nam eget est sed mi volutpat elementum ut quis lorem. Duis non tortor in eros accumsan dignissim. Donec efficitur, dolor ultrices pharetra aliquet, quam erat consectetur dolor, malesuada venenatis ante mi a purus.

Duis nisl libero, placeraNulla rhoncus luctus velit. Fusce blandit venenatis congue. Integer consequat nibh ac mauris hendrerit porttitor. Pellentesque dignissim vestibulum arcu nec mollis. Ut elementum purus erat, ut viverra lacus rhoncus vitae. Integer auctor, purus quis hendrerit ornare, urna ligula lacinia mi, vitae posuere dolor ipsum non massa. Phasellus libero felis, congue aliquet elementum eu, rutrum ac lectus. Quisque erat enim, cursus eu auctor sit amet, interdum eu mauris. Nulla quam odio, aliquam id elit quis, euismod eleifend semviverra lacus rhoncus vitae. Integer auctor, purus quis hendrerit ornare, urna ligula lacinia mi, vitae posuere dolor ipsum non massa. Phasellus libero felis, congue aliquet elementum eu, rutrum ac lectus. Quisque erat enim, cursus eu auctor sit amet, interdum eu mauris. Nulla quam odio, aliquam id elit quis, euismod eleifend semerat enim, cursus eu auctor sit amet, interdum eu mauris. Nulla quam odio, aliq

26 GERALD PETERS MAGAZINE
GERALD PETERS MAGAZINE 27

THE GERALD PETERS

TEAM shares their personal picks for the best pieces to give the jewelry and watch lovers on your list this Spring.

“The Breitling Chronomat GMT 40 is a classic. It’s a tribute to travel, with its dual time-zone display. Sturdy enough for the gym, yet smart enough for black tie: if there’s one watch to travel with, this is it.”

Rolex Oyster Perpetual Air-King

“Rolex makes some of the most durable and reliable watches on the planet, having journeyed to the bottom of the ocean and to the top of Everest. Despite all their accomplishments, Rolex is never satisfied.

“As an example, this new-generation AirKing features a completely redesigned case, a refreshed dial and is equipped with calibre 3230, a movement at the forefront of watchmaking technology.”

“To me, a diamond tennis bracelet is a staple for any jewelry wardrobe. We always carry a variety of sizes in stock, so you’ll be able to find the perfect one! Meaningful jewelry, beautifully designed.”

NEW IMAGES

“I love this delicate gold station necklace featuring bezel set round cut diamonds in 14K. My favorite style of jewelry is casual enough to wear everyday but also has just enough shine to show off its simplistic elegance.”

26 GERALD PETERS MAGAZINE

"What I love about the The New Roberto Coin Love in Verona Diamond Bangle is that it's perfect for layering or wearing solo. This piece in the striking collection is beautifully crafted in 18K rose gold with diamonds."

“The new Tudor Royal line offers self-winding sport-chic watches with integrated bracelets that are as affordable as they are uncompromising. See page 22 for our article on all the new Tudor ladies’ watch introductions”

“The TAG Heuer Aquaracer

TO COME

Professional 300 Watch is a diver’s watch that combines performance and style. The bold turquoise color of the dial sets the scene for 300meter water resistance. In a 43mm case size, it’s a tremendous watch and a great value.”

"There's nothing like a sparkly, unique cocktail ring to glam up your look. This Sylvie Yellow Gold Free-Form Ring with diamonds is at the top of my list for great gift ideas!"

“This classic diamond initial pendant from Gabriel & Co. is one of our most popular gift selections. Initials are the perfect gift for anyone. I love how the diamonds sparkle! So subtle, but beautiful.”

"These Roberto Coin Venetian Princess Earrings are all you need to punch up a little black dress. Nature is the source of inspiration for these stunners, which are made by hand and imported from Italy. The floral designs, on 18K gold with round brilliant-cut pavé diamonds, are just gorgeous.”

GERALD PETERS MAGAZINE 29
S
T H E I C O N I C THE ICONIC G A B R I E L B U J U K A N GABRIEL BUJUKAN ® C O L L E C T I ON COLLECTION

PRX-TRAORDINARY

The Tissot PRX Powermatic 80 40mm is a men's watch that embodies quality and style, with its striking design, 80 hour power reserve and display caseback.

