BRAND STRATEGY
David Spears
Visual Communications Manager
June 27, 2017
VALUES AND MISSIONS With Shakespeare at our core, we explore plays of national and international relevancy—those with profound themes, complex characters and heightened language—through a contemporary 21st century lens.
VALUES AND MISSIONS With Shakespeare at our core, we explore plays of national and international relevancy—those with profound themes, complex characters and heightened language—through a contemporary 21st century lens.
VALUES AND MISSIONS We expand the classic theatre repertoire in America by reviving and commissioning adaptations and translations of important forgotten works.
VALUES AND MISSIONS We expand the classic theatre repertoire in America by reviving and commissioning adaptations and translations of important forgotten works.
KEYWORDS Shakespeare classic heightened language
KEYWORDS Shakespeare classic heightened language
contemporary revival adaptation
CONCEPT tagline: reimaging the classics collage of old and new / remix
SUB-BRANDS
SUB-BRANDS
SUB-BRANDS
TYPOGRAPHY (COMPLEX)
With shakespeare at our core, we explore plays of national and international relevancy—those with profound themes, complex characters and heightened language—through a contemporary 21st
century lens.
Complex systems (reports, booklets, brochures, etc.) will use serif typeface for body copy and sans serif for headers, large copy, and emphasis in body copy.
TYPOGRAPHY (SIMPLE) DEAR DEDICATED PATRON, It’s hard to believe, but it is nearly a new year. We are well into our 2016–2017 Season, relishing the beauty of Marsha Norman and Lucy Simon’s Tony Award®winning musical, The Secret Garden— a balm in uncertain times. More simple systems (letters, flyers, posters, etc.) will use sans serif for headers and body copy.
VISUAL LANGUAGE collage of old and new / remix
VISUAL LANGUAGE (INSPIRATION)
VISUAL LANGUAGE (INSPIRATION)
VISUAL LANGUAGE (ALL ILLUSTRATION)
VISUAL LANGUAGE (PHOTOGRAPHY + ILLUSTRATION)
THANK YOU I’d like to hear your reactions, thoughts, concerns, and suggestions.
David Spears
Visual Communications Manager
June 27, 2017