MOBILE SURVEYS MARKET SHARE KEEPS EXPLODING IN 2015 Are you up to date with your software? We reviewed firms like Survey Monkey, Qualtrics, Questionpro, Mixpanel and Supercandidate, to give you insight. Surprisingly we found that Survey Monkey, Qualtrics, Questionpro, Mixpanel failed to really address critical issues related to the mobile user and the multitude of mobile devices out there. This is our opinion having worked with mobile technologies since 2000. With the world turning to mobile, Supercandidate.com, we believe, will give you the best mobile solution to make sure you don’t turn your clients or customers away.
Since 2010 the explosions of smart devices have displaced the PC as the focal point for internet interaction by the end-user. A smart survey creator will understand the logic of ensuring that their business model includes ability to display their surveys or polls in a mobile way. Many on the net that contend they are mobile ready but are they really. Transferring text based radio button web designs are a serious compromise (Survey Monkey, Qualtrics – platforms clearly showed, when we reviewed) and based on all the research we have conducted on the mobile survey market, we conclude that most of your potential users, will be deterred by your offering if you stick with that line of thought. Supercandidate, not only responds to screen-size, it is built to intelligently change its interface completely depending on the platform you are using, from PC, to Mac, to Android, to iPhone, to iPad, to Tablet.
Text based content is dull with the rise of rich media and the growing bandwidth ability Of today, so why should you compromise your end user experience. The chances are with so many surveys out there for users to take, you need to ensure that your one engages them the best. With the ability to add not only pictures and text but also video and sound some firms will offer you the rich experience. However how well they are actually optimized for the mobile use will make the difference on how well your mobile survey does. On our review, Survey Monkey, Qualtrics, Questionpro and Mixpanel all failed to offer any conversion technology to native files created by the survey, to ensure playback on their end users devices. Basically they leave it up to you to do the conversion, which really is not mobile friendly. This where Supercandidate makes the difference with its advanced mobile survey ability. Supercandidate’s design understands that there are many mobile devices out there and what might play on one necessarily is incompatible with another. Imagine you upload a Sound file from your Smartphone to your survey and then if fails to play on the end users device. With the smart artificial intelligence of Supercandidate, it detects this on loading on the end users device and then provides a format that is compatible with 99% of end users devices – can your survey software guarantee that. Some may say this is not relevant but what about video. For most end users the rich media experience will be the game changer in their survey experience. People these days want more, especially since they have now become accustomed to such experiences such as music downloads, streaming video. How about for the business minded survey or poll taker. Do you have a way to incorporate popular MS Word, Excel, PowerPoint, Acrobat media into your poll Questions. Will your upload play across all platforms? Again with Supercandidate’s technology, you can load any of these and regardless of if the end user has the native Format, the media will still display! Then there is the issue of ease of integration and ease of use. People are fickle and having to follow a huge learning curve just does not suit their chemistry. So the idea is to make the end user experience (be it the survey creator or end user), something that will take a short time to understand in order to complete their task and keep their interest. You will find that many firms like to dazzle you with “500 question types and reports”. Is that what you really need or even want? The designers of Supercandidate.com also share your view for “easy is better” and designed their platform to be easier for you and for your customers including the mobile user. Supercandidate’s platform removes barriers that other fail to address for you and your customer, while all the slick stuff you need to get mobile customers engaged and reacting to your question can be done with the least effort. So for those who are looking to move their platforms to include mobile surveys or polls?
You should be concerning yourself with smart tech like Supercandidate, where the programmers are in tune with the design flaws of using predated survey software structures that your customers will spot in an instant deterring the level of response you need for an effective mobile solution! Press release contact Diana Beachers Technology Researcher S&B Intelligence Email dianabeachers@gmail.com Supercandidate is a pioneer of SAAS technologies since 1994. It has offices in both the US and Europe. Supercandidate specializes in testing, survey and polling technologies used in many sectors as divers as Retail to Oil industries. Clients include Fortune 500 and FT100 companies.