Iorem ipsum dolor sit amet, consectetur adipiscing elit. Donec non leo vel turpis eleifend posuere vel quis urna. Mauris accumsan nibh vel ligula aliquet volutpat. Etiam urna purus, viverra ac turpis ut, cursus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa. Duis nisl libero, placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere consequat.

id augue massa. Morbi efficitur est eu nunc lobortis tincidunt. Cras nec sodales odio. Donec fermentum dolor ut arcu egestas mollis. Nunc varius lacus at magna interdum faucibus. Maecenas in euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris lobortis commodo blandit. Duis justo odio, rutrum quis accumsan id, egestas at sem. Nam eget est sed mi volutpat elementum ut quis lorem. Duis non tortor in eros accumsan dignissim. Donec efficitur, dolor ultrices pharetra aliquet, quam erat consectetur dolor, malesuada venenatis ante mi a pur|

Proin id augue massa. Morbi

Nulla rhoncus luctus velit. Fusce blandit venenatis congue. Integer consequat nibh ac mauris hendrerit porttitor. Pellentesque dignissim vestibulum arcu nec mollis. Ut elementum purus erat, ut viverra lacus rhoncus vitae. Integer auctor, purus quis hendrerit ornare, urna ligula lacinia mi, vitae posuere dolor ipsum non massa. Phasellus libero felis, congue aliquet elementum eu, rutrum ac lectus. Quisque erat enim, cursus eu auctor sit amet, interdum eu mauris. Nulla quam odio, aliquam id elit quis, euismod eleifend sem.

Available in glacier, blue, green, black and white dials

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec non leo vel turpis eleifend posuere vel quis urna. Mauris accumsan nibh vel ligula aliquet volutpat. Etiam urna purus, viverra ac turpis ut, cursus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales

GERALD PETERS MAGAZINE 33

The Powermatic 80 movement boasts 80 hours of power reserve, which is enough to continue telling time accurately even if the watch is not worn for three days.

porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa. Duis nisl libero, placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere consequat.

Proin id augue massa. Morbi efficitur est eu nunc lobortis tincidunt. Cras nec sodales odio. Donec fermentum dolor ut arcu egestas mollis. Nunc varius lacus at magna interdum faucibus. Maecenas in euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris lobortis commodo blandit. Duis justo odio, rutrum quis accumsan id, egestas at sem. Nam eget est sed mi volutpat elementum ut quis lorem. Duis non tortor in eros accumsan dignissim. Donec efficitur, dolor ultrices pharetra aliquet, quam erat consectetur dolor, malesuada venenatis ante mi Nrhoncus luctus velit. Fusce blandit venenatis congue. Integer consequat nibh ac mauris hendrerit porttitor. Pellentesque dignissim vestibulum arcu nec mollis. Ut elementum purus erat, ut viverra lacus rhoncus vitae. Integer auctor, purus quis hendrerit ornare, urna ligula lacinia mi, vitae posuere dolor ipsum non massa. Phasellus libero felis, congue aliquet elementum eu, rutrum ac lectus. Quisque erat enim, cursus eu auctor sit am

rem ipsum dolor sit amet, consectetur adipiscing elit. Donec non leo vel turpis eleifend posuere vel quis urna.

Mauris accumsan nibh vel ligula aliquet volutpat. Etiam urna purus, viverra ac turpis ut, cursus lobortis sapien. Cras non consectetur nunc, non faucibus mauris. Nulla facilisi. Vestibulum sodales porttitor urna eget fermentum. Ut sem velit, tincidunt facilisis neque ornare, pulvinar aliquam massa. Duis nisl libero, placerat vel porta vitae, sollicitudin eu tortor. Integer maximus, erat in blandit maximus, orci eros convallis

34 GERALD PETERS MAGAZINE
40mm PRX Powermatic80 weiht rubber strap option

erat, vel posuere mauris dui vel nisi. Nam sollicitudin turpis tortor, in sodales enim scelerisque ac. Integer egestas elit eget urna posuere Proin id augue massa. Morbi equat.Proin id augue massa. Morbi efficitur est eu nunc lobortis tincidunt. Cras nec sodales odio. Donec fermentum dolor ut arcu egestas mollis. Nunc varius lacus at magna interdum faucibus. Maecenas in euismod orci. Nam tempor lectus sit amet hendrerit gravida. Morbi id scelerisque elit, et congue tellus. Mauris lobortis commodo blandit. Duis justo odio, rutrum quis accumsan id, egestas at sem. Nam eget est sed mi volutpat elementum ut quis lorem. Duis non tortor in eros accumsan dignissim. Donec efficitur, dolor ultrices pharetra aliquet, quam erat consectetur dolor, malesuada venenatis ante mi a purus.

