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Does Sarcasm Have a Place in Real Estate? Written by David Snodgrass Sarcasm can be a very effective way to acquire friends, followers, and an audience — for a comedian. But, what about a REALTOR®? In the past most coaches would probably tell you that it’s best to leave those sarcastic quips at home and not bring them to the workplace. Yet, this could be totally wrong! Apparently, sarcasm doesn’t just make you happy, it can also make you more creative and successful. Turns out sarcasm is a pretty effective mental workout, and according to the study, The Highest Form of Intelligence: Sarcasm Increases Creativity Through Abstract Thinking for Both Expressers and Recipients, “To create or decode sarcasm, both the expressers and recipients of sarcasm need to overcome the contradiction (i.e., psychological distance) between the literal and actual meanings of the sarcastic

expressions. This is a process that activates and is facilitated by abstraction, which in turn promotes creative thinking.” The report concluded “Those in the sarcasm conditions subsequently performed better on creativity tasks than those in the sincere conditions or the control condition. This suggests that sarcasm has the potential to catalyze creativity in everyone.” So, perhaps it’s OK to let the snide-buthilarious slings fly from time to time. Science has proved it! But be warned! You should not use sarcasm in new relationships as it’s an easy way to burn bridges and sour people’s moods. For sarcasm to be successful, the relationship needs to be built on a fair amount of trust so that sarcasm is not offensive, but amusing. After all, real estate is an industry of relationships and building trust is key.

Meridith Monroe

Julian Dillard

Marketing Development Representative

Marketing Director email@email.com 913.492.0377 800.458.8245

Meridith.Monroe @personalmarketingco.com 800.458.8254

tpmco.com/ABCrealestate


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