Proin id augue massa. Morbi cus luctus velit. Fusce blandit venenatis congue. Integer consequat nibh ac mauris hendrerit porttitor. Pellentesque dignissim vestibulum arcu nec mollis. Ut elementum purus erat, ut viverra lacus rhoncus vitae. Integer auctor, purus quis hendrerit ornare, urna ligula lacinia mi, vitae posuere dolor ipsum non massa. Phasellus libero felis, congue aliquet elementum eu, rutrum ac

35mm PRX Powermatic
GERALD PETERS MAGAZINE 35
40mm PRX Powermatic80 Chrono

Oversized chain necklaces

Chain link necklaces, also in pumped up sizes, have the air of effortless cool. Wear one alone or pile on a couple for a power look.

AN EYE ON STYLE -

New jewelry and watch trends that can take you from Zoom meetings to the board room.

A PERSONALIZED PENDANT OR LOCKET

A nameplate necklace is a classic but also look for shapes and designs that reflect your personality — something that will mix and match with other necklaces you own.

Mixed metal rings

Mixed metals and two tone jewelery are a particularly stong trend this year. It’s a versital styling move thatenables countless mixing and matching posiblilities.

Elegant gold hoops

Hoops are always in fashion and they go with just about everything, but what's new about them is that they're getting bigger and bolder for an extra measure of casual chic.

TENNIS ANYONE?

The tennis champion Cris Evert popularized these bracelets. Now they are expereinceing an resurgence in popularity. Mixing diamonds and gemstones. Great for layering, a dainty yet timeless look.

Whether you want to punch up a little black dress or elevate a turtleneck or tee, there are certain go-to pieces that are as easy and effortless to slip on as a pair of jeans. “And with more people working from home and Zoom meetings on the rise, accessorizing is more important than ever,” says jewelry trends spotter Jessica Richards.

FUTURE FAMILY HEIRLOOMS

Be it an iconic bracelet or luxury watch, you know it will not only last forever and go with everything you own, but you may want to one day pass it down to a loved one.

40 GERALD PETERS MAGAZINE
Roberto Coin Gbriel & Co.
Gbriel & Co. Tudor
Roberto Coin

women know best

More women are buying their own jewelry, and getting exactly what they want! Here are some best sellers from our Sylvie Collection.

It used to be that if a woman wanted a piece of jewelry she had to wait until someone gifted her with it. It could be for her birthday, or Valentine’s Day, for her graduation or her anniversary. These days women aren’t waiting anymore. “If I see it and I want it, I buy it,” says a lawyer in Rio de Janeiro, typical of the thinking today. And the occasion for treating herself may be a promotion or a divorce or simply because, as one editor in Tokyo says, “I work hard and I deserve it.” According to a study conducted by the market-research firm Mintel

of jewelry purchases in the U.S., more than half of women surveyed who purchased jewelry did so to treat themselves.

One reason behind the shift is that more women are working, making their own money and feeling they can spend it how they see fit. In fact, according to Forbes.com, women now control over $20 trillion in annual consumer spending globally. They are transforming the marketplace, and that includes jewelry. And they aren’t buying trinkets. One jeweler we

interviewed in Pittsburgh reported a female executive buying a piece of diamond jewelry that cost in the six figures, while another jeweler in Atlanta said her female customers buying for themselves usually spend couple of thousand dollars. As with all jewelry purchases, the amount spent is based on income, so as more women rise the corporate ladder and earn higher salaries, the price spent on fine jewelry increases as well.

Many women see the purchase of fine jewelry as an investment, as much a part of their financial portfolio as buying stocks, bonds or real estate. And many woman find justification for an expensive jewelry purchase in the realization that they can always pass along a valuable piece as part of their inheritance. Says one New York City mother, “I have two daughters and I’ve picked out the pieces they will inherit. Some belonged to my mother.”

But perhaps a Parisian fashion designer we spoke to best –expressed the most compelling reason for a woman to buy jewelry for herself: “You get exactly the jewelry that you want.”

42 GERALD PETERS MAGAZINE

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